BSACT-4
SM Prime Holdings
SM Prime is uniquely positioned to serve its host communities through various civic
assistance, environmental education and sustainability programs. Its activities are twopronged: to care for its customers while being a steward of the environment.
Corporate Social Responsibility
SM Cares, a division of SM Foundation Inc., is the group that handles the corporate
social responsibility programs of SM Prime Holdings, Inc.
There are programs that focus on the Environment and on People and Communities. Among
the environmental initiatives include:
1. Awareness programs with the Green Retail Agenda, a forum conducted for SM Primes
mall tenants, business partners and stakeholders in various sectors
2. Top Leaders Forum, in partnership with the United Nations Office for Disaster Risk
Reduction (UNISDR), where Philippine business leaders are invited to promote, invest
and plan on disaster risk reduction
3. Greenhouse Gas Emissions Management
4. Energy Efficiency;
5. Solid Waste Management
6. Water Treatment and Recycling;
7. Air Quality Management
8. Solar Power Investments.
Meanwhile, the programs for People and Communities include:
1. Children and Youth Development;
The SM Cares Program on Children and Youth equips its malls with the latest child-proof
technology. These include guardrails in escalators and step guides throughout the buildings.
There are kiddie sizes for facilities - from lavatories, to emergency buttons and pay phones.
Mall staff as well as tenants also go through child management seminars and are capable of
dealing with a child with special needs, or a family in distress.
SM also celebrates the National Children's Book Reading Day in its malls in the Philippines
and in China. Children from both public and private schools are invited to the malls for a day
of book reading and storytelling. The children also get to bring home their own books
donated by SM Foundation and event partners.
2.
To support families of Overseas Filipino Workers (OFWs), SM Cares created The Global Pinoy
Center (GPC). As a "one-stop service hub", the GPC offers free telecommunication services,
BDO Remittance Pick-up services and Foreign Exchange services. Families are also taught
how to use various chat and voice application programs, as well as social networking sites to
keep in touch with their relatives overseas.
To further improve their plight, SM partnered with various government agencies and private
institutions to benefit the OFWs and their families, including NGOs that give seminars on
how to manage their money and start a business.
3. PWDs (Persons with Disability);
The SM Cares Program on Disability Affairs is a multi-awarded corporate social responsibility
program. Since its beginnings, SM Supermalls have championed the issues of Persons with
Disabilities (PWDs) by giving them a venue to host their events and spread their cause,
while fostering a second home where they can feel welcome and secure.
SM Supermalls nationwide are built to be PWD-friendly - with more than the required number
of ramps, accessible parking lots, Braille signages and utilities within an accessible height,
SM takes pride in creating a more comfortable environment for people with disabilities. SM
Mall tenants and staff are also trained on how to deal with PWDs.
4. Elderly Care;
The SM Cares Program on Disability Affairs is a multi-awarded corporate social responsibility
program. Since its beginnings, SM Supermalls have championed the issues of Persons with
Disabilities (PWDs) by giving them a venue to host their events and spread their cause,
while fostering a second home where they can feel welcome and secure.
SM Supermalls nationwide are built to be PWD-friendly - with more than the required number
of ramps, accessible parking lots, Braille signages and utilities within an accessible height,
SM takes pride in creating a more comfortable environment for people with disabilities. SM
Mall tenants and staff are also trained on how to deal with PWDs.