Volume - 1 Issue – 05 June 2010

Disaster Management

Information Security
Hocus-Focus
Summer China ZTE v/s India
Internship @
doms.edu
 From the Editor’s Desk
Dear Reader,

Welcome to the fifth edition of "DoMination“.

With the recent tragedy of air-crash in Mangalore it is really tough to
explain the kind of emotional state we all are in let alone the grief of those
who have lost their closed ones. We offer deep condolences for the
families of the lost and pray that the souls of the unfortunate rest in peace.
We have heard authorities coming out with explanations or excuses ,you
can put it the way you like . We here can just put points forward presented
by various parties and leave it to the individuals to decide for themselves.
“It should not have happened – The Mangalore Air-Crash”.
At the same time we find ourselves responsible to spread the word
regarding disaster preparedness and management of disasters. Do have a
look at our article on “Disaster Management”
As you plan your summer vacation touring around we have for you an
article that talks about the upcoming Industry of “Medical Tourism” which
is the confluence of Tourism & Health Industry “Medical Tourism and
India”.
With stated news snippet on “ZTE- China v/s Indian Government over
information security concern” alongside a much publicized political
showdown, exchange of statements "controversy surrounding Union
environment minister Jairam Ramesh's remark against the home ministry”
We find ourselves accountable to present to our readers "Information Risk
Management Practices in Indian Public Sector Banks"
Look out for the winners of “Qutopia-4”. Play and enjoy “Qutopia-5” this
time it surely is more challenging than before.

Till the time we meet again; "Happy Reading".

Animesh Agrawal
Editor – “DoMination”
(Department of Management Studies, IIT-Roorkee.)
Department of Management Studies, IIT Roorkee
 1
It should not have happened –
The Mangalore Air-Crash
- Animesh Agrawal

DoMS, IIT-Roorkee
3
Disaster Management
- Animesh Agrawal
DoMS, IIT-Roorkee

6
ZTE- China v/s Indian Government over information
security concern - Animesh Agrawal
DoMS, IIT-Roorkee
7
Information Risk Management Practices In
Indian Public Sector Banks
- Animesh Agrawal
DoMS, IIT-Roorkee
9 11
Medical Tourism Qutopia - 5
& India -J. Arjun & Mayur Gurjar
- Gaurab Biswas DoMS, IIT-Roorkee
DoMS, IIT-Roorkee
13
Hocus-Focus
Summer Internship @ doms.edu
Department of Management Studies, IIT Roorkee
 1

- Animesh Agrawal
DoMS, IIT-Roorkee
We mourn the deaths of „AI Flight IX-812 f‟ rescue teams could not access the crash site due to
passengers on Saturday, 22th may 2010. We the difficult terrain (a valley) for over an hour after
express deep condolences for the families of the the incident, even though it was close to the
deceased and pray that their souls rest in peace. airport,‟‟ the ESG said.
This won‟t happen until the time guilty are
Various groups like the Vimana Nildana
identified and punished . We wish that God gives
Vistharana Virodhi Samithi (Local Communities
strength to their families, friends and citizens of
Alliance Against Airport Expansion), Bajpe and
this country to fight for their justice.
Environment Support Group have been opposing
The state-of-the-art Boeing 737-800, which was the expansion of the Mangalore airport since the
inducted on January 15, 2008 and piloted by British late 1990s. They had held demonstrations stating
national of Serbian origin Capt Zlatko Glusica , that the site chosen for expansion at Bajpe was
had 166 passengers and a six-member crew on surrounded by deep valleys on three sides of the
board the budget carrier, flight IX-812. The runway and did not provide for emergency landing
passengers included four infants. areas as required.
Glusica (55) had 10,000 hours of flying experience.
Flight IX-812 from Dubai
to Mangalore crashed into the thick forested valley
off the runway after slamming through the
boundary wall. The runway at Mangalore airport is
situated on a hillock, which in aviation parlance is
known as a table top runway. Basically, the runway
strip is built on flat land, but the area situated at
either end of the runway, and its sides slope
downwards. In such cases pilots have to be extra
careful during landing and take-off, as any error in
judgment can lead to a major disaster.
It accused them of criminal negligence.
„„The likelihood of this kind of crash was
predicted. A series of public interest litigations
were fought to stop the construction of this
second runway because the design did not conform
to the most basic national and international
standards. The PILs also highlighted the fact that
the airport does not conform to the minimum
safeguards for emergency situations, particularly
during landings and takeoffs, and could not have
emergency approach roads within a kilometre on
all sides as required,‟‟ said an ESG statement
released on Saturday, 22nd May 2010. „„It is quite
possible that many lives were lost as emergency

Department of Management Studies, IIT Roorkee

 2

Contd..

Another Theory: comment on whether the accident was a result of

An "incorrect" flight path could have caused
the crash of the Air India Express aircraft from
Dubai at Bajpe airport here, a senior Airport
Authority of India official said on Sunday.
Speaking to reporters after visiting the crash site
on Saturday, Union Civil Aviation Minister Praful
Patel had said the aircraft did not contain itself
within the limited space on touchdown and
overshot the spillover area on the runway.
He had also stated that the runway was
operationally compliant and technically fit for
operating an aircraft of Boeing 737-800 series and
the plane was just two-and-a-half years old with no
history of defects or malfunctioning.
Patel had also said visibility was sufficient, the
runway dry and the two pilots, including the
commander, an expatriate from Serbia, had good
flying experience.
The minister had, however, refused
pilot error and said he would await the report of
the Directorate General of Civil Aviation, which is
inquiring into the disaster.
The state government declared a day's
mourning and announced Rs 2 lakh compensation
to each of the families of those killed in the crash.
Offering his condolences to the bereaved
families of the 159 dead, including crew members,
chief minister B S Yeddyurappa directed the
Mangalore district administration to arrange for the
best treatment to the survivors. All official
programmes, including the cabinet meeting on
Saturday were cancelled and postponed to May 24.
We have heard numerous people / authorities
putting their point forward as an explanation or
excuse whatever we call.
We here can just put points forward presented
by various sides and leave to our readers to decide
upon rights and wrongs.
to

You wish to share?

If you as our reader would like to share something w.r.t the story please write us back
at animeshagr@gmail.com or domination.doms.iitr@gmail.com.

Department of Management Studies, IIT Roorkee

 3

Though it is not possible to completely avoid
the disasters, but the sufferings can be minimized
by creating proper awareness of the likely disasters
and its impact by developing a suitable warning
system, disaster preparedness and management of
disasters can be aided at its best through
application of information technology tools. The
changing trends have opened up a large number of
scientific and technological resources and skills to
reduce disaster risk.
Disaster management systems are in talks since
long time. Disaster Recovery on one hand is the
system that comes into play when business under
consideration undergoes a catastrophic or close to
catastrophic circumstances. Such circumstances
have potential to cause a damage that could prove
fatal for an organization, an industry or probably
for entire society.
Disaster management system calls for action
before the event of catastrophe has occurred. That
is, precautionary measures kept in place, to help
combat against such events.
- Animesh Agrawal
DoMS, IIT-Roorkee
There can be cases under debate that would say
do such systems have enough of business utility to
get involved in. A statistician would say such
systems would have very less probability of
occurrence. Such arguments may lead to put a
question on such systems of very less frequent use.
So one may think should they really invest in such
systems?
Well there is only one thing that can answer
this; could you afford losses if that so called „very
less probabilistic event‟ occurs? Some casual
thoughts would appeal for keeping away from this
as they may say they don‟t have much to lose;
answer to which could be- “can this trigger a chain
reaction of losses?”
Making decision on this would always be
ongoing fight between high optimism and
pessimism. The answer to which lies within the
proximity of a stake holder (affected civilians,
police, fireman, Non Government Organizations
(NGO), etc.).
Disaster Management Actors / Entities:

•Intergovernmental & Inter Agency. Central, State and

Local (Mutual Aid)
Government •Operational Emergency Management (4 phases:
Response, Recovery, Mitigation, Preparedness)

•Public & Private Partnership

Business •Industry as well as Firm level Critical Infrastructure.
Business & Economic Continuity

•Volunteer Entities
Associations Assisting
•Public Awareness & Education, Exercise support
Disaster Management

•Natural Science & Engineering (Earthquake science)

Academia & Research •Socio-Economic Research
Research and applications, Data Preparedness, Decision
Community support tools, Policy Analysis

Department of Management Studies, IIT Roorkee


Phases of Disaster Management & Geographic Information System (GIS), Remote
Management Information Systems (MIS):
Experts, suggest that the cycle of disaster
management should include long-term work on
infrastructure, public awareness, and even human
justice issues. The process of emergency
management involves four phases: mitigation,
preparedness, response, and recovery.
 Mitigation efforts attempt to prevent hazards
from developing into disasters altogether, or to
reduce the effects of disasters when they occur.
MIS for Risk Mitigation: Determine possible risk
areas and/or risk types, often supported by
a Geographical Information System (GIS).
 In the preparedness phase, Disaster Managers
(DMs) develop plans of action for when the
disaster strikes. Preparedness activities range from
development of community training and logistical
support, supply, and resource systems needed for
disaster response to early warning and monitoring
activities preceding disasters such as hurricanes,
tornadoes, tsunamis, fires, or volcanic eruptions.
MIS for Preparedness: Preparation of contingency
plans for different types emergencies; Creating
checklists that can be easily be reached by any
related emergency management stakeholder;
resource management.
 The response phase includes the mobilization
of the necessary emergency services and first
responders in the disaster area.
MIS for Response: Executing and tracking the
contingency plan
 The aim of the recovery phase is to restore the
affected area to its previous state.
MIS for Recovery: Cost calculation of the
emergency & various kinds of reports (supported
Department of Management Studies, IIT Roorkee
4
Contd..
by tables, graphs, etc.)
It may be observed that advancement in
Information Technology in the form of Internet,
Sensing, satellite communication, etc. can help a
great deal in planning and implementation of
hazards reduction measures.
There are two essential preliminaries to
establishing disaster MIS:
 Defining the purpose of the system
Ask who will be the main users and what end
product do they require?
 Investigating the existing databases and
integrating with them
A DMIS interacts with many other early alert
systems and communicates with many legacy
systems.
A typical MIS for Disaster Management would constitute:
 Hazard Assessment Mapping
 Vulnerability Assessment
 Demographic Distribution
 Infrastructure, Lifelines and Critical Facilities
 Logistics and Transportation Routes
 Human and Material Response Resources
 Communication Facilities
In India, the role of emergency management
falls to National Disaster Management Authority
of India, a government agency subordinate to the
Ministry of Home Affairs. In recent years there has
been a shift in emphasis, from response and
recovery to strategic risk management and
reduction, and from a government-centered
approach to decentralized community
participation. Survey of India, an agency within the
Ministry of Science and Technology, is also playing
a role in this field, through bringing the academic
knowledge and research expertise of earth
scientists to the emergency management process.
 5

Contd..
A Conceptual Flow of Information in DMIS:
Disaster
Management
Community
Actions: Problem:
Measurable Disaster Events &
Outcomes Phenomenology

Delivery
Product: Communicating &
Actionable Disseminating Requirement
Information Infrastructure

Decision Support Supporting Data

Models, GIS etc. Images, Maps,
Weather report etc.

Data
Exploitation
Government has formed the Emergency
Management and Research Institute (EMRI). This
group represents a public/private partnership, and
aimed at improving the general response of
communities to emergencies, in addition to those
incidents which might be described as disasters.
Some of the groups' early efforts involve the
provision of emergency management training for
first responders (a first in India), the creation of a
single emergency telephone number, and the
establishment of standards for EMS staff,
equipment and training.
It is hoped that this effort will provide a model
for emulation by all of India, however, at the
moment, it operates in the Indian states of Andhra
Pradesh, Uttarakhand, Goa, Tamil Nadu, Rajasthan,
Karnataka ,
AI flight crash:
Helpline information were shared as Mangalore
Authorities set up telephone helplines to facilitate
dissemination of information regarding the air
crash. The helplines were set up in Delhi,
Mangalore and Bangalore.
Air India announced setting up of a control
room at the airport following the AI aircraft crash
at Mangalore.

Business Challenges
Companies increasingly need a competitive edge to maintain profitability and stay in
business; improved availability and outage avoidance becomes vital to their success. In
this environment, well-planned business continuity/disaster recovery solutions
become critical to an organization.
Watch out in our next edition for "Disaster Recovery Planning"
Department of Management Studies, IIT Roorkee
 6

- Animesh Agrawal
DoMS, IIT-Roorkee

In a recent reply to accountability to equipment makers are fighting to win lucrative

safeguard information-asset of the country contracts in Asia's third largest economy.
from risks government has taken strong stance.
Security Concerns
India barred telecoms operators in the
Last year, India directed state-run telecoms
country from ordering equipment from ZTE
firm Bharat Sanchar Nigam not to procure
and larger Chinese rival Huawei Technologies.
equipment from Chinese vendors in 15 border
The home secretary asking China's ZTE provinces, citing national security.
Corp for more information on security, giving
India has long been suspicion of China's
the telecoms gear firm an opportunity to make
growing military clout and fears Chinese
its case for why it should be able to provide
telecommunications equipment poses a security
equipment in India.
risk. Huawei's founder was an officer in the
The dispute, centered on Indian concerns People's Liberation Army.
Chinese equipment may have spying
ZTE said on Wednesday it had been told by
technology embedded, risks growing into a
telecom operators that its equipment had not
diplomatic row between the giant neighbors,
met Indian security tests necessary to be
who have long been suspicious of each other
allowed to supply equipment to carriers in
and fought a war in 1962.
India.
A series of attacks on Indian government
Huawei and ZTE are taking a series of
websites by suspected Chinese hackers in
measures to ease New Delhi's security fears and
recent months has also hardened the
have said they are contemplating building
authorities' position on importing potentially
factories in India. ZTE shares rose 6.5 percent
sensitive equipment from neighboring
in Hong Kong on Thursday after the firm said
countries.
on Wednesday it would consider setting up a
India is the world's fastest-growing wireless plant in India.
market with operators signing up 16 million
- Courtesy “ET - NOW”
new users a month on average. Global mobile

With stated news snippet regarding ZTE- China v/s Indian Government over
information security concern alongside a much publicized political showdowns, exchange
of statements "controversy surrounding Union environment minister Jairam Ramesh's
remark against the home ministry"
We find ourselves accountable to present before our readers 
"Information Risk Management Practices In Indian Public Sector Banks"

Department of Management Studies, IIT Roorkee


The current scenario of competition sensitive
environment, it is vital to safeguard information
against its malevolent use. Security awareness to
customers, each employee as well as to employer
representatives is inevitable a necessity to be
catered to. Especially with advent of technology
comes its cautious use to safeguard your assets.
We would focus here on Public Sector Banks in
India.
Current IT Security Policy Planning
For any organization that wants to protect
itself from IT security related threats, the
foremost thing for it is to look for, the
international standards used widely by
organizations of same nature in its country, or
standards developed by its country„s standards
institute and then form its security policies in
similar lines. Except for basic guidelines from the
regulator, and no specific security standards
specified by the Bureau of Indian Standards, the
public sector banks in India mostly look up to
ISO 17799 and ISO 27001 as the standards to be
used for forming their IT security policies. They
have realized the immediate need in framing their
IT security policies; have geared up by setting up
IT Security group as a separate organizational
component. Most of the Public Sector Banks
(PSBs) have done this very recently, not more
than a year back.
Handling of misconduct—IT security policies
state that the failure to abide by the policies shall
be treated as misconduct and will be dealt with
suitably under the provisions of bank officer
employees conduct regulations 1976, Bank officer
employees (Discipline and appeal regulations
1976), Bank service code, etc., bipartite
settlements; these basically take care of employees
behaviour, rules of conduct, actions to be taken
in cases of violation of frauds, disclosures , acts
involving banks business. It is observed that
Department of Management Studies, IIT Roorkee
7
- Animesh Agrawal
DoMS, IIT-Roorkee
technology related frauds such as leaking
electronic records etc., misuse of electronic
medium are not mentioned at all as these
regulations were framed much before technology
came into use in the banks. And hence the
chances of employees involved in electronic data
thefts and going Scot free in the court of law is
very high. So an immediate amendment to HR
conducts regulations is needed.
Preparedness
 The IT security group in some PSU banks has
a Chief Information Security Officer (CISO).
This has taken place quite recently with few
exceptions. The IT Security group has 2 to 6
members with a couple of Chief Information
Security Auditor (CISA) experts and the
remaining IT professionals. Many of the PSU
banks don„t have their CISO as CISA auditors.
 Some PSU banks have formed temporarily
different specialized area groups in formulating
the IT security policies for areas such as network
security, internet banking security, Backup and
recovery email, etc. And some other PSU banks
use outside consultant to review its policies;
whereas the rest all do neither of these as they are
in initial stages of policy formation.
 The Governing board of all the banks needs
to fully support the endeavor of IT security policy
making process.

Implementation and fallouts
(General Observations):
 Implementation of these polices asks for a
detailed plan and these banks are yet to formulate
detailed methodology for their implementation.
 Some banks have made its data center
infrastructure ISO 27001 compliant, few are
planning for it.
 Data are already classified to certain extent.
There is no elaborate documentation on the
vulnerabilities to which they are exposed to and
no risk mitigation plans are available.
 Rigorous work on data ownership issues
required due to imprecisely defined mechanisms
for defining ownership. The data ownership
framed before CBS are not appropriate as there is
a paradigm shift from “branch banking” to “bank
banking OR branch-free banking”, so all the data
are visible to all branches.
 Banks use role based access controls which
get implemented within the parameters of DBMS
access control mechanisms whereas a
combination of process and role based
mechanisms are more apt.
Data leaks: vulnerabilities in the current
IT security set up
Banks are exposed to security risks within the
bank; and also by external entities. The data leaks
could occur within the bank that includes Branch
level, Offsite Backups related, corporate office
/RO level and CBS related risks. Alongside
external forces, that spans network and internet
related threats, vendor related risks and Self
service channels, credit card/debit card related
frauds.
Banks’ Security Status: Branches have
security policies, but they lack in terms of
infallible implementation, inspection and
compliancy. Occurrences where security lapses
are noticed are:
Employees carrying any storage media without
any authentication, No audit trial of back up
taken by the Database Administrators (DBAs) at
the branch (applicable to non CBS systems),
Department of Management Studies, IIT Roorkee
8
Contd..
Camera enabled phones, Paper reports being
carried out without any manual log entries,
Password sharing. Revealing account details
without authenticating enquirer.
In case of electronic data, proper encryption
should be used to avoid transit thefts. Not many
of the PSU banks strictly follow the encryption
mechanism. There is no periodic audit on the
same.
CBS / IT vendors / third party software
related risks specifically during data migration.
With the banks taking care of network related
threats by using IDS, firewalls and VPN, the
major concern is internet related issues. The
Public Sector Banks (PSBs) have already become
a victim to Phishing and some have taken
corrective measures by way of educating their
customers by posting on their web site and by
sending emails about phishing. Pharming is
another form of online fraud which the banks
have to take care of as none of the banks have so
far reported of pharming related frauds.
General Security measures as an answer to
above could be: During Hiring: back ground
checks, agreements, awareness induction training.
Security technology systems awareness, usage and
responsiveness. Logging of activities of each
system. Physical checks on entry / exit, using fax,
or other means of information flow. Regular
monitoring and inspection. Security theft drills
(like fire drills).
Though the bankers are not technologists, their
awareness to security related risks is very much evident
from their preparedness in framing of their IT security
policies. As many Public Sector Banks (PSBs) are yet to
implement them, the above recommendations can greatly
help them in successfully carrying out this endeavor. Lastly,
the Public Sector Banks (PSBs) should not only
implement their security policies, but also follow them in
full spirit, monitor, be update in security related risks and
keep revisiting their information security management
practices whenever needed.

Medical tourism can be broadly defined as
provision of 'cost effective' private medical care
in collaboration with the tourism industry for
patients needing surgical and other forms of
specialized treatment. This process is being
facilitated by the corporate sector involved in
medical care as well as the tourism industry -
both private and public.
Medical or Health tourism has become a
common form of vacationing, and covers a
broad spectrum of medical services. It mixes
leisure, fun and relaxation together with
wellness and healthcare.
The idea of the health holiday is to offer
you an opportunity to get away from your daily
routine and come into a different relaxing
surrounding. Here you can enjoy being close to
the beach and the mountains. At the same time
you are able to receive an orientation that will
help you improve your life in terms of your
health and general well being. It is like
rejuvenation and cleanup process on all levels -
physical, mental and emotional.
Many people from the developed world
come to India for the rejuvenation promised by
yoga and Ayurvedic massage, but few consider
it a destination for hip replacement or brain
surgery. However, a nice blend of top-class
medical expertise at attractive prices is helping a
growing number of Indian corporate hospitals
lure foreign patients, including from developed
nations such as the UK and the US.
As more and more patients from Europe,
the US and other affluent nations with
expensive healthcare ameneties look for
effective options; India is pitted against
Thailand, Singapore and some other Asian
countries, which have good hospitals,
salubrious climate and tourist destinations.
Department of Management Studies, IIT Roorkee
9
- Gaurab Biswas
DoMS, IIT-Roorkee
While Thailand and Singapore with their
advanced medical facilities and built-in medical
tourism options have been drawing foreign
patients of the order of a couple of lakhs per
annum, the rapidly expanding Indian corporate
hospital sector has been able to get a few
thousands for treatment.
But, things are going to change drastically in
favour of India, especially in view of the high
quality expertise of medical professionals,
backed by the fast improving equipment and
nursing facilities, and above all, the cost-
effectiveness of the package.
Medical Tourism Statistics and Facts
In a global economy characterized by better
access to information and lower transportation
costs, North American consumers are
discovering that they can get high-quality health
care more cheaply and more quickly in some
developing countries. Rising health care costs in
the United States and longer waiting times in
Canada are inducing patients to seek treatment
overseas. The appeal of this phenomenon is
driven by cost savings as high as 90%,
depending on the procedure and the country in
which it is performed, and virtually no wait
times.
There are more than 45 million U.S.
citizens without health insurance, and even
more with health coverage that they consider
inadequate. While U.S. consumers are
concerned mainly with the exorbitant cost of
care, Canadians are more troubled by wait
times for certain treatments. Indeed,
approximately 1 million Canadians claim to be
experiencing difficulties in access to care.

Official statistics on medical tourism have not
been collected, but an estimated 150,000
foreigners sought care in 2004 in India alone-
-and this number is growing at a rate of about
15% annually. Most of these patients are from
the Middle East or Asia, but the proportion of
U.S. citizens and Canadians is rising. Although
providers offer a diverse range of services, the
most common procedures are elective.
Why is India most suitable?
Indian corporate hospitals excel in cardiology
and cardiothoracic surgery, joint replacement,
orthopedic surgery, gastroenterology,
ophthalmology, transplants and urology to name
a few.
The various facilities in India include full
body pathology, comprehensive physical and
gynecological examinations, dental checkup, eye
checkup, diet consultation, audiometry,
spirometry, stress & lifestyle management, gold
standard DXA bone densitometry, body fat
analysis, coronary risk markers, cancer risk
Department of Management Studies, IIT Roorkee
10
Contd..
markers, spiral CT scan and high strength MRI.
Each test is carried out by professional M.D.
physicians, and is comprehensive yet pain-free.
All medical investigations are conducted on
the latest, technologically advanced diagnostic
equipment. Stringent quality assurance exercises
ensure reliable and high quality test results.
The Apollo Group, Escorts Hospitals in New
Delhi and Jaslok Hospitals in Mumbai are to
name a few which are established names even
abroad. A list of corporate hospitals such as
Global Hospitals, CARE and Dr L.V. Prasad
Eye Hospitals in Hyderabad, The Hindujas and
NM Excellence in Mumbai, also have built
capabilities and are handling a steadily increasing
flow of foreign patients. India has much more
expertise than say Thailand or Malaysia. The
infrastructure in some of India's hospitals is also
very good. What is more significant is that the
costs are much less, almost one-third of those in
other Asian countries.
 11

-J. Arjun & Mayur Gurjar

DoMS, IIT-Roorkee
It’s Exquizite, Kills your Quriosity and adds to your Quizdom. Need we say
more? ‘Qutopia’ – A Utopia of the best Biz Quiz Tidbits to wreck your brains!
Mail in your answers to domination.doms.iitr@gmail.com. The winner will have
their names published in the next issue. Answers in the next issue of
DoMination.

1. Arthur Andersen is an Accounting Firm which has been dissolved

following their involvement in which scandal?
2. The world's first university-based executive education was created
in 1931 at MIT under the sponsorship of which stalwart of GM?
3. Derived from the Greek word 'Oikanomia' meaning "House
Management", What very common term are we talking about?
4. He borrowed US$ 20,000 from his father-in-law at the age of 27
and bought his first store in Newport, Arkansas.
He got a pilot license in 1953 and used to fly himself from one
store to another to oversee the operations of his growing chain of
retail stores.
In 1991, his company became the largest retailer in the US.
5. 'This is the root of all evils' is printed on which country's currency
coins?
6. This product is considered the best of its kind. The first one was
completed in September 1968, took four years and $1.5 billion to
build, and the effort almost sank the company and threw the city of
Seattle into a depression. 7000 men worked to make it. What?

Department of Management Studies, IIT Roorkee

 12

1. Paul S. Otellini is the CEO of which famous company?

2. Which motor company gets its name from a certain Zorastrian God?
3. What is the company that Coke bought and later sold to Sony in 1982?
4. Fill in the statement with a brand 'Come to where the flavor is...come to
_______ Country'
5. In 1949, a young entrepreneur, K. M. Mammen Mappillai, opened a small toy
balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
Although the factory was just a small shed without any machines, a variety of
products, ranging from balloons and squeaking toys to industrial gloves and
contraceptives, were produced. Which multi-billion dollar company had such a
humble beginning?
6. His first product was soap. In order to sell the soap, he offered free baking
powder. The baking powder became more popular than the soap so he
switched to that. To help sell his baking powder, he began offering something
else for free. Well, that became even more popular then and today he leads in
the production of that particular product. Who are we talking about and what
product?

The Answers of Qutopia-4 were: Winners are:

1. Intel
2. Mazda Motor Company. The • Vamsi Somesh from DOMS, IIT-
Zoroastrian God is Ahura Mazda. Roorkee
• Shekhar Arya from Intel
3. Columbia Pictures.
• Amrita Devraj from SIMSR
4. Marlboro
5. MRF (Madras Rubber Factory)
6. William Wrigley and the Chewing
Gum

Department of Management Studies, IIT Roorkee

Hocus-Focus 13

Department of Management Studies, IIT Roorkee

Hocus-Focus 14

Department of Management Studies, IIT Roorkee

 The Team:
Editor:
Animesh Agrawal
Sub-Editors:
Sushant Sharma
Siddharth Srivastava
Akanksha Tikku
Himanshu Mishra
Prashant Nath Endley
Design Team:
Animesh Agrawal
Arushi
Contributors:
Gaurab Biswas
J. Arjun & Mayur Gurjar
Animesh Agrawal

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Department of Management Studies,
Indian Institute of Technology Roorkee,
Roorkee Uttarakhand-247667

Animesh Agrawal:
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Department of Management IIT Roorkee