Chetan Patel

Top Level Assignments

Chief Financial Officer/ Financial Planning & Analysis

A dynamic change agent with a track record of working in diverse work domains
and various aspects of finance with recognized proficiency in spearheading business
to accomplish corporate plans and goals successfully
chetan.patel1806@gmail.com

Key Skills

08008188112

Profile Summary

Financial Planning & Control

Nearly 13 years of experience with proven skills in financial

planning/control and analysis
Successful track record in driving a robust Operating Leverage and
building/driving finance/commercial teams
A strategic planner with expertise in revamping existing systems &
procedures, preparing business plans, designing internal control
systems and facilitating effective decision-making
Proficient in formulating budgets, implementing systems/
procedures, conducting business/financial analysis, preparing key
reports to exercise financial control and enhancing overall
efficiency of the organisation
Expert in implementing financial procedures, adhering to the
statutory requirements, auditing & MIS
Exposure to omni channel controllership encompassing Direct
(online-offline) and Channel business
Track record in guiding the preparation of overall accounting
records, financial statements and other financial reports and
assessing conformance to reporting and procedural standards
Proficiency in formulating business plans for maximizing the
profitability & revenue generation and realizing corporate goals
Possess sound comprehensive commercial acumen & strong
analytical skills for successfully managing set-up of new/existing
business or new/existing brand with excellent persuasive
communication and analytical skills

Budgetary Control
Profit Centre Management
Financial Modelling
Pricing & Costing
Cost Planning & Control
ERP Implementation
Risk Management
Team Building & Leadership

Soft Skills

Education

Communicator
Innovator
Thinker
Collaborative
Intuitive
Team Player

Qualified Cost and Management Accountant from ICAI, (ICWAI)

(The Institute of Cost and Works Accountants of India) in 2003
B.Com. from Mumbai University, Mumbai with 75.86% in 2002

Career Timeline
2003-2004

Hindustan Unilever
Ltd. (HUL)

SaintGobain
Abrasives/ Grindwell
Norton Limited

2004-2005

LOreal India Pvt.

Ltd.
2005-2006

MIRC Electronics Ltd.

Since 2009

2006-2009

Dell International
Services

Work Experience
Since Nov09 with Dell International Services, Hyderabad as Finance Controller
Finance Controller for Western Europe geography (17 countries), supporting Consumer and Small business
(CSB) with a P&L size of $1 Bn
Key Result Areas:
Managing a team of Regional Controllers for driving pipeline, productivity and profitability through a developed
Planning/Forecasting and Business management process encompassing a robust Business outlook process for
different sales channels, Target setting, Controlling Headcount & Opex, Rebates & Concessions program and
managing credit/collections
Leveraging Support function that includes BI/Sales ops, FP&A, Accounting, SCP, Reporting, and Collections/Credit
Team for E2E controlling
Ensuring efficient utilisation of BI tools like SFDC, Zyme for sound decision making. Supporting an Omni channel
business model, covering Online, Offline and Distributor channels
Driving a team of commercial analysts and programs manager to take care of Europes Distributor
concessions/rebates. Driving an automated process and building a strong intelligence mechanism to drive better
ROIs
Ensuring proper Revenue Recognition and signatory to Management Representation letter (MRL) for CSB
business. Ensuring proper Accruals and Internal Controls are in place on regular basis
Regional Finance Controller for Europes Offline business and Rest of Europe (RoE) in individual contributor
capacity
Pricing Controller and Marketing Controller for Retail business
Controlling Vendor Fund Financing from Microsoft and Intel
Investigating frauds and presided over various Ethics committee hearings
Significant Achievements:
Recognized with Michael Dell award twice in a row towards resource allocation and deployment and building
commercial claims validation team
Facilitated financial analysis and reporting for Transactional business for the EMEA region
Prepared the fiscal plan for 12 cycles. Reviewing and controlling P&L every Quarter/limited review every month
Undertook Account (Customer) modeling encompassing account penetration and share of wallet analysis, using
standard costing principles to facilitate strategies to drive and analyze revenue growth
Spearheaded a Pricing Behavioral study for analyzing sales execution focused towards discounts and margin
management
Led the design of optimum capital structure and financial strategy for the company keeping in mind capital
expansion for existing business, investment in Channel business, and short-term cash optimization
Successfully facilitated set-up of:
o Distribution Claims Process for EMEA Distribution business
o Commercial team from scratch by hiring 3 critical resources including Program Manager for Western Europe
Distributors
Key role in online planning and controlling processes for specific programs like Chat and Employee purchase
Formulate strategic plans for registered reseller program such as business modeling, building KPIs and custodian
for the investments in this area primarily responsible for leveraging Opex in Distribution business
Rationalised a third of the headcount and drove efficiencies by balancing frontline and structures
Rationalised my existing team through proper resource deployment & driving automation, without impacting
productivity
Pivotal role in fixing systemic gaps and undertaking low margin order analysis
Aug06Nov09 with LOreal India Pvt. Ltd., Mumbai as Assistant Financial (Management) Controller
Key Result Areas:
Devised strategic 3 year financial plans, budgets and trends
Monitored profit & loss on monthly basis and created periodic reports such as revenue reporting and so on
Conducted analysis of headcount, marketing cost, Opex and Monthly Brand Profitability
Analysing and monitoring Product pricing encompassing risk/opportunity analysis of SKU costs through liaison
with Factory Controllers
Overlooking and analysing marketing costs and assessing Trade promotions and concessions.
Ensured effective control over primary and secondary sales reporting, commercial allowances
Facilitated PAN India Distributor Audits and Controlling Regional Opex

Significant Achievements:
Participated in integration of financial reporting tools with SAP (CO / FICO module)
Key role in structuring customer based P&L for trade negotiations and defining T&Cs with different retailers
Implemented processes and tools for controlling commercial concessions and allowances
Designed new processes for conducting dealer audits
Successfully facilitated set-up distributor helpline (call centre) for tracking sales, dealer orders and resolving
customer complaints

Previous Work Experience

Jun05 to Aug06 with MIRC Electronics Ltd. (Onida), Mumbai as Core Team member for SBU-Costing and
Commercial
Significant Achievements:
Prepared Segments Revenue reporting and marketing schemes
Evaluated:
o Expansion project at Noida
o Impact of Indirect taxes and duties on the division
o Undertaken analysis to explore commercial opportunities
Sep04-Jun05 with SaintGobain Abrasives/ Grindwell Norton Limited, Raigad District as Cost Executive
Significant Achievements:
Managed the costing system that supported more than 70k SKUs manufactured in the factory
Key role in conducting audits for obtaining Cost Accounting certificates
Oct03-Sep04 with Hindustan Unilever Ltd. (HUL), Mumbai as Cost Trainee, Media Buying Department
Significant Achievements:
Developed SOP for controlling media expenses

Trainings
Completed different trainings on different spheres of Leadership and Personal Branding
Modern Retail Management at Mumbai in March 2008
Financial Control practices organized at the parent company in Paris in May 2007
Factory Costing and Budgeting organized at the companys factory in Pune in November 2006

Personal Details
Date of Birth
Languages Known
Contact Address

:
:
:

Permanent Address

18th June, 1981

English, Hindi, Gujarati & Marathi
103 Karthik Residency, P.S. Nagar, V. N. Colony, Masab Tank,
Hyderabad500 057 (Telangana)
612 Indraprastha Dharti CHS, Satya Nagar, Borivali West, Mumbai 400092