SALES INCREASED TO 86,657 Lacs in the FY 2015-16 registering a growth of 5.

74 %
over the previous FY. PROFIT AFTER TAX INCREASED TO 19,791 Lacs registering a
growth of 14.19% over the previous FY.
interim dividend of ` 11.50 per Share
Bajaj Almond Drops
Despite the overall bleak scenario in the Hair Oil Industry, our lead Brand, Bajaj
Almond Drops Hair Oil continues to show impressive growths both in Volumes and
Market Share. Bajaj Almond Drops is the second largest brand in the overall hair oil
segment and it is a market leader with over 60 % market share of Light Hair Oil
market.
Bajaj NOMARKS
The Nomarks brand was acquired by the Company in the year 2013 and has over
the last 3 years established itself in the Indian FMCG market. The Bajaj Nomarks
Cream is the No. 1 cream in the Anti Marks segment (as of March 2016 , market
share by volume). The Bajaj Nomarks Face Wash has achieved the No. 2 position (by
Volume) in the Anti Marks Face Wash segment (as of March 2016). Investments
behind building the brand as well as the Anti Marks category continue with joining
hands with Indian Star Badminton Player- Ms. Saina Nehwal
Distribution
We continue to focus on improving the distribution of our brands. Our brands are
being sold through more than 7500 stockists and is now available in more than 3.69
million retail outlets across the country.

Sales & Distribution

One of the Core strengths of the Company has been its formidable distribution
system. The focus on the same has not diminished over the last Financial Year. As
per Nielsen the brand Bajaj Almond Drops Hair Oil is now the largest distributed Hair
Oil brand in the country. The brand is available in 3,709,581 outlets all over India. In
our endeavour to continue expanding the availability of our brands in the Rural
areas the brand has entered 2,36,295 new outlets during the Financial year 201516. Out of this more than 1.8 lakh outlets have been added in the rural areas alone.
The company believes that the future of Hair oil and our main Brand Bajaj Almond
Drops depends upon the increase in consumption in the rural areas. However due to
the poor monsoons (over the last 2 years) and rationalisation of the rural subsidies
by the present government there has been a strain on volume growths in large rural
sector of our country. This has resulted in the lower volume growths recorded during
2015-16. Despite this strain, the rural offtake of our brand continues to begreater

than that recorded in the urban areas. As a result of this 42% of the sales of Bajaj
Almond Drops Hair Oil comes from the rural areas. To help distribute our products
the Company has 7,442 distributors who supply our products throughout the length
and breadth of the country. In addition we supply our products to over 10,000
villages directly using motorised vans. To oversee such a vast operation we have
1,306 sales people who are in turn controlled by 68 Sales Managers. This large
distribution system is the heart of the organisation and it is our continuous effort to
keep making it larger and stronger. To help us do this we have started the process of
automation. Currently 25% of our direct distributors are already linked to our central
server through the Distributor Management System (DMS). We are also in the
process of linking our field force through handheld devices. This project should be in
place by the end of this Financial Year. Using these processes the Company believes
we will be able to track our sales as well as our stock on a real time basis which will
help us take action and see the effectiveness of our plans on a real time basis.
2. Manufacturing
Company has eight production facilities (including third party manufacturing
facility), of which four units are situated in Himachal Pradesh (at Parwanoo & Paonta
Sahib) three units situated in Uttrakhand for manufacturing of all variants of hair
oils & Nomarks. One unit is located at Udaipur, Rajasthan for the manufacturing of
our oral care product. During the year, we have invested in building capacities for
sachet, small packs coupled with automation in AHDO, Amla, Nomarks lines with the
objective to increase productivity and reduce manpower cost. Apart from
automation, investment has been made in warehousing facilities for effective
material handling and control.

jyothi
PBDIT Margin (%)
PBIT Margin (%)

17.40
13.09

16.09
11.20

17.72
12.83

17.03
10.98

21
18

34.88
34.39

32.95
32.43

33.76
33.21

35.09
34.55

32
31

51.69
49.22

45.77
49.61

47.74
44.57

46.63

31
30

bajaj

PBDIT Margin (%)

PBIT Margin (%)
zydus

50.93
PBIT Margin (%)