Associated
Findings
Architectural Solutions
Social Pattern
Loyalty
- Loyal shoppers
- There should be no
- Normally has
long/sufficient time
available.
- A higher percentage
the store.
- If display items are
provided, the standard
eye height of a female =
1.44m 1.65m and for
male = 1.55m 1.77m.
- A wider pathway is
provided for the users,
which is 2.85m, wherein a
separate lane is provided
Discount
Sales
Shopper
- Discount shoppers
based on store
markdowns.
- Also known as
discounted products
convenient
shoppers.
attention.
- Sales area
approximately = 4 sq.m
Product
available.
- Impulse shoppers
Hunting
variety of items
spaces.
- Also known as
discerning shoppers
of a female = 1.44m
1.55m 1.77m.
convenient to them.
- Has plenty of
Need-based
Rushing
Shopper
available time.
- Need-based
from jams.
must be entertained
leave.
shoppers.
oriented.
to choose shortest
an addition of 0.6m, a
destination.
comfortable pathway.
Wandering
Window
availability.
- Wandering shoppers
Shopper
Shopping
community.
popularity by mouth.
defined stops.
- Has plenty of
available time.
shopfronts.
- According to the study of
proxemics where 1.2m is
the social distance for
interaction, this will be
doubled with an addition
Cluster
Loyal
Discount
Impulse
Need-
Wandering
Shoppers
Shoppers
Shoppers
based
Shoppers
Shoppers
Gender
Mainly female
Balanced
Mainly female
Balanced
Mainly female
65.2% female
50% female
65.2% female
50% female
60% female
Average Age
34.8% male
High (on ave.)
50% male
Balanced:
34.8% male
Balanced:
50% male
Balanced:
40% male
Balanced:
Average
(range: 25-62)
Low
(range: 25-56)
Low / Middle
(range: 14-58)
Middle
(range: 14-58)
High
(range: 25-56)
Low
Velocity
Main Interest
No main
No main
Special
Daily needs
No main focus
focus
focus
products
Available time
Sufficient /
Sufficient /
(sales)
Plenty
Little
Plenty
(on average)
Duration of
Plenty
Relatively
Plenty
Average
Relatively
Low on
Comparatively
Stay
Frequency of
high
Average /
High
high
Average /
Average
Low
Long
High
stops
Architectural
High
- There
- The retail
High
- Interior
- The
The shopping
Concepts /
should be no
store should
should
pathways
center must
Solutions
items blocking
have a sales
minimize the
should be
be provided
the vision of
area, where
use of
unobstructed
with
the shoppers;
retailers can
barriers that
recreational
such as
display the
totally block
jams.
spaces which
partition walls,
sales
the vision of
- That
will attract
huge signs
products as
shoppers
standard are
wandering
well as
from other
allotted for
shoppers who
so that it
discounted
spaces.
pathways in a
spread
would be
products
- The
retail store is
popularity by
which attracts
standard eye
1.2m, but is
mouth.
shoppers to
shoppers
height of a
not enough.
- Retail store
track down
attention.
female =
According to
the store.
- Sales area
1.44m
the study of
of glazing
- If display
approximately
proxemics
system for
items are
= 4 sq.m
male = 1.55m
where 1.2m is
shopfronts.
1.77m.
provided, the
the social
- According to
standard eye
distance for
the study of
height of a
interaction,
proxemics
female =
this will be
where 1.2m is
1.44m
doubled with
the social
an addition of
distance for
male = 1.55m
0.6m, a lane
interaction,
1.77m.
for rushing
this will be
- A wider
users; with a
doubled with
pathway is
total of 2.85m
an addition of
provided for
for a
0.6m, a lane
the users,
comfortable
for rushing
which is
pathway.
users; with a
2.85m,
total of 2.85m
wherein a
for a
separate lane
comfortable
is provided for
pathway.
rushing
shoppers.
Table 4.6 Group-specific behavior in shopping environments Analysis
Grid Layout
Advantages
Disadvantages
- Encourage loitering.
- Increase impulse
shoppers.
purchases.
- Visual appeal.
- Cost
- Flexibility.
- Low cost.
- Difficulty of cleaning.
- Plain and uninteresting.
Loop Layout
Spine Layout
- Customer familiarity.
- Limited browsing.
- Merchandise exposure.
- Stimulation of rushed
- Ease of cleaning.
shopping behavior.
- Simplified security.
- Limited creativity in
- Possibility of self-
dcor.
service.
- Expose customers to
- Stimulation of rushed
shopping behavior.
merchandise.
- Limited creativity in
dcor.
- Heavily used by
medium-sized specialty
stores.
New Typology
- Combining aspects of
store layouts typology, the
new typology to be created
is a