Lateral Placement Interview Experiences PGP17

Name
Company
Role
Partha P Chowdhury EXL Services
Manager-Process Excellence
Shipra Agarwal
Snapdeal
HR
Nishtha Jain
Amazon
BOLD Operations Manager
Kadambari Satpute
HSBC
Project Manager
Sahil Chopra
Snapdeal
Account Management
Manash Hazarika
HSBC EDPI
Business Analyst
Aswathi Das
HSBC EDPI
Associate Business Analyst
Chand Ajmera
Snapdeal
Process Excellence
Amit Singha
Infosys BPO
Analyst Planning and assuranc
Archana S
HSBC EDPI
Associate Project Manager
Priyanka Chauhan
Snapdeal
Business Development
Aditi Krishna
Google
Account Optimizer
Rohit Dhall
Snapdeal
Product Development (Technol
Anupama Prakash
Google
Account Optimizer
Tanvi Manglik
Snapdeal
Business Analyst
S.Vaishnavi
Amazon
Iti Bhadani
Snapdeal
Marketing
Ananya Jha
Google
Account Optimizer
Vinit Kumar
Snapdeal
Seller Management
Himanshu Mittal
Amazon
Manisha Jaiswal
Snapdeal
Account Manager
Ankita Roy
Google
Account Optimizer
Arun Raj
Cipla
Corporate Strategy
Megha Susan Alex
Cipla
Corporate Strategy
Anshu Khanna
Infosys Management
Consulting
Consultant
Ajinkya Pachghare
HSBC EDPI
Associate Business Analyst
Amrita Saha
Infosys Management
Consulting
Consultant
Radhika Singh
Snapdeal
Marketing
Priyesh Tiwari
Snapdeal
Process Excellence
Subrata Pradhan
Infosys Management
Consulting
Consultant
Arjun Prakash
EXL Consulting
Process Improvement Consulti
Please mention the questions and answers discussed in the interview. (At least 10)
Started with a brief intro of myself and the interviewer's introduction.
Q:-What do you understand by competency?
Each interviewer will take notes on his laptop as the interview proceeds.
He will first give his introduction and then ask for your introduction.
A:- A brief about school education, bachelor's college (2-3 lines),
Work experience and then internship (more details will be asked by interviewer from here that will decide
further questions)
Guesstimate : Assume you're standing on top of a hill in Kozhikode, what is the number of stars you can see?
Answer : used the field of vision logic
All about my work experience, my family, my internship brief & questions like why MBA & why MBA after core
engineering work experience.
Q:-Which role have you applied for? Why Business Analyst?

There were 6 interviews already conducted before I entered the room. The question was almost consistent
across all the finalists. So I was prepared; at least from my end. I wasn't sure whether it made sense.
A:-I started out by saying that I was a fit for the role and then stating the 'why's. I put three of my attributes in
front of the panel which included leadership skills and ability to work under constraints and illustrated them
with the help of examples (previous work experience, internship, committee member etc.) drawn from my CV.
It was necessary that there was clarity of thought and that was being communicated to the panel.
Q : Tell us something about yourself.

A: Gave a basic introduction about myself.
Q:- What are your hobbies?

A:- As I had mentioned one of my hobbies as following the advertisement campaigns of different companies,
the interviewer asked me about the recent two favorite campaigns of mine with the proper reasons.
I mentioned about ABG's Mutual Fund "Let the money roll in" campaign and Pantene's "Breaking the labels"
Campaign
Q:-Why did you choose IIM K?
The group was led in the wrong direction with respect to the meanings of the words in the topic and was never
corrected by any one else in the group.
Q1: How did you think the Group Discussion go?
A1: The Group Discussion went well
1st interview was taken by the HR of the company.

They expect you to know about the roles you have applied for. I was given a situation in which I had to
convince Calvin Klein to come aboard as a seller. I spoke about the benefits, company's competitive
advantage and margins.
Q:-Improve one of Google's products?

A:-I took Picasa and suggested ways to improve it. Like make it more user friendly, sharing capabilities with
friends, crowd-source to get funky new features to be a hit among young generation, make it inline with
Instagram/ flicker. Ways to get a loyal bunch of customer to increase user base.
Be thorough with work experience.
The interview questions were mainly based on situational analysis (related to Google's product AdWords),
technical (product understanding), understanding of online/offline media and advertising, behavioral fit (team
work, handling conflicts, etc.), HR questions, some guesstimates and puzzles.
All 3 rounds tested understanding on the given areas. There was no standard structure in terms of the 1st
round being technical or 2nd round being HR. Their idea was to evaluate the candidate on all of the criteria by
maximum panelists.
Q:-Tell me about yourself.

A:-I started with my internship experience, about my project what all I did. It was mainly based on consumer
preference assessment, related to market research. I explained them the objective, approach, methodology
and recommendations made.
The interview was about the case study competition. Details of the case, my approach, proposed solution etc.
Entry strategy for Snapdeal in Grocery- STP and 4P's
Q:-Tell me about yourself? What are your hobbies?
Q:- Tell me about yourself.

A:- My name is Himanshu Mittal and I have been consistent academic performer throughout. But this has not
limited my learning to theory only as I preferred to learn from people. This mode of learning started from
engineering college through my friends, peers, seniors and professors. My four years of work experience has
equipped me with various tools such as TPM, lean etc. and most important one is people management skill
due to my varied responsibility of starting from shift operations to leading the team of 14 engineers and over
200 workers. I am looking forward for career which provides me exposure on multiple fronts such as strategy,
data analytics, operations and product management in challenging and dynamic environment which gives me
continuous learning.
Interview round 1- Mostly CV based

Q1:-Tell me about your family. The HR head was quite inquisitive about my siblings' college, Asked me where
my sister's and younger brother's college, current city.
Q2:-Asked me about Why MBA, Why did you do Engineering, Why not B-Com".
Q3:- Asked Me about my summer internship- Told him the objective, approach, implementation, and result.
Q:-Why digital marketing?

A:-Talked about digital marketing as being the next big thing in marketing, huge scope, challenging career,
prior experience as being a plus
Q:- Walk us through your CV

A:- Spent 10 minutes talking about the prominent aspects of my CV. Cross questions were posed and suitable
answers were given.
Q:-Walk me through your CV.

A:-Internship, work experience and Undergraduation
Q:-Tell me about Yourself?

A:- My advice here is not to be specific. Please elaborate little bit and try to put some leadership skills while
introducing yourself either in school, college, company. It might create impact on interviewer.
Questions related to mathematics such as what is Fourier Transform, Laplace transform and such other
related to different types of regressions, integrations and statistics.
I answered half of them which I could recollect and for the rest I preferred not to bluff.
Q:-.Why MBA?
Questions on the Internship: What you did and how?

So please make sure that you know your internship in and out.
Q: Explain the summer internship project.

A: Explained as per the CV.
Q:-A consumer goods company wants to double its revenue and increase its EBITDA by four times and wants
your help with it. What would you suggest?
Q:- Introduce yourself.

A:-Gave an already prepared, brief and crisp introduction.
Any positives about the entire process?
Relaxed and to the point questions.
To secure an HR job from a campus like ours you need to know your subjects in and out.
If you get stuck at any point, they helped by giving hints, thus, encouraging the candidate.
The overall experience of Amazon's recruitment process gives a lot of learning and prepares you for resumebased questions in other interviews, in case you don't get selected here.
I think the process was very well- managed, no complaints.
Rigorous process.
I fumbled at the first question but I managed to hold my ground from the second one. The panel was looking
for confidence and the ability to think on one's feet. The questions fired to other interviewees were as random
as possible. But the essence was consistent. They didn't really focus much on grades but, as stated earlier,
consistent confidence and clarity of thought.
They were well organized. The Group Discussion evaluation was also systematic. The groups were decided
beforehand by the company after screening the profiles. The interview was mainly CV based and situation
based so nothing out of the blue was asked .
Not Applicable
Their first priority was to test your finance knowledge. And I had a good conversation with the HR team.
Questions were not too technical about the content studied at IIM-K or graduation.
You are given an option of choosing a role of your choice. If you can justify how you are fit for the role, they
all give you the same role.
One on one interviews. You can take time and think if the answer does not strike you immediately.
You will be given ample time to think over the questions and it is easy going. Be relaxed.
The panelists were very relaxed and supportive. Definitely not a typical pressure cooker interview situation.
Logical situation based and case based questions were asked during the interview. Points picked up mainly
from the CV and questions based on those points.
The entire evaluation process is very rigorous as each candidate is evaluated by various panels to minimize
subjectivity.
Very in-depth process in the interview, they check your approach
Systematic process.
I was interviewed directly by the Head of Fashion category which is very good .
It was very transparent, robust and standardized process. The feedback from one round was being passed in
another round and everything which was discussed was noted down by interview panel.
They decide on the role which is best suited for you and if they have made up their mind to take you, you can
negotiate with them on the role.
Ample time to think and answer, interviewers very friendly and give out hints in case you're stuck. Good
answers are appreciated and wrong answers are corrected at each round.
Simple one interview round. Shortlist of candidates was based on the CV relevance to the roles they offered.
Well versed with CV and also what company does. You could probably use them in the case.
Entire Process was smooth.
Short and sweet.
Very systematic and they give you feedback at each and every step so that you are aware where you are
headed.
Well Executed.
Not Applicable
The process was smooth and results for each round were being announced quickly. I did not have to wait for
more than 30 minutes between rounds.
Friendly interviewers.
Operations work experience not mandatory. Just needs willingness to learn.
Any negatives about the process?
None
None
The students who don't have prior experience if operations are shortlisted initially but are dropped after 1-2
rounds.
None
Role offered wasn't what some people had given a preference for.
Nothing as such. Because there was just one panel, the process lasted for nearly 14 hours.
Since they had shortlisted 16 students for the interview and each interview went on for almost 30 minutes
the wait for the final results was grueling.
None
You might have problem in communicating through telephonic interviews. So just be patient and ask in case
you do not understand any comments or questions. Make sure there is no silence moments of more than 10
seconds unless you've taken permission from the interviewer.
None
1st shortlist based on the online aptitude test is quite useless.

5 rounds is quite intensive.
Long wait for final result.
None
Each interview was equally lengthy and exhausting.
Only one panel was interviewing three candidates at a time. Students were given puzzles or guesstimates
and were left to think for 10 to 15 minutes then the same person would come back and further continue the
process. The process was not smooth. It could have been more organized.
None
Group Discussion
None
None
The process was very cumbersome, hectic and frustrating due to waiting time.
Very lengthy.
None
None
Answering immediately. Could have thought initially before answering.
None
None
None
It was very long. It started at 6.30 in the morning and ended at 11 pm in the night. So that was the only
negative thing.
None
None
An interviewer was a six sigma master black belt expert who had immense knowledge on Six Sigma and
QM. Asked few question on Six Sigma implementation tools.
Feedback from/Questions asked to other candidates shortlisted for the interview process
They were expecting our basics to be clear, not very extensive knowledge on six sigma or lean. Also they
expect us to speak confidently and be honest if you are not aware of any topic. Take the written test very
seriously as the cut off will be very high and even one or two mistakes can prove costly.
Candidates who were short-listed for roles like BD and account management were asked guesstimates.
Apart from things discussed above, guesstimates were common for candidates having non-operations
background.
Guesstimates
Why Project Management or why Business Analyst?
Scenario based questions.
Introduction
HR questions
About the family
Hobbies
Internship
Work experience responsibilities
Why the role?

Why the switch of verticals?
Questions on academic projects and B-School Competitions.
Other candidates were also given situations and asked about the approach to solve it. Most of the questions
were based on the CV itself.
Lot of puzzles and guesstimates were asked by different teams.
All were asked finance based questions but mostly basics.
What is Fourier Transform.

Explain Kirchhoff's Law to a 5 year old.
Guesstimate: Number of ants in IIM-K.
You have worked in IT and then manufacturing sector, why Banking now?
Thorough knowledge of E-commerce industry and competitors.
Each round was a mix of HR and Situation analysis questions.
Not Applicable
The evaluation pattern and type of questions were pretty similar for all.
Guesstimates and puzzles were asked in almost all interviews.
Not Applicable
Not Applicable
Not Applicable
Be ready for a lot of Guesstimates.
Not Applicable
Some students who had marketing as their first choice were asked to device campaign in print media.
Some were asked to create a pitch to bring a seller onboard.
Situation based questions related to AdWords.
Not Applicable
Basic HR type interview.
Tell me about yourself?

Why Consulting?
Why Infosys?
Work experience?
Not Applicable
Not Applicable
B-School Competitions if you have them in your CV remember the solution in and out. One of my friends
had her entire one round dedicated to what she did in a particular competition.
Guesstimate.
Questions related to OM/SCM concepts as my panel was hiring for the Manufacturing vertical.
Not Applicable
Number of rounds
More than 4
More than 4
More than 4
More than 4
More than 4
Please mention the details of various rounds
Round 1- Written Aptitude test

Rounds 2&3- Interviews
Round 1- Online Test

Round 2- Group Discussion
Round 1,2,3,4 - Interview (45-60 min)

Round 2- Interview

The process began with an address from the three associates from HSBC who were in campus for the
interviews. There were two roles offered at our campus - Associate Business Analyst & Associate Program
Manager. Hence the panel represented one member from each of the horizontals accompanied by one
senior HR. As they spoke, they highlighted the legacy HSBC carried as a financial services organization and
outlined the attributes (Thinking on your feet) necessary for the roles offered.
The interviews were conducted in two rounds - a Group Discussion followed by a Personal Interview with the
three panel members presiding over each round.

Round 2- Interview
HSBC was offering two roles :Associate Program manager and Associate Business Analyst. So the interview
panel consisted of senior PM and BA, and HR. They conducted a presentation right before the Group
Discussion and explained the roles.

Round 2- HR Round
Round 3- Technical
Round 4- HR + Technical

Round 2- HR Round
Round 3- Technical
Round 4- HR + Technical

Round 2- Interview
The Group Discussion (Round 1) was based on an abstract topic "Panache is the Panacea of all Problems".
The person initiating the interview gave the meaning of the word panache as passion and panacea as cure
but made points with the underlying that passion is the root cause of various problems .No one in the group
corrected this as none were sure of the meanings.
Interview (Round 2) was mostly CV based with questions pertaining to the subject Game Theory, work
experience, how relevant my work experience is to the role of Project Manager.
Round 1- Online aptitude test-- Very basic test. Only speed needed
Round 3- HR round
Round 4- Telephonic Interview
Round 5- Telephonic Interview
Rounds 1,2 & 3- Interviews (30-45min each)
Round 1- Written (basic logical tests)

Round 3- Guesstimate based on hobby
Round 4- Resume and some general questions around ecommerce
Round 5- Resume and analytical questions
Rounds 1,2 & 3- Interviews

Rounds 2,3- Interviews
Group Discussion round: It was a Group Task where members of the group were a team from Snapdeal.
Team had to organize GOSF which was scheduled 20 days after.
Interview Rounds :2
First was technical round with about 4 to 5 questions and second was HR round with 3 to 4 questions
Rounds 1,2,3 & 4 - Interviews
Round 3- HR round
Round 4- Interview
Round 5- Interview
Rounds 1,2 &3- Interviews
Each round was a mix of HR and technical questions
Round 3- HR round
Round 4- Interview
In aptitude test you need to complete 50 questions in 12 minutes. Second round is a Group task where there
will be group discussion on a topic for 20-25 minutes. Third round is an HR round and the Fourth round is a
technical interview
Rounds 1,2,3 & 4- Interviews

Round 1- On work experience and technical.
Round 2- Guesstimate, technical and willingness to work in operations.
Round 3- Situations faced during the past work experience.
Round 4- Situations faced by Amazon in their business
Round 1- Was an aptitude test, 50 questions in 15. This test was a test of your speed and not your aptitude
as the questions were easy. The trick here was to leave those questions, which take more than 5 seconds of
reading.
No of shortlists: 80/170 (approximately)
Round 2- A group activity round. 8 groups of 10 member each were made.
The pattern was - every 2-3 successive group had same topic.
It was not a Group Discussion round but a scenario/situation was given and the group was asked to discuss
upon it and come up to a strategy in consensus to tackle the situation.
The first group's topic was a "HR related- how to call back Snapdeal employees whose leave have been
sanctioned and they have also booked their flights for a vacation because GOSF decided to extend the
discount window.
Our group situation was -" suppose you are stranded on an island after a plane crash- what would be the 7
most important things which you will carry as a group for your survival on that island"
Round 3- HR interview + Guesstimate/ Case interview round.
Was a telephonic interview with the Business Unit head of the line of business they considered me fit for.
Round 4- Technical + HR round
Rounds 1,2 &3- Interviews
Round 1- HR & Technical Interview
Round 1- HR Interview
Round 1- Technical Interview


Round 2- Interview by all the 3 panelists
Round 1- Technical+HR Interview
First round was a mix of technical and HR. Since I was interviewed for Manufacturing domain, the questions
were on SCM and Basic statistics. In HR I was asked questions like Why MBA, Why consulting and Why
Infosys management consulting, give examples of different scenarios where you have survived ambiguity etc.
Then I was given three cases and asked to get back in 1 hour for second round. Second round involved case
solutions where they mainly checked my approach and I was asked to explain my move in all situations. Then
was the final HR round which asked me questions on my CV and then salary negotiations.
Round 1- Written Test: 50 questions in 12 minutes I guess The questions are pretty straight forward but the
difficulty part is being able to do it in a short span of time
Round 3- Mainly an HR round.
Round 4- Marketing Technical round:
Round 5- Technical Round (Business Development)
Round 2- HR Round
Round 3- Technical
Round 1 - Based on CV , work experience and some questions on TCO, six sigma, lean and other SCM
concepts
Round 2 - One case was given and questions on operations concepts
Round 3 (telephonic) - CV based, was asked about the academic projects in detail
Round 1- Written Aptitude test

GD Topic and other details
Not Applicable
Topic was- all the members of this Group Discussion were on a plane which crashed on an island. What were
the 7 things we would take along with us to survive and escape from there.
It was important to reach on a consensus.
Not Applicable
Topic : What goes around comes around.

Time : 20 minutes
Number of People in the group : 10
Group Discussion Topic: 3 big things that Snapdeal should do in terms of product management & product
innovation
Time allotted: 15minutes
No. of people- 11
Topic: Panache is the panacea of most problems.

Duration: 15 to 20 minutes depending on how the discussion progressed.
Number of participants: 11
Judging Criteria: Leadership, Communication, Content
Topic : "If dreams were horses, beggars would ride".

Duration: 10-15 Minutes
Number of people in the group (groups were decided by the company ) : 9
Criteria for judgment: Leadership/Initiative, content and communication. Emphasis was more on content and
communication.
The entire group of 10 members are stranded on an island because of plane crash. List out 7 items which
you will collect from the plane.
Group Discussion topic: Suggest some contestants for next season of Big Boss, Time: 15-20 min, 10 people
Panache is the Panacea of all Problems, 20 mins,11 people
Come up with 3 new categories for Snapdeal.
Not Applicable
3 innovative products Snapdeal can launch
Not Applicable
Not Applicable
Situation based Group Discussion- 7 things that you will carry for your survival if stranded in an island- 10
people for 30 min
Not Applicable
Suppose you are stranded on an island after a plane crash- what would be the 7 most important things which
you will carry as a group for your survival on that island.
Time slot -15 Minutes
No of people - 10
No fish market allowed.
Not Applicable
Suppose you are stranded on an island after a plane crash- what would be the 7 most important things which
you will carry as a group for your survival on that island.
Time slot -15 Minutes
No of people - 10
No fish market allowed.
Conclusion and group consensus necessary. Let others also speak and be a good listener. Make 3 -4 valid
points and you are through. They selected 4-5 from each group for the next round.
Not Applicable
Not Applicable
Not Applicable
Panache is the panacea for solving many problems.
Not Applicable
The topic given to our group was "Suggest 4 new categories in which Snapdeal should focus on".
Giving five product options for increasing the product portfolio.

10 People
Not Applicable
Not Applicable
Time slot for interview
45+20 minutes
45+45 minutes
45-60 minutes
30-40 minutes
20-25 minutes
20 minutes
30 minutes
60 minutes
40-45 minutes
30 minutes
10-20 minutes
45- 50 minutes
45 minutes
30-45 minutes
30 minutes for each round
45 minutes each
50 minutes each
45-50 minutes
30 minutes
45 minutes
First Interview - 45 minutes. Second Interview 20 minutes, 3rd

Interview - 45-50 minutes
30-40 minutes
45 minutes
30 minutes
Round 1: 50 minutes, Round 2: 30 minutes, HR round: 10 minutes
45 minutes
60+30+15 minutes
30-45 minutes
30 minutes
Around 30 minutes for each
Interview 1( 45 minutes) Interview 2 (30 minutes)
Question and Answer 1
Work experience related question about what exactly was the project I had worked for.
There was flowchart which was explained in the presentation about the functioning of Snapdeal. On the
basis of that they asked me to draw the organization design.
Keep your eyes and ears open in the presentation to answer questions like that.
Q:- Tell a situation where you helped your customer in an extra-ordinary manner (asked in 3 rounds). What
were the challenges and how did you overcome them?
A:- Quoted an example from job where worked on better visibility of parameters in field.
In case your work experience didn't involve any direct interaction with customer, then make the department
in your organization that uses the results of your work. But, don't ever say that you never worked for a
customer.
Q:-(Based on my summer internship) What are the methods used for evaluation of sales channel?
A:- Store visits , focus group interviews of salespersons, telephonic interviews with partners and distributors,
customer feedback forms
Guesstimate- Find out the estimate of year 1 sales of a new L'Oreal men's cosmetic
A:- I started by breaking down the population into male-female, then urban rural split & then the generation
split i.e. splitting the whole urban male population into 4 generations & considering some percentages of
each generation as my target audience. then I estimated their consumption as percentages & estimated unit
wise consumption. We argued alot, HR & I, but ultimately, I think my depth & reasoning impressed him even
though my answers were inflated.
Q:-Why Leadership skills? Why do you think they matter in your job?
A:- I tried to highlight the points they had mentioned in their presentation earlier. The ability to think on one's
feet; the ability to take decisions and once again gave examples to support my points.
Q-: Which of the two roles do I want and why?

A-: Opted for BA. I was familiar with the role because of my IT work experience and said that I liked it and
wanted to take it up fully.
Q:- Design a print media campaign for Snapdeal

A:- I had come up with a creative campaign wherein I told Snapdeal to have certain part in the bottom right
of every page of newspaper. And then on every page, two pockets are shown. Gradually when the products
are brought from Snapdeal the money level in the pocket does not fall much but if bought from other sites,
the pocket level plummets quickly. Something of that sort to depict the message about "Best Deals
Everyday".
Tell me about your strengths and weaknesses.
Q2: Did you get to know of our opinion about the Group Discussion?
A2: Well we know that we the group was misled and even though initiative are rewarded, the group should
not be led in the wrong direction.
Educational background and work experience.
Q:- Your client wants to advertise on Facebook rather than on google. How would you convince him to stay?
A:- I talked about the stages in which buying occurs like Awareness, influence and purchase. While
Facebook is just in awareness part, google is present in all the three parts. Awareness through AdWords,
influence through re-targeting, and can monitor the influence of ad on sales through web analytic. Therefore
you get more information through google than through Facebook.
Be thorough with internship.
Questions related to situational analysis and product knowhow:

1. Couple of clients have started pulling out of AdWords this quarter (sudden attrition). What could be
possible reasons? How would you approach and fix the issue?
(Cited reasons like drop in employee productivity, drop in CTR, etc. Caught onto CTR and explained further
on fixing the issue - redesigning the ad in terms of choice of words, landing page v/s deep link, improving ad
extensions, etc.)
2. A client is suddenly seeing a drop in clicks (CTR)? Possible reasons? How to fix?
(Extension to previous question)
3. Given 3 ad campaigns with data like impressions, CTR, bounce back rate - Which would be the best
choice for the client?
(Had to compare CTR v/s bounce back - taking both into account - and arrive at a common measure to
check effectiveness of the campaign)
4. Why would bounce back rate be high despite higher clicks on the ad?
(Detailed on why advertisement's quality score and hence advertisement rank could be low. Discussion let to
suggestion of improvement in ad features and also some pointers on bidding for ad slots.)
5. What is the flow of a user's interaction with a Google advertisement? Show the sequence of steps and
associated metrics on paper.
(Had to jot down from the point of search to that of actual sale/conversion and all metrics like CTM, CTR,
CTA, ROI, etc.)
6. Given data points on impressions, CTR, etc. - Was asked to point out issues, calculate ROI for the client
and deduce if it was a worthwhile campaign.
(Data based. Simple understanding of the given numbers and meaning of the metrics was enough to
answer.)
7. In which cases would you use CTM, CTR, CTA as measurement criteria?
(Talked about ads for awareness v/s actual sale or conversion. Why some companies choose one over the
other.)
Technical questions mainly related to AMMR.
SPSS related.
What is K-mean clustering?
Difference between hierarchical and k-mean clustering.
Which one is better?
Advantage of one over another.
Q:- Tell me something that is not in your CV.

A:- It is important to have strong points for this question and prepare answers by relating your traits with the
company values and mission.
Digital branding, SOS vs. SOV, Situation based questions. Eg. Motorola is planning to launch a mobile
phone, so, which media vehicle will you advertise?
Q:- What do you understand about the role offered?
Guesstimate on number of travelers visiting India.
Q:-Why did you come for MBA and has your purpose of coming for MBA been fulfilled?
A:- As I said I believe that in initial phase of career learning is very important. I was in FMCG industry for four
years and I felt that my learning was stagnant.
Asked me about the competitions I had one until that time, I had a PPI from RPG, so he asked me when the
company is visiting the campus.
Told him we are not supposed to tell that. I think he was more interested in knowing whether my PPI process
was over or still pending so I told him, I do not know when the company will be visiting and I am not sure
whether it will be, visiting at all but we will have a VC interview. (Made sure, he knows that my process is still
pending).
Then he asked me what was the case about. Told him that we got 3 different cases for three rounds and
explained the problem statement for each round
Why is digital marketing challenging compared to traditional marketing?

More in-depth understanding of the customer required with respect to likes, dislikes, influences and surfing
habits, online marketing plan challenging due to large data volumes thrown to user, constantly evolving
Q: A plant is required to be shifted from France to India. How will you evaluate the proposal and what would
be your recommendations?
A: Evaluate why the proposal was given in the first place, identify the main factors affecting the decision, key
actors and their issues, short and long term repercussions across the value chain, competitor responses,
government and other stakeholders etc.
Based on all these factors, recommend your solution. Keep asking relevant questions for additional
information and make relevant assumptions and state them while presenting your solution.
Q:- What are the factors that you would consider when you shift an API(Active Pharma Ingredient) plant from
France to India?
-Government procedures(land acquisition, environmental clearances, power, electricity connection)
-Raw material suppliers ( Custom duty if from France else domestic options)
-Labor force ( change in labor charges, low cost in India)
-Customers (To gain their trust)
-Regarding the logistics ( 3PL / 4PL )
Q:- Interviewer asked me about my role and work in company?

A:- Please be thorough on your work you have done. Interviewer can ask anything related to that and be
confident.
Question related to algorithms and their efficiency [As I was IT engineer]. How to measure efficiency, which
is most efficient, efficiency of quick sort, bubble sort.
I answered most of them and again preferred not to bluff where I was not sure.
Q:- Why consulting?

A:- linked it to my work experience and explained.
I worked with BING so in one of my rounds they asked me to explain how a search engine actually works,
The key thing to remember is to avoid using too many technical jargons. Moreover you should be able to
explain it in a lay mans language because the person might not be from the same industry.
Q:Why do u want to join Snapdeal?

A: Booming e-commerce sector and Snapdeal among top three players.
Q:-Describe a situation where you faced a difficulty and how did you overcome it.
Q:-Question on summers and work experience.

- Detailed interview on summers and work experience (Good level of preparation required).
Q:- What do you know about Six Sigma?

A:- I explained the underlying logic.
Q:- What are the various methods of hiring in an organization?

A:- IJP, referrals, poaching, campus recruitment, consultants. There after I was asked to draw a flowchart for
these options. Then I was asked to justify why I placed one above the other.
Q:- Tell examples where you did some innovation.

A:- For all the examples that I quoted from job/ internship were considered as initiatives (done earlier by
someone may be in other situation) and not innovation ( not done earlier).
So, think hard of your job experiences and be ready with an example.
Q:- What are the parameters used for evaluation of sales channel?
A:- Transaction cost analysis, Product technology life cycle, Partner network.
In my 2nd interview- telephonic interview- I was asked all possible HR questions:

1. Your biggest professional achievement.
2. Your strengths & weaknesses.
3. Your biggest failure & your learning out of it.
I based all my answers on my work experience.
Q:- Why the switch of roles from being an Electrical Engineer to working as a Software Engineer and finally in
a Financial Services Organization?
A:- I focused on the diversity the roles offered and how the initial change of verticals (Electrical Engineer to
working as a Software Engineer) was a deliberate choice. I stated my inherent drive of being a Consultant
later in my career and how learning in the initial years played an important role in the process. And since
Consultancy involved catering to different verticals, why not start with Banking.
Q:- Had written Behavioral Analytics in my CV which is offered in VI term. So they asked why I put a subject I
did not know about? Also said that if the interviewer wanted to be a CEO of a company in 7 years, will I
appreciate it, if its mentioned in his CV.
A:- Intention was to let them know that I was learning BA in the next term. It is an event with 100% probability,
hence mentioned in the CV.
Q:- How can you increase the rank of Snapdeal on Google search engine when long tail keywords are typed?
A:- This was a technical question asked to me since I had previous experience in Search Engine
Optimization. So I told them about different ways (technical) through which rank can be increased. E.g.:
Enhancing the title tag, inbound links increase to inner pages, content blogging, etc.
Q:-Tell me one misconception your friends have about you.
Q: Do you think the interpretation of the topic was right?

A: I thought it was an interesting interpretation of the topic.
Q: Interesting or Incorrect?
A: Interesting
I chose to answer so because if I had said incorrect, I would have been asked to justify why I did not correct
the group during Group Discussion inspite of knowing the right meaning and I could not say that I wasn't sure
of the meanings too.
Q:- Why Snapdeal?
Q:- Your client is left with a pile of cash for marketing. where would you suggest him to invest?
A:-Talked about the PLC. If product in Initiation/growth phase, invest in awareness. If in maturity, invest in
new market and so on.
Be thorough with academic projects.
Digital Marketing and Advertising based general awareness questions:

1. You are the marketing manager of Samsung. How would be allocate a budget of 30 lakhs for advertising?
(Allocated 35%-65% between online and offline. Reasoned why both media are needed. Further divided in
online for awareness v/s conversion with reasons. Explained where Google AdWords played a big role).
2. Compare India v/s US in terms of online marketing. How similar or different should the advertising
approach of a company be?
(Compared markets in terms of internet penetration, infrastructure, regulatory issues, extent of long tail
offerings, etc. Supported a different advertising strategy with more focus on smartphones tailored for the
younger demographic of India. Reasoned why offline is still important using the case of rural India. Also
discussed on how advertising for long tail is taking center stage in India with the market maturing.)
3. How would you convince a local grocery store company to advertise on Google AdWords?
(It was like a short pitch for AdWords. Brought in reasons like how the store can overcome issues of reach locational and otherwise - through AdWords. Supported idea with how local businesses and SMEs were
adopting to AdWords these days. Talked about specific features like ad formats and extensions - phone
number, location data in the ad - that can help increase conversion in terms of enquiry calls.)
Related to Academic Project based on AMMR

I was mainly interviewed for Market Analytics' role so all the technical question were related to AMMR
What is Logistic Regression?
Difference between Logistic regression and Multiple regression
Q:-What is the purpose of FBA?

A:- It is important to have a thorough knowledge about the various services offered. Fulfillment by Amazon is
one among them. The answer to this question should address the benefit of this service to all the
stakeholders like customers, vendors etc. and should be backed by numbers wherever possible.
HR round- Tell me something about yourself. Life at IIMK..
The importance and impact of digital marketing ( in context to the role).
Q:- What is the biggest professional challenge you have faced during your tenure at Mahindra?
Q:- Are you ready to work in operations again which you left and you can get better profiles from here like
consulting?
A:- Yes as the part of job requirement I am very open to work in operations again initially. But in the long term
I want to work in strategy and product management, supply chain and logistics planning etc. I dont want to
work forever in the same field as I want to keep my learning curve steep. If Amazon provides me such
opportunity with few years of working in operations then I am open to it.
Interview round 15-Then asked me about my hobbies. Told him I like Cooking, singing and watching Korean dramas. Told him
why I like watching Korean Dramas, compared it with English and Hindi TV series.
6-Then he gave me a guesstimate- For others also, the HR was carving out guesstimate questions out of the
CV only, for me and some others it was based on the hobbies, for some other it was based on work
experience.
My Guesstimate Question- Asked me to estimate no. of non-regional language TV shows tele-casted in India
(it was based on my hobby, since, I told him Like watching other language drama).
Then he went out of room as he was handling, multiple interviews.
Q:- Why digital marketing from Google?

A:-Google's philosophy, optimizing marketing plans of large variety of clients, freedom and learning
opportunity.
Q: What are your long term plans?

A: Be true to yourself if you are really sure of where you want to go in your life irrespective of the job you are
applying for, candor is appreciated (do not be cocky). If you are not sure, then answer from the perspective of
the role offered by the company.
Be ready for follow up questions.
Q:-How to gain the trust of the customers if there is any change in the location of manufacturing. Explain the
negotiation procedures.
- Price (low cost as it is in India)
- Quality ( certifications and quality standards)
- Supply Chain disruptions( Provide the customer with a proper schedule , accept penalty clause)
Q: Have you led any Project in the Team?

A: I have done a project only two members including me. Give answer enthusiastically and show him you
were very much interested and took the ownership of work and coordinated well in the project.
Learning from Internship, my role over there and whether recommendation was accepted.
Why Infosys Management Consulting?
Worst professional decision : It was kind of a tricky question.

I told him that having known since graduation that I wanted to do MBA still I waited 2 yrs. to write the exam
was kind of a waste.
Later I ended by saying still I guess I have learnt a lot from my stint at my previous organization.
Rest were general questions like hobbies, education, native place, parents occupation, etc.
Q:- What is the difference between 3PL and 4PL?
Q:- What is six sigma? What is Lean six sigma and Various Six Sigma Tools and Techniques( Around
10mins)
-
Basic Definition
Six sigma relevance from Statistical angle
DMAIC and DMADVTool
Statistical process control chart
Q:- Can Six sigma be implemented everywhere? How do you implement it?
Puzzle 1- there is a flower in a pond. It doubles itself in every 1 minute. The pond is full of flowers in
15minutes. When was the pond quarter full? Answer is 13th minute. Its a GP.
There were more questions that required narrating of some examples from job/internship
a) Challenging works done.
b) Where you experienced failure or messed up with the things.
c) Involvement in conflict resolution.
How did you overcome these situations?
What was your learning? Tell where did you apply this learning later on.
Q:- How do you address Internet channel conflict?

A:- Product, price, package and market differentiation, compensation, joint promotional activities etc.
Q:- I was quizzed why ecommerce & why Snapdeal:

A:- (Why ecommerce) I cited my interest in it through my SCM project & my eBay case study competition
experience. I was questioned at length about the eBay case study.
As for why Snapdeal: I talked about the growth, the CSR initiatives.
The focus had now moved to my courses. The first question that followed.
"Consider I am a bank and I have an internet channel, Presently I charge an exorbitant fee to the end
customer. Give me a 'pricing' strategy to charge it realistically.
The question seemed vague to me at first and hence, I made sure I had understood it properly by repeatedly
asking the panel whether my assumptions were correct. As I questioned, I jotted down the points in the
notepad given to me and then started drawing out the plan. I made sure that I spoke out loud at every step
as I tried to come to an answer. I set about with the Marketing Mix: everything was in place; the need of the
hour, as already stated, was to price the product realistically. Demand creation was the way to go driven by
the customer's willingness to pay.
Q: Where do you see yourself in 10 years?

A: Joining as grade 6 in the company, so hopefully would make it to grade 2. They made fun of this comment
at a later stage saying that it is a flat organization and progression is not easy. Justified by saying that unless
I aim for grade 2 I might not even make it to grade 4.
One puzzle was asked wherein three switches are there outside the room. There is one bulb inside the room.
So I was asked how would I know which switch would be for bulb by just entering the room once.
A:- : It was a tricky question and I was not able to answer as I had never come across it. But the solution is
available online. The interested ones can browse it online.
Q:- What exactly did you do in your internship?
Q:- How would you fit in the role of Project Manager?

A:- I relate to my work experience where I had performed managerial activities over and above my job
description.
Q:- Why you are fit for the position?
Q:- What would your previous manager say are the areas you need to improve?
A:- Given two areas, adherence to coding standards (as I was not from CS branch) and being more
proactive.
Be thorough with industry specific questions.
Behavioral and Generic Questions:

1. Suppose you head a team of people who are more experienced than you (seniority wise) and you have to
resolve a conflict of interest that has arisen. How would you handle it?
(Used a past experience from previous company that was similar in nature and explained how that can be put
to use here).
2. Suggest any new product/idea related to technology. What are the benefits of the idea? What are the
challenges? How will you convince your lead about the idea given that he/she is skeptical about it? Having
weighed the pros and cons, would you suggest a company like Google to invest in it?
(Detailed discussion on the idea suggested - online travel booking through wearables. After lots of
questioning on challenges, I still decided to invest. I do not know what they were expecting, but I do not think
it would have been good to chuck one's own idea. More about conviction.)
3. Talk about one bad experience from your previous company and the learning you had from it.
4. What are 2 good learnings from your previous company that you would want to practice at Google and 2
bad traits that you would avoid doing at Google?
(They are very particular about knowing your OWN experiences not that of learning from teammates.)
5. You need to organize a general fun event for your teammates at Google. How would you go about doing
the task?
(Check on clarity of thought. Simply started with listing of tasks, prioritizing them, dividing work, following up
and organizing. Detailed about each step.)
I am an Electrical Engineer. So I was also asked technical questions related to engineering. Do not exactly
know the relevance of such questions
Difference between Induction motor and DC motor.
Which one is stronger?
which has higher torque/RPM ?
What type of motor is used in a fan?
What is the disadvantage of using induction motor? Related to starting torque.
What are the metrics for evaluating a customer service executive?

They expect a rigorous approach with assumptions and an exhaustive list of parameters. Also the pros and
cons of each parameter needs to be listed down and a methodology to minimize the number of metrics
should be proposed.
Not Applicable
Instances from work experience where you have displayed leadership capabilities.
Q:- What is the biggest achievement in your professional career?
Q:- We are giving you one situation. In our FCs we have conveyor and packaging machine which does the
identification of right pack, packaging, invoice printing etc. and final package goes to warehouse for delivery.
If you have to design a performance measurement matrix for that how will you do that?
A:- I will design the matrix based on the requirement in the companys goal. The matrix will include both leg
and lead indicators. The monthly matrices will be based on leg indicators whereas the routine operations will
focus on lead indicators. I will select the parameters which covers quality, serviceability for both internal and
external customers, cost and productivity. For quality I will try to measure the defected packs or missing
invoice or wrong invoice something like that based on the sampling. For serviceability I will try to measure
line efficiency, days supply index which is indicator of inventory levels. For cost I will measure standard
versus actual cost per pack or I will divide in terms of variable or fixed cost. For productivity I will measure the
labor productivity in terms of Rs/pack.
My Guesstimate approach Clarified from him - what is the meaning of Non-regional - He clarified non-regional excludes Hindi and other
regional languages channel like Sun TV, Bangla Channels etc.
Therefore, which means I had to quantify the no of English and other nation language if tele-casted in India
per day
Approach:
Before starting to brief my approach to him, I very clearly stated my assumptions - First- I am not counting
and repeat telecast, only one telecast as one show.
Second - I will calculate it one per day basis and I am not counting movies
Then I told him my approach: It will consist of 2 broad language sets. 1- English, 2- any other country
language channel subscribed by viewers.
Started solving for the first set - A basic set top connection will have approximately 150 - 200 channels - 30
approximately would be Hindi, 100 approximately would be regional. So the remaining 50-70 would be
English, broke it down into music and News shows, Movie and entertainment.
Then took 8-10 non-repeat shows telecasted in each category and then multiplied. Also took 4 English
Cartoon channels
Now for solving other category, non-English but other nation language- I said there would be Indians who had
spent 8-10 years in foreign nations and expats from foreign nations settled in India who would have
subscribed foreign languages in India.
Then I came up with a list of 8-10 most probable countries visited by Indians
- Middle East countries, China, Malaysia, Singapore, US, Korea, France, Italy, UK.
Took three channels from each nation, multiplied by a figure of 8, and came up with a second set of no.
Finally add the two sets of Nos.
Q:- Why should we hire you?
A:- Strengths, prior experience with digital marketing, awards and accomplishments in marketing domain.
Q:- What is the most significant thing you have done in your life?
A:- Take and example of something you have achieved and what your contribution was in it. Your contribution
should reflect on the performance of the initiative you have worked on.
Q:- What is your NPV??

They want to know your expectations of the company(in terms of salary).
And also the assumptions that you take.
Q: What have you done in your Summer Internship?

A: Described him my work. Be thorough with your work you have done in your Intern.
Responsibilities during work experience and relevance to the offered profile.
Where do you see yourself 10 years from now?
Was given a one line case on how affiliates which includes bloggers, Coupon sites etc. help bring traffic on
to Snapdeal's website. since this source was more inexpensive than Google had to suggest ways to scale
this.
Asking the right clarifications was what was supposed to be done.
Technical Round
Q: Industrial analysis of e-commerce
A: Explained with the numbers.
Data was given about the lead time of a product and that of its sub parts/components. I was asked to find the
latest date by which the final product could be shipped and the number of units of each sub part/component
that would be required for producing 100 units of the final product. Later modifications regarding the
production capability was introduced.
Q:-What is value stream mapping(VSM), its relevance, various symbols , draw a value stream map for a
given scenario.
- Language of lean to depict and improve flow of inventory and information
- Refer online materials on VSM
Q:- What is Kaizen? How do you implement it?
Q:- There are 3 switches outside a room. There is a bulb inside the room. You can enter the room just once.
Tell which switch belongs to the bulb.
A:- Turn on switch 1. leave it on for sometime because the bulb tends to heat up when it glows. Now turn off
switch 1 and turn on switch 2. enter the room. If the bulb is off but it is hot then switch 1 is the ans. If bulb is
on then switch 2 is ans. If bulb is off and is cold then switch 3 is the ans.
Q-What is queuing theory?

In McDonalds, the customers come at the rate of 4000 per week. Service time is 5 minutes, What is the
minimum number of counters so that waiting time is less than 1 minute?
A- Made some calculations ( will covered in OR course)
Q-What is service level?
A- Eg. 95%, means that 95% of the orders are served on time.
Based on courses : Is there a overlap between operations and strategic Management?

A:- Strategy is broad, long-term, operations, on the other hand, are detailed, complex and concerned with
day-to-day issues however operations management does contribute to strategy and can lead to sustainable
competitive advantage.
I was asked situation based questions like -what would you do if a seller doesn't agree to doing something &
questions like that.
What if we hire you and we don't give you any cutting edge work, the kind of projects we have promised, for a
long time? What will you do?
Q: Had mentioned many literary achievements so they wanted to test it by giving me a Turncoat topic. I was
asked to speak for 1 min out of which 30 seconds were for the topic and 30 seconds against it. Topic was : "A
is a bad interviewer" ( A being the interviewer giving me this task).
A: Hesitated for 2 seconds in the beginning when speaking for the topic. Was able to switch once 30 seconds
were up. Tried to highlight positives and negatives of the questions asked, their attitude and the process.
HR Questions: Like Introduce yourself, key strengths with examples, Short and long term goals.
Q:- Have you worked on any project on merger & acquisition?
Q: In a bidding war, how do you ensure you would win? (Game Theory)
A: I would collude (pretense) and convince my competitors to reveal our prices all at once luring them with a
credible promise.
Something interesting about you.
Q:- Why Google?

Know about the company, role being offered. Link it to yourself, like , I work best in a place where the culture
is more organic, where my opinions matter, and I know google has such work culture.
Be prepared to answer the questions related to problems that the industry is facing and their solutions.
HR Questions and Guesstimates/Puzzles:

1. Experience of studying Leather Technology and switching to IT.
(Justified learning from UG in terms of people management - experience with blue collar workers. How that
experience had helped and will continue to help. Lengthy discussion.)
2. Experience of entrepreneurship at college as part of Bhook Lagi.
3. Any one answer of your previous panel interview that you want to change now.
4. 3 traits of people that put you off.
5. Talk in detail about 3 of your weaknesses.
(Had to pick REAL weaknesses. They were not ready to move on until they were satisfied. They also wanted
professional weaknesses, not personal ones.)
6. What are the qualities you wish to see in your manager? What are your specific expectations?
7. Where do you see yourself 5 years down the line.
8. Puzzle
(Puzzle about dividing a sum of money between 2 individuals. It was based on backward induction method.
Having taken Game Theory helped. It was a lengthy calculation, but they asked me to stop when I was half
way through as they understood I got the method of solving it.)
Puzzle: 5 race tracks and 25 horses. Find the top three horses in the minimum number of races
A:- 7
Q:- What would be the typical margin that Amazon should give its vendors for a new product?
A:- Perform a proper segmentation of the market and a comparison with the typical margins offered by other
players as well as the services offered for the same.
Not Applicable
Google AdWords specific questions.
Q:- Why do you want to join Snapdeal ?
Q:- If you are the in-charge of one FC and VP mails you about that we need to put the leaflets in all the packs
for the promotional purpose after 15 days. How would you do that?
A:- I will try to find out what type of promotion it is and calculate the requirement for that. If say it is promotion
which needs to be sent with electronic items then I can dedicate the resources on that particular line. If it is
leaflet then it can be printed and can be packed as packaging material instead of blank paper which is used
in packaging. It can also be packed with the invoice. A machine can be installed if it doesn't require major
change in line layout. It can be manually inserted by deploying some additional manpower if the requirement
is not very high. Any option can be worked out depending upon the situation.
Asked me about my preference, I gave my Preference and Business Development Associate and the
marketing Manager. Asked me what I understand by BDA. Asked my why do you want to do Sales.
8-Then he asked me if I have any questions- asked about the market place model of Snapdeal, Told him of
FDI is allowed in multi-brand retail, will they come up with their own brand in electronics as Amazon has.
Q:- How will you pitch to a client to start advertising online using AdWords?
A:- Statistics about customers being more online than ever, searching before purchasing, more time online
than any other medium, competitors already reaching to customers online.
Q:- Question on hobbies. I write poems so they asked me if I can write one then.
A:- I only write when I feel some emotion strongly, so I cannot do it now.
Q:- If you have to increase the sales of Diabetes drug from 100 cr to 200 cr, what are the steps that you
would take?
- Asked questions like a normal case based interview( CAGR, Market Share, Competitors, Customers)
- Gave suggestions to target old age homes, create awareness)
- Also ,the younger population suffering from diabetes.
-Increase sales and distribution channel
Q: In Internship, How will you pitch your CEO to cater Indian Market for the Product.
A : As I was working as Marketing analyst in summer Intern for Resume Management Software (Product) .
As I directly worked with CEO of the company who was focusing only the US market and not Indian Market
for product. Take some time. Think. write some points on paper provided.
1) Instead of just targeting IT companies in India we can diversify to other industries also like Insurance,
Healthcare.
2) As Indian consumers are price sensitive we can have differential pricing.
3) In short term we might be at loss but in long term we can reap the benefit will have huge customer base.
Questions related to subjects mentioned CV such as E business, pricing, EOS.
Q:- Give example of situation where you have survived ambiguity.
Next was a puzzle : There are 25 horses and a single race track which can race 5 horses at a time. How
many matches would be required to find out the top 3 horse
Answer is 7.
Q:- Competitive advantage of Flipkart?

A:- Logistics
Q:- What according to you are the qualities that a consultant should possess?
Q:- QM - Hypothesis testing basics, Various distribution - poisson, normal, Binomial, Chi-Square, T and F
Distribution etc. Few practical questions based on these.
- Prepare QM in detail
Q:- Difference between defect and defective?
Was asked few questions from my work experience. Be through with it.
Q-What are the factors that will decide the location of a distribution center?
A- density of customers, availability of land, tax benefits and other legal benefits, availability of transport, road
network, low traffic.
Then there were further questions on how to improve the efficiency or what innovation can be done here to
increase customer satisfaction?
Give an example to support the above argument.

Answer : gave the example of JIT -- how it evolved from being an operational philosophy to a strategic
decision to help automobile majors to increase manufacturing efficiency and reduce wastage.
ALWAYS ask something when you are asked "Any questions".

In first interview I asked about the ecommerce model, a tricky doubt I had in mind since long.
In second interview: I asked about my interviewer's background.
Q:- What will you do if we straightaway reject/scrap a project that you have been working on for a long time?
How will you deal with the failure?
Q: I am unable to calculate the ROI of an internet product that I invested in. Help me address the issue.
A: Asked questions about the situation and gave a drill down approach. Not sure if it was right because I was
stopped in the middle.
As I had won competition hosted by Jabong, I was asked questions related to the case which was based on
enhancing the customer experience.
Q:- What do you look for in financial statements?
Q: How would I handle a subordinate's angst due to performance feedback. The subordinate has made a
complaint against you to The HR.
A: I would tackle the issue by looking the root problem which is to address the angst of the subordinate that
the feedback was indeed based on facts and not colored by opinion and if we needs extra help, it would be
provided to him.
Summer internship.
Q:- Do you understand the role?

A:- Prepare a KSA requirement of the role given and flaunt.
Be prepared to answer the questions related to problems that the company is facing and their solutions.
Not Applicable
Puzzle: A flower covers 1/32 area of a pond .It doubles every 2 minutes. Time taken to fully cover the pond?
A:- 10 minutes
A few puzzles were given to solve.

They require you to solve problems logically.
Not Applicable
Questions from internship to understand the project.
Q:- New category where Snapdeal can venture into?

A:- Food & Grocery
Q:- Have you ever been taken step against the management when you felt something was wrong?
A:- Yes I have done that. When I joined Dasna plant there was the practice of sending hourly SMS to
engineering AVP. He used to give them input for solving any problem if desired output was not achieved. I felt
that this practice made engineers just the postman and they were not working on solving problems.
Whenever I used to ask what are you doing to solve this problem then the response used to be that we have
sent the message to Mr. XX and he has told us to do that. I stopped this practice of sending these sums
immediately and instructed them to solve the problem on their own. Engineering VP called me for that and I
was asked to deliver the results no matter what method I used. The results initially dipped but started
improving and reached at accepted levels after sometime.
Interview Round 2They were selecting 1-2 candidates from each group (4-5 shortlisted from Group Discussion round) after first
round of HR interview.
1- Tell me something about yourself. I went on an on as he did not ask me to stop. Told him about my
summer internship and my work experience at Nokia.
2- Grilled me on Why MBA?
3- Why Sales?
4- What do I understand by E- commerce Industry? Spoke on E-commerce current trends, investment,
various types of E-commerce, their share of revenue, Industry size, Different models followed by Different Ecommerce giants, Current regulations on E- commerce industry. Spoke for like 10 minutes on this.
Q:- How will you convince a client to increase AdWords budget?

A:- Position of advertisement on search page related to brand prominence, bid higher to remain above
competitors, online marketing increases efficiency of traditional marketing programmes as well.
Q:- Why did you not get a PPO from TAS?

A:- I answered by saying that I reflected on the reason why I did not get it based on my analysis of the
requirements of a TAS manager and how I did fell short while answering the questions in the TAS interview.
Q:- Which role do you prefer and why?

A:- Corporate Strategy. Similar work as my internship.
Q: Define any Business problem and give solution for that?

A: How to increase the market penetration of internet in Uttarakhand.
Answer it by step by step. They just want to see your approach, they won't be looking for final answer. Like
how many people actually uses internet (target segment), high users, moderate users.
Questions on lean six sigma : What is difference between tests like paired t-test, t-test.
Q:- What do you understand of your role in Infosys Management Consulting?
Q:- Since I had given both Business Development Executive and Marketing as my preference was asked to
prepare a rough slide deck that Snapdeal would have to present to Hero Group to do an exclusive launch of
their latest motorbike.
Q:- How would you build up Seller owned inventory model at Snapdeal?
A:- Prepared a flowchart: seller to customer; identified various points where resources would be required to
set up the new system.
Deliberated on the issues that may come up.
Q:- What is the difference between lean and six sigma?
Q:- Questions on TQM, Pillars of TQM, Queuing theory, PERT-CPM, Pareto Analysis etc.
- Operations Basics.
In second round the other panelists were only asking the questions. Mostly related to work experience and
PORs.
I had won 2 HR case study competitions. He discussed about the topic and my approach for it.
Situation- You are the head of inbound logistics at a fulfillment center. Your VP calls and tells that amazon is
launching a new phone next week and thus, will increase the load for 15 days. You have a week time to
adjust your operations. How will you change the infrastructure and operations?
A- There might be a need to increase number of workers ( can be hired on sub-contract basis so that no
need to fire later); pre-pone / postpone the receipt for orders other than amazon's phone.
(Course based) What is circular economy , explain with an example?

Explained what circular economy is and gave the example of Mud Jeans.
So we believe you have learnt Six Sigma as your CV says. What did you learn in the course? Give examples.
Q: Was asked about the sports analytics project which I mentioned in my CV. They tried to grill me on the
significance of the project on the whole.
A: Justified saying that number of data points to be analyzed was less and wanted to only extend the
concepts learnt in the course. They kept stating that they dint find it relevant and after justifying it for some
time I accepted it with a smile.
After Jabong, he gave me a case wherein he took Snapdeal's entire process from Preorder to order
confirmation to shipping to delivery. Asked me to identify all the gaps in the process and find solutions for
filling the gaps.
For e.g. I identified a gap wherein even though customers are given the shipping date during the order
confirmation, still they call the customer service. The reason was that customers were not able to identify the
difference between the dispatching and shipping meaning, I was then asked how should this be solved.
Q:- Can you use fixed asset turnover ratio to judge a software firm?
Q:- What is your most significant achievement at your work place?

A:- Simultaneously and successfully leading 2 teams and delivering with minimum defects within deadlines,
inspite of being new to the team and having had to mentor the teams who were all new too.
IIMK- committees, etc.
Q:- Whom do you consider as a leader (in your family or friends or anyone that you personally know)?
A:- Think of some one and what qualities have you imbibed. Be ready with examples to showcase the quality.
Listen through their presentation well before the process starts. You may get answers for the questions to be
asked in the interview.
Not Applicable
Second round: What are the skills required for a market analytics' role?
Application of Marketing analytic: Mainly to predict future consumer purchase behavior.
List down the factors affecting the future consumer purchase behavior.
Q:- Give an example of a situation where the result could have been a failure if you had not intervened.
Not Applicable
Explain Game Theory term paper ( I had mentioned it in the Academic Projects column. The interviewer said
that it caught her eye as it was related to current international politics).
Q:-What is your opinion about marketplace model and inventory model?
Q:- Have you ever done something at your own which you felt that this was responsibility of senior
management?
A:- When I joined Dasna plant one of the line was not performing well in terms of cost numbers. The plant
had highly unionized environment and attrition rate of engineers was very high. None of the things were in my
control and I thought of trying to solve it as I was very enthusiastic on learning new things. The first thing
which I did that I tried to find out people who were open to the idea of change. There will be always few
people who will like the idea but wont come in open. I made them the torch bearer of management
philosophy and I made the workers who were most notorious and union members so that mass will follow
them if they are convinced.
Engineers left because they did not see the growth opportunities in the company. There was the position of
team leader in between engineer and manager which used to be filled from outside if any team leader left or
being promoted. I proposed the management to identify the high performing engineers and pass them
through some assessment and promote them as team leader instead of hiring from outside. This plan
improved the confidence of engineers.
Asked me if I had any questions. I asked him the same question that I asked the first interviewer - On
allowance of FDI in multi-brand retail.
Then I suggested a category, which was no listed so far on any e- commerce platform, listed its Pros and
asked his views on it.
Q:- How will you create an online advertising campaign for a premium handbag company?
A:- Search engine marketing, social media, YouTube advertising, content marketing, AdSense
Q:- What do you think is the boldest thing Cipla has done till now?
A:- Acquisition of firms in Czechoslovakia & South Africa while undergoing an organizational transformation
at the same time and trying to integrate them with in the company.
Not Applicable
Q:- As my Internship was on Market Analysis Interviewer asked me about statistical tools I have worked
upon?
A:- I worked on IBM SPSS tool for correlation, regression, conjoint analysis, cluster analysis. He asked me
an e.g.
Use some technical terms :
I started let Hypothise that if price increases sales decreases this will be my H0. and continues about
alternate hypothesis, P-value, Normal Distribution. Please brush up all these concepts.
Questions on learning and practicability of projects done.
How would you rate your knowledge in Statistics and why?
Worst Professional Feedback

I mentioned a feedback that my previous manager gave me. Explain why that feedback. How I have worked
on it and how I feel that it was one of the most constructive feedback ever received.
Guestimate: Estimate the no. of petrol pumps in India.
Question about a project on the supply chain of computers that I had mentioned in my CV.
Q:- Why operations consulting, Immediate and Long term plans.
Q:- Are you sure you will be able to handle this kind of a job?
Q:- What your hobbies? what is the learning which you can apply from your hobby in business. My hobbies
were debating and cooking. I gave some gas for these questions. The interviewer seemed convinced.
There were questions related to performance metrics for any random task.
1. The team of people that worked with you or under you in job/internship.
2. Distribution center
3. Inbound logistics at Amazon Fulfillment center
4. Construction Project (My internship was at L&T)
Try to classify as quantitative and qualitative parameters.
HR Round : Questions about my foreign exchange program - how the experience was, what was the biggest
learning what's the difference between the educational systems in India and in Europe.
One of your academic projects says you have done a study on the consumer buying pattern of refrigerators.
What was it about? How do you quantify the behavior?
Q: Why do you have so many HR subjects in your CV? ( HR asked me this question)
A: The role was related to change delivery and my CV did have lots of HR subjects. Justified by mentioning
how at higher levels of management it all boils down to managing people which takes you back to basics of
Organizational Behavior.
Q:- I was asked about the entire internship project right from explaining the product to the strategy I had
designed and implemented. I had designed the Sales Strategy for Airtel Money while interning at Bharti Airtel.
Q:- Discuss the market research you have done in your live project.
Q: It seems winning is more important than values. Would you hire yourself if you knew this?
A: I am sorry for having said anything that gave you such an impression. But just winning is not important to
me. The path I take to reach my goal is equally important. There is no point in achieving something by a
mean which is against my consciousness. Having said that I would have hired myself.
Our client is doing well, does not want any future growth, is happy with how his business is running and
wants to discontinue advertising. How would you convince him to stay?
Talk about the benefits of AdWords, its reach. Suggest him cross selling of related products.
Get one question prepared to be asked to the interviewer.
Not Applicable
Q:- Why Snapdeal and why do you prefer Business Analyst Role?
Q:- Give an example of a situation where work prioritization was very critical and you failed to implement the
same.
Not Applicable
Guesstimate- Estimate the market size of XUV 500

I was asked about XUV considering I had worked for Mahindra before. The product could have been
anything.
Q:- Questions about family background?
Q:- You seem energetic and trying on new idea. This happens with people like you when you want to do lot of
things and you are restricted. What do you do when your idea is being turned down and you feel it was really
good?
A:- If I have any idea I will propose it to try it out and push it as much as I can. If it is turned down and I feel it
is for greater good of the company then I will leave that. But if I feel that it is really good and still being turned
down then I will move on. It doesnt discourage me from thinking new idea next time. I simply move on in this
case.
Interview 3- Telephonic Interview with Business Unit Head - of Business Development

1- Asked me about my summer internship (Told him everything in a summary starting from objective,
approach, implementation and result).
2- Asked me about my achievements and contribution during summer internship and what all
recommendations I made and were they implemented.
3- Grilled me on the question - What is more important for an organization People or Process - the
discussion went on for 15 minutes.
Explain CPC, CPM and CPA bidding strategy. When to use which strategy?
Gave definition and example to explain instance of use in each case.
Q:- What is the most positive thing you have heard about Cipla?
A:- The efforts of Cipla to introduce low cost ARV drugs to the Asian and African countries to help control HIV
and save millions of lives.
Not Applicable
Q: Why Consulting?
A: As in I was application developer in my Company and I was unaware about the actual business problems.
I want to face real challenge in delivering business solution for clients . From my IT knowledge and MBA
knowledge to deliver business value. Use technical Terms, read about the Company, Job description
thoroughly.
Gave couple of cases and situations to solve. Situation was convincing the 30 year experienced manager for
a particular enhancement. case was based on banking operations involving guesstimates.
Lots of questions on CV.
Some questions about my family where they lived ? Will my Work Experience brand name will help me in
getting a good placement from campus?
I told them that while it might help to get the shortlist one has to justify and perform to what's written in the
CV.
Not Applicable
Q:- What are the latest trends in the telecom industry? What can be done to improve the penetration of 4G in
India? (this question was asked as I had experience in the telecom domain)
Exam : Very Easy aptitude questions and few Six Sigma problems
Round 1 Interview : Prepare about Six Sigma, TQM and Ops basics. These would get you through interview
1 without much difficulty.
Round 2 Interview : HR questions, Questions on my personal background, Questions to check organization
fit etc.
Repeatedly asked about the location preference and willingness to take up this role.
There was a subject talent management on my CV. It was discussed at a long stretch. What do you mean
by TM? what is succession planning? How to handle the bull headed people in the organization? What
difference can talent management make when most people can stick to the organization if the
compensation is just right? I was very thorough with this subject. Gave him all the answers. He seemed very
happy. Gave examples of other company practices like GE and PepsiCo which I knew from the cases I read
in the course.
Q:- Tell something that is not there in your resume.

A:- Started with some achievements during Engineering.
He was not satisfied with the answer. So, re-framed the question as 'tell something that will help in
understanding who you are'.
A:-I focus on all-round development-academics, sports, extra-curricular activities, POR's (This can be
supported by points on your resume)
How do you handle criticism? Give one example where you had to face criticism.
Answer : Just some random thoughts on how one should listen carefully, understand the reason for
criticism, apologize if you think it's your mistake and assure that the mistake won't be repeated again.
Gave an example from my professional experience.
What is Philips Blueprint Campus Finalists? What did you do? What was the learning?
Q: What is the difference between Strategic Analytics and Behavioral Analytics

A : Tried to explain it through example of employee engagement, but was stopped in between and grilled on
whether BA is applicable only at the individual level.
Q: Was asked about the difference between BA and Behavioral Finance.
How would you calculate the cost of capital when you don't have any information about the firm?
Q: What is the weirdest thing you have done?

A: I'm not sure if I could mention this in this platform, but during my Forex trip , I visited a strip club in
Amsterdam. I knew there would be unclothing but did not expect to see what I saw, when I was not under
any influences .
Our client recently saw a drop in average products sold from his site. What could be the reason and
possible solution using google products. Especially AdWords?
Assume a site like flower delivery. List 4-5 reasons like seasonality, Trend changing, competition, negative
publicity, website problem and suggest solutions
Be quick to think on feet and take your time.
Not Applicable
Tell me about your family.
Explain your role in your previous job in a layman's language.
Not Applicable
Questions about internship experiences?
Q:- Suppose a seller lists an iPhone of 40000/- at 4000/- by mistake. Around 30 customers have placed the
order but the product has not been shipped. The seller cant take the hit of this amount. What will you do?
A:- I will write an email to all customers. First I will thank them for showing their interest in Amazon. I will
explain them with apology that the price has been put by system error and we wont be able to ship the
product at that price. We can provide the discount or refund the full amount to them. I was asked to write the
mail which they kept with them.
Gave me a small caselet on How to increase sales YOY for Vodafone in UP west, if you handle the account
for UP West.
I asked for a minute. He disconnected the call and called me exactly after a minute.
Started with the approach since YOY sales boost is required hence, a short-term discount plan will not work.
Told him about various trade promotions and tactics which will create a PUSH from the retailers side and
various customer service that can be offered at retailer's end but it requires investment in technology.
How is Google helping small businesses realize their goals?

Google Docs, Gmail, Maps, YouTube, Drive, AdWords, AdSense
Not Applicable
Not Applicable
Q: Why Infosys?
A: This is the question you can answer the way you want it.
Use Technical Terms, Read about Company about their Consulting Domain, The job Description.
How do I look at the offered role over a period of 5 years ?
Some questions on ethical dilemma in context of the case I was given.
I was leading the group in the Group Discussion. so came across as a bit pushy. He told me if I was so?
I answered Yes! and gave an example of a situation where this trait of mine helped deliver a project before
time in my role as a PM.
Not Applicable
Why MBA? Why consulting?
Asked about my location preference and give some convincing reason why you opted for the same.
In my case I choose Bangalore / Kochi as it is closer to my hometown
Not Applicable
Family background. Why HR? Why MBA?
HR based questions
1. Team Communication- After 1 month of blackout period (no leaves allowed) during Diwali season, how will
you communicate to your team that they have to further work overtime and won't get leaves for 15 days?
A:- Have team relationship that they agree easily; give extra compensation; relate company's performance to
the annual bonus/ stock options they get; remind them of the commitment given by them at time of joining
the company.
2. Conflict Resolution for dressing (Please note that here is no dress code at amazon)
a) A female employee complains about a male employee that he wears shorts and smells bad.
b) Two female employees complain about another female employee that she wears short dresses and thus,
they are not able to work properly.
What action should be taken now?
A:- First investigate if the complaints are made out of personal grudges. If the complaints are genuine, try to
tell indirectly (eg. hey, you luck great in pants, why don't you try this perfume) else tell directly. The last
solution is to separate their work areas.
Q:- What is your biggest weakness?

A:- I am sure everybody has a well-rehearsed answer to that.
Questions on the Pre-Placement Interview from the firm <Mahindra Comviva> I had interned at. What kind of
work did I do? Am I willing to reject it for the current job? Why?
Q: Was asked about my summer internship project on workforce planning.

A: Answered the same and was asked to extend the same to non IT organization, say a soap manufacturing
company.
Q: The interviewer asked me if it was important to know how many people were needed to do a job?
Whether it was the most important factor while doing Workforce planning.
A: Number of people made sense only if all the people are of the same proficiency level.
Tell me about your Hobbies.
Q:If you are underperforming, and your manager asks you to take the short cut or quit. But this short cut is
against company regulations.
A: If I am told once that I am not performing up to standards, I would sit overnight to bring my standards up..
Q: That also doesn't work. Your only option is too use the shortcut.
A: Then I would quit
Q: But there is a slight possibility of you getting caught using the short cut
A: Yes. But I believe in integrity. So I would rather quit then going against the regulations
Q:But wouldn't you be disappointing your company by quitting
A: If it has come to a point, that inspite of all my hard work, I am not able to perform and contribute t the
company and the only option left is have to cheat , then it would be best if we part ways.
Run me through your CV and highlight any point you want.

Do it! Talk about lesson learnt from your internship, Job. (2-3 points. be crisp).
Not Applicable
Puzzle: a flower doubles every min. Only one flower at the beginning. It takes 15 minutes to cover the entire
pond. How much time required to cover one fourth of the pond?
You are a team leader and one of your team members is not performing well despite having the capabilities
to do so. How will you handle the situation?
Not Applicable
Questions about academics and marks?
Q:- Suppose that a worker approach you and tells that another worker is stealing items from warehouse. You
go and talk to other workers and they dont know anything about it. However, one of them tells you that the
worker who approached you earlier steals from the warehouse. What will you do in this situation?
A:- I will check out the shift wise data. The day in which two concerned workers were in different shifts. In
which shift the pilferage has been reported frequently. Another way to install cameras temporarily to find out
the culprit. In long term dummy cameras can be installed to avoid the problem of stealing
10- Asked me if Snap deal is my dream offer. Will I sign out of placement, if I am selected? When will you
switch. Asked me to choose between Telecom and E- Commerce.
He was getting a view that I am more interested in Telecom than in E- Commerce and will switch in a short
time if selected. Hence, he grilled me on that, He tested me on whether I was ready for sales or not.
A:- ) I pacified him by saying, I have had an experience of telecom- for 2 years in Nokia and the other end of
Telecom that is from operators side because of my internship with Vodafone.
Telecom market has saturated and E- commerce is a next big thing and I want to understand it from inside.
There are so many trends and disruption, which are being talked about, and I want to be one of them when
these things are implemented.
As for sales, I told him that I was doing sales and marketing only in Nokia as well as Vodafone so I think I am
suited for this profile
11- Asked if I had any question- I asked him about the division and the division I would be working if I were
selected. He explained me about the account management profile.
What is your favorite Google product? Suggest one improvement in the same.
Spoke about Google Maps and suggested improvement of fetching reviews from friends of nearby places.
Not Applicable
Not Applicable
Q: Interviewer asked me about my PI initiative mentioned in my resume?

A: I told him that I was active member of people Initiative team (PI) Fun at work which actually showcase my
management skills, that how many people can turn up for the events.
He asked me question that the same event is happening at one location of Infosys and you have to inform
each and every location about this. No use of mails.
I gave him answer to use VC. He told we might use an application.
From here I drove the interview. This is an opportunity. I told him yes right Sir, even I have given an idea for
application building mentioned in my resume. Elaborated the whole App to him. He seems impressed.
My role and value additions as a coordinator of consult and other PORs.
Supply chain of one industry( for me OEM).
Technical Round 5: Mainly focused on Internship, Learning from college some general HR questions like
about myself.
Not Applicable
Q:- What is the size of consulting industry in India and what are the latest trends?
Q:-Mention leadership roles taken up during course of work experience, what were the difficulties faced.
Any other relevant questions asked in the interview
a)What is the difference between a leader and a manager?

b)How can the efficiency of Amazon's operations be increased? Eg. at fulfillment center, last mile delivery
c)If there is any figure ( Rs. XXX cost saved or XX% increase in efficiency, led a team of 4 people etc.) in
your resume, questions will definitely be asked from there.
Why should we select you? (Answer in 90 seconds)
All questions were based on the CV .
Simple questions to test your finance concept.
A lot about game theory. What is Nash equilibrium and other HR questions like give an example where u
showed leadership, responsibility, conflict resolution.
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Read about E - commerce inside out and practice guesstimate.
Situation based questions related to AdWords.
Not Applicable
Not Applicable
Hobbies, strengths , weakness. Random questions like radius of Venus's satellite, number of banks in India.
Not Applicable
Interview Team :
Senior Project Manager
Six Sigma Master Black Belt
HR Manager
Suggestions to the next batch of students if any
Take initiative in Group Discussion. Make yourself heard. Your presence should be felt. Prepare your CV
well.
1. Be well versed about your previous job and internship.

2. Try to identify the situations where you helped customers in non-traditional way during your job or
internship.
3. Get a basic understanding of operations at Amazon.
4. There are some common questions that are asked in each round. The key is to remain consistent in all
rounds as they check whether you are speaking the truth by giving same answer.
Prepare your resume & HR questions very well. Spend time on guesstimates also. Be confident through
every stage. Be very well apprised about the e-commerce industry. Read newspapers. Nothing compares to
knowledge.
Just a few.
1. Be confident
2. Make sure you demonstrate that you have clarity of thought.
3. Illustrate your answers with examples
4. If a case is given, make sure you ask relevant questions, state your assumptions and as you work out the
case, speak out loud so that they can gauge your thought process. To make sure that it doesn't backfire, go
through all the relevant preparation material forwarded by the IGs; specially the strategic frameworks and
guesstimates.
Should be thorough about everything written in your CV, even why you did a particular project. They might
test you on a specific point in the CV. They were not asking technical questions, did not get any questions
related to the banking sector. Be ready to think on your feet. Your attitude during the interview also matters.
Be thorough about the roles offered and why you prefer a particular role.
Well there is only one suggestion. It depends on you how you want to drive your interview. The lever is in
your hands. So try to orient the entire interview in the direction which you want. BE ENTHUSIASTIC. BE
YOU!
Brush up your finance concepts specially valuations.
According to me, my stress interview went well mostly because I was not nervous, calm and indifferent to the
end result.
A confident demeanor, logical thinking, consistent answers and excellent communication skills with thorough
knowledge of your CV should get one thorough.
Group Discussion- Do not make it a fish market.

Interview- Make sure your energy level is high.
They give preparatory material beforehand. Go through it properly. Lear a lot about AdWords and its
application. Show structure in your approach. Be confident.
you will be given ample time to think over the questions and it is easy going. Be relaxed.
Do not panic. Just relax and answer all the questions patiently. They are looking for people who can think out
loud, answer coherently with clarity and confidence. Basic knowledge of Google's advertising products
(especially AdWords) is a must (a decent reading of their AdWords page will do).
Just go with a clear head. No need to panic.
Being thorough with the CV is very important.

The interviewers have a lot of patience and time. So don't be in a hurry!
Know about the role and company well.
Some of the questions were asked repeatedly in different rounds. They were doing consistency check i.e. the
answers for the same questions must be same with different panels because they noted down everything
and passed the feedback to next panel. The first question tell me about yourself is very important as it can
decide the direction of your interview. Therefore, it must be prepared well and preferably something other
than CV must be the answer of this question.
Read about E - commerce inside out and practice guesstimate.
Research about the company, be thorough about your CV, management concepts and just answer
confidently and articulate well.
Be confident.
Be ready to face initial stress part and be honest with your answers, don't bluff.
Please prepare you HR really well. Instead of using adjectives to describe your self use life situations or
examples to explain. Know the industry in depth and bookish knowledge is not that much required in the
interviews. Yes also practice some puzzles, guesstimates. As these are asked not only in Consulting but in
many companies.
Prepare Operations and Six Sigma

Lateral Placement Interview Experiences PGP17

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Partha P Chowdhury EXL Services

BOLD Operations Manager

Associate Business Analyst

Analyst Planning and assuranc

Associate Project Manager

Product Development (Technol

BOLD Operations Manager

BOLD Operations Manager

Megha Susan Alex

Associate Business Analyst

Process Improvement Consulti

Started with a brief intro of myself and the interviewer's introduction.

Q:-What do you understand by competency?

Q:-Which role have you applied for? Why Business Analyst?

Q : Tell us something about yourself.

Q:- What are your hobbies?

Q:-Why did you choose IIM K?

1st interview was taken by the HR of the company.

Q:-Improve one of Google's products?

Be thorough with work experience.

Q:-Tell me about yourself.

Q:-Tell me about yourself.

Q:-Tell me about yourself.

Q:-Tell me about yourself? What are your hobbies?

Q:- Tell me about yourself.

Interview round 1- Mostly CV based

Q:-Why digital marketing?

Q:- Walk us through your CV

Q:-Walk me through your CV.

Q:-Tell me about Yourself?

Questions on the Internship: What you did and how?

Q: Explain the summer internship project.

Q:- Introduce yourself.

Any positives about the entire process?

Relaxed and to the point questions.

I think the process was very well- managed, no complaints.

Very in-depth process in the interview, they check your approach

Entire Process was smooth.

Short and sweet.

Any negatives about the process?

1st shortlist based on the online aptitude test is quite useless.

Long wait for final result.

Each interview was equally lengthy and exhausting.

Answering immediately. Could have thought initially before answering.

Why the role?

Lot of puzzles and guesstimates were asked by different teams.

All were asked finance based questions but mostly basics.

What is Fourier Transform.

Thorough knowledge of E-commerce industry and competitors.

Each round was a mix of HR and Situation analysis questions.

Guesstimates and puzzles were asked in almost all interviews.

Be ready for a lot of Guesstimates.

Situation based questions related to AdWords.

Basic HR type interview.

Tell me about yourself?

Please mention the details of various rounds

Round 1- Written Aptitude test

Round 1- Online Test

Round 1,2,3,4 - Interview (45-60 min)

Round 1- Group Discussion

Round 1- Group Discussion

Round 1- Group Discussion

Round 1- Group Discussion