________

GOOGLE
ADWORDS
VIDEO ADVERTISING
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Google AdWords Video Advertising Questions

Video Advertising
This exam covers basic and advanced concepts, including best practices for creating, managing
and optimizing video advertising campaigns across YouTube and the web.
90 minutes
74 questions
80% passing score
Validity period of 12 months
1.) TrueView in-display ads run on which YouTube pages?
2.) Call-to-action (CTA) overlays are compatible with:
3.) True or False: TrueView in-stream ads and TrueView in-display ads can be in the same
AdWords for video campaign.
4.) An advertiser can:
5.) What's needed for an advertiser to set up a video ad campaign?
6.) With TrueView in-display ads, advertisers can target:
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Google AdWords Video Advertising Questions

7.) True of False: Advertisers can use call-to-action overlays (CTAs) for free.
8.) What are best practices for creating a TrueView in-stream ad?
9.) What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
10.) What is masthead billing based on?
11.) If your client wants a specific reach for a specific price on YouTube, you should use:
12.) True or False: Advertisers have to implement a code to use the remarketing feature on a
video.
13.) What does average view frequency measure?
14.) With YouTube Analytics, you can track metrics on:
15.) True or False: YouTube remarketing lists can be used with standard text and display ads.

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Google AdWords Video Advertising Questions

16.) What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views,
and 300 clicks?
17.) A TrueView in-stream ad view is counted when a viewer:
18.) How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad
campaign?
19.) The initial remarketing list size for video campaigns includes users from the past:
20.) True or False: More than one YouTube account can be linked to an AdWords account.
21.) True or False: You can use contextual targeting with videos.
22.) What are the targeting options for mastheads?
23.) Which is a tip for optimizing a TrueView video for viewer engagement?
24.) Where would a call-to-action (CTA) overlay show?

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Google AdWords Video Advertising Questions

25.) With AdWords for video, an advertiser can target:

26.) In which TrueView format(s) can an advertiser use a companion banner?
27.) ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube
Partner channels with TrueView ads.
28.) True or False: Advertisers can set bids per ad format
29.) True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers
their cursor over the ad for 5 seconds.
30.) True or False: To get full access to YouTube analytics, you need to link your AdWords and
YouTube accounts.
31.) TrueView in-display video ads run on:
32.) What does linking an AdWords account to a YouTube account let an advertiser do?
33.) TrueView in-stream ads can appear on:
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Google AdWords Video Advertising Questions

34.) The standard companion banner size for TrueView in-stream ads on YouTube is:
35.) Which is a best practice for a successful TrueView in-stream ad?
36.) Why is average view frequency important to measure?
37.) If someone clicks a TrueView in-display ad, where do they land?
38.) A client who wants to advertise before, during, or after popular videos on the Display
Network should:
39.) Which of these remarketing lists can be used for a video campaign?
40.) _________ ads can be created and managed through AdWords.
41.) What's an example of a managed placement for a TrueView in-stream ad?
42.) To run a TrueView video ad, the video must be uploaded to:

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Google AdWords Video Advertising Questions

43.) An advertiser is charged for viewing a TrueView in-display ad when someone:

44.) ____ ads can show on YouTube search results before they're approved, but they can't run on
YouTube or the Google Display Network until fully reviewed and approved.
45.) With TrueView in-stream ads, an advertiser pays:
46.) TrueView in-display ads run on:
47.) Linking a YouTube channel to a Google+ page lets you:
48.) What's the maximum number of targeting groups you can create in a video campaign?
49.) What's the maximum length a TrueView video ad can be?
50.) Which of these can be created to run on the Display Network?
51.) Which ad rotation option can't be used for video campaigns?
52.) With a Masthead ad, an advertiser can reserve:
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Google AdWords Video Advertising Questions

53.) Which of these formats can be booked cross-screen (mobile and desktop)?
54.) A click on a companion banner:
55.) The most effective way to control the number of times someone sees an ad is by:
56.) _______ is used for video campaigns.
57.) Which targeting methods can be used with TrueView ads?
58.) If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView
ad will show:
59.) Which devices can an advertiser target with a mobile video masthead?
60.) On average, how long does it take for a video ad to get approved?
61.) How is a user added to a video remarketing list?

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Google AdWords Video Advertising Questions

62.) Which is true when creating a targeting group for a video campaign?
63.) _________ are optional, clickable thumbnail images that appear next to TrueView
InStream ads on YouTube.
64.) People are added to an advertiser's video remarketing list when they:
65.) Which can be done in YouTube Analytics?
66.) Which of the following can be targeted when building a mobile video masthead?
67.) Video remarketing is a way to optimize:
68.) If your client wants to pay only when someone views an ad, you should use:
69.) You can see average video-view duration metrics in the:
70.) Which should you consider when evaluating the performance of an advertiser's TrueView
campaign for brand awareness?

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Google AdWords Video Advertising Questions

71.) How can an advertiser calculate the view rate of a video campaign?
72.) An advertiser can use a remarketing tag to target people who've:
73.) What do earned actions measure?
74.) The best way to reserve an ad is to:
75.) True or False: Video ads may appear in videos marked "Private" on YouTube.
76.) True or False: IP address exclusion is not available for TrueView campaigns
77.) A TrueView in-display video ad needs to be:
78.) Video ads can appear on:
79.) A viewer can skip watching a TrueView in-stream ad after:
80.) Which can't be added to a TrueView video?

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Google AdWords Video Advertising Questions

81.) TrueView campaigns can help advertisers optimize for:

82.) A video targeting group:
83.) How much did the amount of time people spend watching video on the internet grow
between the end of 2013 and the end of 2014?
84.) Video advertising on YouTube lets you:
85.) When is someone added to an advertiser's video remarketing list?
86.) ________ targeting lets advertisers place ads on specific websites, YouTube videos, and
YouTube Partner channels with TrueView ads.
87.) Which can an advertiser include in a TrueView video ad to increase interactivity?
88.) Video ads can run on:
89.) Frequency capping counts include:

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Google AdWords Video Advertising Questions

90.) When setting up targeting groups for video ads, it's most effective to:
91.) TrueView in-stream ads and in-display ads appear, respectively:
92.) TrueView in-display ads can run on:
93.) A TrueView in-stream ad view is counted when a viewer:
94.) Which should be considered when analyzing campaign performance of different TrueView
video ad formats?
95.)Which video ads can be created with AdWords for video?
96.)True or False: AdWords for video is only recommended for branding.
97.)Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs)
are all tips for optimizing:
98.)Why should a YouTube account be linked to a Google+ page?

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Google AdWords Video Advertising Questions

99.)True or False: Advertisers cannot combine AdWords remarketing lists with a video
remarketing list created in YouTube.
100.)True or False: Advertisers can implement a remarketing tag for mastheads
101.)True or False: The standard banner size supported by YouTube is 300250.
102.)An advertiser who wants to target specific categories of video content on the Display
Network should:
103.) TrueView video campaigns can include:
104.) What percentage of video views on YouTube come from mobile devices?

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