reputable independent companies or they can take to social media and let
their reputation build itself.
6- 7. What is m- commerce? What is near- field communication and
how does it facilitate mobile payments?
M-Commerce is the use of wireless, mobile devices to conduct ecommerce. Near field communication or NFC is a set of standards that
supports communication between mobile devices when the two are very
near one another. Mobile devices are becoming virtual wallets that allow
users to pay bills easily through smartphones equipped with NFC chips.
Users can tap a special terminal at a cafe, bus stations, or retail store, which
will then automatically charge the customers account.
6- 8. What is search engine optimization (SEO)? What are two
examples? How do organizations improve their position on search
result lists?
A search engine optimization is an Internet marketing strategy used to
increase the quantity and quality of traffic from search engines, often by
improving the sits position in result lists. Two examples are more efficiently
searching terms and keywords and then also page rank and relevance. These
improve the overall quantity and quality of search engines such as Google
and Bing. They use common terms that a searcher would type into the
search bar. They put themselves in the mind of the searcher and make it
easy for them find the company website.
6- 9. How does web advertising work to target ads for individuals?
How can users avoid targeted ads?
Web advertising works to target ads for individuals by using cookies. A
cookie is a small text file that the websites server leaves on your computer
when you visit the site and then retrieves it again when you return usually to
personalize the site for you. These cookies save info such as your address,
products you buy, and other personal information. This enables companies
to use this information to target ads for your preferences. For example if you
frequently purchase KC royals hats; a site will give targeted ads for other
Royals apparel. Users can avoid these ads by adjusting the settings in the
browser to prohibit third-party cookies.
6-10. What is Web 2.0? What is crowdsourcing? What is an example
of crowdsourcing? How do Web 2.0 capabilities change the way in
which people and organizations use the web?
Web 2.0 is the current generation of web capabilities, which rely
particularly on crowdsourcing and collective intelligence, expanded data
sources and input from sensors.
Crowdsourcing delegating tasks to large diffuse groups or communities
who often volunteer their contributions. Crowdsourcing depends on engaging
people in tasks they find interesting or rewarding, or collecting data about
what people are doing anyway as they go about their daily work. For
example, Zhihu is a Chinese website, visitors sign up and write articles
about professional knowledge and their professional views, so that they can
be rewarded.
Web 2.0 provides the organizations and customers a platform for them
to communicate by new useful applications. Also, people participate into the
big internet world in a new way--sharing photo on app, write review on own
personal blog, release creative video, update scientific article on science
website. Web 2.0 improve the value of a website and provide more
opportunities for people and organizations.
7-1.How do you define business intelligence?
Business intelligence encompasses a vast array of information sources
that can contribute to better decision making, along with the software
applications, technologies, and practices used analyze it.
7-2. What are the three levels of decision making that business
intelligence supports?
The three levels of decision making that business intelligence supports
are operational decision making, tactical decision making, and strategic
decision making.
7-3. What are the most important sources of business intelligence
inside the organization? What makes them useful?
The most important source of business intelligence is the transactional
system used for daily operations, as well as the database, or data
warehouse, used by organization itself for operations, or by its suppliers and
customers. The organizations own database is a treasure trove of data for its
customers, employees, suppliers, and every financial transaction. Data
Warehouses are built separate by extracting part or all of the data from those
databases, cleaning it, and then loading it to the warehouse, using the
extract, transform, and load (ETL) process
7-4. What are some examples of external sources of business
intelligence?
An external source of business intelligence can either be bought or
publicly accessed. For example, the US Census is a matter a public record
that business can access in order to gain more knowledge about income
levels, educational levels, employment, and ethnicities around their
company. Telemarketers use external data when they purchase lists of phone
numbers.
7-5. How can managers use data mining techniques to analyze
patterns, trends, and relationships? How does this lead to better
data- driven decision making?