Criteria B -Developing

Ideas
Design brief: Developing Leaflets & Information for Children, Young People
and Families.
For you understanding: what is Design Specification? (A specification is a
set of constraints, requirements and considerations for a solution: what
the solution must or must not have to be successful. A specification
is not a description of the outcome. It should demonstrate that you
understand the needs of the problem that you have identified. Every
aspect of a specification must be specific, measurable, achievable,
realistic and testable (SMART).
The specification should be directly connected to your design brief. Writing
a specification can be a difficult job if the design brief is not well
researched and written. If a solution or design fails to meet an aspect of
the specification, it can be considered that it has not met the criteria for
success.You will need to refer back to your specification throughout the
project, particularly when developing ideas and evaluating the solution.)

The leaflet must use colors that I chose at criteria A to be appealing to the
target audience.
The leaflet needs to contain an environmental issue because our purpose
of the unit is to spread awareness.
The Leaflet is for school community so I need to use simple and
informative words.
This product is perfectly safe because its just a leaflet it doesnt harm
anyone.
The product should be size just good to see.
Function of this leaflet is to spread awareness.
Aspect
Aesthetics (Consider
appearance, style,
color, shape/form,
texture, pattern, finish,
layout)

Requirements

Considerati
ons

Cost (Is there a

maximum cost? Is this
a material cost/time
cost/selling cost?)
Customer (Who it is
for? What is the target
users age, gender,
socio-economic
background?)
Function (What it must
do? What is its
purpose? Where will
the product be stored?
How easily can it be
used/maintained?)
Content(Writing the
content - Deciding on
the design and images
- Proof reading and
checking)

Safety (What safety

factors need to be
incorporated into the
design?)
Accessibility(where it
will be availableOnline, in the form of
poster, website etc)
Format(suggest how
the leaflet will be
designed )
Manufacturing (What
resources are
available? Are there
limitations as to how
this can be created?
How much time is

Include the main

relevant points
Use (relevant)
pictures
Explain clearly
what someone
needs to do Have
large and clear
contact details
and a variety of
ways to get in
touch

needed to create the

design?)

List a range of feasible design ideas for the solutions based on

the data collected:
For your understanding: For digital product design, a natural
starting place when designing is with a pencil and sheet of
paper, developing rough sketches of potential solutions. You
should focus on getting the basic building blocks of ideas
sketched out in short, concentrated bursts. These initial ideas
should focus on generating a range of different solutions to the
problem.
You should then identify which initial ideas should be developed
further. This could be done through a range of strategies,
including:
further, more detailed sketches that start to develop ideas
with direct reference to the specification
detailed annotation that allows students to explore and
communicate their own thinking through annotation
making of simple card and models and simulations used to
test ideas and ensure they meet the specification.

Design idea development

Strategies and techniques to communicate and develop ideas:
Technique/Strategy
Mind map
Initial concept sketching
Mind map 1:

Product Design

Describe and paste Mind map

Mind Map 2: Describe and paste Mind map

Design Sketch 1: paste sketch, write design specifications and write brief.
Design Sketch 2: paste sketch, write design specifications and write brief.
Design Specification
Appearance of leaflet (Color, font,
relevant images and pictures, size,
spacing, use of bullet points and
tick boxes)
Clear and positive title
specific to comments
Style (Language) (Easy to
understand, check for jargon, check
for wordiness, check for formality)
Purpose (Audience of leaflet; what
level of information will be provided
Involvement of service-users (Who
and how; discussed potential
barriers; discussed format, content,
style and accessibility)
Examples (if relevant), to explain
what you mean

Yes/No

Examples of good practice

Appearance of leaflet (Color, font, relevant images and pictures, size,
spacing, use of bullet points and tick boxes)
Insert pictures
Clear and positive title
Insert pictures
Style (Language) (Easy to understand, check for jargon, check for
wordiness, check for formality)
Insert pictures
Promises / commitment
Insert pictures

Images to help convey meaning

Insert pictures

Selecting and justifying the chosen design:

Prioritize the best possible design idea for the solution from the
above list and reason is why it is better than the other ideas.

Presenting the chosen design

Reason:

Write the steps you will follow to create your

solution. Include the materials,
drawing/diagrams/target diagram/cycle diagram
and the technology you will use

Understanding of Developing Ideas

Justify:

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