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INTRODUCTION

Ratan Naval Tata born on 28th December, 1932 is one of the most successful business tycoons
of India. Ratan Tata has set the best examples for the young entrepreneurs and even those
who wish to start up something of their own. A true businessman with a clear strategy, vision
and commitment, Rata Tata stands as an example of true success achieved with what it takes.
This project report comprises of Ratan Tatas life right from his childhood till date. The way
in which Ratan Tata spent his childhood facing some family problems. Soon he was
announced as the Chairman of The Tata Empire and he proved himself and emerged as a
successful businessman.
After Ratan Tata was appointed as the Chairman of the Tata Empire, it reached new heights.
Ratan Tata continued the vision of Jamsetji Tata to grow the company bigger and better. The
Taj Group of Hotels as well as their Iron and Steel plants grew immensely. Ratan Tata then
started many new Tata Industries and also acquired a few companies. Tata Motors, Tata
Consultancy and Teleservices and Tata Power and Chemicals. Tata Global Beverages
acquired Tetley based in United Kingdom in 1992. They also started a 50-50 partnership with
Starbucks called Tata Starbucks Limited that owns and operates as Starbucks Coffee A Tata
alliance.
Finally the hardcore businessman with a delicate side if his-a a Philanthropist. Tata Group has
been effectively giving its contribution towards philanthropy. Tata trusts and scholarships to
students to study abroad. Established in 1932 by Sir Dorabji Tata, the elder son of group
founder Jamsetji Tata, Sir Dorabji Tata Trust and the Allied Trusts are one of Indias oldest
and largest philanthropic foundations.

BEING RATAN TATA

Ratan Tata a quiet, humble dreamer is how most people describe him. And hes an
adventurer: As a licensed pilot, he made his first solo flight at age 17, and hes a
certifiable car nut, with a showroom-worthy collection of luxury vehicles, including a
Maserati Quattroporte and a Ferrari California.

Ratan Tata- still a bachelor lives alone in a modest apartment in Mumbai with his two dogs.

Early Life

Ratan Tata was born 28th December, 1937 to Naval Tata and Soonoo Commisariat and has a
younger brother Jimmy Tata. Ratan's father, Naval Tata was remarried to Simone Dunoyer,
after his divorce and had one son, Noel Tata, from his second wife. Ratan's father was an
adopted son of Sir Ratan Tata.
Ratan N. Tata has been brought up in an old and well-known business family. He belongs to a
prominent Parsi family. He has not faced any financial issues since his family had been
successful in business since the British rule in India. He was brought up by his grandmother,
Lady Navajbai.
Ratan Tata went to Campion School, Bombay, followed by Bishop Cotton School, Shimla.
He later came back and went to Cathedral and John Connon School, Mumbai to complete his
schooling.
Ratan N. Tata is a highly educated businessman. He holds a Bachelors degree in Architecture
from the Cornell University, USA, and has pursued and Advanced Management Program
from the Harvard Business School, USA. It was in 1962 that he joined his family business;
the Tata Group.

Career
Ratan N. Tata, after completing his higher studies returned to India and turned down a job at
IBM on JRD Tata's advice and joined the Tata Group in 1962, for which he was sent to
Jamshedpur to work on the shop floor at Tata Steel.
In 1971, he was appointed as the Director of National Radio and Electronics, Kalbadevi,
Mumbai which was in bad state and incurred 40% losses and held only 2% of consumer
market share. But as soon as Ratan N. Tata joined the company he gave its statistics an

exponential growth, he took the company from 2% of market share to 25%. During that time
National Emergency was declared, which posed great problems and weak economy and
labour shortage were a few of them and NELCO was nearing collapse again.
JRD Tata declared Ratan Tata his successor in 1981 and Ratan had to face criticism since
people believed that he's not experienced enough to handle a business of the scale that of like
the Tata Industries. About a decade after his entry into the Tata Industries, he was appointed
the Chairman of the Tata Group. After his appointment, The Tata Group reached absolutely
new heights which had never been experienced by this group earlier.
The conversion of 'the corporate commonwealth' of different Tata-affiliated company into one
cohesive company, the acquisition of Tetley, Jaguar Land Rover and Corus, which turned Tata
from a major India-Centric company to a global business name. All this is credited to Ratan
N. Tata. His major releases have been Indica and Nano in India. Today, Tata Group's 65% of
the revenue comes from abroad. After the liberalization of controls in the 1990s, the Tata
Group of Companies achieved great success, which again is credited to Ratan N. Tata.

I dont believe in taking right decisions... I take decisions and then make
them right - Ratan Tata

Achievements
Its easy to write a book or two on Ratan Tatas achievements that took the Tata Group to
stellar heights during his illustrious 21 year career as chairman. He led to the transformation
of the Tata group from a conventional corporate house into a $100 billion global
conglomerate with high profile acquisitions abroad.
1998: The Tata Indica, the conglomerates first passenger car was launched
this year. The car went on to become the no.1 brand in its segment within two years.
2000: Tata Tea, now Tata Global Beverages, acquired the Tetley group, the
worlds second largest (largest in the UK) manufacturer and distributor of tea.
2001: Tata AIG, a joint venture between the Tata group and American
International Group Inc (AIG), marks the re-entry of the Tata group into the Insurance
sector. The groups insurance sector. The groups insurance company, New India
Assurance, founded by Dorab Tata in 1919, was nationalised in 1956.
2002: The group acquires a controlling stake in Videsh Sanchar Nigam Ltd.
VSNL was founded in 1986 and was the first Indian PSU to be listed on the New York
Stock Exchange.
2003: Tata Consultancy Services became the first Indian software company to
cross $1 billion in revenue. The company went public a year later.
2004: Tata Motors is listed on the New York Stock Exchange. The company
also acquires the heavy vehicles unit of Daewoo Motors the same year.

2007: Tata Steel acquires Anglo-Dutch Company Corus, the second largest
steel maker in Europe
2008: Tata Motors unveils the Nano, the countrys cheapest passenger car. It
was initially dubbed the 1 lakh car, though now costs 1.5-2 lakh.
2008: Tata Motors acquire the Jaguar and Land Rover businesses from Ford,
and forms a new company Jaguar Land Rover.
2012: Tata Global Beverages and Starbucks form a joint venture, Tata
Starbucks Ltd, and open their first store in Mumbai

Awards
1995- Alumni Achievement Award Harvard Business School
2002 - Asia Pacific Community Building Award East-West Center
2003 - Entrepreneur of the Year Award Ernst & Young
2005 - Businessman of the Year in Asia Forbes magazine
Quality of Life Award Auburn University College of Human
Sciences in conjunction with the United Nations
2006 - FIRST Award for Responsible Capitalism FIRST
organisation
2007 - Qimpro Platinum Standard Statesman for Quality Award The
Qimpro Foundation . Andrew Carnegie Medal of Philanthropy Carnegie
Corporation
Award

2008 - Padma Vibhushan Government of India, Honorary Citizen


Government of Singapore

2009-Business Process Innovation Award The Economist. Grand


Officer of the Order of Merit of the Italian Republic Government of Italy
2010 - Hadrian Award World Monuments Fund
2011 - Swiss Ambassadors Award for Exceptional Leadership
Government of Switzerland
2012 - The Grand Cordon of the Order of the Rising Sun
Government of Japan. Lifetime Achievement Award The Rockefeller
Foundation

2014 - Life time Achievement Award in Ethical Governance &


Leadership Asian Centre for Corporate Governance & Sustainability

IV. THE ESTABLISHMENT OF THE TATA EMPIRE

i.

Vision of Jamsetji Tata

The seeds of what would mature and become today's Tata group were laid long years
before India became independent by the father of Indian Industry Mr. Jamsetji
Nusserwanji Tata- a pioneer, a visionary, a seer - a man of such an extraordinary calibre
and stature who has secured a strong foothold in the map of industrialized nations of the
world.
Jamsetji Tata had a vision for India summed up by the Hindi word Swadeshi, which
means "made in our own country" - an idea that was part of the Indian independence
movement.
In 1868, aged 29 and wiser for the experience garnered by nine years of working with his
father Nusserwanji Tata, Jamsetji started a trading company with a capital of Rs. 21,000.
The budding entrepreneur was by now accustomed to the fickleness of the business life,
being witness to the failure of his father's banking enterprise.
He devoted himself in the attainment of the four of his key ideas:
Setting up an iron and steel company
A world-class learning institution
A one-of-a-kind hotel
A hydro-electric plant.
Jamshetji died in Europe just when the first electric lights in the Taj hotel were to be
switched on. After Jamsetjis death (May 19, 1904) all the foundations laid by him were
reinforced by his descendants and all his key ideas were turned into a reality with time.

ii.

TAJ GROUP OF HOTELS

The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known
as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest
hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the
company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj,
a symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across India with an
additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan,
Sri Lanka, Africa and the Middle East.
Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the world's
most discerning travelers seeking authentic experiences given that luxury is a way of life
to which they are accustomed. Spanning world-renowned landmarks, modern business
hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj
hotel reinterprets the tradition of hospitality in a refreshingly modern way to create
unique experiences and lifelong memories.
VISION OF TAJ GROUP OF HOTELS

The Taj Group of Hotels commits itself to the overall environment of the ecological
environment, which we are all a part of. It is their endeavour not only to conserve and
protect but also to renew and regenerate the environment in which we live and operate.
Their commitment encompasses all actions related to our products, services, associates,
partners, vendors and communities.
GLOBAL AWARDS
In September 2008, Taj Hotels and Palaces received GOLD Magellan Award for its Brand
Campaign-No Room for the Ordinary in the Marketing and Print Advertising Category.
Also it received award for the The Best Business Hotel Chain in India by the readers in
UK at the 2008 Business Traveller Awards.
NATIONAL AWARDS
In
April
2009,Taj
Hotels
Resorts
and
Palaces-AvayGlobalConnect
CustomerResponsiveness Awards 2007-Indias Most CustomerResponsive Hotel.
MILESTONE OF TAJ GROUP
In 1903,The Company opened its first hotel, Taj Mahal Palace in Mumbai, India.The
Company opened its first five star deluxe beach resort,The Fort Aguada Beach
Resort.Later in 1974,The Company commenced its business in metropolitan hotels by
opening the five star deluxe hotel, the Taj Coramandel in Chennai.
YEAR

DEVELOPMENT

1980

The Company opened its first hotel outside India, the Taj Sheba in Sanaa Yemen.

1984

The Company entered into a licence agreement to operate the Taj West End in
Bangalore, Taj Connamera in Chennai and Savoy in Ooty.

1989
1990

The Company opened a five star deluxe hotel in Calcutta the,Taj Bengal.
The Company establishes Taj Kerala Hotels and Resorts Limited with the Kerala
Tourism Develpment Corporation.
The Company opened Taj Exotica in Betota, Sri Lanka.
The Company establishes Taj GVK Hotels and Resorts Limited with GVK Group.
The Company obtains licence to manage and operate two leisure hotels:the RawalKot in Jaisalmer and Usha Kiran Palace,Gwalior.
The Company relaunches its falg ship property as The Taj Mahal Palace and
Tower.
The Company launches its first uxury serviced apartments Wellington Mews in
Mumbai.
The Company obtains a management contract to operate The Pierre in New York,
USA.
The Company acquires the W Hotel in Sydney.
The Company acquires Ritz-Carlton in Boston, USA which is later named as Taj
Boston.

1998
2000
2002
2003
2004
2005
2006
2007

The 26/11 terrorist attackOn 26 November 2008, in a series of attacks in Mumbai, the Taj hotel was attacked
by Lashkar-e-Taiba, a terrorist group, during which material damage occurred, including the
destruction of the hotel's roof in the hours following. Hostages were taken during the attacks,
and at least 167 people were killed, including many foreigners.
After the 26/11 attacks the hotel's interiors were charred. Its walls were marred by bullet
holes and grenade blasts, its corridors were soaked in blood.
Here are somethings that Ratan Tata and the Tata group did during the aftermath of 26/11:
Employees of all grades, including the ones who had just started at Taj the
same day, were treated on duty during the time the hotel was closed.
Relief and assistance was provided to all those who were injured and killed
The relief and assistance was extended to all those who died at the railway
station, surroundings including the Pav- Bhaji vendor and the pan shop owners.
During the time the hotel was closed, the salaries were sent by money order.
A psychiatric cell was established in collaboration with Tata Institute of Social
Sciences to counsel those who sought any help.
The thoughts and anxieties that were getting better of people were constantly
tracked, psychological help was provided when the hour demanded.
Employee outreach centres were opened where all sorts of help including
provision of food, water, sanitation, first aid and counselling was provided. 1600
employees were covered by this facility.
Every employee was assigned to a mentor and it was that persons
responsibility to act as a single window clearance for any help that the person
required.
Ratan Tata personally visited the families of all the 80 employees who were
affected by the attacks.
The dependents of the employees were flown from across the country, and
were provided more than sufficient care.
In a record time of 20 days, a new trust was created by the Tatas for the
purpose of relief of employees.
Interestingly, the railway employees, the police staff, the pedestrians who had
barely anything to do with Tatas were covered by compensation. Each one of them
was provided subsistence allowance of Rs.10K per month for all these people for 6
months.
A 4-year old granddaughter of a vendor got 4 bullets in her and only one was
removed in the Government hospital. She was taken to Bombay hospital where Tatas
sponsored her treatment.

New hand carts were provided to several vendors who lost their carts.
Tata took responsibility of life education of over forty five children of the
victims of the attacks.
This was the most trying period in the life of the organisation. Senior
managers including Ratan Tata were visiting funeral after funeral over the three days
during the aftermath.
The settlement for every deceased member ranged from Rs. 36 to 85 lakhs, in
addition to the following benefits:
o Full last salary for life for the family and dependents;
o Complete responsibility of education of children
dependents anywhere in the world.

and

o Full Medical facility for the whole family and dependents for
rest of their life.
o All loans and advances were waived off irrespective of the
amount.
The Taj maintained a far higher average and continued to grow and expand. Slowly the hotel
became more profitable than it had ever been. The reason is clear. It never slept.

iii.

IRON AND STEEL

The story of Tata Steel is a century old. And so is the story of steel in India. Etched with the
visions and hardships of a single man, the story has flowed through ages to re-define steel in
every way. The saga, which started in 1907, completed a century of trust in 2007 and carries
on. Over the years this one company has discovered different avenues of effective steel
utilisation and its story defines and re-defines conventional wisdom in more ways than one.
The origins and ascent of Tata Steel, which has culminated into the century long history of an
industrial empire, emerge from the illustrious efforts of India's original iron man and the
remarkable people who thereafter, have kept the fire burning.
The BeginningThe Tata Iron and Steel Company Limited (Tata Steel) was registered in Bombay on 26 th
August 1907. The construction of the steel plant was then taken up in earnest with the first
stake being driven in February 1908. R.G. Wells, an American with steel plant construction
experience took over as the General Manager in 1909. Success came when the first blast
furnace was blown-in on 2nd December 1911, and the first ingot rolled on 16th February
1912.
Picking up Pace-

The last decade has been marked by Tata Steels prominent role in the overall development of
the country, even during phases of economic turbulence and its decisive foray into more and
more global territory. Intense strategic thinking about future expansions, plans for organic
growth and initiation of new projects are a few highlights in Tata Steels expanding and more
penetrative roles in the larger perspective. The acquisition of NatSteel in 2004 was Tata
Steels first overseas acquisition and the series of joint ventures and mergers that followed
found a peak when the acquisition of Corus, happened in April 2007. But in every positive
step that the Company has taken towards growth and expansion, involving diverse cultures
and geographies, Tata Steel has never lost sight of its great heritage of social and community
responsibility.
Tata Steel TodayTata Steel Limited (formerly Tata Iron and Steel Company Limited (TISCO)) is
an Indian multinational steel-making company headquartered in Mumbai, Maharashtra, India,
and a subsidiary of the Tata Group. It was the 11th largest steel producing company in the
world in 2013, with an annual crude steel capacity of 25.3 million tonnes, and the second
largest steel company in India (measured by domestic production) with an annual capacity of
9.7 million tonnes after SAIL.
The story that began with a zest for adventure expanded into an ever-evolving saga of
achievement and excitement, having started out the hard way, at a time when India had no
industrial base, self-reliance has become a way of life with Tatas. The humane dialogue
initiated by Jamsetji Tata fostered an attitude of mutual trust and concern, which characterises
Tata relationships even today.
AcquisitionsNatSteel in 2004: In August 2004, Tata Steel agreed to acquire the steel making operations of
the Singapore-based NatSteel for $486.4 million in cash. At the time of acquisition, NatSteel
had a capacity of about 2 million tonnes per annum of finished steel.
Millennium Steel in 2005: Tata Steel acquired a majority stake in the Thailand-based
steelmaker Millennium Steel for a total cost of $130 million. Millennium Steel was the
largest steel company in Thailand .
Corus in 2007:At the time of acquisition, Corus was four times larger than Tata Steel, in
terms of annual steel production. Corus was the world's 9th largest producer of Steel, whereas
Tata Steel was at 56th position. The acquisition made Tata Steel world's 5th largest producer
of Steel.
2 Rolling mill companies in Vietnam in 2007: Tata Steel through its wholly owned Singapore
subsidiary, NatSteel Asia Pte Ltd, acquired controlling stake in two rolling mill companies
located in Vietnam: Structure Steel Engineering Pte Ltd (100% stake) and Vinausteel Ltd
(70% stake).
Hence, the story that began with a zest for adventure expanded into an ever-evolving saga of
achievement and excitement. Having started out the hard way, at a time when India had no
industrial base, self-reliance has become a way of life with Tatas. The humane dialogue
initiated by Jamsetji Tata fostered an attitude of mutual trust and concern, which characterises
Tata relationships even today.
The story of Tatas achievements is a collective effort of people who sank differences of
caste, creed, race and status to strive for a common goal- excellence. They offered their best

as an expression of a sense of belonging, a sense of commitment to the family of which they


were a part - the Tatas.

V. THE LEGACY CONTINUED


1. Tata motors
Tata Motors - A name for the common man and by a common man. The journey of Tata
Motors was quite a long and an accelerated one. Starting off as Tata Engineering and
Locomotive Company, the company gradually became Tata Motors. It is Indias largest
automobile company, the world's 17th-largest motor vehicle manufacturing company, fourthlargest truck manufacturer, and second-largest bus manufacturer by volume.
Cars for Common People
Tata entered the commercial vehicle sector in 1954 after forming a joint venture
with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in
India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra,
a multi utility vehicle.
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although
initially criticized by auto analysts, its excellent fuel economy, powerful engine, and an
aggressive marketing strategy made it one of the best-selling cars in the history of the Indian
automobile industry.
One of the biggest achievements of Mr.Ratan Tata includes the Tata Indica which was his first
baby and the car that catapulted Tata Motors into the mainstream passenger car arena.
Its fair to say that the Indica was the most crucial turning point in Tata Motors 67-year-old
history because if this hatchback failed, Tata Motors may have stuck to making just trucks
and UVs. Without a passenger car division, Ratans other master strokes, like the acquisition
of Jaguar-Land Rover and the creation of the Nano would not have had the springboard to
come to fruition.
Again, it was Ratans critical input with design and styling that determined whether the
Indica would flop or fly. Not many know that the original, in-house design of the Indica was
really quite sad. But, for a company that was only used to designing trucks, no one could
expect better. Least of all, the chairman himself.
In 2008, when Ford was on its way of bankruptcy, Tata Group offered Ford to buy their
luxury car brand Jaguar-Land Rover. The deal was finalized for 2.3 billion US $, which
amounted to 9300 crore Indian Rupees at that time.

THE UNTOLD STORY OF HOW RATAN TATA HAD HIS REVENGE ON FORD

It goes back a decade and a half to 1999. The Indica, Tata Motors first attempt at making a
hatchback for the Indian masses has not proven to be the success its makers and fans had
wanted and expected it to be. The Indian conglomerate has a bevy of other companies in its
portfolio and needed to offload its fledging passenger car operations to a company that knows
how to handle it better.
Enter Ford. The American company has shown interest in acquiring Tatas passenger car
division, also spurred, no doubt, by the thoughts of Tatas wide delivery network and reach in
the Indian market.
So, Ratan Tata, then president of Tata Motors and chairman of the Tata Group, went to
Detroit with some of his closest colleagues to hash out a deal with Ford.
As it turned out, the executives at Ford were allegedly a tad condescending to the Indian
business contingent. The three-hour long meeting turned out to be a disaster, with one Ford
official even asking Ratan Tata at one point: You do not know anything, why did you start
the passenger car division at all?
Apparently, the Ford executives in attendance felt that they would be doing the Indian
company a favour by taking a beleaguered company off the latters hands.
Visibly embarrassed and perhaps even a bit humiliated, a somber Ratan Tata left the meeting
without finalizing the deal. On the 90-minute flight from Detroit to New York, from where
the team would then make their way to Mumbai, Tata appeared to be deep in thought,
reflecting upon what has just happened.
Wind the clock a decade forward and Ford is struggling to make its luxury marques from
across the pond, Jaguar and Land Rover, a success. The two brands, once the choice of
connoisseurs, political bigwigs, and industry leaders across the globe, were struggling to

break even, even after their parent company pumped in a good deal of effort in new products
and cutting edge R&D.
Ford itself was in no flowery shape either, reeling from the global economic meltdown, and
almost on the verge of bankruptcy by then. It really needed to jettison Jaguar-Land Rover.
And who would come to their rescue this time but Tata Motors, the small and inexperienced
Indian firm that has grown by leaps and bounds since then. Tata promptly acquired the British
brands for a princely sum of 2.3 billion dollars in 2008.
Post the acquisition, Ford chairman Bill Ford, thanked Tata, saying: You are doing us a big
favor by buying JLR.
Mr. Ratan Tata, soft-spoken visionary that he is, wouldnt quite put it in so simple terms, but
it is true that revenge is a dish best served cold. In this case, a decade cold.
Tata Motors Now
Presently the revenue of the Tata Motors is US$ 42.4 billion for the financial year 2014-15.
The operating income is US $ 3.86 billion in the year 2014. The profit which was garnered
by the sales of the automobiles is US $ 2.29 billion in the year 2014. Total assets of the Tata
Motors is US $ 36.05 billion as of 2014. The number of employees in Tata Motors are 66593
in the year 2014. The subsidiaries of Tata Motors are the Jaguar Land Rover, Tata Daewoo
and Tata Hispano.

2. Beverages
Global beverages is an integrated beverage business that has set out on a journey to become a
global leader in branded good-for-you beverages through innovation, strategic acquisition and
organic growth.
Tata Global Beverages unites the beverage interests of Tata under one umbrella. It signals the
global ambition, as well as marking the next logical step in the evolution from a history in
plantations to becoming a marketing and brand focused organisation with a portfolio of
engaging and exciting strong consumer brands.

I.

1980 to 1990

In the early 1980s, the tea industry in India was experiencing rising input and labor costs and
dwindling margins as well as high taxes. In 1983, Tata Tea bought the stake belonging to
the James Finlay group to form the individual entity Tata Tea. In the same year, the company
decided to move from the commodities business to consumer branding. The first brand Tata
Tea was introduced. In spite of being the largest market in the world, the concept of branded
tea took time to be accepted.
In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in the USA.
II.

1990 to 2000

In the 1990s, Tata Tea decided to take its brands into the global markets. It formed an export
joint venture with Britain's Tetley Tea in 1992.
In the mid-1990s, Tata Tea attempted to buy Tetley but failed.

By 1999, Tata Teas brands had a combined market share of 25% in India. The company had
74 tea gardens and was producing 62 million kilograms of tea a year, two-thirds of it
packaged and branded.

III.

2000 to 2010

An important step for Tata Tea was the acquisition of the Tetley Group (based in the United
Kingdom) in 2000. It was a 271 million ($432 million) leveraged buyout. Tata Tea
reportedly outbid the American conglomerate Sara Lee in what was described as the largest
takeover of a foreign company by an Indian one to date. At the time, Tetley was the world's
second largest tea company. It was the market leader in Britain and Canada and a popular
brand in the United States, Australia and the Middle East.
In 2006, Tata Tea acquired Eight O'Clock Coffee, a U.S. based coffee producer from Gryphon
Investors for $220m; before being sold to Gryphon, the Eight O'Clock Coffee brand was
originally owned by The Great Atlantic & Pacific Tea Company from its beginnings in 1859
to 2003.
In 2007, Tata Tea launched the campaign Jaago Re! to awaken youth to social issues. The
campaign was extended into 2008. In 2009, their campaign revolve around the issue of
corruption with a new adline 'Ab Se Khilana Bandh, Pilana Shuru'.
IV.

2010 to present

On 30 January 2012, Tata Global Beverages and Starbucks announced the creation of a 50-50
joint venture called Tata Starbucks Limited, which will own and operate Starbucks outlets
branded as Starbucks Coffee "A Tata Alliance" in India. The stores will start beginning to
operate in 2012, launching initially in Delhi and Mumbai.

V.

Tata Global Beverages

Tetley promotes wellness and benefits of green tea with Tetley Green:
Tata Global Beverages iconic global tea brand Tetley which is sold over 40 countries
internationally, relaunched Tetley Green Tea in the Indian Markets today. Available in six
unique flavours, Tetley Green Tea urges wellness and fitness seeking consumers to vow to
cleanse from within, with the debut of Tetleys refreshing Inside walaah Snaan campaign.
Announcing the quintessential and glamorous Bollywood star Kareena Kapoor as tetleys
brand ambassador, a new TV Commercial featuring the actress was launched too. The Inside
walaah Snaan mantra has been designed to inspire the customers to wash out the toxins with
Tetley green tea every day.
Results for Quarter ended June 2015:
Tata Global Beverages Ltd. today announced its results for the Quarter
endedJune2015.TheCompany reported a steady growth in revenue as compared to the
corresponding period last year.
Income from operations, at Rs 2029 crores, increased by 6% as compared to corresponding
quarter of the previous year. At previous year exchange rate the increase is 9%. Profit from
operations Rs 153 crores is lower than the comparative quarter of the previous year mainly
due to higher expenditure on brands and new initiatives.
Senior Appointments at Tata Global Beverages:
Tata Global Beverages (TGB) announced that Sushant Dash will be taking charge as
Regional President India effective immediately, based out of Bangalore. He takes over

from Sanjiv Sarin, who is moving as CEO designate to Tata Coffee Ltd. The Company also
announced that Vikram Grover will be taking charge as Deputy Head of TGBs water
business, with immediate effect, based out of Mumbai. In addition, Vikram will also have
overall responsibility for TGBs businesses in Pakistan and Bangladesh.

3.Consultancy & Teleservices


Tata Consultancy Services Limited (TCS) is an Indian multinational information
technology (IT) service, consulting and business solutions company headquartered
in Mumbai, Maharashtra. TCS operates in 46 countries. It is a subsidiary of the Tata

Group and is listed on the Bombay Stock Exchange and the National Stock Exchange of
India. TCS is one of the largest Indian companies by market capitalization ($80
billion) and is the largest India-based IT services company by 2013 revenues. TCS is now
placed among the Big 4 most valuable IT services brands worldwide. In 2015, TCS is
ranked 64th overall in the Forbes World's Most Innovative Companies ranking, making it
both the highest-ranked IT services company and the first Indian company. It is the
world's 10th largest IT services provider, measured by the revenues.
History
Tata Consultancy Services Limited was founded in 1968 by a division of Tata Sons
Limited. In 1975, TCS conducted its first campus interviews, held at IISc,Bangalore. The
recruits comprised 12 Indian Institutes of Technology graduates and three IISc graduates,
who became the first TCS employees to enter a formal graduate trainee programme. In
1981, TCS established India's first dedicated software research and development centre,
the Tata Research Development and Design Centre (TRDDC) in Pune. On 25 August
2004, TCS became a publicly listed company. In 2005, TCS became the first India-based
IT services company to enter the bioinformatics market. In 2006, TCS designed
an ERP system for the Indian Railway Catering and Tourism Corporation. In 2008, TCS's
e-business activities were generating over US$500 million in annual revenues. In May
2013, TCS was awarded a six-year contract worth over 1100 crores to provide services
to the Indian Department of Posts. In 2013, TCS moved from the 13th position to 10th
position in the League of top 10 global IT services companies .In July 2014, TCS became
the first Indian company to cross the Rs 5 lakh crore mark in market capitalization. In Jan
2015, TCS ends RIL's 23-year run as most profitable firm.
Heritage and Values
It was established in 1968, Tata Consultancy Services has grown to its current position as
the largest IT services firm in Asia on the basis of its outstanding service record,
collaborative partnerships, innovation and corporate responsibility.
Its mission reflects the Tata Group's longstanding commitment to providing excellence:
To help customers achieve their business objectives by providing innovative,
best-inclass consulting, IT solutions and services.

To make it a joy for all stakeholders to work with us.

The ability to deliver high-quality services and solutions is unmatched. TCS Integrated
Quality Management System (iQMS) integrates process, people and technology maturity
through various established frameworks and practices.
Service lines
TCS' services are currently organised into the following service lines (percentage of total
TCS revenues in the 2012-13 fiscal year generated by each respective service line is
shown in parentheses):

Application development and maintenance (43.80%) value;


Asset leverage solutions (2.70%);
Assurance services (7.70%);
Business process outsourcing (12.50%);
Consulting (2.00%);
Engineering and Industrial services (4.60%);
Enterprise solutions (15.20%); and
IT infrastructure services (11.50%).

4. Tata Power
Tata Power had its inception in 1915, establishing India's first large hydro-electric project in
Khopoli, Maharashtra and driven by its late founder, Shri Jamshetji N. Tata's pioneering
vision. Today, a hundred years later, Tata Power is a respected name. It is a global company
with its presence across continents and is a dedicated resource to the country, providing
'Invisible Goodness' to the nation. A goodness that is although invisible, but crucial.
Tata Power is India's largest integrated power company with significant international
presence. From Fuel and Logistics to Generation and Transmission to Distribution and
Trading - exploring various renewable sources of energy in India and globally Tata Power
now has a significant presence in wind, solar, hydro and geothermal energy space.
The Company's technology leadership is legendary. It has demonstrated successful publicprivate partnerships in Generation, Transmission and Distribution, a few being, Tata Power
Delhi Distribution Limited with Delhi Vidyut Board for distribution in North Delhi,
Powerlinks Transmission Ltd. with Power Grid Corporation of India Ltd. for evacuation of
power from Tala hydro plant in Bhutan to Delhi and Maithon Power Ltd. with Damodar
Valley Corporation for a Mega Power Project in Jharkhand.
Tata Power has its major operations in India, Singapore, Indonesia, South Africa and
Bhutan. Tata Power Group has its operations based in about 35 locations in India.
Major power plants
Mundra Ultra Mega Power Plant. A 4,000 MW coal-based thermal power
plant at Mundra, Kutch district, Gujarat. This plant is fully functional.
Trombay Thermal Power Station. A 1,580 MW thermal power plant
at Trombay, near Mumbai, Maharashtra. This plant is fully functional.
Maithon Power Plant. A 1,050 MW coal-based thermal power plant
at Maithon, Dhanbad district, Jharkhand. This plant is fully functional. This power
plant is owned by Maithon Power Limited a 74:26 joint venture between Tata Power
and Damodar Valley Corporation.
Jojobera Power Plant. A 427.5 MW (67.5 MW and 3120 MW) coal-based
thermal
power
plant
at
Jojobera,
near Jamshedpur, East
Singhbhum
district, Jharkhand. This plant is fully functional.
International operations
The company has executed overseas projects in the Middle East, Africa and South East
Asia including the Jebel Ali 'G' station (4100 MW + desalination plant) in Dubai, AlKhobar II (5150 MW + desalination plant) and Jeddah III (464 MW + desalination plant)
in Saudi Arabia, Shuwaikh (550 MW) in Kuwait, EHV substations in UAE and Algeria, and
power plant operation and maintenance contracts in Iran and Saudi Arabia.
Strategic Engineering Division

The firm's Strategic Engineering Division (SED) has engaged in defence systems and
engineering for over four decades. It works with the MoD and laboratories to provide
products and solutions for the defence requirements of the country.
It has already cleared the Joint Receipt Inspection (JRI) for the first two lots of Pinaka
launchers and command posts; the third and fourth lots have successfully undergone factory
acceptance tests. Tata Power's Strategic Electronics Division won a tightly contested Rs.
1,000-crore contract for modernising 30 Indian Air Force airbases.
Future projects
Tata Power has a 51:49 joint venture with PowerGrid Corporation of India for the 1,200 km
Tala transmission project, Indias first transmission project executed with public-private
partnership financing.
Tata Power has plans to expand generation capacity of 4,000 MW Mundra plant, the country's
first operational ultra mega power project, to 5,600 MW.
The company has also a 74:26 joint venture with Damodar Valley Corporation for 1050 MW
coal-based thermal power plant at Maithon in Dhanbad district of Jharkhand, named as
Maithon Power Limited. The both units are commissioned on 24.07.2012. It has another a
74:26 joint venture with Tata Steel Limited for thermal power plants to meet the captive
requirements of Tata Steel, under name Industrial Energy Limited.
Tata Power has announced its partnership with Sunengy an Australian firm to build India's
first floating solar plant based on Liquid Solar Array technology.
SHAREHOLDING
AS

31 MARCH 2013, TATA GROUP HELD 32.47% SHARES IN TATA POWER. AROUND
210,000 INDIVIDUAL SHAREHOLDERS HOLD APPROX. 14% OF ITS SHARES. LIFE
INSURANCE CORPORATION OF INDIAIS THE LARGEST NON-PROMOTER SHAREHOLDER IN
THE COMPANY WITH 12.90% SHAREHOLDING.

ON

Shareholding[2]

Shareholders

Promoters:
companies

Tata

Group

32.47%

Foreign Institutional Investors

24.53%

Insurance Companies

21.59%

Individual shareholders

14.08%

GDRs

03.22%

Others

04.11%

The equity shares of Tata Steel are listed on the Bombay Stock Exchange, where it is a
constituent of the BSE SENSEX index, and the National Stock Exchange of India,where it is
a constituent of the S&P CNX Nifty.
Its Global Depository Receipts (GDRs) are listed on the London Stock Exchange and
the Luxembourg Stock Exchange.
Awards and recognitions
Tata Powers Singapore-based subsidiary Trust Energy Resources was
conferred the 'International Maritime Awards 2013' by the Singapore Government.
The award grants the company tax exemption for shipping operations, besides
incentives.
Tata Power won two awards at the Power Line Award 2013: Best Performing
Private Discom' award for its Delhi distribution arm Tata Power Delhi Distribution
Limited and Runners up award for 'Best Performing Renewable Company'.
Trombay Thermal Power Station received Greentech Safety Award 2011 in the
gold category (in thermal power sector) for Safety Management.
In 2011, Tata Power was conferred the BML Munjal award for excellence in
learning and development for the year 2011. Tata Power won the award in private
sector category.

5. Tata chemicals
Tata Chemicals Limited (TCL) (BSE: 500770) is an Indian global company with interests
in chemicals, crop nutrition and consumer products headquartered in Mumbai, India.
Tata Chemicals is the second largest producer of soda ash in the world. It is India's market
leader in the branded and iodised salt segment as well as in urea and phosphaticfertilisers.
Established in 1939 at Mithapur in the Indian state of Gujarat, TCL has, over the last few
years, invested in increasing its stake in the global soda ash business. It has acquired UKbased Brunner Mond group and American company General Chemical Industrial Products
Inc, making the conglomerate the second largest soda ash producer in the world.
The company also makes food additives and fertilisers and has a varied user industry base
comprising glass, paper, textiles, food additives, petroleum, refining, chemicals, dyes,
pesticides, direct farm application, etc. It exports to markets in Europe, Africa, South East
Asia and the Middle East.
Areas of business

Chemicals: The range of chemicals produced at the companys integrated


complex at Mithapur includes soda ash, caustic soda, salt, cement, sodium
bicarbonate, bromine and bromine based compounds and gypsum.
Fertilisers: The company manufactures nitrogenous fertilisers at the Babrala
plant. The companys plant at Haldia produces phosphaticfertilisers like diammonium phosphate, NPK complexes and single super phosphate.
Food additives: TCLs food additives business has two premium products:
branded salt and sodium bicarbonate. TCL manufactures four varieties of salt, iodised
salt, crystalline salt, vacuum salt and pure salt, and has over 40 per cent market share
in the branded salt segment in India.
Agri-services: The company has set up a network of Tata KisanSansars (or
Tata farmer centres) in the northern Indian states of Uttar Pradesh, Punjab, Haryana
and Uttaranchal. The centres are one-stop resource centres for farmers
Product Range
i.
Chemicals - Soda ash, Sodium Bicarbonate, Caustic soda, Chlorine, Liquid
Bromine, Gypsum, Phosphoric acid and Sulphuric acids.
ii.
Fertilisers - Urea, Sodium Tripolyphosphate (STPP), Di-ammonium phosphate
(DAP), NPK complexes and single super phosphate (SSP)
iii.
Consumer products - Salt: Tata Salt, I-Shakti, Tata Salt Lite, Tata Salt DFS;
Cooking soda : I-Shakti cooking soda
iv.

Biofuels - Bioethanol, Biodiesel

v.

Fresh produce - Khet-Se

vi.

Cement - Tata Shudh

vii.

Pulses - Tata I-shakti dals

viii.

Water purifier - Tata swach

A comparative Study-Tata, Birla And Ambani


Heres a brief comparison between Ratan Tata & his biggest contenders Ghanshyam Das
Birla and Dhirubhai Ambani

Name

Dhirubhai Ambani

Ratan Naval Tata

Occupation

Business
tycoon;
Chairman of Reliance
Industries
Hindu
(Vaishnav
Modh Bania)
Dhirajlal
Hirachand
Ambani,
(Gujarati)
also
known
as
Dhirubhai,
28
December 1932, - 6
July 2002, was an
Indian rags-to-riches
business tycoon who
founded
Reliance
Industries in Mumbai
with his cousin.
Indian
Gujarati

Chairman
Group

Religion
Introduction

Nationality
Ethnicity
Place of birth
Family
Background

Education

of

Ghanshyam
Birla

Das

Tata Businessman

Zoroastrian

Hindu

Ratan Naval Tata


(born December 28,
1937, in Bombay,
Bombay Presidency,
British India) is the
present Chairman of
Tata
Sons
and
therefore, Tata Group,
India's
largest
conglomerate founded
by Jamsedji Tata.
Indian
Parsi
(spoken
Gujarati)
Gujarat, Mumbai, India

Ghanshyam
Das
"G.D."
Birla (10
April 1894 11 June
1983) was an Indian
businessman
and
member of the Birla
Family.

Famous
and
a
prominent
family,
belonging to Mumbai's
wealthy
Parsi
community. First child
of Soonoo and Naval
Hormusji
Wadia.
Ratan is the great
grandson
of
Tata
group
founder
Jamsedji Tata.
Ambani
disliked Schooling in Mumbai,
school lessons and completed his BSc
chose to do physical degree in architecture

Humble background
of Pilani in India
where
his
grandfather was into
the business of
money lending

Chorwad,
India
Not a rich or famous
family. Second son to
Hirachand
Gordhandhas Ambani
and Jamnaben

Indian
Marwari
Pilani, Rajasthan

Schooling
from
Pilani Rajasthan.

work instead.

Business fields

Telecommunication
services, Power &
chemicals, Logistics,
Metro service, Clinical
services,
Textiles,
Retail
services
(Apparel, footwear, )

Net worth

$ 3.2 billion

I.

with
structural
engineering
from
Cornell University in
1962,
and
the
Advanced
Management Program
from
Harvard
Business School in
1975
Automobile, Airlines,
Iron & steel, Power &
chemicals,
Consultancy & Tele
services, Insurance &
Mutual
funds,
Electronics,
Beverages, Jewellery,
Watches & Perfumes
etc.
$ 1 Billion

Cement
manufacture,
Hindustan motors,
UCO bank, Birla
Engineering
Colleges

$ 40 million (1956)

THE MAN OF STEEL WITH A SOFTER SIDE

Philanthropic initiatives by the Tata group are as old as their commercial and industrial
enterprise. The path to constructive philanthropy was first shown by Tata group Founder
Jamsetji Tata, when he formed the JN Tata Endowment in 1892 to provide Indian students
scholarships to study abroad. The trusts are a conglomeration of two big and many smaller
units, the first of which was named after Tatas grandfather Sir Ratan Tata. Before he died in
1918, he drafted a will that donated all of his personal wealth towards philanthropy. Since
then, the family has donated their wealth in the company to existing trusts or created new
ones. The Tata philanthropic trusts hold 66 percent of the shares in Tata Sons, one of the two
promoter holding companies of the group. The wealth that accrues from this asset helps the
trusts support an assortment of causes, institutions and individuals in a wide variety of areas,
such as the uplift of the poor, education, health, art and enhancement of civil society.The
principal trusts operating under the Tata umbrella are Sir Dorabji Tata Trust and its Allied
Trusts, and Sir Ratan Tata Trust and Navajbai Ratan Tata Trust. These trusts support premier
academic institutions, social and community causes, and programmes for the uplift of the
under-privileged. Together, the Tata trusts form Indias largest philanthropic organisation.

Sir Dorabji Tata Trust and the Allied Trusts

Established in 1932 by Sir Dorabji Tata, the elder son of group founder Jamsetji Tata, Sir
Dorabji Tata Trust and the Allied Trusts are one of Indias oldest and largest philanthropic
foundations. The grant-making pattern of the trusts is based on three broad segments:
institutional grants, NGO grants and grants to individuals (medical and educational).

Sir Ratan Tata Trust and Navajbai Ratan Tata Trust


The Sir Ratan Tata Trust (SRTT) was established in 1919 following the death of Sir Ratan
Tata and operates as per his will. SRTT and the Navajbai Ratan Tata Trusts disbursals are in
five thematic spheres rural livelihoods and communities, education, civil society and
governance, health, and arts and culture.
Until now, Ratan Tata has played a dual role as chairman of the Tata group and chairman of
the Tata trusts. When Tata was anointed chairman of Tata Sons in 1991, he was assigned
charge of the Tata trusts as well, a traditional family responsibility. But when he turned 75,
Ratan Tata intends to break tradition. While he stepped down from his responsibilities at the
group, he continued as chairman of the Tata trusts.
The Tata trusts have promoted several pioneering institutions of national importance,
including the Tata Institute of Social Sciences, the Tata Memorial Centre for Cancer Research
and Treatment, the Tata Institute of Fundamental Research, the National Centre for the
Performing Arts, Indian Institute of Science, JRD Tata Ecotechnology Centre, the Tata Blood
Bank and the Tata Department of Plastic Surgery at the JJ Group of Hospitals, and the
Demographic Centre at the Institute of Population Studies, Mumbai.
Ratan Tata, the former Chairman of multi-billion dollar Tata Group, made donation of
310 crore for the underprivileged through JRD Tata Trust and Sir Ratan Tata Trust. Ratan
Tata hails from a family that greatly believes in philanthropy. The Tatas have continued a
practice to bestow much of their personal wealth to the many trusts they have created for the
greater good of India and its people. The Tata trusts controls 66 percent of the shares of Tata
Sons and the wealth collected from this asset chains an assortment of charity, institutions and
individuals in every possible way.

Ratan Tatas audacious philanthropic retirement plans are just as remarkable as his business
plans. He retired on December 28th 2012 on his 75th birthdayhe left more than a
company. He left behind a legacy that changed an entire nation and continues to grow. He
grew the Tata group into a world-beater. Now, with the Tata trusts, he wants nothing less than
to change the world

WORDS OF WISDOM" None can destroy iron, but its own rust can! Likewise none can destroy a person, but
its own mindset can!"

"If you want to walk fast, walk alone. But if you want to walk far, walk together."

"Ups and downs in life are very important to keep us going, because a straight line
even in an ECG means we are not alive."

"I admire people who are very successful. But if that success has been achieved
through too much ruthlessness, then I may admire the person, but I can't respect him."

"Take the stones people throw at you, and use them to build a monument."

"I have been constantly telling people to encourage people, to question the
unquestioned and not to be ashamed to bring up new ideas, new processes to get
things done."

Minat Terkait