1) To prepare yourself to become an effective manager, you
should know how to manage environmental uncertainty by analyzing the environment and its trends, be ready to adapt to changes in the environment. Make Shure you have a good knowledge of the general, task and internal environment. Understand the marketing environment in which your organization competes 2) No, the task environment for a cellular phone company does not contain the same elements as that of a government welfare agency, because it involves commercialization and business. A task environment is any business or consumer with direct involvement with an organization that may be part of the task environment. Examples of task environment sectors include, competitors, customers, suppliers and labor supply. 3) The most important forces are: competition, customer, suppliers, labor market, and technological, sociocultural, economic, legal, international forces. 4) Customers are among the external elements that can attempt to influence, via marketing and strategic release of corporate information. But ultimately, the relationship with the clients is based on finding ways to influence them to purchase your products. Market research is used to determine the effectiveness of the marketing messages, and to decide what changes can be made to future marketing programs to improve sales. According to the customers the marketing strategies is done and many products are made according to them only.
5) Rapid change creates uncertainty for managers. Even
though the organization has few external elements, those elements are hard to predict, and they react unexpectedly to organizational initiatives. The greatest uncertainty for an organization occurs in the complex, unstable environment. A large number of elements impinge upon the organization, and they shift frequently or react strongly to organizational initiatives. When several sectors change simultaneously, the environment becomes turbulent.