a)
Evaluate four information sources you
could use to identify emerging issues
1. Informal surveys
This can take the form of simple questions, preferably requiring little more than a standard
yes or no answer - even these simple answers can lead to development.
3. Online Information
Getting quality customer information is difficultespecially if you serve a market niche. So you
might want to try online research tools like uSamp. You can pose questions to panelist with
worldwide backgrounds.
4. Focus groups
A focus group is basically a way to reach out to your potential users for feedback
and comment.
V/S
PESTEL
PESTEL and SWOT in the tourism and hospitality industry are closely related
approaches to the organizations analysis. PESTEL is an acronym that stands for
political, economic, social and technological influences on a business. SWOT is a
situational analysis tool for company leaders that involves assessing strengths,
weaknesses, opportunities and threats. PESTEL has correlates strongly with the
threats component of SWOT, but also has relevance to the opportunities
assessment.
Decision making
Ethical decision making is mainly influenced by the type of ethical issue faced.
management, greatly influences an organisation's ethical performance by
establishment right of way, that direct the ethical conduct of the entire organisation.
Employee Turnover
Hospitality organisations that are socially and ethically responsible can attract as
well as retain quality workers. High ethical practices reduce stress, increase trust
between employees thereby reducing conflicts and increase job satisfaction.
CSR:
Enhanced ability to recruit, develop and retain staff
Improve innovation, competitiveness and market positioning
As international travel has become more available and less expensive, particularly
during the last two decades, the ability to travel unhindered from country to
country has almost evolved as an inherent right of business and leisure travel.
1) strategic
long term and short term
it will review its objectives and vision
review its future current and future plans
2) Financial
Involve huge cost
Affect budget and cash flow
3) Operational
Affect labour market
Recruitment of new staffs
Affect the cultural ethics of the organisation
Customer dissatisfaction
Poor public image
Lack of repeat business
Out dated