Entertainment Business Synopsis

Entertainment is as old as mankind. Entertainment gives pleasure or relaxation to

an audience. Theaudience may participate in the entertainment passively as
watching opera or a movie or playing games. People use different modes to
entertain themselves like Animation, Cinema, Theatre, Circus,Comics,Dance,
Reading, Games, and Music etc.As we are now in 21“ century the modes of
entertainment are enhanced at a very high level. The first motion picture was filmed
on October 14,1888 named Roundhay Garden Scene byLouis Le Prince. Movies are
filmed on reels. As movies at that time are in black Si white color and sound less
audience entertainment themselves by seeing the motion. The most famous movies
at that time are of Charlie Chaplin and Lauren Si Hardy, In 1926 Warner Bros.
introduced the "Vitaphone" system, producing short films of live entertainment acts
and public figures and adding recorded sound effects. In 1918 color movies are
started to produce few of the color movie are Cupid Angling, The Wizard of OZ,
Gone with the Wind. In September 1976 the Victor Company of japan, Limited UVC)
launched Video Home System, after that movie make their way to people homes.
The resolution of VHS is 320 Pixels. Video Games were introduced as a commercial
entertainment medium in 1971. Soon in 1983 over two decades it become a $10
billion industry and become the rivals of motion picture industry as the most.
Profitable entertainment industry in the world. In 1971 Arcade games was installed
at a student union at Stanford University. Soon video Games make their place to
Computer systems. Atari Corporation makes the first home video gaming system
after that Nintendo introduce Bbit home computer system which is very famous in
homes. SEGA introduce 16-bit Mega Drive System which also take a big market
share.

In 1982 Compact Disc (CD) I was introduced by Sony and

Philips Consumer Electronics. After that movie and games started coming on CDs it
has a resolution of 352x2S8. CD is in 700MB. In 1994 Sony makes a 32-bit system
Play station that run games on CDs. It is the most famous system in the gaming
industry. In 1993 Digital Versatile Disc (DVD} was developed by Sony and Philips
again. The Resolution of DVD is 720x576 and DVD has widescreen width 16:9. DVDs
are available 4.7GB and 8.5GB. Sony in 1999 developed Play station 2 gaming
system which run games and movies on DVDs and in 2007 Sony developed Blue—
ray Disc which has a capacity of 50GEl almost six times the capacity of a 8.5GB
DVD. Blue—ray support 1080p resolution. Movies and games are now coming on
Blu-ray which is in pure High Definition. Now gaming industry become the
multibillionaire industry.

Following chart show the market share of Sony, Microsoft, Nintendo and
sorne other gaming companies.
 Scope in Pakistan

The entertainment industry has a bigger scope in Pakistan.The youth is fond of the
digital entertainment. They spend thousands of Rupees monthly on DVD Movies and
Games. Asthere is no copyright Protection law applicable in Pakistan the games and
movies are copied from original medium and sold at a very cheap rates. DVD
movies are easily available at Rs. 30 and

Video Games at Rs. 60 in Pakistani markets. The younger generation is getting

more enthusiastic about Digital Entertainment. Now as the Blu-ray technology has
come and it

hasn’t been tweaked yet. There is a great scope of Blu-ray technology in Pakistan
because of its eye glazing resolution. Websites like Pak Gamers
www.oakgamers.com promote gaming.

Our Business Notion

Elation Club as its name defines great happiness. We wanted to provide great
happiness to our customer by entertaining them with digital technology. In our club
we provide High Definition Movie Elation Cinemas and High Definition Gaming
Arena. 0 For Elation Cinema we use high definition Projectors and B|u—ray medium
which provide the ultimate high definition experience. 0 For Gaming we use the
most advance gaming consoles available in the market. Which are also in High
Definition.

Mission Statement
"Our mission is to provide great happiness to customer in long run by providing
advance entertainment Technology"

Vision Statement
"We want to be the market leader in providing digital entertainment. We will use the
most advance Technology to provide entertainment. Make our self different from
other to provide the unbeatable service?

Our Competitive Edge

Our competitive edges as compare to the competitors are following:

Use of most advance and latest technology available in the market.

Availability of different entertainment services under one roof.

Club environment purely design for entertainment.

Club information system for online time booking, voting ,for movies to be played.

Our Future Objectives

Our future objectives of the business are following.

To acquire the most advance technology before our competitor that is available in
the market.
 To widen our business by opening more outlets of Elation Club in other cities of
Pakistan.

Add value to the customer by offering more valuable services.

Make our costumers fully satisfied with our services.

Marketing Plan
 Entertainment Revolutionized
Before launching any new product or service first an environmental or marketing
research must be conducted. Marketing department of elation club does research
on following dimension,

Decide which target market to select and serve.

Seek-out the competitive edge in the targeted market.

Meet the customer wants and need cordially in the targeted market.

Design Marketing Mix that penfectively suits the targetedmarket.

Market Analysis
Our Customer:

Geographic

We have targeted people living in following areas of Lahore.DHA, Cant and Gulberg.

Demographic

We are focusing on age. Education and class. The age group we have targeted is 15
- 30 who are literate and belong to reasonable class.

Behavioral

Our customer behavioral characteristic is that they like high quality entertainment
service. We will provide them latest technology which makes our relationship with
them more solid.

Our Competitor:

Direct competitor

There is no direct competitor of our. Who provide different entertainment under a

roof.

Indirect competitor

There are some indirect competitors who provide partial services related to our
services like some gaming zones and cinemas. These competitors do not provide all
the services which we are providing under one roof.
These are the names of some of our competitors:

Gaming Zones

NeoMatrix {Liberty Market, Y-Block DHA, M-Block Model

Town}

Anihflatrix

Battle X [Link Road, Gulberg)

360 Zone

Cinemas

DHA Cinema.

Sozoworld.

Market Segmentation
The total population of Lahore is 6319000. We have use breakdown process for sale
forecasting. Our marketing department has segmented the market under following
parameters to forecast sale.

The market we are targeting is youth in middle and upper class.That portion is 45%
of 6319000 which is 2843550. That population further distributed into age factor.

So the 37% of 2843550 is 1052113. We further distribute the population into

literacy rate.

The complete background table is given below

Sales Forcast
Magazines
XBOX 360
Operation
Plan
Board Of
Directors Mehsin
Mahmoud
Umar Saleem
Hassan Zia
Haq Nawaz
Admin Head Awais Butt
Marketing Head Usman
Sheikh
Finance Head Naveed
Bhatti
Technical Head Hasaan
Qadir
Admin Manager
Naseem Zafar
MarketingManager Umais
Akhtar
Finance Manager Rashid
Zubair
Technical Manager Ahmed
Mukhtar
Nintendo’s Wii

BD Player
 Credits

Usman Khan
For providing us this great
opportunity to sharpen
our skills as
Entrepreneurs.
Main organizer,
Marketing Plan.
Main coordinator,
Operational Plan.