who preached a doctrine somewhat like present Unitarianism. A moralist, he taught that man's
soul is immortal and that man's conduct in this world will determine his condition in the next; so
he made a creed of virtue, based on integrity and good deeds-man must help himself and others.
In the American tradition Franklin stands as a man who preached thrift, frugality, industry and
enterprise as the "way to wealth." according to which such virtues as thrift and industry were not
enough to bring a man success; he had also to practice charity and help his neighbour. Wealth was
a token of esteem of the Divine Providence that governs men's affairs, and thus the accumulation
of riches was not sought for its own sake alone. Furthermore, wealth and position, being marks of
the divine favour, conferred an obligation; a successful man was a "steward," holding the world's
goods in trust for the less fortunate. This "Protestant ethic" was a common denominator of
Calvinistic Boston where Franklin spent his boyhood and of Quaker Philadelphia where he grew
to young manhood.
Being an American meant for Franklin a passionate love of country and a devotion to a
democratic point of view in which the rights and liberties of his fellow men were guaranteed and
protected. He knew that false claims and allegations could often be best answered by satire and
that at other times a reasoned argument would be more effective. As colonial agent in England, he
was a propagandist, witness and the voice of America.