1. Business idea (The product or service) (Describe your business – e.g.

what
do you sell? What the product/service used for?)
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2. Type of business (In which industry are you competing?)
Clothing Furniture
Food Beverages
Beauty Anything else?

3. Suppliers (Where do you buy the ingredients or material that you use? Give
example)
1 E.g. Sweets Factory Johannesburg

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4. Production plan
4.1. Describe how the product will be made or the service provided
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4.2. Explain what material and resources are used.
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4.3. Where the business is run from?
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5. Marketing plan (market research)
5.1. Who do you think will need your product /service?
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5.2 Who are your target group and their age group?
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5.3. Explain how the product /service is advertised/promoted?
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5.4. Who is your opposition? (Is there someone else who sells same product than
you, how do their product look?
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5.5. What is most challenging about your opposition? (What can you do to be
better than your opposition?) (Name possible competitive factors e.g. offer best
quality, offer fastest service, offer safety/stronger/lighter product, guarantees etc.
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5.6. Price guidance (For how much do you sell your product / service?)
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5.7. Place (Where is your business situated?
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6. The financial plan

6.1. How much you will need to start your business? ……………………………...
6.2. How will you spent this amount written above. (Prepare a Cash flow
statement)
Cash flow statement for the six months ending
Month Jan Feb Mar Apr May Jun
Opening Balance
+sale/income
+other income
-purchases
-expenses
-other payments
Closing balance
6.2. Buying /selling (Show your calculations to explain cost price, selling price
and show how much profit expected)
Product Cost price Selling price Profit
E.g. Material to make T- R8 00 R1 200 R4 00
shirts
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2.

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7. Management plan
7.1. What entrepreneurship skills are evident?
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7.2. How many workers will be part of this business?
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7.3. What will each person’s function be? (Job description)
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7.4. How will each person be paid? (Wage/salary.) ( pay cash / give cheques /
deposit money in bank accounts)
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8. Form of ownership
8.1. Explain the form of ownership and the reason for your choice.
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9. Goals of the business
9.1. What you want to achieve by running this business? (Set short term goals and
long term goals)
Short term goals (What you want to achieve in a short time, such as few months)
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 Long term goals (What you want to achieve in future, such as the next five /ten
years.)
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10. SWOT analysis
10.1. Do SWOT analysis to find the strengths, weaknesses, opportunities and
threats of the business.
Strengths Weaknesses

Opportunities Threats

11. Conclusion
11.1. Mention how will you make the business succeed and how you will
overcome problems.
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TOTAL = 100