DEPARTMENTAL STUDY:

Sintex industries ltd has mainly 5 departments. They are,

1. HR DEPARTMENT
2. PRODUCTION DEPARTMENT
3. ACCOUNTS DEPARTMENT
4. QUALITY CONTROLL/ ASSURANCE DEPARTMENT
5. MARKETING DEPARTMENT

HR DEPARTMENT:
Sintex has 10 plants spread across the country, more than twelve manufacturing
processes under one roof, having more than 500,000 Sq. meter area and a more
than 1000 strong work force.

Functions:
The function performed by the resource management can broadly be classified into two
categories, viz.
(1) Managerial functions, and
(2) Operative functions.
(1) Managerial Functions:
a) Planning
b) Organizing
c) Staffing
d) Directing

e) Controlling

(2) Operative Functions:

a) Procurement
b) Development
c) Compensation
d) Industrial relation

PRODUCTION DEPARTMENT:
Sintex group creates best in class products that deliver better utility and value to its customers.
Production is the functional area responsible for turning inputs into finished outputs through a
series of production processes. The Production Manager is responsible for making sure that raw
materials are provided and made into finished goods effectively. He or she must make sure that
work is carried out smoothly, and must supervise procedures for making work more efficient and
more enjoyable.

ACCOUNTS DEPARTMENT:
The essential roles and duties of Sintexs accounting department include the following:

Money out making payments and keeping the bills paid

Money in processing incoming payments
Payroll make sure everyone gets paid (including the government)
Reporting preparing financial reports, e.g. P&L, Balance sheets and Budgets
Financial Controls to avoid errors, fraud and theft.
QUALITY CONTROLL/ASSURANCE DEPARTMENT:
Quality is an important factor at Sintex when it comes to any product or service. With the high
market competition, quality has become the market differentiator for almost all products and
services.

FUNCTIONS:

Inspection of in-coming goods.

Collection and monitoring of samples sent for analysis.

Performing analysis.

Handling quality related customers complaints.

Monitoring suppliers performance on quality issues.

Post marketing surveillance of items distributed by MSL.

Inspection of warehouses.

Interacting with customers.

MARKETING DEPARTMENT:
For a successful business it is important that marketing plays a pivotal role. Marketing
department is one of the most important components of a businesss survival in the market. The
main aims of the marketing department revolve around understanding the customers and their
needs. Marketing activities involve designing, promoting, pricing a product according to the
needs of the market and customers.
At Sintex marketing department focuses upon the psychological and
physical factors of Marketing. The Marketing managers are responsible for influencing the level,
timing, and composition of customer demand accepted definition of the term. While the
psychological factors focus upon discovering the needs and wants of the consumer and the
changing patterns of buying behavior, habit etc. the physical factors focus upon fulfilling those
needs and demands buy better product design, channel of distribution and other functions.

OBJECTIVES:
1. Creation of Demand:
The marketing departments first objective is to create demand through various means. A
conscious attempt is made to find out the preferences and tastes of the consumers. Goods and
services are produced to satisfy the needs of the customers. Demand is also created by informing
the customers the utility of various goods and services.
2. Customer Satisfaction:

The marketing manager must study the demands of customers before offering them any goods or
services. Selling the goods or services is not that important as the satisfaction of the customers
needs. Modern marketing is customer- oriented. It begins and ends with the customer.
3. Market Share:

Marketing department aims at increasing its market share, i.e., the ratio of its sales to the total
sales in the economy.
4. Generation of Profits:

The marketing department is the only department which generates revenue for the business.
Sufficient profits must be earned as a result of sale of want-satisfying products. If the firm is not
earning profits, it will not be able to survive in the market. Moreover, profits are also needed for
the growth and diversification of the firm.
5. Creation of Goodwill and Public Image:

To build up the public image of a firm over a period is another objective of marketing. The
marketing department provides quality products to customers at reasonable prices and thus
creates its impact on the customers.
The marketing manager attempts to raise the goodwill of the business by initiating imagebuilding activities such a sales promotion, publicity and advertisement, high quality, reasonable
price, convenient distribution outlets, etc..

FUNCTIONS:
The Total Marketing Effort:

The total marketing is all about latest trends organizing marketing and sales, building customerfocused culture, improving marketing skills and monitoring market.
Environmental Analysis and Marketing Research:
Monitoring and adapting to external factors that affect success or failure, such as the economy
and competition; and collecting data to resolve specific marketing issues.
Broadening the Scope of Marketing:
Deciding on the emphasis to place, as well as the approach to take, on societal issues, global
marketing, And the Web.
Price Planning:
Determining Price levels and ranges, Pricing techniques, Terms of purchase, Price adjustments,
and the use of price as an active or passive factor.
Consumer Analysis:
Examining and evaluating consumer characteristics, needs and purchase processes; and selecting
the groups of consumers at which to aim marketing efforts.
Distribution Planning:
Forming logistical relationships with intermediaries, Physical distribution, Inventory
management, warehousing, transportation, allocating goods and services, wholesaling, and
retailing.
Promotion Planning:
Communicating with customers, the general public, and others through some type of advertising,
public relations, personal selling, and/or sales promotion.

Marketing Management:
Planning, implementing, and controlling the marketing program (strategy) and individual
marketing functions; appraising the risks and benefits in decision making; and focusing on total
quality.

Product Planning:
(Including goods, services, organizations, people, places, ideas):
Developing and maintaining products, product assortments, product images, brands, packaging,
and optional features, and deleting faltering products.

STRUCTURE:
SINTEX INDIA LTD

CEO

(WST DIVISION)

GM MARKETING

ZSM

ASM

DM

SSE

SE

SO