PHILIPPINE WOMENS UNIVERSITY

and its Affiliate Schools for Men and Women

Manila
SCHOOL OF ARTS AND SCIENCE
Communication Arts Department
COURSE OUTLINE
SUBJECT CODE
COURSE TITLE
CREDIT UNITS

ABCA E06
Management Communication
3 units
Lecture
NONE
Lab

PRE-REQUISITE

Term
Academic Year

2nd Tri

NONE

Management Communication is intended to help you think strategically

about communication and aid you in improving your writing, presentation,
and interpersonal communication skills as a future manager. We will look at
a set of "best practices" or guidelines that have been derived from both
COURSE DESCRIPTION
research and experience, give you the opportunity to put those guidelines
into practice, and provide you with feedback on your work to help you
strengthen your abilities. More often than not, we will be using a workshop
format that will rely heavily on discussion and in-class exercises.
By the time you complete this course, you should be able to:

Formulate an effective communication strategy for any message, in

any medium, and in any situation
Write clearly, concisely, and convincingly

Create impressive presentations that are delivered with confidence

and poise
Give and receive feedback that will improve yours and others'
communication
Listen for understanding

Work effectively with others in small groups or teams

Identify and negotiate the difference in communication between

yourself and people who are not from your culture

GENERAL OBJECTIVES

COURSE GRADING SYSTEM

Class Participation
Attendance

(60%)
20%

30% of PG + 70% of

Tentative MG = MG
Quizzes
Project/Assignment

25%
15%

30% of MG + 70% of Tentative

FG = FG
Term Examination
Total

(40%)
(100%)

School of Arts and Sciences: Course Outline in Management Communication

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GRADE EQUIVALENTS
99 100
96 98
93 95
90 92

=
=
=
=

1.00
1.25
1.50
1.75

87 89
84 86
81 83
78 80

=
=
=
=

2.00
2.25
2.50
2.75

75 77
70 74
INC
WF

=
=
=
=

3.00
4.00/5.00
incomplete
withdrawal failure

COURSE CONTENT
DURATION

TOPICS

LEARNING ACTIVITIES

NO. OF HOURS

Introduction to the Course; Strategy

and Structure

1 week

To define the characteristics

of managerial
communication
To understand how to create
a communication strategy

Classroom Discussion

4 hours

Strategy and Structure (cont.)

1 week

1 week

To understand the difference

between direct and indirect
structure
To learn when to use direct
structure and when to use
indirect structure

Listening; Giving and Receiving

Feedback

To discover impediments to
listening well
To learn the techniques of
"active listening"
To learn techniques to give
useful feedback

Classroom Discussion

4 hours

Classroom Discussion
Listening and Response
Activity Practical Test

School of Arts and Sciences: Course Outline in Management Communication

4 hours

Page 2

To learn how to make the

best use of feedback you
receive
PRELIM EXAMINATION

Persuasion
1 week

To review techniques of
persuasion

Classroom Discussion
Activity Practical Test

Classroom Discussion
Activity Practical Test

Classroom Discussion
Activity Practical Test

4 hours

Writing
To discuss the writing
process
To discuss ways to make
your writing logical and
coherent

1 week

4 hours

Writing (cont.)
1 week

To discover how to bring

clarity to your writing
To discuss document design
To discuss issues of style
and tone

4 hours

Effective Teamwork
1 week

To discuss the elements of

successful teamwork

Classroom Discussion
Activity Practical Test

4 hours

MIDTERM EXAMINATION
Cover Letters
1 week

1 week

To learn to write an
effective, persuasive cover
letter

Classroom Discussion
Activity Practical Test

4 hours

Writing Team Reports; Giving Team

Presentations

To learn more about writing

successful team reports and
presentations,
including
incorporating tables, charts,
and graphs

Classroom Discussion
Activity Practical Test

School of Arts and Sciences: Course Outline in Management Communication

4 hours

Page 3

Working with the Media

1 week

To learn some basics about

interacting with the
financial, technology, and
general business press

Classroom Discussion
Activity Practical Test

4 hours

FINAL EXAMINATION
COURSE POLICIES:
Project/Assignment/Exam Deadlines : Each project and assignment will have specific guidelines
stated for their deadlines. Work due must be ready prior to date and time specified. If work is presented
late during the due dates class period, it will result in a grade reduction for the corresponding project. If
the work is presented outside of class time or at a later date, it will automatically receive a grade of 5.
Students who drop off a project that is due, but skip that days class, will be graded as if absent. All work
must be handed in person by the student it belongs to, unless in case of emergency, when previous
notification must be given to the instructor (in person, by phone, or email).
Computer crashes, failure of backing up work, forgetting work at home, not finishing on time, files erased
from lab computers, and other excuses will not be accepted. Students must take full responsibility for
their work and deadlines.
Electronic Devices: You Must Silence Phones And IPods During Class! Students expecting an emergency
call must warn instructor before class begins and take it outside of classroom. Text messaging is NOT
allowed (either by phone or computer) during class, as well as social networking websites. Headsets for
music may only be used during individual work time and volume must be adjusted so it is not heard by
others.
Attendance Policy : Attendance in class is required. You are expected to come to class prepared, arrive in
time, submit your homework at the beginning of class and stay for the entire class. Arriving late or
missing class will result in a reduction of your final course grade. If you arrive to class up to 10 minutes
after the start time, you will lose 5 points from your attendance grade. If you arrive more than 10 minutes
after the start time, you will lose 10 points from your attendance grade. Students are expected to attend all
regularly scheduled classes, including the first class of the quarter. Students may drop or add classes
during the first week of the quarter. Students who do not attend any classes during the drop/add period
will be removed from the courses. A student, who misses 4 total consecutive days of classes will be
terminated from this subject.
Attendance data are available for review through the office of the registrar or through the office of
academic affairs.
Class Policy: Absences and tardiness... as noted before, and... If you know you will be late or absent,
please contact the instructor, preferably prior to class, to avoid being penalized on your work. Absence in
and of itself does not postpone a deadline requirement in your case unless arrangements for an extension
are made in advance of the deadline.
Late submission of work and make up work Late homework, will be downgraded and will not receive
credit if it is more than one class period late; late projects are unacceptable unless arrangements for an
School of Arts and Sciences: Course Outline in Management Communication

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extension are made in advance of the deadline.

No makeup work will be assigned. Meeting deadlines is your responsibility, therefore it is important that
you keep multiple backups of all your files; make at least two copies of your work and save it on two
separate disks. Losing your work is not an excuse for missing deadlines. Even if your work is erased from
the your disc becomes corrupted or lost, you are still responsible for turning projects in on time.

REFERENCES:
Strategy Checklist (PDF)
Finding the Right Words: Essential Gambits for Interpersonal Feedback (PDF) (Courtesy of Jane
Dunphy. Used with permission.)
Proofreader's Marks (PDF)
Cover Letter Formula (PDF)
Letters of Transmittal and Executive Summaries (PDF) (Courtesy of JoAnne Yates. Used with
permission.)
Power Proofreading (PDF) (Courtesy of Jane Dunphy. Used with Permission.)
Interactive Presentation: The Role of the Audience (PDF) (Courtesy of Jane Dunphy. Used with
permission.)
Nonverbal Communication Variables (PDF) from 21F.019 Communicating Across Cultures
http://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-forundergraduates-fall-2012/study-materials/
Prepared by:

Noted by:

Approved by:

Prof. Melvin N. Espineda

Faculty

Dr. Marianita Laura Mombay

Coordinator

Prof. Olivia Villafuerte

Dean

School of Arts and Sciences: Course Outline in Management Communication

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