CASE ANALYSIS

Total Quality Management

De Guzman, Shawie C.
M702

Ms. Aquarius T. Domingo

TQM

07/28/16

1. Enumerate and describe, with examples, which critical components of total quality
management did Nissan use in its operations
2. Research on Nissans vision and mission. How did they incorporate these in the
company?
3. What are the core values that can be seen in Nissans total quality management? Use
examples to defend your answer
4. Describe how Nissan used just in time management to ensure quality in its products.
5. Based on the case, how does Nissan define quality?

ANSWER:
1.
Strategically based
Nissan has comprehensive strategic plan in order to be competitive in the market.
They put their vision, mission, objectives and their core values to accomplish their
objectives. They have their own strategy thats why they are leading in the market.
Customer focused
Nissan also focused on the customers needs and wants. They are not just busy
producing total quality products but also knowing customers preferences.
Obsession with quality
The staffs and the employees of Nissan are all aiming for producing quality
products to their customer. The proof is that they are not just contented providing cars
only but also they have focused on their production in terms of body assembly, painting
of the cars and final assembly.
Long term commitment
Nissan succeed because of long term commitment to the products that they have offered
and long term commitment to its customers.
Teamwork
I think Nissans one of the strategies is teamwork. They have the cooperation of both
parties between the management and its employees in order to produce quality products
to customers. They are united in terms of decision making.
Continual Process Improvement
Nissans never stop in producing quality products. They even have supporting
manufacturing areas like press shop producing panels for the vehicles, plastic shop makes
bumpers and castings shops who makes engines parts. They have their partners in order
to produce a better quality of their products.

 Education and training

Employees in Nissan has training in order for them to be competitive. It says that
it is vital to train people to work in such a hi-tech industry with such sophisticated quality
systems. NMUK (Nissan Motor Manufacturing UK ) has different departments
concentrating on training of staffs such as:
Technical developments Nissan is teaching skills relating to robotics and electrics,
plus the required knowledge such as Wiring rules/regulations.
People Development identifying employee needs and ambitions; providing courses to
help personal development such as team building and communication skills.
Understanding Process workshops covering safety, production operations
Computer skills and graduate training from basic to highly technical
Trainee Development courses for graduate trainees ranging from accountancy to team
building.
These only shows that Nissan is conducting training and education for their staffs in order
to be leading in the industry.
Freedom through control
Nissan is involving employees and they encourage employees in decision making,
they train their employees to develop their skills, organizing employees to participative
teams, developing open-channel, multi directional communication systems, placing
quality at the heart of flow production, flexible working practices and providing the
employee variety within his/her role.
Employee involvement and control
Just like freedom through control, Nissan is involving employees in every decision that
they will make, In short, they are open to ideas and suggestions of their staffs and lastly:
Peak performance as a top priority
Its obvious that Nissan is really performing at their highest level to be competitive in the
market.
2. The Power Comes From Inside the simple phrase familiar to every Nissan employee. It only
means that the vision and mission of Nissan is focusing on the empowerment of employee thats
why they are successful in the industry.

3.
Customer Driven Quality

The quality is driven by the customer. The value and satisfaction is the number one
strategy of Nissan. They value the customers wants and they based on the preferences of
the customers.
Leadership
Since they are leading in the market because of their teamwork of staffs and focusing on
producing quality products and high expectations.
Continuous Improvement
Nissan is focusing on continuous improvement. They are producing total quality
management, meeting and exceeding the customers satisfaction.
Employee Participation and Development
They are also focusing on the empowerment of the employees and staffs.
Partnership development
Nissan has different partners in order to be successful. They have internal and external
partnerships including customers, suppliers etc.
4. Nissan is using the just in time management because they make sure that they avoid or
eliminate all forms of waste in the manufacturing processes and other support activities. They
make sure that whatever they produce, it will surely be in not waste.
5. Nissan define quality as a focus in internal and external factor in the organization. Focusing on
internal which means in employee. To be able to create a quality products, you must empower
and involve your employee and to the external factor in which your customer. You must focus on
the customers preferences and wants. So to be able to achieve quality and meeting beyond the
expectation of the customer, you must value your staffs and your employees like what Nissa have
said QUALITY COMES FROM THE INSIDE