P&G

Objective of P&G India towards CSR:

P&G is committed to touching and improving lives in a way that preserves and protects the
planet. We have established a long-term vision which can only be achieved by setting short-term
goals to ensure we stay on track.
To us, success means creating value for consumers and shareowners. It means leading the
consumer products industry with effective and lasting solutions to environmental and social
sustainability challenges. We believe in actions speaking louder than words, which is why we
consistently deliver products and programs that demonstrate progress on environmental and
social sustainability.

Our strategy is to make a positive impact by focusing on three core areas:

Preserve. Partner. Pioneer.

Methodology:
Corporate Governance:
Sustainability Journey in India:
Shiksha (Education): Padhega India. Badhega India
P&Gs flagship Corporate Social Responsibility Program SHIKSHA is an integral part of our
global philanthropy program Live, Learn & Thrive. Now in its 10 th year, Shiksha has till date
helped 280,000 underprivileged children access their right to education. The program has built &
supported over 140 schools across India, in partnership with NGOs like Round Table India
(RTI), Save the Children (STC), Army Wives Welfare Association (AWWA) and Navy Wives
Welfare Association (NWWA), amongst others.

Shiksha began with P&G Indias research which revealed education as the one cause that
consumers are most concerned about and are looking for a simple way to contribute to. With this
insight and founded on P&Gs purpose, Shiksha was launched in 2005 to enable consumers to
contribute towards the cause of education of under-privileged children through simple brand
choices.
Since its inception, Shiksha has made a cumulative donation of over Rs.22crores towards helping
children on the path to better education. This is a result of the support from its consumers who
participated in the Shiksha movement by buying P&G brands for one quarter of the year, thus
enabling P&G to contribute a part of the sales towards the cause.

Shikshas NGO Partners

Shikshas vision is to help India get to 100% Shiksha someday, and it is working towards this
vision in partnership with NGOs like Save the Children India, Army Wives Welfare Association
(AWWA), Navy Wives Welfare Association (NWWA) and Round Table India (RTI), amongst
others.
Each of Shikshas NGO partners focuses on a critical approach towards education, with NGO
Round Table India specializing in building educational infrastructure and supporting schools
across India, NGO Save the Children laying emphasis on the girl child via supporting the
governments Kasturba Gandhi Balika Vidhyalays, and the NGOs AWWA and NWWA serving
the unique educational needs of differently-abled children of naval and army officers families.

Shiksha Schools
Shiksha aims to build the educational future of India Brick by Brick by addressing the need
for
better
educational
infrastructure
and
building
the
tangible
asset
of
schools. Shikshas interventions span across health and hygiene facilities at schools such as clean
drinking water and separate toilets for boys and girls, advanced educational aids such as libraries
and computer centres, as well as basic infrastructure needs such as classrooms.
Shiksha Supporters
Shiksha has evolved into the national consumer movement that it is today, with the invaluable
support of our stakeholders amongst the media, influencers, employees and customer partners.
Over the years, the program has received generous support from many thought leaders &
celebrities such as actors Anupam Kher, Sushmita Sen, Saif Ali Khan, Sharmila Tagore, R
Madhvan, Abhay Deol, Konkona Sen, Tabu and Soha Ali Khan; social activist Dr. Kiran Bedi;
artist Jatin Das and many more.

Disaster Relief
India has braved several natural disasters in the recent past, such as the Tsunami in South India,
floods in Bihar or earthquakes in J&K and Gujarat. P&G has stepped forward in each of these
calamities and helped communities get back on their feet. Most recently we helped rebuild the
Army School in Ladakh, located in one of the most challenging Himalayan Terrains, which was
wrecked by the Flash Floods in 2010.

Shiksha came to the aid of the Ladakh Scouts Childrens School, by supporting the education of
children orphaned by the tragedy and helping reinstate essential infrastructure.

Parivartan - The Whisper School Program

P&Gs Parivartan (Transformation) Program has been protecting millions of adolescent girls in
India from getting trapped in traditional practices of using unhygienic cloth for sanitary
protection, by providing timely menstrual education. The program has been improving the lives
of over 2 Million girls annually across 15,000 schools in India. The objective of the program is
to help adolescent girls embrace womanhood positively and enable them to adopt the right
feminine hygiene practices to stay healthy and stay in school. Parivartan ensures that adolescent
girls do not miss school on account of periods and initiates a series of cascading effects leading
to a more equal gender status in the state.

Economic

Philanthropi
c

Ethical

Legal

Recommendation:
What P&G achieved?
Bibliography:
http://us.pg.com/sustainability/social_responsibility
https://www.pg.com/en_IN/sustainability/social_responsibility/social-responsibilityprograms-in-india.shtml
Submitted by
B Monika Rao
2015PGP017