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Social business

Presented by
Adam McCurdie
Business Education Unit

The University of Sydney

Page 1

Lecture objectives

1. To define social business


2. To apply critical thinking to different social
business models

The University of Sydney

Page 2

Whats in it for you?


Growing sector in developed economies, and will be of
increasing importance across the business spectrum
Fewer ceilings in an emerging sector, become an expert
sooner!
Cultural fit is the most sought after graduate
characteristic, demonstrate your ability to use your skills
in different context

The University of Sydney

Page 3

Where this lecture fits in BUSS5000

Foundations
of Critical
Thinking
(Principles and
Frameworks)

Critical
Reflection
(Application)

Critical Analysis
(Assessments and
Tutorials)

The University of Sydney

Page 4

The Profit-Charity Spectrum


Charity

SE

CSV

Private Sector

CSR

Incorporation of social considerations in private sector


Profit focus
Creating Shared Value (CSV) and Corporate Social
Responsibility (CSR)
Partial commercialisation of charity
Social focus
Social Enterprise
Business opportunity through the lens of a social problem
Dual mandate
The University of Sydney

Page 5

Another Perspective of the Trade-Off

CSV

CSR

DM

SE(csv)

SE

The University of Sydney

Page 6

Introduction of Shared Value

CSV

CSR

DM

SE(csv)

SE

The University of Sydney

Page 7

Introduction of Shared Value- from business focus

CSV

CSR

DM

SE(csv)

SE

The University of Sydney

Page 8

Introduction of Shared Value- from social focus

CSV

CSR

DM

SE(csv)

SE

The University of Sydney

Page 9

Introduction of Shared Value- minimum $

CSV

CSR

DM

$min
SE(csv)

SE

The University of Sydney

Page 10

Introduction of Shared Value- minimum social

CSV

CSR

DM

$min
SE(csv)

SE

SVmin
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Page 11

CSV/CSR

CSV

CSR

DM

$min
SE(csv)

SE

SVmin
The University of Sydney

Page 12

Social Enterprise

CSV

CSR

DM

$min
SE(csv)

SE

SVmin
The University of Sydney

Page 13

Dual Mandate

CSV

CSR

DM

$min
SE(csv)

SE

SVmin
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Page 14

Critical Thinking
A critical approach helps the sector evolve

Consider not only wrong motives, but also unexpected or


indirect outcomes
Is one area of the spectrum better than another?

The University of Sydney

Page 15

Case Studies
TOMS Shoes
http://www.youtube.com/watch?v=8EaSlKqs6Fo
STREAT
http://www.youtube.com/watch?v=FfzDm0izCJI

Compartamos Banco
https://www.youtube.com/watch?v=95y6SB8SnG8
https://www.youtube.com/watch?v=GUIbQsHJ1n8

The University of Sydney

Page 16

Lecture Review
Lecture Objectives
To define social business
To apply critical thinking to
different social business
models

In tutorials
Continued work on Jurlique
case study

Next week
Common week!
Week 10: Thinking critically
together: Employee
Engagement

The University of Sydney

Page 17

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