It requires expert and imaginative planning, careful analysis and rational inter
pretation of the
findings Case Study It is an in-depth comprehensive study of a person, a social
groups , an episode, a process Ex: a study of the financial health of a business
undertaking A study of labor participation in management in a particular enterp
rises A study of life style of working women
Field studies It is a scientific enquiries aimed at discovering the relations an
d interactions among sociological, psychological and educational variables in so
cial institutions and actual life situations like communities, school, factories
etc A social or institutional situation is selected and the relations among the
attitudes, values,
perceptions and behaviors of individuals and groups in the selected situation ar
e studied. 1.5 On the basis of extent theory research are two types:
Theoretical
Research Empirical Research
Theoretical research: Theoretical research generally uses the findings from exis
ting works to develop new ideas through analyzing existing theory and explanatio
ns. These new ideas are not tested through collecting evidence in the form of pr
imary data. Theoretical research is held to be a classical way of adding somethi
ng to the value of the body of knowledge. In the business and management studies
world theoretical research is not always well received. In fact some academic r
esearchers would argue that the process described as theoretical research should
not be regarded as proper academic research. The basis of such a claim is that th
is type of theoretical research does not have a test component. This fact is use
d by those who are not enthusiastic about
7
Before
Formal
Completely randomized design Randomized block design Latin square design
Factorial design
22
Internal secondary data is a part of the company's record, for which research is
already conducted. Eg: Daily production report, monthly collection report. Exte
rnal Secondary data The data collected by the researcher from outside the compan
y. This can be divided into four parts:
Census data Cen
de Census of the retail trade Population Census Census of manufacturing industri
es Individual project report being published Encyclopedia of business informatio
n sources Syndicated data is an important form of secondary data which may be cl
assified into Consumer purchase data Retailer and whole sale data Advertising da
ta
Advantages of secondary data Economy Quickness Quality No need of measuring inst
ruments Availability Bases for comparison Useful in exploratory research Generat
es feasible alternatives
36
Struc
Telephone Directory
Localities of a city using the municipal corporation listing Any other list cons
isting of all sampling units.
Specify the sampling unit Individuals who are to be contacted are the sampling u
nits. If retailers are to be contacted in a locality, they are the sampling unit
s. Selection of sampling method This refers to whether a. Probability b. non-pro
bability methods are used Determine the sample size We need to decide how many e
lements of the target population are to be chosen? For eg: If it is an explorato
ry research, the sample size will be generally small. For conclusive research, s
uch as descriptive research, the sample size will be large. Specify the sampling
plan A sampling plan should clearly specify the target population. Improper def
ining would lead to wrong data collection. 3.6 Sampling Types/ Methods/ Techniqu
es
Sampling is divided into two types.
Probability sampling: In a probability sa
mple, every unit in the population has equal chances for being selected as a sam
ple unit.
Non-probability sampling: In the non-probability sampling, the units i
n the population have unequal or negligible, almost no chances for being selecte
d as a sample unit. Probability sampling techniques
Random Sampling Stratified r
andom sampling Systematic sampling Cluster sampling Multi-stage sampling
Random Sampling
47
One can use it with either a Windows point-and-click approach or through syntax
(i.e., writing out of SPSS commands Many of the widely used social science data
sets come with an easy method to translate them into SPSS; this significantly re
duces the preliminary work needed to explore new data. Disadvantages of SPSS
There are also two important limitations that deserve mention at the outset:
SPS
S users have less control over statistical output than, But, once a researcher w
ants greater control over the equations or the output, she or he will need to ei
ther choose another package or learn techniques for working around SPSS
Once a r
esearcher begins wanting to significantly alter data sets, he or she will have t
o either learn a new package or develop greater skills at manipulating SPSS. Ove
rall, SPSS is a good first statistical package for people wanting to perform qua
ntitative research in social science because it is easy to use and because it ca
n be a good starting point to learn more advanced statistical packages.
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