Unit-1

Topics
Introduction to ManagerialEconomics

No.of classes

Definition, Nature and scope ofManagerial Economics

Demand analysis: Demand Determinants,
Lawof Demand and its exceptions.
Elasticity of Demand

10

Definition, Types, Measurement andsignificance of

Elasticity of Demand
methods of demand forecasting
Unit-2

Theory of Production and costAnalysis

Production function Isoquants,Isocosts,
MRTS Least costcombination of Inputs,
cob- DouglasProduction function,
Laws of Returns,
Internal and External economies.
Cost Analysis: Cost concepts,
Break even analysis (BEA).Determination of Break
Even Point
(Simple problems) Managerial significance and
limitations of BEA

Unit-3

Introduction to Markets & PricingPolicies

Market structures: Types ofcompetition
Features of perfect competition, Monopoly and
Monopolistic competition.
Priceoutput determination in case of Perfect
competition and Mono poly.
Objectives and policies of Pricing.
Methods of Pricing

13

Business and New Economic Environment

Features and evaluation of SoleProprietorship,
Partnership,

14

JointStock Company, Public Enterprises

Changing BusinessEnvironment in Post
liberalizationscenario. Liberalization. Privatisation.
Unit-4

Capital Budgeting & its Significance

Types of Capital Estimation ,Fixed & Working
Capital Budgeting & Types of Budgets
Methods of Capital Budgeting

12

PBP ( Simple Problems)

ARR ( Simple Problems)
NPV ( Simple Problems)
Unit-5

Financial Accounting & Analysis

Accounting Concepts & Conventions
Journal ,Ledger
Trial Balance,
Final Accounts ( Balance sheet)

14

Ratio Analysis Liquidity Ratio

Activity Ratio
Capital Structure Ratio
Profitability Ratio
Total

63