Seoul Shopping 2014

Seoul Shopping
Seoul: The Shoppers Paradise
CONTENTS
KEY TO SYMBOLS
Seoul, All About Shopping .............................................. 4

Top 10 Items to Buy In Seoul ............................................ 8
Shop
.
Must Visit Shopping Destinations in Seoul.................. 14

Seoul: The Shopper's Paradise....................................... 18
The No.1 Place to Shop in Seoul : City Center....................... 20
Myeong-dong Euljiro, Namdaemun Market
A Shopping Area Filled with

History and Tradition : Palace Quarter.................................... 30
Shopping Mall
Major Tourist Attractions
Museum / Exhibition Hall

Theater
Performance Hall
Casino
Insa-dong, Samcheong-dong Bukchon
Club
The Center of Koreas Fashion Industry :

Dongdaemun & Around................................................................. 40
Hotel
Dongdaemun Market
A Center of Creative Arts and Culture : University Quarter... 50
City Tour Bus

Airport Limousine
Hongik Univ. Area, Sinchon Ewha Womans Univ. Area
Tourist Information Center
Seouls Cosmopolitan Town : Yongsan................................... 60
Duty Free Shop
Itaewon
Gangnam Style Streets : Gangnam........................................... 68

Apgujeong-dong Cheongdam-dong,
Sinsa-dong Garosu-gil Area
Mall Complexes Nearby Subway Stations............................ 82

Other Areas
Themed Shopping ........................................................... 85

- Traditional Markets to Visit in Seoul
- Socially Responsible Products
Seoul Travel Information ............................................... 90

Index .................................................................................. 95
Seoul Free Wi-Fi *

Restaurant
School
Post Office
Police Station
Embassy
Craft Studio
Bank
* Seoul Free Wi-Fi Available Area
Travel information about Seoul:

Call 120 and then press 9 when
you hear a recorded message in
Korean. (You can choose from
the following languages : English,
Chinese, Japanese, Vietnamese
and Mongolian.)

Publishing Date January 2014 Published by Seoul Metropolitan Government, Tourism Business Division
Planning & Design Design Soomokwon Illustration by Natsko Seki
* For further information on Seoul tourism, visit www.visitseoul.net or download the mobile application iTourSeoul.
The shops recommended in this guide book have been carefully selected by a panel of experts and consultants in the field.
Copyrights to content and images in this book belong to Seoul Metropolitan Government and pertaining organizations and
individuals. This book may not be reproduced in part or in whole without the express permission of the copyright owners.
Seoul,
All About
Shopping
Just as each person has his or her own distinct personality, so
do they each have their preferences when it comes to shopping.
Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual
items. Seoul is a city that will satisfy all of these personalities.
Introducing Seoul, a veritable shoppers paradise where every
kind of shopping is possible.
Four Seasons and

Four Big Sales
In Seoul, new seasons begin together with
shopping. Spring, summer, fall, winter
- the four distinct seasons of Korea - are
the defining characteristics of Seouls
fashionistas and shoppers. As each new
season approaches, so does the need for
more shopping, since trends change every
year. However, it isnt just the new items that
receive all the spotlight: shoppers who chase
the latest trends take the opportunity to
look for new items for the upcoming season,
4
while bargain shoppers wait until the end

of the season so they can take advantage of
end-of-season prices. Shoppers looking to
complement their own personal styles say
that their favorite season is between seasons
because it is the sale season.
- Main department stores and shopping
centers hold gigantic sales four times per year
- The longest sales take place before and after
the Lunar New Year and Chuseok holidays
- In the summer there is a Seoul Summer Sale,
and in the winter there is a Korea Grand Sale
- There are very big sales for cosmetics in
December
5
Smart Shopping
in Seoul
In Seoul, there could be a thousand
opinions on how to buy a single item. There
are also many outlets where shoppers may
find high-quality brand goods at a discount.
The outlets mostly sell end-of-season
goods at up to 70% off regular prices. They
are ideal for hardcore shoppers that like to
compare prices and bargain, since outlets
are organized like a big department store
featuring individual boutiques within.
- Know your Korean size before shopping for
clothing (see p94)
- Bargaining can be a fun part of shopping.
Try it at traditional or wholesale markets
- Shop for electronics, cosmetics and
accessories and explore specialty markets
where such goods can be found
- Visit traditional markets where you can shop,
experience local culture, and dine all in the
same place
VAT (Value Added Tax)

Refund Service for
Foreigners
Conditions for refund
- For purchases on any item priced above
30,000 won at tax free shops
- For tourists staying in Korea for less than six
months or for overseas Koreans (green card
holders with Korean passports) staying less
than three months
How to receive refunds

1. Be sure to get the receipt form for purchases
on any item priced above 30,000 won at
participating Tax Free stores in Seoul
2. Present your goods and passport at customs
and receive the official stamp on the receipt
form
3. Upon receiving confirmation from customs
for exports, use the automated machines at
the airport or request the refund through the
Internet
Refund Counters at
Incheon International Airport
Galleria Department Store
Korea Tourism Organization
Namdaemun Market
- Global Blue
Third Floor Duty Free Zone near Gate 28,
Open 7am to 9pm
- Global Tax Free
Open 7am to 9pm
Dongdaemun Market
Yongsan Electronics Market

- Ktis
Passenger Terminal Third Floor,
Gates 14 near Customs,
next to Plus Palm Pharmacy/ Open 24 hours
Top 10 Items
to Buy
in Seoul
What are the things that all visitors want to buy as souvenirs or presents?
From handicrafts full of Seouls culture and history to fashion props that
cant be found anywhere else in the world, we have made a list of the top
items to buy in order to commemorate your trip to Seoul.
The following list was compiled from a survey of 300 foreigners studying Korean in Seoul.
Korean Food
Cosmetics
At a time when people the world over are

seeking to eat more healthily, Korean food
culture is making its global mark. Some of
the most popular souvenirs are Korean tteok
(rice cakes) or alcohol made from rice,
dried natural products that can be eaten
conveniently on the go, as well as snacks
good for your body. You can spot a wide
selection of well-packaged food souvenirs
at supermarkets or in the food section of
department stores. However, out of all the
products available, one of the most popular
is well-being cookies. These beautifullypackaged cookies, good enough to be
offered as presents, are made only with the
finest, non-harmful ingredients or are
entirely organic. They are also easily purchased at any convenience store nearby
at affordable prices, making them very
popular.
One frequently-heard remark by international visitors to Seoul is that most Koreans

are pretty and have good skin. Nowadays
however, these same visitors have also
learned the Korean secret to flawless skin:
BB Cream. This magical cream takes away
blemishes and leaves in their place a clear
and lively skin. A Korean cosmetic staple,
BB Cream has become so popular worldwide that even luxury brands are using it to
benchmark their own products. However,
there are other must-buy cosmetics in
Seoul. In Myeong-dong, one of Seouls leading shopping districts, there are countless
cosmetics boutiques all clustered together
where shoppers can get personalized skin
consultations and test any product before
they buy. Because there are so many boutiques competing ferociously for shoppers,
prices tend to be quite competitive.
Where to buy?
Where to buy?
Myeong-dong (see p21)

Namdaemun Market (see p26)
SinchonEwha Womans Univ. Area (see p56)

Myeong-dong (see p21)
Hanbok and
Traditional Korean
Accessories
Traditional
Handicrafts
Traditional handicrafts from any country
usually make excellent travel souvenirs
since they represent that regions history
and culture, and are not available for purchase anywhere else. This is the case with
the many traditional handicrafts that can be
frequently spotted in Insa-dong or Bukchon.
Some perennially-popular items include
dolls wearing hanbok (traditional Korean
dress), mother-of-pearl keychains, and
humorous folk facial mask sets. The traditional fan is another popular item because
it is beautifully crafted and can serve as a
decorative piece in addition to its usefulness
in hot weather. It is also a gift of great significance, since the fan is traditionally offered
to loved ones and is very environmentallyfriendly.
Koreans can still be seen wearing hanbok,

the traditional Korean garment, on special
occasions such as Lunar New Year or weddings. Most of the hanbok that Koreans wear
on those days are custom tailored, but offthe-shelf hanbok are also available. With
curves that flow like ripples in the water and
woven in a rich tapestry of colors,
the hanbok is a thing of splendid, yet simple,
beauty, which may explain why it has
recently given so much inspiration to many
of todays top fashion designers. Hanbok
are also accompanied by various traditional
accessories, such as hair pins or brooches,
both of which are usually delicate and
intricate works of art, making them popular
souvenirs in and of themselves. If you want
to get all the attention at a special event, try
wearing a hanbok rather than a dress.
Perhaps you will be the starlet on that
special day.
Where to buy?
Clothing and Shoes
Hallyu Goods
When choosing garments, look for the

Made in Korea tag to be sure of their
caliber. Anyone who tries on a Korean-made
garment falls in love with its quality fabric,
intricate patterns and prints, and meticulous
needlework. The garments are stylized and
designs are incredibly diverse, making them
great value for money. This also applies to
shoes, socks, and T-shirts: of these, couple
T-shirts and character socks are two mustbuy items in Seoul. Foreign visitors to Seoul
often recount seeing couples dressed exactly alike as being among the most surprising of the citys sights, and couple T-shirts
make excellent and unique souvenirs, not
to mention being difficult to find elsewhere.
Character socks meanwhile, or socks bearing famous characters such as Korean stars,
are witty and incredibly cute, and even
those who are not fans of the Korean Wave
will appreciate them. What these items have
in common is their ability to make anyone
smile.
There is a famous saying among die-hard

fans of Korean celebrities, in particular the
musicians: He is not a singer. He is a way
of life. This saying goes a long way toward
demonstrating the undying ardor of hallyu,
aka Korean Wave fans. The phenomenon is
not limited to just Koreans; there are countless fans from all over the world that visit
the city in order to see their favorite stars,
waiting in line from dawn in order to attend
a broadcast, performance or an autographsigning session. Hallyu fans will treasure
their gifts of just-released Korean CDs,
DVDs, or autographed stills. Thus anyone
who is a fan of Korean dramas or K-pop must
visit one of the hallyu souvenir shops, often
operated by entertainment agencies or the
family members of celebrities.
Where to buy?
Dongdaemun Market (see p41)
Sinsa-dong Garosu-gil (see p77)

Insa-dong (see p31)
10
Everysing
Apgujeong Branch Map p71 C1
Myeong-dong Branch Map p21 B3
Incheon International Airport Branch
(Inside Shilla Duty Free Shop, Third Floor)
YG Shop Map p21 A2
K-Story Map p21 B3
Star Avenue
Sogong-dong Main Store Map p21 A2
Jamsil Branch Map p82
Coex Branch (Inside Lotte Duty Free Shop,
Coex InterContinental Seoul B2)
Korea Tourism
Organization
Where to buy?
Insa-dong (see p31)
Samcheong-dongBukchon (see p35)
Where to buy?
Hallyu Souvenir Shops
Kumdanje Hanbok
Korea Tourism
Organization
11
Postcards and
Stationery
Accessories
A Seoul shopping guide would not be complete without a few words on where to buy
fabulous accessories. Accessories are musthaves when it comes to defining a personal
sense of style. Visitors may find an assortment of standard accessories, from earrings,
necklaces, and bracelets to expensive pieces
of jewelry. There are also many different
places to shop for items that only cost a few
thousand won at Namdaemun Market for
example, to rare luxury brand antiques at
Garosu-gil. They can also be found at countless street stalls, and around the Hongdae
district, where shoppers will often find
young designers eagerly selling their own
hand-made jewelry directly on the street.
These original and unique accessories are a
perfect fit for fashion-conscious shoppers in
pursuit of their own unique styles.
Photos of landmarks, or just unique and distinctive postcards, make excellent presents
or keepsakes, and are also light and inexpensive. Some postcards show off Seouls
major landmarks, while others are emblazoned with traditional patterns, paintings
or cultural assets. There are also specialized
shops that sell postcards arranged by subject. Stationery also make great souvenirs,
and range from those featuring cute characters appealing to kids, to those made with
high-quality materials and design. You can
find a large variety of stationery from Korea
and around the world at large bookstores
throughout Seoul.
Where to buy?
Myeong-dong (see p21) Insa-dong (see p31)
Where to buy?
Sinsa-dong Garosu-gil (see p77)
Books
12
Another good souvenir is travel books

written in foreign languages about Seoul or
Korea. Some visitors buy books in Korean in
order to study the language, but other shoppers will enjoy books that are less languagedependent such as photo-rich cookbooks,
maps, and coffee-table design hardbacks,
all of which have been suggested by our
contributors. Even if one is not interested
in buying books, Seouls mega-bookstores
often sell a variety of stationery, souvenirs
and music, so be sure to have a good look
around. For visitors with an interest in rare
and second-hand books that cannot be
found anywhere else, Pyounghwa Market,
located near the Cheonggyecheon (Stream),
is recommended. Seoul residents also like to
sell their used books every Saturday in front
of the former Seoul City Hall, which is now a
library.
Tableware
Where to buy?
Where to buy?
Insa-dong (see p31) Hongik Univ. Area (see p52)
Namdaemun Market (see p26) Insa-dong (see p31)
Traditional tableware, such as plates,

spoon and chopstick sets, and teacups, is
another way to explore Korean culture, not
to mention local dining customs. These are
made from a variety of materials, such as
earthenware, aluminum, and wood. Korean
tableware is as beautiful as it is functional,
and comes in such a huge variety that those
with an interest in household items will
have just as much fun as the fashionistas in
pursuing the latest trends. There are even
collectors who take an interest in Korean
ceramics produced using traditional methods because of the high degree of perfection
that goes into their construction. Recently
the focus has shifted to producing highlyfunctional modern tableware using lighter
and more modern materials.
13
Must Visit
Shopping
Destinations in
Seoul
The best way to shop in Seoul depends on both time and place since each
district has a distinct personality. There are places where the latest trends
can be bought at low prices, traditional luxury streets, and even places to
experience traditional Korean culture. This guide introduces the very best
destinations in Seoul for shoppers to shop to their hearts' content.
14
Luxury Brand
Goods
Traditional Markets
Full of History
and Culture
Around Myeong-dong
Namdaemun Market see p26
Shilla Duty Free Shop
Cheongdam-dong
Fashion Street
Around Myeong-dong
Lotte Department Store (Main) see p25
Lotte Department Store Avenuel see p21
Shinsegae Department Store (Main) see p25
Around Jongno
Gwangjang Market see p86
Tongin Market see p86
Seoul Yangnyeong Market see p87
Around Gangnam
Sinsa-dong Garosu-gil see p77
Apgujeong Rodeo Street see p70
Cheongdam-dong Fashion Street see p71
Around Yongsan
Itaewon Comme Des Garons Street see p63
Shilla Duty Free Shop see p93
Gyeongnidan-gil see p62
Tongin Market
15
Shopping Areas
with Traditional
Culture and Art
Latest Fashion and

Beauty Trends
Rising Designer
Boutiques & Street
Brands
Household Goods
and Accessories,
Food
Around Jongno
Insa-dong Street see p31
Samcheong-dong Street see p35
Bukchon Hanok Village see p35
Itaewon
Comme Des Garons Street
Samcheong-dong Street
Insa-dong Street
16
Hongdae Street
Itaewon
Gwangjang Market
Around Dongdaemun
Around Hongik Univ.
Around Myeong-dong
Dongdaemun Shopping Complex see p43

Pyounghwa Market see p47
Dongdaemun Fashion Town see p41
Hongdae Street
Around Yongsan
Namdaemun Market see p26

Lotte Mart (Seoul Station Branch) see p28
Around Gangnam

Gyeongnidan-gil see p62
Sinsa-dong Garosu-gil see p77

Apgujeong Rodeo Street see p70
Around Dongdaemun
Around Yongsan
Dongdaemun Shopping Complex see p43

Dongdaemun Fashion Town see p41
see p53
Around Jongno
Gwangjang Market see p86
Tongin Market see p86

Shilla Duty Free Shop see p93
17
Seoul:
The
Shoppers
Paradise
- The No.1 Place to Shop in Seoul : City Center
Myeong-dong Euljiro, Namdaemun Market
- A Shopping Area Filled with
History and Tradition : Palace Quarter
Insa-dong, Samcheong-dong Bukchon
- The Center of Koreas Fashion Industry :
Dongdaemun & Around

Dongdaemun Market
- A Center of Creative Arts and Culture : University Quarter

Hongik Univ. Area, Sinchon Ewha Womans Univ. Area
- Seouls Cosmopolitan Town : Yongsan
Itaewon
- Gangnam Style Streets : Gangnam

Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area
- Mall Complexes Nearby Subway Stations

18
Other Areas
19
Namdaemun-ro
Kookmin
Myeo
ng-d
Shop ong Und
ping Ce ergroun
d
nter
Noon Square
Hadonggwan
Maki
Haechi Hall
l
ong 8-gi
Myeongd
Savoy
Silk Button
Migliore
20 4

(B1-2F)
State Tower
Namsan
(4F-5F)
Gyeseong Girls'
High School
Youth's Dreaming Shop
Seoul Global
Culture &
Tourism
Center (5F)
Gogung
Woori
-gil
Myeongdong 8ga
Sejong
Tabby Mall
CGV
Hallyu
Souvenir
Shop
Myeongdong
Toegye-ro
Prince
Myeongdong Station
Underground
Shopping Center
Myeongdong Kyoja
M-Plaza
16
ong 4-gi
IBK
Line 4
Shinsegae
Dept. Store
Aland
Myeongd
Nutrition Chicken
gil
ong 8na-
Myeongd
Myeong-dong
Cathedral
19
15
17
13
Hallyu
Souvenir Shop 6
Post Tower
12
10
Mamonde Flagship Store
il
Myeongdong Kyoja
Woori
Myeong-dong Street
Overseas Chinese
Primary School
-g
ong
gd
on
e
My
Shinhan
UNESCO
House
Embassy of the peoples

republic of China
18 9
Nanta Theater
Myeong-dong
Seoul
YWCA
Seoul
Royal
Olive Young Lifestyle
Experience Center
Myeongdong
Tonkatsu
11
CGV
Din Tai Fung
nk
Ba
The
4N5
4
Namsan Elementary School
Woori
Pacific
o 18
ye-r
75m
150m
il
20-g
Toe
g
-ro
e-ro
y
Toeg
-gil
Namdaemun Market
ong
Namdaemun Market is commonly referred to as the even

has the kitchen sink market. While it is small, there are
countless small vendors that sell clothing, groceries, flowers,
and other items both retail and wholesale all congregated in
the same place. Many tourists seek out this market, which
opens at night and where the lights are never switched off.
14
Hallyu
Souvenir Shop
Myeong-dong is a shopping destination filled with inexpensive cosmetic boutiques and specialty apparel boutiques. As
one of Seouls leading tourist attractions, it contains many
boutiques with multilingual staff ready to guide and assist
you. Myeong-dong is typically crowded, and at times there
are more overseas shoppers here than Koreans.
Ibis Ambassador
Myeong-dong
Korea
Federation
of Banks
Sog
Myeong-dong Cathedral
Myeongdong Theater
Sungnyemun Gate
Namsan (Mountain)
Culture Station Seoul 284
O'sulloc
Tea House
Myeongdong Theater
Lotte Duty Free Shop Lotte Dept. Store

(9F-11F)
Hallyu Souvenir Shop
10 Corso Como
il
3-g
g1
don
ng
yeo
Nearby Attractions
Tie Holic
t
Stree
qian
Guan
KEB Head Office

Myeong-dong Tourist
Information Center
Metro
Lotte
Young Plaza
Line 2
Lotte Lotte
Duty Free
Shop (2F)
Namdaemun Market
Myeong-dong Street
Department Stores
(LotteShinsegae)
Eulji-ro Underground Shopping Center
Sogo
n
Shopg Underg
ping Ce round
nter
This is Seouls leading shopping district. In this area are

located two of the most popular destinations for tourists
Myeong-dong and Namdaemun Market. There are also
two department stores and malls that sell all the premium
private labels and eight underground shopping arcades that
offer many unique items that can be visited regardless of the
weather.
IBK
T.um
Hana
Euljiro 1(il)ga
d
roun
derg
n Un ter
hyeo Cen
Hoeopping
Sh
Recommended Courses
Hana
10(5F)
Getting There
Myeong-dongEuljiro
Line 2 Euljiro 1(il)ga Station
Line 4 Myeongdong Station
6001, 6015, 6701
Namdaemun Market
Line 1 Seoul Station
Line 4 Hoehyeon

(Namdaemun Market) Station,

Seoul Station
A'REX Seoul Station
Gyeongui Line Seoul Station
6001, 6015, 6702
Lotte Cinema
Avenuel
B.
Namdaemun
Market
Euljiro 1-ga
Underground
Shopping Center
Hanbit Media
Gallery
Myeongdong 11gil
A.
Myeong-dong
Euljiro
Mirae Asset
Center One Bldg.
Ferrum Tower
9-gil
Myeong-dong Euljiro +
Namdaemun Market
A. Myeong-dong Euljiro
Nampo Myeonok
gdong
City Center
of
Ko
rea
Jun
ctio
n
Myeon
The No.1
Place to Shop
in Seoul:
The
Main
Shopping
Area
20
21
4N5
A.
Myeongdong
Euljiro
Map p21
A4, Map p27
D1
4N5 is Koreas largest contemporary fashion

house. All in one place, visitors can shop
from a selection of over 40 Korean and
international luxury brands. The breathtaking interior of the boutique was designed by
Jeffrey Hutchison, who designed the sales
floors of Barneys New York. Located on the
fourth and fifth floors of Shinsegae Department Stores new wing.
4N5
Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.

Closed once a month. 1588-1234
10 Corso Como
10 Map p21
A2
An exclusive international boutique, 10 Corso

Como has so far made Seoul its exclusive
home in the Asian region. Carla Sozzani, the
boutiques founder, once remarked that she
became infatuated with the unique liveliness
of Myeong-dong; leading to a new branch of
10 Corso Como in the district. Located on the
fifth floor of Lotte Department Store Avenuel.
Myeong-dong Street
Migliore (Myeong-dong
Branch) Map p21 B4
From casual to formal wear, this mall is
packed with boutiques specializing in
womens apparel. The fifth floor is dedicated
to accessories and lingerie, while the sixth is
home to hand-made shoes and leather goods.
There is also a food court on the 7th floor.
Open 10:30am to 11pm. Closed Monday.
02-2124-1538
M-Plaza Map p21
B3
A must-visit mall for those looking to buy

the American brand Forever 21 and the
Spanish brand ZARA. From the first through
third floors, you can find specialty apparel
stores and restaurants, cafes and on the
fourth and fifth floors, a tourist information
center.
Open 10:30am to 10pm.
22
02-752-0744
Noon Square Map p21
A2
A good place to find special apparel labels

such as ZARA, H&M, MANGO, and MIXXO,
all of which are located on the first to fourth
floors. On the fourth floor, shoppers can find
street fashion stores, and on the fifth, local
Korean shops. This shopping center is especially good for finding unique items with a
youthful flair.
Open 11am to 10pm.
02-3783-5005
Tabby Mall Map p21
B3
This mall features Asias largest branch of

Uniqlo. Many events of all sorts are regularly
held here, including wedding expos.
Open 11am to 11:30pm. Closed Monday.
Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.

Closed once a month. 02-2118-6098
Aland (Main Store)

Map p21
B3
Aland is a multi-shop selling an enormous

assortment of goods for all tastes, and in
general is full of trendy and sensational
clothing and accessories. From the first to
fourth floors, there are famous brands aswell as new-and-upcoming brands, and also
vintage goods well-presented from cornerto
corner. Prices also can vary greatly.
Open 9am to 11pm.
Maki Map p21
1566-7477
10 Corso Como

Map p21
B3
A specialty store offering handmade goods

based on the motifs of international illustrators. The first floor houses stationery, while
the second floor sells home interior goods.
All of the items at this store are exquisite and
make excellent gifts as well as souvenirs.
Open 10am to 10pm. Closed on Lunar New Year day
and the day of Chuseok. 02-757-7947
B3
The flagship store of Amore Pacifics cosmetics line, Mamonde. Mamonde has been
making beauty products for 22 years and
all of its knowledge and expertise can be
found at this store. Everything for sale can
be tested, and the store provides assistance
and information for foreign visitors, as well
as operating a gift-wrapping corner.
Open 9:30am to 10:30pm.
02-318-3695
23
Shops
Endorsed by
the Korea
Tourism
Organization

Experience Center
Tie Holic
This specialty boutique is

operated by a master tiemaker with over twenty
years of experience. The
ties are original and made
of atypical materials such
as wool and knitwear, and
come with unique patterns
including camouflage, ethnic and paisley. The store
also sells boutonnieres,
bow ties, tie pins, cuff links
and other accessories that
make good gifts for men.
Map p21
B2
Olive Young is a drugstore

chain, where famous beauty and health care products
can be found all in one
place. In addition to makeup, fragrances, health foods,
body care, and accessories,
there is a mens corner that
is especially popular.
Open 10am to 10:30pm.
02-736-5290
Osulloc Tea House

(Myeong-dong
Branch)
Map p21
B2
Map p21
B2
Open 11am to 9:30pm, Sunday

3pm to 9pm. Closed on Lunar New
Year day and the day of Chuseok.
02-3789-2083
A modern teahouse operated

directly by Amore Pacific.
Visitors can taste and purchase tea grown and picked
from Jeju-do Island.
B3
A specialty store offering

handmade silk accessories
and scarves. There is a rich
selection of gorgeous and
elegant items, so the store
is frequently mentioned on
TV and in fashion magazines. The owner can also
occasionally be seen working on her designs. Located
in the Savoy Hotel.
Open 11am to 10pm.
02-778-3889
24
Accessorize (Myeong-dong
Branch)
Map p21 B3 1
Fashion Accessories
Open 11am to 10pm, Sunday

noon to 9pm.
Babara (Myeong-dong
Jungang Branch)

Map p21 B3 2 Cosmetics
Open 11am to 10pm.
Babara (Myeong-dong No.1

Branch)
1
Map p21 C3 3 Cosmetics
Bean Pole (Myeong-dong

Flagship Store)

Map p21 B3 4 Clothing
Cheong Kwan Jang

(Myeong-dong direct Store)

A3 5 Cosmetics
Open 10:30am to 8:30pm,
Saturday and Sunday 11am to 7pm.
Map p21
Silk Button
Experience Center
Etude House (Myeong-dong

Chungmuro Branch)

Open 9am to 11pm.

No.1 Branch)
1
Open 9am to 11pm.

No.2 Branch)
Tie Holic
3
Open 9am to 11pm.
Frisbee (Myeong-dong
Branch)
Map p21
B3 10 Apple Reseller
Open 11am to 9pm, Sunday until

8:30pm.
Its Skin (Myeong-dong

UNESCO Branch)
Open 11am to 10pm
Open 9am to 10:30pm, Friday

and Saturday until 11pm.
02-774-5460
Map p21
1ST PREMIUM
SHOPPING

No.3 Branch)
2
Open 9am to 11pm.

Shops with Top

Tourism Souvenirs
Duty Free
Shops
Myeong-dong Tourist
Information Center
Map p21
B1
Open 9am to 10pm. Closed on
Lunar New Year day and the day of
Chuseok.
Lotte Duty Free Shop (Main)
Youth's Dreaming Shop

(Myeong-dong Branch)
Map p21
Map p21
C3
Chuseok.
B2 12 Shoes
Open 11am to 9pm, Saturday
and Sunday until 8:30pm.
Map p21
B2 13 Shoes
and Sunday until 8:30pm.
Map p21
Lesmore (Myeong-dong
Branch)
B2 14 Shoes
Map p21
Levis Bodywear (Myeongdong Branch)

Map p21
B3 15 Underwear
Resportsac (Myeongdong FSS Branch)

FSS Map p21
B3 16 Bag
Tonymoly (Myeong-dong
Chungmuro Branch)

Youths Dreaming Shop

(Myeong-dong Branch)
B3 19 Cosmetics
A2
Open 8am to 10pm.
Lotte Department Store (Main)

Map p21
A2
Open 10:30am to 8pm, Friday to
Sunday until 8:30pm. Closed once a
month.
Lotte Young Plaza

Map p21
Euljiro 1-ga Underground

Shopping Center
Map p21
A1
Open 10am to 9pm. Closed
Sunday and Holiday.
Map p21
A2
B1-C1
10am to 10pm. Closed Sunday

and Holiday.
Hoehyeon Underground
Shopping Center
Map p21
A3-A4, Map p27 D1

Open 9am to 10pm. Closed 1st
and 3rd Sunday.
Shinsegae Department
Store (Main)
Myeongdong Station
Underground Shopping
Center
Map p21
Map p21 A4, Map p27 D1

Open 10:30am to 8pm. Closed
once a month.
B4-C4
Open 9am to 11pm.
Myeong-dong Underground
Shopping Center
Map p21
A2
Open 9am to 10pm.
Sogong Underground
Shopping Center
Open 9am to 11pm.
Map p21
Map p21
Euljiro Underground
Shopping Center
Department
Stores
B2 18 Cosmetics
No.5 Branch) 5
Lotte Duty Free Shop

(Lobby Branch)
Underground
Shopping Malls
No.3 Branch) 3
Map p21
A1
Open 9:30am to 9pm.
Kumkang (Myeong-dong
Branch)
Landrover (Myeong-dong
Branch)

Shinsegae Department Store (Main)

Map p21
A2
Open 8am to 10pm. Closed 1st
and 3rd Sunday.
Who.A.U (Myeong-dong
Branch)
B3 20 Clothing
Map p21

Myeongdong Station Underground

Shopping Center
25
15
18
1
L in e
Entrance 3 1
Kookmin
19
20
Sungnyemun
Junction
IBK
Namda
Woori
Alpha
Sungnyemun Gate
22
23
Chilpae-ro
Food Alleys
24
Sungnyemun
Imported Goods
Market
Woori
Daedo
Shopping Tower
Kookmin
Namdaemun
Market
Entrance
27-28
IBK
Fashion City
Namdaemun
nsijang 4-gilMarket (Accessory)

Namdaemu

Entrance 7 Ladies Apparel Market
l-ro
Sowo
Namdaemun Dokkebi
Imported Goods Mall
Palace
Rex
Toegye-ro 2-gil
Toegye-ro 4-gil
ro
e-
gy
gil
e
To
o 8-
ye-r
Hana
(4F-5F)
Toeg
e
L in
4N5
a
(N
on
ye
h
e
Ho (
Entrance 5
Kookmin
Mano Accessories
un
Ma
r ke
Swedish
Embassy
Hana
Shinsegae
Dept. Store
NH
27-2
Entrance 6
da
) em
26
Payard
Entrance 4
25
Clothing Shops
Shinhan
Tongil-ro
Entrance 1
Mesa
Samik
Fashion Town
Jungang
Shopping Center
jang-gil
emunsi
Entrance 2
Hana
21
17
Shinhan
nd
rgrou
Unde
unnog Center
m
e
in
da
Nam Shopp
B. Namdaemun Market
d
roun
derg r
n Un ente
hyeo g C
Hoe Shoppin
B.
Namdaemun
Market
16
Namdaemunsijang 10-gil
14
t)
13
6gil
Lotte Outlets Lotte Mart
Culture Station
Seoul 284
Seoul Station
Seoul Station Bus

Transfer Center
284
Namdaemun Market Map p27

Seouls oldest traditional market. This leading tourist attraction has 500,000 daily visitors and
over 10,000 vendors offering their goods, and is especially known for childrens clothing, with
the overall quality of the clothes offered at this market (sold by more than 6,000 vendors) at
a standard which will appeal to overseas visitors. Besides clothing, there is an assortment of
kitchen goods; folk art; locally-produced goods; agricultural and marine products; everyday
goods; and imported goods. Many of the items can be purchased here at wholesale prices. The
small alley restaurants, part of the market since its early days, are also recommended.
Open 9am to 5pm. Womens clothing and childrens clothing stores are also open at night 10pm to 5am. Closed
Sunday and during Lunar New Year day and Chuseok breaks. Please check the markets operating hours between the
end of July through mid-August for summer closing times before heading out.
Namdaemun Market Tourism Information Office: 02-752-1913
26
4
Sopa-ro
Dodong
Junction
Kookmin
KTX
Namdaemun Market
SK Namsan Bldg.
all
it y W
lC
ou
Se
Seven Luck
Casino
Baekbeom Square
Millennium Seoul Hilton
Alpha Map p27
75m
150m
C1
A specialty stationery store, housing an astonishing variety of stationery, paper, art supplies, and
related products. Everyone from amateurs to professionals will find all of their supplies here,
especially any items related to photography.
Open 8:30am to 8pm, Sunday and Holiday 10:30am to 7pm. Closed during Lunar New Year and Chuseok breaks.
02-752-0096
Daedo Shopping Tower Map p27
C2
This shopping arcade groups together many vendors specializing in goods for interior and
kitchen supplies. It is also known for its coffee-related products.
Open 9am to 5pm. Closed Sunday.
27
Shops
Endorsed by
the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING
Namdaemun Market (Accessory)

Map p27
C2
Here can be found intricately hand-crafted

brooches for less than 5,000 won, earrings,
rings and other accessories. Shoppers may
find pretty accessories at surprisingly low
prices browsing through the various tightlypacked stores.
Map p27 C1
1 Crafts & Souvenirs
Open 8am to 8pm.
C2
This shopping center specializes in offering

tableware and interior goods imported from
around the world, including premier brands
such as Wedgwood. Visitors may spend
countless hours just browsing through their
immense collection of unique merchandise.
Shinsegae Department
Store (Main)
Kwanchenru Street Chinese Dining

Including the Taiwanese Din Tai Fung Myeong-dong branch, this
street offers authentic Chinese dining clustered around the Chinese
Embassy.
Map p21 A4, Map p27 D1

once a month.
Outlet
Lotte Mart (Seoul Station Branch)

Map p26
A4
This gigantic shopping complex was designed for foreign tourists: signs across the
mart have been posted in English, Japanese,
and Chinese; simultaneous interpretation
services are offered; there is a special shopping zone gathering the 100 most-popular
items purchased by international tourists.
International shipping is also possible for
Japanese and Chinese tourists.
Open 9am to midnight. Closed 2nd and 4th Sunday.
02-390-2500
28
Mesa Map p27
D1
Also known as Mesa Jewelry, this shopping mall specializes in wholesale accessories. There are three floors (first floor
and two basement levels) that sell various
accessories made from silver, gems and
other materials. Shoppers with an interest
in hand-made goods should definitely pay
Mesa a visit.
Myeong-dong Street Food


Ice cream and fruit sticks, potato fries, fish cakes, and other
seasonal street food.

Namdaemun Dokkebi Imported Goods Mall

Department
Stores
Lotte Mart
(Seoul Station Branch)
Must-try Delicacies
Arirang Shopping
Open 7am to 5pm, Weekend & Holiday 7am to 2pm.
Namdaemun Dokkebi Imported

Goods Mall Map p27
OTHER TOURISM INFORMATION
Namdaemun Galchi Jorim

Fresh and meaty hairtails are simmered in a spicy and sweet broth
with radish, a specialty at Namdaemun Market.
Namdaemun Kalguksu
Filling, hand-kneaded and chewy noodles in a smooth, clear and
rich broth.
Events & Festivals
Lotte Outlets
(Seoul Station Branch)
Global Myeong-dong Festival

Held twice a year in spring and fall, the festival features traditional
performances and B-Boy dance-offs.
Map 26 A4
Open 11am to 9pm, Friday to
Sunday until 10pm. Closed Monday
once a month.
Seoul Friendship Fair

Held every year in May, the festival celebrates multiculturalism, displaying foods and customs from around the world.
Underground
Shopping Centers
Namdaemunno
Underground
Shopping Center
Map p27 C1
Open 10am to 7pm. Closed 2nd
and 4th Sunday.
Flea Market
Myeong-dong Myeongnang Market
A market where artists not only sell their own creations, but where
shoppers can also buy home-grown produce and food. Visitors
can also enjoy hands-on sessions making crafts with the artists,
listen to indie bands, or watch artists as they work.
May to June: Open 2nd and 4th Sunday, 1pm to 6pm
July to October: Every Sunday, 1pm to 6pm. Open until 9pm during summer
Myeong-dong Korea Exchange Bank (Head Office) Square; 3 minute walk
from Euljiro 1(il)ga Station (Line 2) Exit 5 or 6
Open 8am to 4pm. Closed Sunday and during Lunar

New Year day and Chuseok breaks.
02-2128-5000
Namdaemunno Underground
Shopping Center
29
A Shopping
Area
Filled with
History and
Tradition:
The
Main
Shopping
Area
Woori
Hana

5
uk7
Ang
Pungmoon Girls'
High School
e
L in
Anguk-dong
Junction
3
10
13
56
Topohaus
Art Center
Palace Quarter
Mokin17 Museum
Balwoo Gongyang
Insa-dong +
Samcheong-dong Bukchon
60
21
Jogyesa Temple
14
Ssamzie-gil
Isae
Ahwon19Gongbang
14
Yongjung
Collection
13
Gana Insa Art Center
Insa-dong
Knife
Gallery
22
16
Crown
Information Center
61
15
23
62
Sopri
18
17
Mera Hatt
24
Doore
19
63
-gil
ng 4
do
Insa
Nakwon Arcade
27-2
22
L in e
Standard
Chartered
24
56
Kookmin
26
Chohyung
Gallery
Seoul Art Cinema
67
27-2
27-2
Insa-dong Street
Insado
56
68
57
69
Jongno Tower 59
Bandi & Lunis
58
Jongno 1-ga
Junction
60
Jonggak
61
62
Line 1
63
65
Samilmun Gate
Woori
61
Entrance
Insa Cultural
Plaza71
70
Tapgol Park
64
Standard Chartered
g -r
ng 3-gil
Jon
60
68
69
Jongno 2-ga
Junction
Jonggak Underground
Shopping Center
64
44
65
NH
9
45
Bosingak Belfry
67
46
68
69
44
45
66
70
47
0
71
25
Beautiful Tea Museum

66
57
Sachoom
Theater
Seoul Art Center

Gongpyeong Gallery
27-2
Violet23 Gallery
Woori
65
National Souvenir Center
Haap
28-gil
-daero
21
District
Tax Office
Samil
20
Twinkle Twinkle
26
il
0-g Jongno
o3
aer
il-d
Sam
-g i
30
20
17
National Museum of Modern and

Contemporary Art, Korea
Gyeongbokgung Palace
The National Folk Museum of Korea
Bukchon Hanok Village
Unhyeongung Palace
Seouls Bukchon area consists of over 900 traditional Korean

houses, or hanok. There are also galleries, craftsmens workshops, traditional Korean culture programs, or hanok guesthouses on offer. Nearby Samcheong-dong is a great shopping
area where new and old traditions exist in harmony. Visitors
can also find Korean restaurants inside hanok, cute cafeterias,
and shops selling unique design goods. Those looking for
handmade shoes will also find opportunities to buy them.
Kyodong
Elementary School
12
yo-r
Nearby Attractions
59
11
Sup
Seoul Gyeongun
Special School
Samil-daero
Insa-dong Street
Bukchon
daero
Samil-
32-gil
Ujeongguk-ro
Recommended Courses
Insa-dong in Jongno-gu, Seoul, is a shopping area full of

Korean antiques such as old furniture or old books and handmade crafts. In addition, there are traditional Korean cafeterias
and restaurants, and some traditional performances held on
weekends.
Duksung Women's
University
18
Shinhan
Jogyesa
Junction
16
NH
64
Unhyun
Elementary School
Hangwachae
Gallery Lux
25
This is a tourist shopping area in Seoul where visitors can also

experience the history of Korea. Visitors to the area will see
numerous traditional Korean sights such as Joseon Dynasty
palaces, old-style Korean houses, and traditional markets.
Entrance
58Kyung-In
Museum
10
of Fine Art
Unhyeongung Palace
12
15
Nwijo
Todok
Gongbang
The Central
Temple of
Cheondogyo
Relic Museum
Gallery Miz
Jirisan
Templestay
Information
Center
Seoul Senior
Welfare Center
11
Jogeum
Hana
Dongduk Art
Gallery
57
The Korea-Arab
Friendship
Society
2
Getting There
Insa-dong
Line 1 Jonggak Station,

Jongno 3(sam)ga Station
Line 3 Anguk Station,

Jongno 3(sam)ga Station
Line 5 Jongno 3(sam)ga Station
6002, 6005, 6011
Samcheong-dongBukchon
Line 3 Anguk Station
6002, 6011
Public Information and Cultural Center,

Japanese Embassy
Mmmg
KEB
A. Insa-dong
Beautiful Store
-daero
A.
Insa-dong
Samil
B.
Samcheong-dong
Bukchon
75m
48
150m
49
31
Nakwon Arcade
A.
Insa-dong
Map p31
C3
A shopping complex
dedicated to musical instruments, and the largest of its
type worldwide which led
to it earning a place in the
Guinness Book of World
Records. Sound-producing
items, such as speakers and
amplifiers, are also available. Professionals are on
hand to provide customized recommendations, and
will even repair damaged
instruments if asked.
Closed Sunday. 02-743-4200
Ahwon Gongbang
Map p31
B2
A workshop for Korean

handcrafts. These include
beautiful accessories, Korean spoons, candlesticks,
and etc.
Ssamzie-gil
Ssamzie-gil
Map p31
B2
A 6-story shopping mall

consisting of about 80
shops selling handmade
crafts and designer goods.
Visitors can even make
their own traditional
Korean crafts on level B1.
Closed on Lunar New Year day and
the day of Chuseok.
02-736-0088
Map p31
Mera Hatt
Map p31
B1
A recycling store in South

Korea. There are several
branches across the country, however the Anguk
branch is especially known
for the quality of its products. There is also a caf
consisting of recycled facilities such as donated coffee
machines, and which offers
fair-trade tea and coffee.
Sunday and Holiday.
02-736-0660
Isae (Anguk Branch)

Map p31
B2
Stop here for traditional

Korean fabrics, accessories,
and clothes. These include
hemp or hansanmosi fabricbased items, such as quilts,
dresses, T-shirts and jackets
all of very high quality.
Open 11am to 8pm, Sunday and
Holiday noon to 7pm. Closed on
Chuseok. 02-733-7326
Magazine Editors Recommend: Ssamzie-gil
A shopping mall full of fashion accessories

2 Various cultural events, performances, or exhibitions
available
3 Traditional Korean products available for purchase
4 Authentic French food and some desserts in a hanok
1
B2
A lifestyle store based on the

themes of naturalism, the
handmade, and fair trade. It
sells clothes, fabrics, natural
bar soaps, and etc.
and Sunday noon to 7pm.
02-722-5592
Mmmg (Anguk Branch)

Map p31
B1
A stationery supplies store,

popular for the modern
designs of its wares. Items
for purchase include pens,
notes, bags, places, sofas,
and etc.
Open 11am to 10pm, Sunday
until 9pm. Closed on Lunar New
02-3210-1604
National Souvenir
Center
Map p31
B3
A shop selling goods made

exclusively by Korean craftsmen (deemed intangible
cultural heritages in Korea).
Visitors to the store will find
various items such as traditional Korean souvenirs,
foods, and etc. Duty-free
purchases are also available.
Open 10am to 10:30pm. Closed
on Lunar New Year day and the day
of Chuseok. 02-756-3361
Sopri Map p31
Ssamzie-gil Experience Workshop

This arts & crafts workshop is located inside the Ssamzie-gil
shopping complex in Insa-dong. There is a total of five workshops for making Korean pottery, mother-of-pearl crafts, Korean
paper (hanji), woodcraft, fragrant candles, soap, and more. The
workshop is especially popular for its low-participation costs
and various programs with short running times.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day
of Chuseok. Time Required: 30 minute-3 hours Fee: 7,000-30,000 won.
Varies between each program. 02-2118-7093
32

Closed on Lunar New Year day and
the day of Chuseok.
02-734-3482
Beautiful Store
(Anguk Branch)
B2
A store selling traditional

Korean wrapping cloths and
sewing items. Every item
is handmade, so prices are
correspondingly high. The
quality however is worth it.
Insa-dong Street
Open 10am to 8pm.

02-725-2996
33
B. Samcheong-dongBukchon
B4
Eyewear
Open 11:30am to 10pm, Sunday
from noon. Closed on Lunar New
1
10
Arirang Master Crafts Shop
eo
wa
da
Yido
e-
ro
11
Han Sang Soo

Embroidery Museum
12
Sneaksoul
17
A2
A place to buy handmade stamps. Visitors can purchase

stamps bearing their name or other engraved characters, all
of which are very nicely-wrapped.
Open noon to 10pm, Thursday until 8pm. Closed on Lunar New Year day
21
Yongjung Collection Map p31
15
16
Rice cakes
Open 9am to 10pm.
Etude House (Insa-dong

Branch)
18
Kumkang (Jongno Branch)

Map p31
Shoes
Chuseok.
5
Sells antique watches. A range of luxury brands are available,

including Cartier, Patek Philippe, and Longines.
Open 10am to 7pm. Closed Sunday and Closed during Lunar New Year day
and Chuseok breaks. 02-735-2700
25
Shops with Top Tourism Souvenirs

National Souvenir Center Map p31
B3
Open 10am to 10:30pm. Closed on Lunar New Year day and the day of
Chuseok.
Underground Shopping Centers
B4
Apple Reseller
Chuseok.
8
Jonggak Underground Shopping Center
Youngpoong Bookstore
(Jongno Branch)
Map p31 B4
Open 10am to 10pm. Closed 1st and 3rd Sunday.
Map p31 A4 9 Bookstore

Ssiat
Chung Won
San Bang
Myeongin
Museum
Jaedong
Elementary School
Bukchon-ro 5-gil
Art Sonje Center

23
24
Bukchon Traditional
Culture Center
Dal
Gallery Dam
Lacquer
Workshop
Shinhan
Intangible Cultural Properties of Seoul

Bukchon Center
National Museum of
Modern and Contemporary Art, Korea
27-2
27-2
Polish Embassy
Kumho
Museum
of Art
Stori
Duksung Girls'
Middle School
Duksung Girls'
High School
Constitutional
Court of Korea
Beautiful Store
Gallery Hyundai
Dugahun
Mmmg
Pungmoon Girls'
High School
L in
Woori
Gwanghwamun Gate
34
Map p31
Willy's Map p31
Isae
Ahwon Gongbang
The Store from Tong-In
Willys (Jongno Branch)
Jinjooshell

Bronze ware
Open 10am to 7:30pm, Sunday
and Holiday 11am to 7pm.
B2
7 Crafts & Souvenirs
Open 10:30am
to 6:30pm.
26
Closed Tuesday and Lunar New
Bukchon Art Center (Bongsanjae)

Modern Marketplace
Jeongdok
Public Library
Hakgojae Gallery
B2
Bukchon Chogo
Workshop 'Godraetdol'
World Jewelry
Museum
o
20
Gahoe Museum
Kukje Gallery
19
Woori Bitkkal
Workshop
Donglim Knot Museum
C4
Napcheong Bronzeware
22
Map p31 B2
Shop
Samcheong-dong
Sachawon
The Restaurant

Cha ma si neun Ddeul
Gallery Biim
Gallery
Jinsun
Bukchon
Jeotdae (flute)
Workshop
don
gC
ultu
re S
tree
t
Sam
che
ong
-
eong-r
Todok Gongbang Map p31
The National
Folk Museum of Korea
Samch
Insa-dong Street
C3
Museum of
Humanities
Gallery Doll
ng
B3
Crafts & Souvenirs
Chuseok.
14

Map p31
Choongang
High School
Ch
Bizeun (Insa-dong Branch)
Asian Art Museum
Map p31
13
ALO 2 Map p31
Bukchon
Hanok Village
Bukchon Museum
Old Fragrance
Osulloc Tea House
Cheong Wa 8Dae
(Office of the President)
Community Credit
Cooperative
ALO Eyewear Space

(Jongno-2ga Branch)
B
Repetto
Bukchon-ro
Shops2
Endorsed by
the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING
6
e3
Hana
uk
Ang
75m
150m
35
Modern Marketplace
B.
Samcheong-dong
Bukchon
Map p35
C2
A store for household supplies. Korean handicrafts

and traditional Korean
household supplies are
examples of its wares.
Tuesday.
02-798-2231
Repetto
(Samcheong-dong
Branch)
Map p35
B1
A store selling various

kinds of ballet wear such
as silk ballet shoes or pink
tutus. It also sells flat
shoes in a range of colors
or fabrics.
Open 11am to 8pm, Weekend
and Holiday until 9pm.
02-720-2065
Samcheong-dong
Sachawon
4 Map p35
Ahwon Gongbang (Samcheong-dong Branch)

Map p35
B3
A workshop for Korean handcrafts. These include beautiful

accessories, Korean spoons, candlesticks, and etc.
Open 10am to 7pm. Closed on Lunar New Year day and the day of
Chuseok. 02-735-3482
Isae (Gahoe Branch) Map p35
C3
Sneaksoul
Map p35
C2
Sells all manner of Korean pearl craft, including jewelry

boxes, business card boxes, mirrors, photo frames, and etc.
Open 11am to 6:30pm. Closed Sunday and Lunar New Year day and the
day of Chuseok. 02-2253-7585
B2
A shoe store selling a wide

range of choices in various brands, from Sperry
Top-Sider, the worlds
first boat shoe brand, to
Birkenstock.
Chuseok. 02-745-2260
36
Samcheong-dong Sachawon
Open 11am to 9pm, Lunar New

Year day and the day of Chuseok
from 1pm. 02-737-3816
Stop here for traditional Korean fabrics, accessories, and clothes.

These include hemp or hansanmosi fabric-based items, such as
quilts, dresses, T-shirts and jackets all of very high quality.
Jinjooshell (Bukchon Branch) Map p35
A2
A bag store offering good

quality leather bags in standard designs. The stores
reformed hanok interior
design has appeared in
domestic and international
media.

02-734-0755
Sneaksoul
37
Must-try Delicacies
Nakwon-dong Tteok
Various kinds of tteok (rice cake)
including sweetened tteok,
chewy tteok, or decorated tteok,
etc.
Insa-dong Traditional Korean

Snack
Numerous traditional Korean
teas made from flowers, herbs,
or vegetables.
Nakwon-dong Agwi-jjim
Agwi-jjim (spicy monkfish soup
with bean sprouts) originates
from Masan.
Jongno 3-ga Gul Bossam

A gul bossam (napa wraps with
fresh oysters) restaurant. Radish
kimchi is free and bottomless.
Nakwon-dong Agwi-jjim
Yido
Ssiat
Map p35
Yido Map p35
C3
Specialists in traditional Korean handicrafts,

with everything from all kinds of small
handicrafts to traditional Korean furniture.
Everything is prominently displayed, making the shop worth a visit even just out of
curiosity.
Open 11am to 8pm.
Stori Map p35
02-3676-1008
A4
Looking for bags made by Korean designers?

STORI is the place for you. Bags here come
decorated with hangeul, hanbok, Korean
paper, traditional Korean paintings, and etc.
Unique Korean souvenirs guaranteed.
02-735-7101
C1
The main store of the Yido Korean pottery

brand, Yido also runs a gallery and shop in the
same area. You can buy Korean pottery made
by the owner or other popular designers.
Open 10am to 7pm. Closed 3rd Sunday.
02-762-0756
Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM SHOPPING
Dar:l Map p35
A1 1 Clothing
Open 11am to 10pm.
TNGT (Samcheong-dong Branch)

TNGT Map p35
A2 2 Clothing
Jongno 3-ga Gul Bossam
Intangible Cultural
Properties of Seoul
To develop and market Seouls
beautiful traditional culture
and technology, the city is
promoting many of its intangible cultural heritages and
the invaluable local experts
that maintain the authenticity
of these traditions. Visitors
can observe and purchase
products created by master
artisans and craftsmen at educational exhibitions operated
by the city government, and
also learn how to make these
products through programs
run by the experts themselves.
Changing of the Royal Guard at Gyeongbokgung Palace

Mondays and Wednesdays 11am, 2pm, 4pm. Ceremony may be
canceled in the event of bad weather.
Craft-making and Handson Experience Programs

Traditional knot-making,
distilling traditional rice wine,
making hwamunseok coasters,
and making traditional fans.
Royal Wedding Ceremony of King Gojong and Queen

Myeongseonghwanghu
An annual royal wedding ceremony conducted every April and
October.
Program Fee: Cost of materials

(10,000 to 20,000 won)
How to Participate:
Make a phone reservation at least a
week in advance
Tolling the Bosingak Bell Event

Tuesdays through Sundays from 11:30am to 12:20pm.
Bukchon Center Map p35 C3
Lotus Lantern Festival

An annual festival celebrating Buddhas birthday every April 8th in
the lunar calendar.
Donhwamun Center
Events & Festivals
Insa-dong Traditional Cultural Festival

An annual cultural festival held from September to October in Insa-dong.
Royal Ancestral Ritual in the Jongmyo Shrine
An annual royal ancestral rite held the first week of Sunday in May at
Jongmyo Shrine, a UNESCO World Intangible Cultural Heritage site.

Monday.
02-747-0303

Monday.
10 minute walk from
Jongno 3(sam)ga Station (Lines 1,
3, 5) Exit 7; 10 minute walk from
Anguk Station (Line 3) Exit 4
02-741-1303
Shops with Top Tourism

Souvenirs
Bukchon Traditional Culture Center
Map p35 C3
Open 9:30am to 6pm, Weekend & Holiday 9:30am to 5pm.

Ssiat
38
Map p35 A2
Open 9am to 6pm, November to February 9am to
5pm. Closed Tuesday and January 1.
Changing of the Royal Guard at

Donhwamun Center
39
l
-gi
-ro
43
-gi
l
L in e
-ro
ng
Nearby Attractions
-ro
dan
ung
gch
3-gil
46-ro
Jon
g
204
Designer Club
5-gil
U:US
Hanyang
Middle School
Eulji-
Toeg
ye
ro
Nuzzon
Design
Gallery
ark
-ro 6
Team 204
Dongdaemun
History Museum
Majang-ro
Dongdaemun History &

Culture Park
Hanyang
Technical High
School
Seongdong
Global Business
High School
Line 2
Toegye-ro
4
o
Toegye-r
Gwanghuimun Gate
Cheonggu-ro
Pyeongyang
Myeonok
()
Belpost
Dongdaemun
Stadium Memorial
Dongdaemun
Design Plaza
Jan
& Cu
lture
P
()
Eul
ji-ro
4
43-gil
Eulji-ro
Lotte Fitin
Hyeyang Elisium Chung Pyeong Hwa

Fashion Mall
Don
gdae
m
un Hist
ory &
Cult
ure P
ark
ne
The area is set for a major enhancement in 2014 with the arrival of the Dongdaemun Design Plaza, designed by acclaimed
architect Zaha Hadid. It will encompass a design exhibition
hall, museum, and a convention hall.
Megabox
Li
Dongdaemun Design Plaza

Heunginjimun Gate
Seoul City Wall
Goodmorning City
Techno
73-gil
Dongdaemun Shopping Complex

Pyounghwa Market
Dongdaemun Fashion Town
Hello APM
Event Hall
2
1
Theot
Toegye-ro
Recommended Courses
The markets mainly sell clothes for a wide range of ages, although there are also some places that sell accessories, shoes,
toys, stationery supplies, or kitchen supplies. Seoul Folk Flea
Market in Hwanghak-dong in particular is home to household
supplies, local products, and traditional Korean crafts, as well
as traditional Korean cultural events.
Wall
Line 1 Dongdaemun Station

Line 2 Dongdaemun History &
Culture Park Station
Line 4 Dongdaemun Station,
Dongdaemun History &
Line 5 Dongdaemun History &
6001, 6002
Shinhan
Migliore
Do
ng
dae
m
un
Histo
ry
Getting There
Studio W
Gwanghui
Fashion Mall
ty
ul Ci
Seo
Art Plaza
Jeil Pyeong Hwa Market

Maxtyle
The Dongdaemun area consists of over 40 markets such as

Dongdaemun Market, Pyounghwa Market, and Shin Pyeong
Hwa Fashion Town, so it is well-known for being the hub of
Koreas fashion and design industries. Korean and international shoppers flock to this area, as various kinds of fashion
items are available for purchase. Many stores are wholesale
vendors, so try to negotiate over the price!
Dong Pyeong Hwa

Market
Nam Pyeong
Hwa Market
Dongdaemun Sports
Underground
Shopping Center
Cheonggye 6-ga
Underground
Shopping Center
Doota
Jong-ro 54-gil
Cheonggyecheon-ro
Shin Pyeong Hwa
Fashion Town
Cheonggyecheon (Stream)
Cheonggye 6-ga
Junction
il
Ogansugyo (Bridge)
Dongdaemun
Market
il
3
Dongdaemun
Underground Shopping Center
2-g
Dongdaemun
Stationery & Toy Market
Standard Chartered
Pyounghwa Market
o5
1
NH Kookmin
gil
Jo
Dongdaemun
Shopping Complex
-ro 13-g
g-r
Jong
Jong-ro 50-gil
un
em
gda
Don
KEB
ungdan
Jon
n
aemu
Dongd
Heunginjimun Gate
Jangch
Dongmyo Station (Lines 1, 6)
51
ro
Dongdaemun
Fortress Park
o
g-r
Jon
gok
Yul
Naksa
nseonggwak 1-gil
Seoul City Wall
e4
Dongdaemun Market
Dongdaemun Market
Jong-ro
Jong-ro 40-gil
Dongdaemun &
Around
Jong-ro 41-gil
The Center
of Koreas
Fashion
Industry:
L in
The
Main
Shopping
Area
100m
200m
40
41
Designer Club
Map p41
Dongdaemun Stationery &

Toy Market
C3
A wholesale vendor shopping mall in the

Dongdaemun area and a good place for purchasing uniquely-designed fashion items.
Open 8pm to 7am. Closed Saturday.
02-2237-2503
Dongdaemun Shopping
Complex
Map p41
A2
A wholesale market best known for its

accessories made with various fabrics and
materials. Many stores in the mall make
their own fabrics, and they sell original
stones, beads, and more. If you are looking
for handmade items to purchase, this mall is
highly recommended.
Open 9am to 7pm, Saturday until 5pm. Closed
Sunday. 02-2262-0160
Heunginjimun Gate
Art Plaza Map p41
Map p41
C1
A wholesale market for various stationery

items and toys at cheap prices. Visitors to
this market will find a wide range of toys
like blocks, dolls, soccer balls, and also stationery goods like school supplies or party
supplies.
Open 8am to 7pm in general. Each store has its own
operating hours
Dong Pyeong Hwa Market

Map p41
C2
A wholesale market specializing in underwear and socks made of various kinds of

materials. There are also some stores that
sell childrens wear at cheap prices, making
them popular with young mothers.
02-2235-5881
C2
A wholesale vendor specializing in clothes

for middle-aged women. Many of the stores
are veterans in the trade and items are
cheap, but of good quality.
Open 8:30pm to 8:30am. Closed Saturday.
02-2236-1768
Belpost Map p41
B3
A shopping mall known for selling very

high-quality fashion items, though this does
however mean prices may be relatively
expensive. Many of the items are also sold
in department stores across Korea, but come
here for the original shopping experience.
02-2231-4678
Chung Pyeong Hwa Fashion

Mall () Map p41 C2
A wholesale market that mainly sells womens wear and is a good place to buy trendy
printed T shirts at cheap prices. Prices here
are generally considered the cheapest in the
market.
Open midnight to noon. Closed Sunday.
02-2252-8036
42
Dongdaemun Market
43
Doota Korea Tourism Organization
Doota Map p41
A2
Doota is one of Dongdaemuns most iconic

shopping malls, offering a wide range of
clothes in different styles for purchase,
including the clothing creations of new,
local fashion designers at reasonable prices.
Unlike the wholesale vendors, prices here
are fixed.
Open 10:30am to 5am, Monday 7pm to 5am, Sunday
10:30am to 11pm. Closed on Lunar New Year day and
the day of Chuseok. Please check the markets operating
hours between the end of July through mid-August for
summer closing times before heading out.
02-3398-2386
Doota Korea Tourism Organization
44
Magazine Editors Recommend:

Doota Shopping Spot
Goodmorning City
Goodmorning City
Hello APM Map p41
Map p41
A shopping mall consisting of small stores

selling fashionable items for young women
at a cheap price. Performances are held at
the stage in front of the entrance of the mall
every weekend.
A3
A shopping mall that sells trendy clothes

and other fashion items. Also includes a
basement sauna and a Megabox movie theater on the 9th floor, famous for having Seo
Taijis special hall, the latter a popular draw
for his many fans.
Dooche
For truly unique clothing designs, try Dooche,
where new domestic brands get their debut.
There are also shops run by annual fashion
award winners.
Low Classic
A fashion brand created by designer Myong-sin
Lee, famous for her appearances on Project
Runway Korea. Popular with women in their 20s
or 30s who enjoy its reasonable prices and gorgeous designs.
Open 10:30am to 4:30am. Closed Tuesday.

02-2118-8700
Gwanghui Fashion Mall

() Map p41
B2
A wholesale vendor that mainly sells finequality products made out of various kinds
of materials such as leather, fur, mustang,
or fleece. Located on floors B1 to 2. Queens
Square, on the 3rd through 5th floors, is
famous for being the backdrop of popular
local TV program Running Man.
Open 9pm to 5pm. Closed Saturday.
02-2232-2882
A3
Open 10:30am to 5am. Closed Tuesday.

02-6388-1369
Hyeyang Elisium Map p41
C2
A wholesale seller known for its childrens

clothing, found on the 1st and 2nd floors of
the mall. There is also a mannequin store
on the 6th floor. In addition, there are some
shops in the mall that mainly deal with fashion exports to Japan, Taiwan, or China.
02-2250-1114

Map p41
B2
A wholesale market that sells high-quality

business suits for women at reasonable
prices. It is crowded till midnight.
Open 9am to 5:30pm and 8pm to 5am, Saturday 9am
to 5pm, Sunday 9pm to 5am. 02-2252-6744
45
Lotte Fitin
Map p41
Shin Pyeong Hwa

Fashion Town Map p41
A4
A wholesale market that sells underwear,

household supplies, and socks at cheap
prices. Unlike many other stores in the area,
items here are brand goods.
Open 11am to midnight. Closed on Lunar New Year

day and the day of Chuseok. 02-6262-4000
Studio W W Map p41
Maxtyle
A wholesale vendor that sells imported

clothes and fashion items made from
unique, good-quality fabrics.
Map p41
Open 24 hours. Closed Saturday 5pm to Sunday 9pm.

02-2253-0714
Nam Pyeong Hwa Market
B2
A wholesale vendor of fashion items. There

is an outlet for ZARA and Spain SPA, and the
mall is conveniently-located right next to
Dongdaemun Design Plaza.
Open 11am to 5am, Saturday until 2am. Closed
Sunday. 02-2218-0000
Migliore (Dongdaemun
Branch) Map p41
Lotte Fitin
B2
Run by Lotte Group, FITIN sells international brand fashions, digital equipment, and
cosmetics that shoppers may not be able to
find in other malls around Dongdaemun.
In addition, there are many stores run by
Korean indie fashion designers.
A3
A wholesale vendor of fashion items. Each

store in the mall displays and sells fashion
items according to its own designs. There is
also a reasonably-priced nail supplies store
on the 16th floor.
Pyounghwa Market
Map p41
A2
A wholesale market known for selling

fashion items - mainly scarves, towels, and
hats. Non-wholesale customers may be able
to purchase fashion items at a surprisingly
cheap price. Information signs in the mall
are provided in Korean, English, Japanese,
and Chinese.
Open 10pm to 6pm. Closed Saturday.
02-2265-35313
C2
Open 8:30pm to 5am. Closed Saturday.

02-2230-7000
Team 204 204 Map p41
C3
This wholesale mall has various fashion accessories and also a lot of childrens clothing.
In addition, there are also many leather bags
and shoes that come in different designs
and materials. The 3rd and 4th floors sell the
most popular childrens clothing items.
02-2232-3604
Open 10:30am to 4:30am. Closed Sunday.

02-3393-0001

Map p41
B2
A wholesale seller of bags in South Korea.

The market sells a variety of bags from the
B1 floor to the 1st floor of the mall. Over 80%
of the bags sold in the mall are made in
Korea and are of great quality.
Bag store open midnight to noon, Monday from 6am.
Clothing store 9pm to 9am. Closed on Lunar New Year
Nuzzon Map p41
C3
A mall whose 4th floor is home to a popular

footwear store where the handmade shoes,
boasting a wide range of design styles, are
a best seller. Visitors will also find clothes,
other fashion items, and imported products.
Lotte Fitin
46
02-6366-3100
Pyounghwa Market
47
Shops Endorsed by
the Korea Tourism
Organization
OTHER TOURISM
INFORMATION
Must-try Delicacies
LesMore (Dongdaemun Branch)

Map p41
Open 11am to 10pm.
A3 1 Casual shoes
Spris (Dongdaemun Branch)

Map p41
Open 11am to 10pm.
A3 2 Sports shoes
Seungjin Toy
Dongdaemun Saengseon-gui
Map p41 C1 3 Toys

Open 8:30am to 7pm.
Capo Sports Nike

Map p41 B4 4 Sporting goods
and the day of Chuseok.
U:US Korea Tourism Organization
Techno Map p41

Souvenirs
C2
This mall is best known for its knitwear. It

specializes in clothing for women, and the
building is not too large so it is easy to check
out all the stores. Another one of its merits
is that its prices are generally very low, even
when compared to other stores.
Techno
Open midnight to noon. Closed Sunday.

02-2117-8000
Theot
48
Map p41
B3
Underground Shopping Centers

Map p41 A3
C2
A shopping mall selling womens clothing,

chiefly clothes for young adults in their
teens or 20s. Though a wholesale vendor,
many of the malls stores are open during
the day.
U:US
Map p41
Open 9am to 9pm.
Dongdaemun Sports
Open 9:30pm to 6am. Closed Saturday.

02-2232-4822
Theot Map p41
Dongdaemun Dakhanmari
Dongdaemun Saengseon-gui
Briquet-grilled saury, yellow corvina, Spanish
mackerel, or mackerel with steamed rice.
Dongdaemun Dakhanmari
A chicken soup made of a whole chicken,
seasonings, and minced garlic, recommended
by the Michelin Guide.
Sindang-dong Topokki
Topokki (stir-fried rice cake with spicy and sweet
seasoning) boiled and eaten at your table.
Dongdaemun
Map p41 B2
Open 10am to 9pm. Closed 2nd and 4th Tuesday.
Cheonggye 6-ga
6 Map p41 B2
Open 10am to 5pm. Closed last Monday of the month.
Sindang-dong Topokki
C3
A wholesale vendor that mainly sells fashion items for women in their 20s or 30s, U:US
consists of many stores run by brand new
fashion designers. The fashion information
center on the 4th floor provides fashionrelated materials such as magazines or DVDs
free of charge.
Open 8:10 to 5am. Closed Saturday.
02-6270-1347
Events & Festivals

Dongdaemun Special Tourist Zone Festival
A festival held annually every Spring and Fall
involving bazaars and fashion shows.
Dongdaemun
Sindang-dong Topokki Cultural Festival

An annual festival held in October involving the
making or eating of topokki.
49
The
Main
Shopping
Area
A Center of
Creative
Arts and
Culture:
A.
Hongik
Univ. Area
University
Quarter
A.
Hongik Univ. Area
B.
Sinchon Ewha
Womans Univ. Area
Getting There
Hongik Univ.
Line 2 Hongik Univ. Station,

Hapjeong Station
AREX Hongik Univ. Station
Gyeongui Line Hongik Univ. Station
6002
SinchonEwha Womans Univ.
Line 2 Sinchon Station,

Ewha Womans Univ. Station
Gyeongui Line Sinchon Station
6002, 6011
Recommended Courses
Sinchon
Ewha Universitys Street
Hongdae Street
Club Street
Nearby Attractions
KT&G Sangsang Madang
Trickeye Museum
Hongdae Free Market
50
Hongik Univ. Area +

Sinchon Ewha Womans Univ. Area
The Hongdae and Sinchon areas are full of fashion items

that fit the taste of college students in South Korea who are
sensitive to the latest trends. Stores in this area reflect the
characteristics of the universities around them, for example,
the area near Ehwa Womans University is full of fashion
items for women.
There are also numerous stores in the Hongdae area
that sell unique fashion or arts associated with Korean
street culture as influenced by neighboring Hongik University,
known nationwide for its programs in the arts.
Many stores in the area are also cafeterias or restaurants that
sell fashion items or display or sell local artwork. In recent
times, there has been a tendency for such shops to sell a variety of goods such as fashion items, accessories, stationery
supplies, furniture, and etc.
A flea market is held every weekend in Hongdae, underscoring
its college town atmosphere. Here can be found handmade
crafts or vintage items at reasonable prices. There are also
many cultural performances or exhibitions held in the area.
Mecenatpolis Mall
Mecenatpolis Mall
Aland Hongik Univ. Branch: Map p53
Map p52
After Aland: Map p53
A3
A unique shopping mall consisting of a variety of stores such as domestic or international fashion brand outlets, beauty shops,
and household supply stores. There is also
a movie theater, restaurants, and an event
zone where showcases of popular singers
are often held.
Open 10am to 10pm.
02-2269-7178
Y'Z Park Map p53
C1
A shopping mall popular with young adults

that consists of Korean cosmetic brands
such as Innisfree, CJ Olive Young, and
Aritaum, etc, other SPA brands, and fashion
items. There is also a bookstore in the basement and a movie theater.
Open 11am to 10pm.
02-322-8775
A2,
B3
A shopping mall that sells fashion goods

from emerging designers such as clothing,
bags, accessories, stationery, household
supplies, kitchen supplies, and books.
It is popular among young fans of unique
designs. The Hongik Univ. branch in
particular is known for its distinctive exterior design and basement theatre.
Hongik Univ. Branch Open 11am to 11pm. After Aland
Open noon to 10pm.
Hongik Univ. Branch 070-7820-74789 After Aland
070-7820-7485
Around The Corner

Map p53
B3
A shop offering a range of fashion brands,

as well as clothes from new designers,
accessories, candles, perfumes, and more.
Open 11am to 11pm.
02-3144-7418
51
A. Hongik Univ. Area

Woori
uk
pb
Cu
Un
ik
ng
Ho
18
-g
il
Hana
n
Ja
Around
The Corner
Bike Repair Shop Flagship Store

Map p53
g
on
pje
a
H
Castle Praha
DGBD
il
Juch
ajan
g-g
KT&G
Caf aA
aA
il
Wau Park
Hongik University
Club Street
Snob
Gourmet
Market
Far East
Broadcasting
Company
B3
Gourmet Market
Manhattans
Map p53
Map p53
B3
Open noon to midnight. Closed

Monday.
02-322-0362
Gourmet Market
100m
200m
A market selling various imported spices, sauces, pasta,

snacks, beverages, chocolate, and frozen fruit. Small
purchases are possible.
F.ound Store reflects the local street fashion in Seoul,

offering Korean design products, CDs, or household
supplies that show Korean culture. The local brands like
Brown Breath and Bratson are good examples of this.
52
Hana
Club Evans
Aland After Aland
F.ound Store
an-ro
Waus
F.ound Store
Open 1pm to 11pm.

02-333-4441
B-boy Theater
F.ound Store
Teppen
Open 11am to 10pm.

02-332-8778
Map p53
2-g
Club NB2
KT&G Sangsang Madang
aA Design Museum
Cacao Boom
Club NB
Jazz Club Palm
Mobssie Chocolate Cake
Bike Repair Shop

Flagship Store
Hongik
Childrens Park
Manhattans
B2
The flagship store of a casual brand bicycle repair shop

run by Cheil Industries. The interior design is outstanding, and patrons will find a variety of goods here
such as stationery supplies, sunglasses, shoes, or new
designers products.
il
Wausan-ro 22-gil
3
-gi
Wildhogs
M2
-g
Taste of the Moon

(Wolhyang)
27
Free Bird
10
Alla Torre
Hongdae Street
-ro
ro
Paul & Paulina
Thanks Books
wa
-ro
Platform Place
-ro
The Gabriel
Hongdae Donburi
gh
ik-
gik
Woori
Ya
n
san
Mapo Lifelong
Learning Center
Trickeye Museum
Music Show
Wedding Theater
Seoul Art Space_
Seogyo
Kookmin
n
Ho
Menya Sandaime

Eo
ulm
ad
an
g-r
o
Ho
ng
-ro
wa
gh
n
Ya
Storage & Co.
Seokyo
Aland
Mecenatpolis Mall Lin
Wa
u
Seokyo
Elementary School
Gami Udon
e2
Ho
ro
il
Seogyo-dong
Junction
gik
ro
ri-
da
World Cup-ro 8-g
il
Kookmin
Shinhan
Hongik Univ. Station

Junction
6
-ro
an-
29
-gi
Hongdae
l
Pedestrian-Friendly Street
-g
Citi
il
-g
dC
rl
Wo
-ro
ro
ro
k-
u
pb
ne
wa
k 2
i Li
Wa
us
Standard Chartered
Taste of the Moon

(Wolhyang)
-ro
gh
KEB
gyo-ro
Dong
IBK
Donggyo
ng
AR ik Un Gy
EX iv. eon
gu
Lotte Y'Z Park
Cinema
iv.
n
Ya
bu
bu
Cup
Ho
gil
2-
up
dC
rld
Wo
Bulia
rl
Wo
o
k-r
il
5-g
rld
Wo
-ro
B3
A store consisting of several

street fashion brands from
South Korea, Japan, and
America. They also sell American-style business brands
along with some accessories.
Operating hours vary, so call in
advance to make sure.
070-7514-6411
53
Platform Place
Platform Place
Map p53
Thanks Books
C2
One of the leading fashion stores in Hongdae. Here, you will find various clothing,
bags, socks, perfumes, candles, headphones, along with fashion goods from new
designers.
Thanks Books Map p53
02-323-2319
Storage & Co.

Map p53
Open noon to 9:30pm. Closed the last Monday of the

month. 02-325-0321
C1
An American vintage shop selling clothes,

shoes, bags, accessories, pomades, and etc.
If you are a fan of American fashion items,
this shop will not disappoint.
Wildhogs Map p53
Open noon to 10pm.
54
B3
A shopping mall selling vintage fashion

items in 4 different themes, including military, riding, mountain, and casual. Only the
very best brands are represented.

02-337-4022
Storage & Co.
B3
A local bookstore in the Hongdae area with

a great selection of arts and design books.
You will also find some stationery supplies
and CDs. Though Thanks Books is fairly
small in size, it also contains a cafeteria that
holds a variety of events and exhibitions.
Hongdae Street
Shops Endorsed
by the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING
Wildhogs
02-470-2859
Frisbee (Hongdae Branch) Map p53
B2
Apple Reseller
Open 11am to 9pm, Sunday until 8:30pm. Closed on

Lunar New Year day and the day of Chuseok.
1
Lotte Himart (Hongdae Branch)

Map p53 B1 2 Electronics
Open 10:30am to 9pm. Closed on Lunar New Year day and the day of
Chuseok.
55
Aland
B.
Sinchon
Ewha
Womans
Univ. Area
Aritaum (Ewha Womans Univ. Branch)
Sinchon Branch: Map p56
A3, Ewha Womans Univ. Branch: Map p57
Map p57
D2
A shopping mall that sells the fashion goods from emerging designers such as clothing, bags, accessories, stationery,
household supplies, kitchen supplies, and books. It is popular among young fans of unique designs.

02-313-0552
Sinchon Branch Open 10:30am to 10pm.

Ewha Womans Univ. Branch Open 10:30am to 10:30pm.
Sinchon Branch 070-7820-7487
Ewha Womans Univ. Branch 070-7820-7489
Fair Lady Map p57
D2
A nail salon with professional staff. The shops interior design

is outstanding, and trendy nail and skin care are guaranteed.
Open 11am to 9pm. Closed during Lunar New Year day and Chuseok
breaks. 02-362-5533
Ewha Womans Univ. Street

D1
This store provides skin care programs that help test your
epidermal health. Programs are free of charge to those who
make advance reservations.
B. Sinchon Ewha Womans Univ. Area
Severance Hospital
Yonsei University
-r o
Seongsan
Seongsan-ro
Ewha Womans University
Sinchon (Gyeongui Line) ()
Gyeongui Line
Sinchon-dong Community
Service Center
Yonsei-ro
Megabox
Yonsei-ro 13-gil
Yonsei-ro 11-gil
gm
eon
My
Yonsei-ro 9-gil
ul
My
hon
-ro
a-g
Changcheon
Childrens Park
il
i-r
g
4-
ro
Yon
5-g
Hyundai Dept. Store U-Plex
gil
a-

sei
Hyundai Dept. Store

Line 2
2-gil
Sinchon Posvill
24-gil
Changcheon Elementary,
Middle School
on-ro
5-gil
Jangsu
Bath Hall
-gil
n 11
Gosa
Sinch
-gil
-ro 1
um
aekb
gil
Daeheung-ro 29-
Daeheung-ro
Kyobo Life
Insurance Bldg.
an
Gos
Sinchon-ro
Standard Chartered
Shinhan
Shinhan
v.
Ewha Womans Uni
Woori
Ewhayeodae 2-gil
Aland
Yo
Sinchon
Seobu District
Office of Education
CGV
ro
nsei-
Hongik
Bookstore
Daeshin
Elementary
School
Aland
The Stage
O'nl
Daehyeon
Culture
Park
Fair Lady
Kookmin
Changkwang
Church
Kookmin
56
Ewhayeodae 3-gil
Woori
i-r
se
n
Yo
n
o2
(B2)
Sinchon-ro 26-gil
Sinc
Deoksan Sauna
o 5d
Sinchon-dong
Community Center
il
se
il
ei-r
g
ul-
n
Yo
Yonsei-ro 5ga-gil
Hyundai
Campuville
gm
n
eo
gil
Ewhayeodae 8-gil
Ewha University's
Street You Want to Visit
Sinchonnyeok-ro
o 7-
Seoul Changseo
Elementary School
Yon
s
Sinchon's
Pedestrian-Friendly Street
il
ei-r
Daehyeon
Lucky Apt.
Aritaum
Yonsei-ro 2da-gil
Yon
s
Kookmin

Kookmin
O'nl
Myeongmul
Junction
Yonsei-ro 12-gil
il
1-g
n-gil
Gosa
75m
150m
57
OTHER TOURISM
INFORMATION
Must-try Delicacies
Onl
Onl
Sinchon Branch: Map p56 A2,
Ewha Womans Univ. Branch: Map p57
Hongdae Desserts Caf

A street full of cafs in the Hongik Univ. area
serving various kinds of desserts.
Sinchon Branch Open 10am to 10:30pm.

Ewha Womans Univ. Branch Open 9am to 10pm.
Sinchon Branch 02-3143-5375
Ewha Womans Univ. Branch 02-362-7880
&
Hongdae Street Art Exhibition Mapo-gu

Seoul Fringe Festival Mapo-gu
Hongdae Desserts Caf
Hongdae Street Art Exhibition

A festival of international foods and cultures held
every September.
Korea Experimental Arts Festival
An annual festival of experimental and avantgarde arts held during fall.
Innisfree Herb Station (Sinchon

Branch) ()
A3 1 Cosmetics
Open 10am to 11pm.
Map p56

Souvenirs
Mapo Dwaeji Galbi & Jumulleok
Yeonnam-dong Chinatown
A street full of tasty restaurants serving authentic
Chinese cuisine, prepared by Chinese chefs.
Map p56 A2
Open 11am to 10pm. Closed during Lunar New Year
and Chuseok breaks.
Hyundai Department Store (Sinchon Branch)

Map p56 A3
Open 10:30am to 8pm. Closed Monday once a month.
Seoul Fringe Festival

An annual arts festival presenting more than a
hundred individual artists and groups held in the
summer.
Seoul Live Music Festa

A musical concert held in about 10 live music
clubs once a month on Saturdays.
Hongdae Free Market

Sinchon Festival
An arts festival of young artists held every May.
Wowbook Festival
A festival of writers and readers held every
October.
Hyundai Department Store U-Plex (Sinchon

Branch) Map p56 A2
Open 10:30am to 10pm. Closed Monday once a
month.
Seoul Friendship Fair

An arts festival held every early May held by
Hongik University students majoring in Arts.
Seoul International New Media Festival

A media arts festival of alternative videos held in
October.
Youths Dreaming Shop (Sinchon Branch)
Department Stores
An artists market at the playground in front

of Hongik University. Since copycat designs,
ready-made, and used items cannot be sold
here, shoppers will find only unique and original
wares. In turn, only artists that have been preapproved through an online application process
may sell their goods at both markets. Since it
is the artists themselves that sell their works,
prices are lower than retail and bargaining is also
possible. The markets are also known for playing
host to frequent street performances.
Hongdae Free Market Every Saturday 1pm to 6pm,
March to November. Hope Market Every Sunday 2pm
to 6pm, March to November.
Hongik Childrens Park ; In front of Hongik University,
10 minute walk from Hongik Univ. Station (Lines 2,
Gyeongui Line, AREX) Exit 9
Mapo Dwaeji Galbi & Jumulleok

Grilled pork ribs and beef grilled sirloin with soy
sauce.
Shops Endorsed by the Korea

Tourism Organization
Flea Market
Hongdae Free Market & Hope Market
D2
A beauty salon providing skin or body care

programs and selling perfume, bathing
supplies, aromatic candles, and household
supplies. Moisturizing creams can be
purchased at less than 20,000 won, and
Onls cosmetic containers are fashionable
and creative, all of which attract young
women in their teens and 20s.
58
Events & Festivals
Zandari Festa
An indie culture festival of over 400 indie
musicians held every October.
Hongdae Free Market
59
The
Main
Shopping
Area
Seouls
Cosmopolitan
Town:
Magazine Editors
Recommend:
Beaker Hannam
Flagship Store
Unique interior design
with recycled furniture
2 Hot fashion goods
such as clothes, beauty
supplies, furniture, or
household supplies
1
Yongsan
Itaewon
Beaker Hannam Flagship Store

Map p63
E2
Cheil Industries multi-brand Beaker flagship store sells a

variety of goods such as fashion items, stationery supplies,
and furniture. It shows a different concept every season, and
is a popular tourist destination for its creative structure and
eco-friendly interior design, including recycled furniture.
Open 11am to 8pm.
02-543-1270
Magazine Editors
Recommend:
Comme Des Garons
One of the most unique
fashion brands in the
world
2 New designs for
window shopping
3 The 9th-largest
Comme Des Garons store
worldwide
1
Itaewon
Getting There
Line 6 Itaewon Station,

Hangangjin Station,

Noksapyeong

(Yongsan-gu Office) Station
6030, 6702
Recommended Courses
Itaewon Street
Itaewon Antique Street
Gyeongnidan-gil
Nearby Attractions
Leeum,
Samsung Museum of Art
Seoul Central Mosque
60
Yongsan is Seouls international quarter, where citizens from

around the world hang out. The global community here is a
product of the nearby U.S. army base, embassies, and foreign
residents who have come here to make a life for themselves.
Yongsan is therefore also a good place to find international
shops that show the lifestyles of these residents.
To some, Itaewon, a district of Yongsan, is seen as a foreign
country whose liberal environment reflects its cultural
diversity. Its streets contain numerous ethnic restaurants,
cafeterias, and vintage shopping stores. Visitors will be able
to find European antiques, large-sized clothes, and shoes
that they may not see elsewhere in Korea. It is also home to
Seouls only mosque, around which can be found many halal
restaurants.
In recent times, nearby Gyeongnidan-gil and Hannam-dong
have become increasingly popular, the former for its many
chef-owned restaurants and fashion designer shops, and the
latter as a place to enjoy brunches or desserts. The area is
also good for buying hard-to-find international ingredients.
Comme Des Garons Flagship Store

Map p63
E1
A fashion flagship store of Japanese designer Rei Kawakubos

brand Comme Des Garons. A landmark of the Itaewon
fashion scene, the store is one of the few places that sells all
14 branches of Comme Des Garons.
Chuseok. 02-749-1153
61
E
Kyotofu
Hangangjin Station (Line 6)
Itaewon
Gyeongnidan-gil
-ro
u
am
l
-gi
na
44
Leeum,
Samsung Museum of Art
n
oe
Comme Des Garons

Flagship Stores
Grand Hyatt
Seoul
Mo Jain Song

Decade Shop
Trevia
Beaker Hannam
Flagship Store
Noksapyeong-daero 40na-gil
ewon-ro 55na-gil
Ita
Series; Corner
40d
a-g
i
Woori
dae
ro
ro
No
ksa
pye
ong
-
Belgian Embassy
-gi
27
Itae
Monday Edition
Post Poetics
May Bell Bakery

-ro
on
ew
Ita
Muntaro
IP Boutique
The Bungalow
Tartine
Le Saint-ex
PBAB
Standard Chartered
Noksapyeong (Yongsan-gu Office)

Station (Line 6)
Okitchen
Between
La Tabola
Neals Yard
Agra
Hamilton Smoky Saloon
Itaewon Street
Itaewon
Itaewon-ro
Sultan Kebab
Unknown
People
Jonny Dumpling
Itaewon Antique Street
Taj Palace
Foreign Restaurant
En Pleine Nuit

La Bocca
Ha
nn
Un am 2
der -do
pas ng
s
Product Seoul

Marakech Night
Saudi Arabian
Culture Center
Hana
Itaewon Fire House

Dubai Restaurant
Kookmin
Kervan Restaurant
Moghul
Hannam
Foreigners' Apt
Itaewon-ro 27da-gil
nwo
e6
Itaewon
Itaewon-ro 27ra-gil
Ocean Restaurant
L in
-ro 55ra
-gil
Seoul Central Mosque
Hannam-dong
Community Service Center
Tailrable & Co
75m
150m
Decade Shop Map p63
E1
A mens wear store offering modern American casual fashion goods. Also contains a
cafeteria and a Brick Seoul pants store.
Open 11am to 8pm. Closed Monday.
En Pleine Nuit Map p63
02-511-0677
E3
A Paris-style designer shop run by two

siblings and known for its chic design. Prices
are high, though the fashion items are of
good quality.
Open 11am to 8pm, Saturday and Sunday from 1pm.
Closed on Lunar New Year day and the day of Chuseok.
02-792-9419
Decade Shop
62
Decade Shop
En Pleine Nuit
63
Series; Corner
Map p63
E2
Kolon Industries male brand Series flagship store. Visitors

will find in here a wide range of choices such as Series products, handmade accessories, eco-friendly beauty brands, vintage wristwatch collections, household supplies, furniture,
cosmetics, and stationery supplies.
Open 11am to 9pm.
02-797-0710
Magazine Editors
Recommend:
Series; Corner
A store selling various

kinds of goods including furniture and
household supplies
2 All kinds of interesting
items for purchase
1
Mo Jain Song
Mo Jain Song Map p63
E1
The flagship store of designer Song Ja-in.

Contains a contemporary fashion store on
the 1st floor, a caf and a section for interior
design items on the 2nd, and a garden on the
3rd floor.
Open 11am to 8pm. Closed during Lunar New Year
day and Chuseok breaks.
02-797-6231
Monday Edition Map p63
E2
A store specializing in creative jewelry, with

its message-engraved pearls being especially
popular. Staff can also act as guides in helping
shoppers find what they are looking for.
Open 10:30am to 8pm, Saturday 11am to 6pm.
Closed Sunday and Holiday.
070-4412-5922
PBAB Map p62
Series; Corner
A3
A fashion store selling American work wear. It

has a relaxed atmosphere, and sells relativelylarge fashion items at affordable prices.
Open noon to 8pm, Saturday and Sunday until 7pm.
070-7787-4752
Post Poetics Map p63
E2
A bookstore specializing in design, architecture, arts, and magazines. It also sells indie
label CDs and unique small goods.
Open 1pm to 8pm. Closed on Sunday.
02-322-7023
Product Seoul Map p63
D3
A store selling the products of charismatic

designers such as clothes, shoes, accessories, socks, and etc. Come here for new
fashion trends.
Monday Edition
64
Open 11am to 8pm. Closed Holiday. Closed on Lunar

New Year day and the day of Chuseok.
02-790-0797
Series; Corner
65
Must-try Delicacies
Halal Foods
The Itaewon area has many places where one
can try food that is made under the criteria set
by the religion of Islam.
Itaewons International Foods

American, Asian, European, or African
restaurants and cafeterias.
Tailrable & Co
Tailrable & Co Map p63
E3
A high-quality suit shop where you can

request both the fabrics and styles that you
want. The store itself has a very trendy design and it is worth visiting the small terrace
cafeteria upstairs for their chocolato.
Events & Festivals
Open noon to 9pm. Closed on Lunar New Year day

Unknown People Map p62
A3
An American-style fashion store selling various goods including casual clothes, hats, bags,
wallets, pomade, and accessories for men.
Itaewon Global Festival
Open 11am to 9pm, Sunday and Holiday noon to 8pm.

070-8635-2512
Shops Endorsed by
the Korea Tourism
Organization
Unknown People
Itaewon Culture Festival

A festival dedicated to fusion-traditional Korean
music or B-boy performances for tourists
North Beach
Map p62 B3 2 Clothes & Leather goods
Open 9:30am to 9pm.
Ferrara Korea
YH.Kim
Map p62 B3 1 Shoes

Open 9am to 9pm. Closed on Lunar New Year day and
the day of Chuseok.
Map p62 C3 3 Leather goods

Open 9am to 10:30pm. Closed during Lunar New Year
day and Chuseok breaks.
66
Itaewon Flea Market

A flea market held in a staircase in the Usadan-ro
street the last Saturday of the month
A festival full of international culture programs,
Korean singing performances, and parades held
every October
67
Gangnam
Style Streets:
The
Main
Shopping
Area
A.
Apgujeong-dong Cheongdam-dong
Gangnam
Apgujeong-dong Cheongdam-dong +
10 Corso Como
10 Corso Como 10 Map p71
A.
Apgujeong-dong
Cheongdam-dong
B.
Sinsa-dong
Garosu-gil Area
Getting There

Apgujeong-dong
Cheongdam-dong
Line 3 Apgujeong Station
Bundang Line
Apgujeong Rodeo Station
6006

Line 3 Sinsa Station
6006, 6009
Recommended Courses
Cheongdam-dong Fashion Street
Apgujeong Rodeo Street
Sinsa-dong Garogu-gil
Nearby Attractions
Dosan Park
Space*C
Simone Handbag Museum
'Bagstage'
68
A great place for shopping, Gangnam is full of famous highclass international brands. Fashion lovers come here specifically to find new and stylish fashion items. However, the
area is broad, and every street has its own style.
D2
The third 10 Corso Como store to open

worldwide, the Milanese concept outlet sells
fashion items in a manner that showcases
the craftsmanship of the designer, as well as
photography, beauty items, and household
supplies. Prices however are high.
Open 11am to 8pm.
02-3018-1010
Addicted Shop
Map p71
C2
Sells various international fashion brands

such as KTZ, FAM, WOODWOOD, Henrik
Vibskov, and etc. The store is well known for
its selection of outstanding artistic designers, many of whom are experimental or
adventurous in their creations.
Open noon to 9pm.
02-547-7332
Apgujeong-dong and Cheongdam-dong are home to original

luxury brands and the boutiques of famous designers, with
the Galleria Department Store at their center. Most shops in
this area are large in size and have a gorgeous interior design.
In addition, there are many hair and makeup salons where
you may run into some Korean celebrities.
Garosu-gil in Sinsa-dong is a street full of design studios and
galleries, as well as being a place to find numerous designers
boutiques and fashion stores. It is also a good place to find
a unique selection of luxury brand goods not available in
Apgujeong-dong, and there has been a trend in recent times
for new stores to open behind Garosu-gils main street.
Addicted Shop
69
Cecil Art Hall
Apgujeong
Rodeo Street
Woori
Pop Green
Mealtop
Jaseng Hospital
of Oriental Medicine
Gamjabawoo
Eonju
IBK
0-gil
What I Want
Bbanzzac
Central Post
Msk
ro 1
68-
gil
Boulangerie Le Alaska
Buona Sera
Kumsu Bokguk
Line 3
Assouline Lounge
Ceci Cela
Min's
Kitchen
Paper Garden
Maison Hermes Dosan Park

Galleria Department Store Branch: Map p71
Bunda
ng Lin
e
Mue
Caf T
T
Gourmet Eo
Sandang
D.Nue
Dongduk Women's Cheongdam

Junction
University Design
Research Center
Ahnsei
Hospital
My Boon
Dosan-daer
Seomi &
Tuus Gallery
Grill H
Cheongdam
Human Starville
IBK
100m
200m
Beaker Cheongdam
Flagship Store
B3,
Map p71
C2
A customized jewelry shop housing collections of contemporary designers such as Shourouk and Ek Thongprasert.
Items range from 100,000 won to 2,000,000 won.
70
ur
Apgu
D1
Open 12:30pm to 8pm, Saturday until 7pm. Closed Sunday. Closed on

Lunar New Year day and the day of Chuseok. 02-3446-5681
ux
-gil
jeong-ro 80
Dosan Park Branch Open 10:30am to 11pm, Saturday 11am to 10pm,

Sunday 11am to 9pm. Closed 3rd Sunday. Galleria Department Store Branch
Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Tuesday
once a month.
Dosan Park Branch 02-517-0316 Galleria Department Store Branch 023449-4114
Bbanzzac
gL
Tutto Bene
The Seoul flagship store of French publisher Assouline, and

the first to open in Asia. The complex includes a galleria,
bookstore, and a caf. Visitors will be able to find books on
luxury fashion brands such as Chanel, Dior, and Cartier.
Bbanzzac Map p71
John White
don
Assouline Lounge Dosan Park Branch: Map p70
a m-
Daily Projects
Riviera Maison
ngd
Cheongdam-dong
Fashion Street
L'espoir Du Hibou
Seolleung
Kookmin
C h eo
10
Hak-dong
Junction
Dure Noodles
Standard
Chartered
-ro 152-gil
[Ho;ya] And More
on-
Guilaume
ung-r
hye
Blush
Dosan Park
Space*C
Non
Muimui
SK Gas Station
Flow
Seolle
Nonhyeon-ro
Samwon Garden
10 Corso Como
Bistro De Yountville
L'amitie
CGV
1 24/7
Highkickz
Danuri
Yoo Art Space
10
Beaker Cheongdam
Flagship Store
The Love Comes
San Francisco Market
CGV
S.M. Entertainment
10 Corso Como Caf
Mik 24/7
Boy+
Gallery Won

East(3F)
Ce Soir
Unipair
Assouline Lounge
East(3F)
et
Jamie & Bell
Addicted
Shop
Sawore Boribap
Cheongdam Elementary
School
Elbon The Style
Hallyu
Souvenir
Shop
-ro 17
The Galleria Luxury Hall East
t re
Cheongdam
High School
yS
Gangnam
Tourist
Information
Center
Shingu
Middle School
Ganga
West
Gaehwaok
Eonju-ro
Apgujeong
The Galleria Luxury Hall West
East
Bon Nuvel
KDB
A. Apgujeong-dong Cheongdam-dong
ong-r
Apguje
Woori
46-gil
Kare
Apguje
ong Rode
o
Hyundai
Dept. Store
Hana
Apguje
ong-r
o
Kookmin
Kookmin
Elbon
The Style
ujeo
Apg
il
b
g-ro
o 60-g
Beaker Cheongdam
Flagship Store
D1
A fashion item complex run

by Cheil Industries. Here you
will find domestic and international fashion brands, cosmetics,
books, and various other goods.
The interior design is noteworthy for its water tank-shaped
fitting rooms and faucet-shaped
hangers. Various regular events
are also held in-store, such as
eco-friendly recycled fashion
promotions, pet parties, flea
markets, and music concerts.
Open 11am to 8pm.
02-543-1270
71
Daily Projects Map p71
D3
A complex consisting of a caf, lounge, and

fashion stores, where the latest creations
of new designers are available to purchase.
The lounge is also full of arts magazines that
may not be found elsewhere in Korea.
D. Nue Map p71
02-3218-4075
E3
A fashion and beauty store selling various

domestic or international fashion brands.
There is also a cafeteria, London Tea, on site
for when shoppers feel like taking a break.
Blush
Blush Map p70
Elbon The Style

Hyundai Department Store Apgujeong Branch: Map p70
A1, Galleria Department Store Branch: Map p71 D1
C3
An outlet selling various fashion brand

items, so visitors will have a good chance of
finding their favorite.
The place to go for luxury brand bags and

shoes. Run by a Korean celebrity, visitors
will find various fashion brands including
Zanellato, Anniel, Zagliani, and more.
Open noon to 9pm, Sunday from 2pm. Closed on

02-542-8328
Boy+ Map p71
C2
Sells fashion items with highly-unique

designs. Has recently become more famous
for its joint-collection with Push Button.
Open 11am to 10pm.
02-3444-4756
Boy+
Daily Projects
Hyundai Department Store Apgujeong Branch:

Open 10:30am to 8pm. Closed once a month, Galleria
Department Store Branch: Open 10:30am to 8pm.
Hyundai Department Store Apgujeong Branch 023449-5924 Galleria Department Store Branch 02-69053740
02-548-5379
Central Post Map p71
C2
A shoe store offering various brands such

as Toms, Victoria, Izoia, Goody Grams, and
more. Toms in particular is a good purchase
at this time because of their current 2-for-1
pair of shoes campaign.
Open 11am to 9pm, Sunday until 8pm. Closed on
02-6925-0067
Ce Soir Map p71
Central Post
D2
Sells vintage fashion items, accessories,

European fashion items, and others. Some
Korean celebrities often visit for Ce Soirs
unique fashion items not found in other
stores across the country.
Open 10:30am to 8pm, Saturday until 7pm. Closed
Sunday. Closed on Lunar New Year day and the day of
Chuseok. 02-543-1117
72
Ce Soir
Elbon The Style
73
Msk Map p70
A3
A menswear shop that fashion bloggers in

South Korea visit every season. The store is
full of basic fashion items, and if you area
fan of East Harbor Surplus, Used Future,
BLANKOF, Labor Day, Our Legacy, or Spectator, this is the place to go.
Open 11am to 8pm, Sunday and Monday from 1pm.
Break time noon to 1pm. Closed during Lunar New Year
day and Chuseok breaks. 070-8233-3107
My Boon Map p71
Flow (Cheongdam Branch)
Flow (Cheongdam Branch)
Jamie & Bell Map p71
Map p71
A vintage fashion store selling jewelry

mainly from Paris. Korean celebrities usually visit for its unique, well-designed items.
D2
Sells domestic and international designerbrand fashion items. Caters to both male
and female fashion brands, local designers
collections, and etc. Their international
brand items are well priced.
Open 11am to 9:30pm. Closed on Lunar New Year
day and the day of Chuseok.
02-511-4074
Highkickz Map p70
C2
A fashion store selling mainly Americanbrand outdoor wear and boots such as Red
Wing, Danner, Thorogood, and more. Also
sells leather goods and military-style wear.
02-545-0044
[Ho;ya] And More

Map p71
C3
Sells fashion items such as jewelry, leather

goods and indoor ware like aromatic candles
and similar. Luxury items are a specialty.
Open noon to 8pm. Closed Sunday.
02-517-0991
Open noon to 10pm.
E2
A fashion store selling international designer brands such as Markus Lupfer which have
not been officially launched in South Korea.
There is also a caf on the first floor.
Mik 24/7
Mik 24/7 24/7 Map p71
D2
A fashion store run by Chae Hansuk, a prominent stylist. Here, shoppers will find various
international or local fashion brands like
Nohant, Viatory, and Surreal but Nice, and etc.
Open noon to 9pm. Closed Sunday.
02-3446-8556
Riviera Maison Map p70
C3
A store selling goods made by the Dutch

lifestyle brand Riviera Maison. Visitors will
find wooden furniture, eco-friendly colored
fabrics, plates, kitchen supplies, bathing
supplies, and other household items.
Open 10am to 9pm, Sunday until 8:30pm.

02-3440-5317
Kare Map p70
B1
A German household supplies store selling

colorful furniture and interior supplies in
charismatic designs reminiscent of pop art.
Open 10am to 7:30pm, Saturday and Sunday 10am
to 6pm. Closed on Lunar New Year day and the day of
Chuseok. 02-545-9871
Mue Map p71
E3
A fashion store selling international-brand

items. Visitors to this store will see a unique
display of fashion items that appear almost
as if they were works of art.
74
Open 10:30am to 10pm. Closed on Lunar New Year

D2
070-8247-7834
John White Map p71
E3
A fashion shop in Cheongdam-dong in

which internationally-prominent designer
Milan Vukmirovic, a mutual founder of Colette in Paris, has overseen as Director. Many
fashion lovers visit regularly, and the newlyopened juice bar on the premises is proving
quite popular.
My Boon
75
o1
8-g
il
UM Gallery
2
3
Gallery AM
Gangnam Tourist Information Center

l
-gi
162
ero
da
m-
Deux Cremes
ro
19
-g
il
Premium Outlet Raum

Ilmo Outlet
gil
ero
-da
8 Seconds
gil
gna
ero
-da
nam
g
Gan
Villa De Bailey
gil
52-
o
aer
an-
Dos
NH
e3
IBK
54-
ro 1
L in
Kookmin
Topten 10
ae
m-d
7-gil
gna
Map p70 A1
Open 10:30am to 8pm. Closed once a month.
Sinsa-dong
Garosu-gil
m-d
Gan
Bell & Nouveau
ero 1
il
2-g
gil
56-
o1
aer
151-gil
Simone Handbag Museum

'Bagstage'
West Map p71 D1

Open 10:30am to 8pm, Sunday until 8:30pm
Hyundai Department Store

(Apgujeong Branch)
Nonhyeon-ro
n-da
-gi
158
m-
gna
Gan
ro
dae
Seoul Mode
Fashion Institute
Dosa
D1
160
Chapter 1
5
13-gil
am
gn
Gan
Department Stores
Maison De Parfum Soul
Brown Breath
Marimekko Flagship Store
gna
Gan
onh
Ourthings
nyeo
gil
55-
ro 1
Erl Gallery,
Urban Art Gallery
Vintage Hollywood
-r
eon
nhy
No
&
Map p71 D2
Open 10am to 10pm. Closed 1st Monday and during
Lunar New Year day and Chuseok breaks.
gil
57-
o1
Epoca
Tommer & Jeffer
Danuri (Gangnam Branch)
A shoe store for womens footwear. Sells

different types of shoes in various designs
from basic to feminine and unique.
No
e
da
nsa
Do

Souvenirs
C2
eo
nhy
gil
59-
o1
n-r
Around The Corner
Koon With
A View
Flow
Galleria Department Store Luxury Hall West
nhy
No
Open 11am to 8pm.
gil
61-
o1
-r
eon
D2 4 Shoes
East Map p71

g -r
Gallery SP
Galleria Department Store Luxury Hall East
n
jeo
Open 10am to 7pm.
What I Want
76
8-g
Repetto (Cheongdam Flagship Store)
Gan
Open 11:30am to 9pm, Sunday until 7pm.

070-7778-5923
Gallery
Street
g-ro
Open 11am to 9pm, Sunday 11am to 8pm.

02-542-0370
-ro
jeon
A handmade footwear store selling gorgeous shoes for men and women and other
footwear items. The stylish shoe care shop
within the store is known for providing the
best shoe care in South Korea.
ng
il
u
Apg
C2
jeo
5Cijung
Map p70 A2
Singu Elementary School
Dosan-daero
Open 11am to 9pm, Sunday 2pm to 6pm. Closed

during Lunar New Year day and Chuseok breaks.
070-4184-8316
Map p70
Shinhan
12-gil
C2
A shop located on Apgujeong Rodeo Street

selling several fashion brands. If it is trendy
and stylish, you will find it here, with selections made by the owner through their long
expertise in public relations. The accessories
are especially outstanding.
Unipair Map p70
gu
Apgujeong-ro
Open 11am to 9pm, Sunday until 8pm. Closed on

02-542-3156
Elbon The Style
Ap
E2 3 Jewelry
Map p71
u
Apg
A menswear store consisting of various

fashion brands from Italy, France, Japan, the
United States, Spain, and elsewhere. Classic
casual wear is the specialty.
The Love Comes Map p71
Map p71 A2 2 Cosmetics

Open 10:30am to 9pm. Closed on Lunar New Year day
Map p71
-gi
175
No
Mucha
C2
on
hye
14-gil
Map p70
-ro
Gallery Cola
Accessorize (Garosu Outlet)
Accessories
LOccitane Korea (Apgujeong Branch)
Han Chu
Sinsa-dong Community
Service Center
Open 11am to 10pm, Sunday 12pm to 9pm.
Unipair
Apg
Apgujeong-ro
C2
Shinhan
-ro
ong
uje
Sinsa Middle School
Accessorize (Apgujeong Rodeo Branch)

1
B. Sinsa-dong Garosu-gil Area
Hyundai High School
Shops Endorsed by
the Korea Tourism
Organization
Map p71
Young Dong
Gwangmyeong
Bldg.
Shinhan
Lotte Cinema
a
Sins
75m
150m
77
Brown Breath Map p77
B.
Sinsadong
Garosu-gil
Area
B3
Sells casual menswear and imported fashion items, most especially bags. Also sells
domestic brand fashion items.
Open 1pm to 10pm
02-518-2190
Chapter 1 Map p77
C3
A place to buy quality household supplies.

On sale are artists products such as small
household goods or some customized handmade furniture, and etc.
Open 10:30am to 8pm, Saturday and Sunday 1pm to
7pm. Closed Monday. Closed on Lunar New Year day
Elbon The Style (Garosu-gil Main

Store) Map p77 B1
The place to go for luxury brand bags and
shoes. Run by a Korean celebrity, visitors
will find various fashion brands including
Zanellato, Anniel, Zagliani, and more.
Flow (Sinsa Branch)

Map p77
B2
Sells domestic and international designerbrand fashion items. Caters to both male
and female fashion brands, local designers
collections, and etc. Their international
brand items are well priced.
Open noon to 10:30pm. Closed on Lunar New Year
Ilmo Outlet Map p77

Around The Corner
8 Seconds (Garosu-gil Branch)
Bell & Nouveau Map p77
Map p77
Sells various kinds of vintage fashion items

from around the world, from reformed
Chanel vintage goods to antique accessories
and customized jewelry.
B3
Specializes in the Korean SPA fashion brand

launched by Cheil Industries. Offers the
brands main line fashion items, loungewear, and accessories, as well as high-class
imported fashion brands.
Open 11am to 10pm.
B3
B3
An outlet selling luxury fashion brand 10

Corso Como items at 50-70% off. There are
also many footwear brands.
Chapter 1


070-7090-1144

Map p77
B1
An outlet of the Accessorize Jewelry brand

headquartered in London. Specializes in
popular jewelry with creative designs.
Open 11am to 10pm.
02-3446-4657
Around The Corner

Map p77
B2
A fashion complex selling fashion items and

household supplies run by LG Fashion. Both
domestic and international brands are stocked
for IT-related goods, stationery supplies, aromatic candles, books, CDs, jewelry, and etc.
Open 10:30am to 10pm, Saturday and Sunday until
10:30pm. 02-545-5325
78
Bell & Nouveau
Ilmo Outlet
79
Koon With A View Map p77
B2
Sells various fashion items and household

supplies from a wide range of domestic and
international brands such as MSSG, Kenzo,
Kalhartt, Balmain, and more.
02-3443-4507

Map p77
B3
The flagship store of the Marimekko Nordic

design brand, selling various kinds of items
such as fabrics, kitchen supplies, table sets,
and fashion items. Visitors to the store will
save on their shopping time by being able to
pick from a wide range of choices.
Open 11am to 10pm.
02-515-4757
Maison de Parfum Soul

Map p77
C3
A perfume store selling Niche-brand items

both perfume and perfume-related. Visitors
here will find rare perfumes not commonly
available elsewhere.
Open noon to 9pm.
070-4158-1205
Ourthings Map p77
Epoca Map p77
A jewelry brand store headquartered in

Seoul specializing in contemporary urban
designs at prices ranging between 200,000
and 300,000 won.
Open noon to 8pm. Closed Monday.
070-4112-9263
Must-try Delicacies
Open 1pm to 9:30pm. Closed on Lunar New Year day

02-3446-1520
Nonhyeon-dong Pojangmacha Food

Serves Korean street food such as grilled
shellfish, Korean pancakes, gamjatang (pork
bone stew), and more.
Premium Outlet Raum

Map p77
B3
An outlet run by LG, selling fashion brand

goods made by Isabel Marant, Nogg, Joseph,
or Vanessa Bruno, and more for up to 80%
off.
02-511-5956
Tommer & Jeffer
& Map p77
B2
Childrens casual wear, vintage telephones,

lighting, furniture, household supplies,
and etc.
day and the day of Chuseok.
02-511-8611
Seorae Village French Food

All kinds of French cuisine including omelets,
croque monsieurs, and baguettes made by
French patissiers.
Vintage Hollywood
Vintage Hollywood
Map p77
B3
A jewelry showroom consisting of gorgeous

customized jewelry items with unique
designs.
B4
Specializes in the SPA fashion brand

launched by Lotte. Visitors will find the
10 basic fashion items common to every
season including menswear, womens wear,
and childrens wear.
Open 10am to 10pm.
02-511-3808
Sinsa-dong Ganjang Gejang

Ganjang Gejang is a Korean dish made out of
soy sauce marinated female crabs with orangecolored eggs.
Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM
SHOPPING
Events & Festivals

Gangnam Fashion Festival
A fashion festival consisting of fashion shows,
contests, markets, and more held every October.
LOccitane Korea (Garosu-gil Branch)

Open 10am to 11pm Closed on Lunar New Year day
Babara (Garosu-gil Branch)

Open 11am to 10pm. Sunday and Holiday 11am to
9:30pm. Closed on Lunar New Year day and the day of
Chuseok.
Melvita (Garosu-gil Branch)

ALO Eyewear Space (Garosu-gil Branch)

ALO Map p77
B3 4 Eyewear
TNGT (Garosu-gil Branch)

Tommer & Jeffer
80
Seorae Village French Food
02-6224-2203
Topten 10 (Garosu-gil Branch)

Map p77
B3
OTHER TOURISM
INFORMATION
B2
Sells unique design stationery supplies. If

you are a fan of pens or notebooks, be sure
to pay a visit.
TNGT Map p77

Open 11am to 10pm.
B3 5 Clothes
International Peace Marathon

Organized by residential diplomats in South Korea
and the U.S. military as part of a campaign for
world peace. Held every October.
Flea Market
Seocho Saturday Culture Flea Market

This large-scale flea market takes place every

Saturday at the public parking lot around Sadang
Station. About 700 vendors who have been
selected from an online draw sell used clothing,
accessories, household appliances and the like.
The vendors may only sell used goods at this
market, but because of its sheer size, there is a
wide selection of almost-new items available for
purchase.
Open Saturday 9am to 3pm. Closed on holidays and
days of extreme weather (summer heat waves, cold
snaps, rain etc)
Bangbaecheon-ro, Seocho-gu (2 minute walk from
Sadang Station (Lines 2, 4) Exits 11-14
81
Mall Complexes
Nearby Subway Stations: Other Areas

CGV

L in e
ic-ro
Olymp
Gimpo Airport Outlet
Lotte City
Lotte Cinema
L in
Seokchon Lake
Jamsil (Songpa-gu Office) Station Area
Wooridul
Hospital
E-mart

Lotte Mart
AREX
Gimpo Intl Airport Station Area
-ro
aru
uin
Yeo
Courtyard Marriott
Seoul Times Square
e5
CGV
E-mart
nd
grou
nder
ion Unter
t
a
t
S
e
ngpo g C
Shinsegae eongdeu Shoppin
Lotte
Y
Times Square
Dept. Store

in-ro
g
yeon
Yeouido Station Area
Lotte Dept. Store
Jinjujip
Seoul Norimadang
Junction
Magic Island
o
uid
Yeo
Seokchon
Lake
Junction
Haneul-gil
o Int'l Airport
imp
Line 9
Lotte Hotel World
Lotte Mall
Chungmu
Hospital
Conrad Seoul
IFC Mall
e9
Two
IFC
L in
Hallyu Souvenir Shop
Lotte World
CGV
Lotte
Cinema
e8
Lotte Dept. Store
Parc1
(Opening
Scheduled,
2014)
One IFC
L in
Lotte Mart
ark
oP
uid
o
e
Y
ui ss
Yeoerpa
d
Un
Line 2
Sky City
Shilla Duty Free Shop
Gimpo International Airport

e)
Offic
a-gu )
p
g
n
il (So
Jams (
ound
ergr
Und
tary er
o Ro ent
ngp ing C
gdeu Shopp
Yeon
Jamsil Station
Underground
Shopping Center
Cinema
gpo
eun
ngd 1
Yeo
in e
Yeongdeungpo Station Area
The Jamsil area includes Lotte World (an amuseWithin easy reach of Gimpo Intl Airport are several
Similar to Wall Street, Yeouido is Seouls financial
Yeongdeungpo is a must-visit area for shopping,
ment park), department stores, duty free shops,
shopping areas worth a visit, and translation or interdistrict. Stores here are generally youth-oriented
in particular the clean and modern Times Square,
140219_()__.indd
14. 2. 19. 3
markets, outlets, and a theater. Visitors to the
area
pretation
and full of trendy fashion items popular with
which
19_()__.indd
14.
140219_()__.indd
2. 19. 1
8:28 services are available in the area. Good
14.for
2. 19. 2 8:28
140219_()__.indd
14.the
2. 19. 5
8:28is a center of shopping and entertainment,
will also find luxury shopping malls along with other
quick shopping expeditions before and after a trip,
districts white-collar workers. The area is also
containing a shopping mall, mart, bookstores, theaccommodations, as well as trendy fashion items
there are two duty free shops selling luxury items and
home to the National Assembly of the Republic of
ater, and hotels. It is also conveniently connected
at reasonable prices in the underground shopping
two markets offering various essential items at afKorea, broadcast stations, and business hotels.
to Yeongdeungpo Station on Subway Line 1.
center. Most facilities are connected to Jamsil
fordable prices. These can all be reached via Subway
IFC Mall
Times Square
station, making it super-convenient for tourists.
Lines 5 and 9, the AREX or airport limousine buses.
Open 10am to 10pm.
02-6137-5001
Jamsil Station Underground Shopping Center
Open 10am to 10pm. Closed 1st and 3rd Monday.
Open 10:30am to 9pm, Friday and Weekend 10:30am

to 9:30pm.
02-6343-3114
Subway: Mall is conveniently connected by moving

walkway to Yeouido Station (Line 5 and 9)
Lotte Department Store (Jamsil Branch)
Sky City
Events: DJ shows or indie music band performances

from 7:30pm Mondays through Saturdays

Open 10:30am to 8pm, Friday and Weekend until
8:30pm. Closed once a month.
02-411-2500
Lotte Duty Free Shop (Jamsil Branch)

Open 9:30am to 9pm.
02-411-7565
Lotte Mart (Jamsil Branch)

Open 10am to midnight, Saturday from 9am.
Closed 2nd and 4th Sunday.
02-411-8025
Varies between each store.
Lotte Duty Free Shop (Gimpo Intl Airport

Branch)
02-2669-6700
Shilla Duty Free Shop (Gimpo Intl Airport

Branch)
Shopping: Various global brands like Hollister, ZARA,

H&M, Uniqlo, and more
Restaurants: Korean, Mexican, Italian, Asian fusion and
more on the 3rd floor of the mall
02-2661-3100
02-2638-2100
Yeongdeungpo Rotary Underground

Shopping Center
Open 10am to 10pm.
02-2631-1248
Yeongdeungpo Station Underground

Shopping Center
02-2290-6559
Lotte Department Store

(Yeongdeungpo Branch)
8:30pm. Closed once a month.
02-2632-2500
Lotte Mall (Gimpo Intl Airport Branch)
Shinsegae Department Store

(Yeongdeungpo Branch)


8:30pm. Closed Monday once a month.
1588-1234
02-6116-4000
Lotte Mart (Gimpo Intl Airport Branch)
E-mart (Yeongdeungpo Branch)

Open 9am to midnight. Closed 2nd and 4th Wednesday.
02-3468-1211

Open 10:30am to midnight. Closed 2nd and 4th Monday.
02-6124-2500
E-mart (Gimpo Intl Airport Branch)

02-2166-1212
82
IFC Mall
83
Sindorim
Junction
ETLand
D-Cube City
Cheon
gpa-ro
L in
CGV
E-mart
E-mart
I Park Mall
Sindorim Station Area
CGV
n
sa
ng
Yo
e2
L in
e1 g
L in gan
n e
J u L in
Regional Korea
Railroad Office
Techno Mart
e1
n
sa
ng ss
yo rpa
Sin nde
U
gin
on
Cheon
20-gil
D-Cube
Art Center
Sheraton Seoul
D-Cube City
gpa-ro
orim
Sind
Lotte Cinema
e
Gy
Yongsan Electronic
Shopping Mall
-ro
Yongsan Electronic
Shopping Mall
Junction
Lotte Cinema
Home Plus
Themed
Shopping
Yongsan Station Area
At the center of Sindorim is a subway station

The Yongsan area is the place to shop for varithat has the highest floating population in Seoul.
ous electronic and electrical devices. One such
There are also two large shopping malls nearby,
venue
to 2. 19. 6 8:28
9_()__.indd
14.
140219_()__.indd
2. 19. 4
8:28for this is the IPark Mall, connected14.
two markets, department stores, the D-Cube
Yongsan Station and consisting of a department
City multi-complex, and a number of restaurants.
store, a shopping mall, E-mart, and electronics
There is also a childrens park, making the area
stores. Visitors are strongly recommended to
an ideal shopping destination for families.
shop around for the best prices before committing to a purchase.
D-Cube City
Open 11am to 9:30pm, Friday and Weekend until
10pm.
02-2211-04278
Open 9am to 7pm, Saturday until 3pm. Closed

Sunday.
Techno Mart (Sindorim Branch)

Open 10:30am to 9pm, Friday, Weekend and Holiday
until 9:30pm. Closed Tuesday once a month.
02-2111-0474
ETLand
E-mart (Sindorim Branch)
IPark Mall

02-6715-1212
Home Plus (Sindorim Branch)

02-2634-3841
Open 10am to 7:30pm, Saturday and Sunday until

8pm. Closed 1st, 3rd and 5th Tuesday. The 1st Floor is open
all year round.
02-707-4700
- Traditional Markets to Visit in Seoul

- Socially Responsible Products
02-2012-0101
E-mart (Yongsan Branch)

Open 9am to midnight. Closed 2nd and 4th Wednesday.
02-2012-1212
D-Cube City
84
85
Seoul Yangnyeong Market
FEATURE 1
This traditional market offers

quality traditional Eastern herbal
medicine at great value. This largescale market handles about 70%
of all the sales on herbal medicine
in the country. Ginseng and red
ginseng (insam and hongsam) are
highly sought after, but there are
countless other herbs on sale here.
The market also offers various tools
and cookware needed to prepare
the herbs.
3 minute walk from Jegidong Station (Line 1)
Exit 3 Open 9am to 7pm. 02-969-47934
Traditional Markets
to Visit in Seoul
Nammun Market
At traditional markets, visitors can shop and experience Seouls traditions and culture all in
one place. A wide range of inexpensive foods and household goods not often found at
department stores or shopping complexes can be bought here. A special feature of the markets is their many food alleys, giving each market its own unique charm and atmosphere.
Gwangjang Market
Tongin Market
A myriad of Korean dishes can be

tried out at this traditional market. Inexpensive and filling, the
popular dishes here are nokdujeon
(mung bean pancakes), yukhoe
(beef tartare), mayak gimbap (addictive rice rolled in seaweed),
and wang sundae (gigantic blood
sausages). Besides the food, there
are over a hundred vendors offering inexpensive quality design
and imported vintage wares. The
market is also known for its leading selection of hanbok (traditional
Korean dress) as well as bed linens, among other goods on offer.
This traditional market is famous for its Dosirak Caf.

The Dosirak Caf sells coins worth 500 won each that
can be used to purchase various side dishes on offer at
all participating vendors at the market. Visitors stack
up on the side dishes they want, and then return to
the caf for both rice and soup and to eat with their
side dishes. The most popular dishes here are gireum
topokki (crispy spicy rice cakes) and tteokgalbi (beef rib
patties). Another specialty at Tongin Market is their
carpentry studios, where visitors can try making their
own pencil cases, bookends, storage boxes and the like.
10 minute walk from Gyeongbokgung (Government ComplexSeoul) Station (Line 3) Exit 2
The market is open from 8am to 10pm every day except on the
third Sunday of the month; the Dosirak Caf is open for lunch from
11am to 4pm and is closed on Mondays and the third Sunday of the
month.
02-722-0911
5 minute walk from Jongno 5(o)ga Station

(Line 1) Exits 7 or 8
Open 9am to 11pm.
02-2269-8855
Tongin Market
86
Tongin Market
Gwangjang Market
This traditional market holds

various events and festivals for its
visitors, including night festivals,
onsite performances and tour
programs. This market was also
one of the 16 winners of the countrys highly competitive project to
vitalize traditional markets.
25 minute walk from Doksan Station (Line 1)
Exit 1 Open 8am to 10pm, closed on every
fourth Tuesday of the month. 02-868-9727
Amsa Market
This traditional market is famous
for its steamed pigs feet (jokbal),
sweet and crispy chicken (dakgangjung) and addictive stuffed
dumplings (mayak mandu). There
are over ten butchers here that
offer high quality meats at competitive prices. Delivery is also
available on reservation to nearby
locations.
3 minute walk from Amsa Station (Line 8)
Exit 1
Open 8am to 10pm, delivery center
9am to 7pm, closed on Sundays.
Amsa
Market 02-442-1040 / Delivery Center 023426-8383
Suyu Market
Suyu Market
This large-scale market features
both street vendors and larger
vendors located inside buildings.
Usually the alley vendors sell food
related items, and the ones inside
the building sell manufactured
goods. The most popular dish
here is hongeo muchim, made with
raw skate, dried radish, and water
parsley mixed with spicy sauce. It
is especially popular with those
who enjoy spicy flavors.
10 minute walk from Mia (Seoul Cyber
Univ.) Station (Line 4) Exit 8
Open 10am
to 9pm, closed on 2nd and 4th Sundays of the
month.
02-989-4730
Urim Market
Shoppers will be able to use large
carts at this traditional market
as if they were at supermarkets,
making the shopping experience
convenient and hassle-free. Home
delivery is also possible to nearby
locations. The market mainly
sells fresh vegetables, fruit, meat
and fish. The markets dishes are
served with large portions and
are inexpensive, making them
very popular. Some of the popular dishes here are hand-made
noodle soup (son kalguksu), tripe
(gopchang), and sweet and crispy
chichen (dak gangjeong).
10 minute walk from Mangu Station
(Gyeongchun and Jungang Line) Exit 1
Open 9am to 9pm.
02-436-3598
87
FEATURE 2
Socially Responsible
Products
Socially-conscious consumerism and entrepreneurship is the practice of making purchases that

will benefit society as a whole rather than simply consuming for personal gratification. With the
movement on the rise worldwide, Seoul is playing its part through the creation of opportunities
for consumers to become aware of high-quality products that contribute to social well-being.
Consumers can trust in the quality of these products all the while contributing to the betterment
of society, as well as with the knowledge that they are paying fair prices.
Socially
Responsible
Products
Supported
by the City
of Seoul
Danuri
Seoul Citys Quality and
Socially Responsible Products
Danuri sells Seoul Citys sociallyconscious products of outstanding quality, including handicrafts,
childrens goods, stationery,
wallets, bags, household items,
natural cosmetics and various
other items. All of the profits from
Danuri are reinvested into the
developing of small businesses.
blog.naver.com/danurilove
Open 9am to 9pm. Closed Monday.

5 minute walk from City Hall Station (Lines
1, 2) Exit 5 (First basement floor of Seoul
City Hall)
02-2038-2114
Gangnam Branch
Open 10am to 10pm. Closed 1st Monday
and during Lunar New Year day and Chuseok
breaks.
2 minute walk from Apgujeong
Station (Bundang Line) Exit 4
02-20383114
Seongbuk Branch
Open 10am to 10pm. Closed 1st Monday
and Lunar New Year day and the day of
Chuseok.
5 minute walk from Sungshin
Womens Univ. (Donam) Station (Line 4) Exit 4
02-2038-7114
88
Eco Shop
The Beautiful Store tidies up

donated goods and resells them
inexpensively. Open since 2002,
all of the proceeds from this nonprofit civic organizations sales are
donated to the needy. Through
reusing goods, the environment
benefits, and through donations
and charity, beautiful consumption is made possible. There
are currently 51 branches of the
Beautiful Store in Seoul.
This eco-friendly store was jointly

created by Lotte Department Store
and the Korea Green Foundation.
The Korea Green Foundation
which handles merchandising,
makes sure that only goods that
are friendly to the environment
are sold. All proceeds from the
Eco Shop are donated to save
and protect critically endangered
birds. An excellent selection of
healthy cuisine made only with
the finest organic ingredients, as
well as dolls of endangered birds
and related products to raise funds
for the environment is on offer.
Main Locations
Anguk Branch
Open 10:30am to 8pm. Closed on
Sundays and holidays
5 minute walk from
Anguk Station (Line 3) Exit 2
Seoul Station Branch

Open 10:30am to 6pm. Closed on national
holidays Seoul Station (Lines 1, 4, Gyeongui
Line, AREX) 3 minute walk from exit 14

Products Created by
Young Start-ups
This store offers products made
by winners of Seoul Citys Young
Start-Ups 1000 Project. Over 200
products that integrate unique
ideas by the young - in fashion,
electronics, beauty, stationery, and
other products that improve daily
life - are featured at this shop.
www.dnistore.co.kr
Myeong-dong Branch
Open 10am to 9pm. Closed on Lunar New
Year day and the day of Chuseok. 5 minute
walk from Myeongdong Station (Line 4) Exit 9
02-778-6678
Sinchon Branch
Danuri
Beautiful Store
www.beautifulstore.org
Seoul City Hall Branch
Eco-friendly
and Socially
Responsible
Stores
Open 11am to 10pm. Closed during

Lunar New Year day and Chuseok breaks.
5 minute walk from Sinchon Station (Line
2) Exits 2 or 3
02-6925-2110
Lotte Department Store Main Branch

8th floor see p25
Lotte Department Store Jamsil Branch
8th floor see p82
Hongik Univ. Branch Hours:

Open 10:30am to 6pm. Closed on
Sundays and holidays
3 minute walk from
Hongik Univ. Station (Line 2, Gyeongui Line,
AREX) Exit 8
Apgujeong Branch
Open 11am to 7pm. Closed on Sundays
and holidays
5 minute walk from
Apgujeong Station (Line 3) Exit 2
Beautiful Store
Goods Made Seongsu-dong Shoe Street

by Artisan Visitors will know they have found this area when they see a mural with
shoes as its subject near the entrance. Painted by over forty shoe designCooperaers, volunteers, and district public servants, the mural is a symbol of
tives
Seongsu-dong, where over 80% of the shoes made in Korea are produced.
There are over 350 shoe manufacturers and leather merchants on this
street, selling exquisite handmade shoes produced by master artisans at
affordable prices.
Seongsu-dong Sujehwa Town (SSST- Splendid Stylish Shoe Trend)
Joint Market
Open 10am to 8pm. Closed Holidays.
5 minute walk from Seongsu Station (Line 2) Exit 1,
1st floor of Yeongdong Techno Building
02-2118-7090
89
Seoul Travel Information
Transportation cards available in Seoul
Getting to Seoul
T-money
How to use
Transportation between Incheon International Airport or Gimpo International Airport and

downtown Seoul is very convenient. You can check distances, fares and other information
on limousine buses, taxis and airport railroad trains and choose which form of transportation
you will use.
Airport Limousine
Airport
Boarding location
Ticket offices
Incheon
Intl Airport
Gimpo
Intl Airport
To Seoul: Bus stops 3B-6B, 10A-13A out

of the entrance area on the 1st floor
[Domestic terminal] To Seoul; Exits 3-5
To Incheon Intl Airport; Exits 13-15
[Intl terminal] To Seoul; Exit 6
To Incheon Intl Airport; Exit 7
Next to Exits 4, 6-8, 11 and 13 on the 1st floor

of the passenger terminal / bus stop 9C
1st floor of the passenger terminal
Payment with cash after boarding without
ticketing
AREX (Airport Railroad)

5:20am to midnight (10-15 mins intervals)
Incheon Intl Airport Railroad 032-745-7788
http://www.arex.or.kr
Public Transportation
Buses
Subway
Taxi
90
Seoul city buses can be distinguished by their colors. Blue buses cover longdistance routes within Seoul, green buses run short-distance routes within the
city, yellow buses run circular routes in central Seoul, and red buses run express
routes between the city and the metropolitan area.
Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan
railroad network. Each line has its own designated color, which is used on subway
maps and signs in subway stations to enable not only Seoul citizens but also
foreign visitors to use the subway without difficulty.
Single journey ticket for subway: If you dont have a T-money or Seoul Citypass,
you should purchase a single journey ticket every time you use the subway. If
you insert a deposit of \500 and your fare into the vending machine installed at
each subway station, a ticket is dispensed. After you arrive at the destination,
you can return the ticket using the Deposit Refund Device and have the \500
deposit refunded.
A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch
a taxi anywhere on the streets by holding out your hand. There are regular taxis,
deluxe taxis and van taxis.
International taxi: The city government's official taxi for international tourists.
Just visit the website or call to make a reservation for the taxi. Make sure to ask
for a driver who speaks either English, Chinese or Japanese. Please note! The
reservation must be booked 24 hours before the pickup time.
1644-2255
http://intltaxi.co.kr
Where to buy
Fare
Transportation card that can be

used on buses and subway in
Seoul and the metropolitan area;
you should touch the card to the
card reader both when you board
and alight to receive the transfer
discount.
The card combines T-money and
Seoul
Citypass Plus a discount service for designated
performances, exhibitions, tourist
attractions and restaurants. You
get a 5% discount when you use
Seoul City Tour
Bus using this
card.
Subway stations in \2,500 for a regular card and

Seoul, convenience charge amount of \1,000 and
stores with T-money up
signs
GS25 convenience
stores, tourist information centers, train
stations
\3,000 for the purchase of the

card, Mobile phone strap type:
\5,000
Refillable up to \500,000
M-PASS
Incheon International Airport Tourist

Information Center,
Seoul Global Culture
& Tourism Center
(Myeong-dong),
Gangnam Tourist
Information Center
1 Day Pass : \10,000

2 Day Pass : \18,000
3 Day Pass : \25,500
5 Day Pass : \42,500
7 Day Pass : \59,500
Not including the \5,000
rental fee. (Upon returning,
\4,500 is refunded after a
\500 deduction.)
Public transportation card exclusively for international visitors,

M-Pass can be rented and used
to take up to 20 city bus and
subway rides in Seoul and metro
area. Like T-money, you can refill
cash and use the card to pay for
your purchases at convenient
stores and taxis that accept Tmoney card.
Easy and Convenient Seoul Tour Information

Visit Seoul
Homepage
www.visitseoul.net
Seoul city government-run official Seoul tour information portal, the Visit Seoul
website offers information about major tourist attractions and accommodations
in Seoul, as well as recommended themed tours. You can make reservations
for walking tours, performances, and even movies. Use your smartphone for
convenient access to the website (http://m.visitseoul.net) at anytime, anywhere.
iTourSeoul App
An application for accessing Seoul tour information made for

easy and convenient use during your stay in Seoul, it provides
real-time information about nearby tourist attractions and public
transportation all based on the current location of the user. The
app supports Korean, English, Japanese, and both simplified
and traditional Chinese.
How to Use: Search iTourSeoul at app stores and android markets and
download the app. Or scan the QR code on the right for immediate download.
Smartphone Rental Service: Smartphone with the pre-installed iTourSeoul is
available for rental for international visitors. Reservation at least three days
before arrival is required. Rental fee \3,000 per day Domestic call \11
per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers
at Incheon International Airport, Gimpo International Airport, Korea City Air
Terminal 02-1588-0608(when calling from Korea), +82-2-2190-0901(when
calling from overseas)
91
Tourist Information Centers
Shopping Information
Tourist information center
Phone
Tourist information center
Incheon Intl Airport
032-743-3270, 3272
032-743-2600, 2602
Myeong-dong
02-778-0333
02-720-0872
Samilgyo Bridge
Seoul Station (full information service) 02-3149-3333
02-579-0290
Seoul Meeting Square
Phone
Gangnam
02-3445-0111
Citizens Hall
02-739-7755

02-729-94969
02-738-9171
Sinchon Station (Gyeongui Line)

Yeongdeungpo Station
(full information service)
02-363-7833
02-2639-3320
Gwanghwamun
02-735-8688
Yongsan Station
(full information service)
02-3780-5555
Namdaemun Market
Naminsa
Dongdaemun
Mapo Tourist Information Center
Myeong-dong
Myeong-dong (Seoul Global
Culture and Tourist Center)
02-752-1913
02-737-7885
02-2236-9135
02-334-7878
02-774-3238
02-3789-79613
Itaewon
Itaewon Station
Jamsil
Jaedong Elementary School
Jeongdok Public Library
Cheonggye Plaza
02-794-5579
02-3785-0942
02-2143-7007
02-2148-4160
02-2148-4161
02-2290-7126
Bukinsa
02-734-0222
Hongik Univ.
02-323-2240
Duty Free Shops

Name
Phone
Getting There
Donghwa Duty Free
02-399-3000
Lotte Duty Free (Main)

Lotte Duty Free
(Lobby Branch)
Lotte Duty Free
(Jamsil Branch)
Lotte Duty Free (Coex)
02-759-6600
02-759-6870
Gwanghwamun (Sejong Center for the Performing

Arts) staion (Line 5) Exit 6
Euljiro 1(il)ga Station (Line 2) Exit 7
Lotte Duty Free

(Gimpo Int'l Airport Branch)
Shilla Duty Free
(Seoul Branch)
Shilla Duty Free
(Gimpo Intl Airport Branch)
Walker Hill Duty Free
02-2669-6700
Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3

or 4
Samseong (World Trade Center Seoul) Station (Line 2)
Exits 5 or 6
Gimpo Intl Airport Station (Lines 5, 9, AREX)
1688-1100
Dongguk Univ. Station (Line 3) Exit 4
1688-1110
Gimpo Intl Airport Station (Lines 5, 9, AREX)
02-450-6363
Take the free Walker Hill Shuttle Bus from Gangbyeon

(Dongseoul Bus Terminal) Station (Line 2) Exit 1
02-411-7565
02-3484-9600
Department Stores
Look for the red vests in Seoul
Name
Phone
Getting There
If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon,
Itaewon, Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or
Bukchon, you should look for red shirts with the symbol. These people are so called mobile
tourist information centers. They are fluent in foreign languages including English, Japanese
and Chinese, and provide tourist information of Seoul from introduction about Seoul, from
the introduction of tourist attractions to direction guides.
Galleria East & West
02-3449-4114
Hyundai Mok-dong
Hyundai Trade Center
02-2163-2233
02-552-2233
Hyundai Mia
Hyundai Sinchon
Hyundai Apgujeong (Main)
Hyundai Cheonho
Lotte Gangnam
Lotte Geondae Star City
Lotte Gwanak
Lotte Gimpo Airport
Lotte Nowon
Lotte Mia
Lotte (Main)
Lotte Yeongdeungpo
Lotte Jamsil
Lotte Cheongnyangni
02-2117-2233
02-3145-2233
02-547-2333
02-488-2233
02-531-2500
02-2218-2500
02-833-2500
02-6116-2500
02-950-2500
02-944-2500
02-771-2500
02-2632-2500
02-411-2500
02-3707-2500
Shinsegae Gangnam
Shinsegae (Main)
Shinsegae Yeongdeungpo
1588-1234
1588-1234
1588-1234
Apgujeong Rodeo Station (Bundang Line)

Exits 1, 2, 7
Omokgyo (Mokdong Stadium) Station (Line 5) Exit 2
Exits 5 or 6
Gireum Station (Line 4) Exit 9
Sinchon Station (Line 2) Exit 1
Apgujeong Station (Line 3) Exit 6
Cheonho (Pungnaptoseong) Station (Lines 5, 8) Exits 3 or 4
Hanti Station (Bundang Line) Exits 1 or 2
Konkuk Univ. Station (Lines 2, 7) Exits 4 or 5
Sillim Station (Line 2) Exits 5 or 6
Gimpo Intl Airport Station (Lines 5, 9, AREX) Exit 1
Nowon Station (Lines 4, 7) Exits 3 or 4
Miasageori Station (Line 4) Exit 1
Yeongdeungpo Station (Line 1) Exit 3
Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4
Cheongnyangni (University of Seoul) Station (Line 1,
Jungang Line) Exits 1 or 4
Express Bus Terminal Station (Lines 3, 7, 9) Exit 8
Hoehyeon Station (Line 4) Exit 7
Yeongdeungpo Station (Line 1) Exits 3, 5, 6
GwanghwamunNamdaemun MarketSamcheong-dong 9:30am-6:30pm, Myeong-dong 9:30am-7:30pm,

SinchonInsa-dong, ItaewonSinsa-dong Garosu-gil 10am-7pm, DongdaemunHongdae 12pm-8pm, Bukchon 9:30am6:30pm (Summer season) 9am-6pm (Winter season)
For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the
mobile app iTourSeoul.
Information in this guide book is current as of January 2014.
Useful Phone Numbers

Information on Seoul
Phone interpretation service
Emergency medical service
Lost articles
Tourist information
Tourist complaint report
92
Dasan Call Center 02-120

Interpretation service BBB
(Before Babel Brigade) 1588-5644
Emergency Medical Information Center 119
Lost and Found Center at Seoul
Metropolitan Police Agency
02-2299-1282
KTO TT Call Center 1330
Dasan Call Center 02-120+9
Tourist Complaint Center at
Korea Tourism Organization 1330
Large Shopping Complexes

Name
Phone
Getting There
Bitplex
02-2200-1003
Central City
02-6282-0114
Wangsimni Station (Lines 2, 5, Bundang Line,

Jungang Line), Exit 4
Express Bus Terminal Station (Lines 3, 7, 9)
93
Index
Name
Phone
Getting There
Coex Mall
02-6000-0114
D-Cube City
Garden 5
IFC Mall
IPark Mall
Lotte Fitin
02-2211-1000
02-2157-0100
02-6137-5000
02-2012-0101
02-6262-4000
Mario Outlet
Mecenatpolis Mall
Starcity Mall
Times Square
02-2109-7000
02-6357-0108
02-2024-1500
02-2638-2000

Exits 5 or 6
Sindorim Station (Lines 1, 2) Exit 1
Jangji Station (Line 8) Exit 3
Yeouido Station (Lines 5, 9) Exit 3
Yongsan Station (Line 1, Jungang Line)
Dongdaemun History & Culture Park Station (Lines 2,
4, 5) Exits 12 or 13
Gasan Digital Complex (Lines 1, 7) Exit 4
Hapjeong Station (Lines 2, 6) Exits 9 or 10
Konkuk Univ. Station (Lines 2, 7) Exit 4
Yeongdeungpo Station (Line 1)
Business Hours (Normal Operations)

Type of Business
Hours
Bank
9am-4pm
Boutique
11am-10pm
Department Store
10am-8:30pm
Government
9am-6pm
Hospital
9am-6pm
Post Office
9am-6pm
Shopping Mall/Outlet
11am-9pm
Traditional Market
4am-varies by market.
* In general, banks and government offices are closed on weekends and holidays. Post offices and hospitals are open
only in the morning during weekends.
Korean Standard Clothing Sizes

Sex
Women
Clothing
Size
Chest
(cm)
Waist
(cm)
Hips Sex
(cm)
75 (S)
80 (S)
Clothing
Size
Chest
(cm)
Waist
(cm)
Hips
(cm)
75
64
80
66.5
88.3 Men
80 (S)
80
69.4
85.9
89.5
85 (M)
85
71.6
87.6
85 (M)
85
90 (L)
90
70.9
91.5
90 (M)
90
76.1
90.6
76.2
93.7
95 (L)
95
81.9
93.9
95 (L)
95
81.9
95.4
100 (L)
100
86.4
97.1
100 (XL)
100
87.1
97
105 (XL)
105
91.3
100.1
105 (XL)
105
89.3
95.8
110 (XL)
110
95.8
103.5
Foreign Exchange Rates

Dollar
Euro
Yen
Yuan
Hong Kong Dollar
Taiwan Dollar
* As of January 2014
94
1,075 won
1,466 won
1,030 won
178 won
139 won
36 won
City Center
(Myeong-dong Euljiro, Namdaemun Market)
Aland (Main Store)
23
Alpha
27
Daedo Shopping Tower
27
Euljiro Underground Shopping Center
25
Euljiro 1-ga Underground Shopping Center
25
Hoehyeon Underground Shopping Center
25
25
Lotte Duty Free Shop (Lobby Branch)
25
Lotte Duty Free Shop (Main)
25
Lotte Mart (Seoul Station Branch)
28
Lotte Outlets (Seoul Station Branch)
29
Lotte Young Plaza
25
Maki
23
23
Mesa 28
Migliore (Myeong-dong Branch)
22
M-Plaza
22
Myeongdong Station Underground Shopping Center 25
Myeong-dong Tourist Information Center
25
Myeong-dong Underground Shopping Center
25
Namdaemun Dokkebi Imported Goods Mall
28
Namdaemun Market
26
Namdaemun Market (Accessory)
28
Namdaemunno Underground Shopping Center
29
Noon Square
22
Olive Young Lifestyle Experience Center
24
Osulloc Tea House (Myeong-dong Branch)
24
25, 29
Silk Button
24
Sogong Underground Shopping Center
25
Tabby Mall
22
Tie Holic
24
Youths Dreaming Shop (Myeong-dong Branch)
25
4N5
23
10 Corso Como
23
Palace Quarter
(Insa-dong, Samcheong-dong Bukchon)
Ahwon Gongbang
(Head Office, Samcheong-dong Branch)
33, 36
Beautiful Store (Anguk Branch)
33
Bukchon Traditional Culture Center
38
Isae (Anguk Branch, Gahoe Branch)
33, 36
Jinjooshell (Bukchon Branch)
36
Jonggak Underground Shopping Center
34
Mera Hatt
33
Mmmg (Anguk Branch)
33
Modern Marketplace
37
Nakwon Arcade
33
National Souvenir Center
33, 34
Repetto (Samcheong-dong Branch)
37
Samcheong-dong Sachawon
37
Sneaksoul
37
Sopri
33
Ssamzie-gil
32
Ssiat 38
Stori
38
38
Todok Gongbang
34
Yido 38
Yongjung Collection
34
Dongdaemun & Around

(Dongdaemun Market)
Art Plaza
42
Belpost 42
Cheonggye 6-ga Underground Shopping Center
49
Chung Pyeong Hwa Fashion Mall
42
Designer Club
43
49
Dongdaemun Shopping Complex
43
Dongdaemun Sports Underground Shopping Center 49
Dongdaemun Stationery & Toy Market
43
Dongdaemun Underground Shopping Center
49
43
Doota
44
Goodmorning City
45
Gwanghui Fashion Mall
45
Hello APM
45
Hyeyang Elisium
45
45
Lotte Fitin
46
Maxtyle 46
Migliore (Dongdaemun Branch)
46
46
Nuzzon 46
Pyounghwa Market
47
Shin Pyeong Hwa Fashion Town
47
Studio W
47
Team 204
47
Techno 48
Theot
48
U:US
48
University Quarter (Hongik Univ. Area,

Sinchon Ewha Womans Univ. Area)
Aland (After Aland, Ewha Womans Univ. Branch, Hongik
Univ. Branch, Sinchon Branch)
51, 56
Aritaum (Ewha Womans Univ. Branch)
57
Around The Corner
51
52
Fair Lady
57
F.ound Store
52
Gourmet Market
53
Hyundai Department Store (Sinchon Branch)
58
Hyundai Department Store U-Plex (Sinchon Branch) 58
Manhattans 53
Mecenatpolis Mall
51
Onl (Ewha Womans Univ. Branch, Sinchon Branch) 58
Platform Place
54
Storage & Co.
54
Thanks Books
55
Wildhogs
55
95
Choansan (Mt.)
Train Station
Tunnel
Ferry Boat Quay
Swimming Pools
Palgakjeong Park
82
82
82
82
Gimpo
International
Airport
SinchonEwha
Womans Univ. Area
52p
Mapo-gu
H
(Bridangang
ge) dae
gyo
Novotel Ambassador Doksan
Seoul Palace
48
Chongshin
Univ.(Isu)
Sillim
Gwanak-gu
Line 2
Nakseongdae Park
52
Sadang
70p
Best Western Premier

Gangnam
The Ritz-Carlton
Express Bus
Terminal
Provista
49
Seoul Nat'l Univ. of

Education
Seoripul Park
Umyeonsan (Mt.)
Ramada
Seoul
Gangnam
50
54
Park
Jamsil Sports Complex Jamsil
Jamsil
(Songpa-gu Office)
Station Area
Sports Complex
82p
Samseong
Seolleung
Renaissance
Seoul
Gangnam-gu
Lotte
Seokchon Lake
Songpa-gu
Tanc
heon
(Stre
am)
Seokchon-dong
Ancient Baekje-era
Stone Mound Tombs
Garak
Market
51
Dogok
m)
Yangjae
a
e
(Seocho-gu Office) (Str
n
eo
ch
jae
g
n
Ya
Yangjae
Citizens'
Forest
Seoul Grand
C
47
Gwangnaru
(Presbyterian College &
Theological Seminary)
Dongseoul Bus
Terminal
43
Imperial
Palace
Nambu Bus
Terminal
53
Ellui
Gangnam-gu
Office
Cheongdam
46
Konkuk Univ.
yo
aeg
ic-d e)
mp ridg
yo
Oly (B
eolg ge)
silch Brid
Jamailroad
(R
Best Western Premier Guro
JW Marriot
Seocho-gu
Apgujeong
42
45
Geondae Rodeo
Street
Konkuk Univ.
Apgujeong-dong
Cheongdam-dong
Sinsa-dong 77p
Garosu-gil Area
Express Bus
Terminal
Seongsu39
o
egy
silda e)
Jam(Bridg
Boramae Park
38 Seoul Forest
Line
Sinbundang
Dongjak (Seoul
National Cemetery)
41
Children's
Grand Park
Seongsudaegy
(Bridge) o
Geumcheon
Fashion Town
Capital
Sheraton
Grande Walkerhill
W SeoulWalkerhill
Gunja
(Neungdong)
Hanyang
Univ.
Oksu
Itaewon
62p
Seoul National
Cemetery
35
Yaksu
gyo
dae )
nam idge
Han (Br
Gasan Digital
Complex
Dongjak-gu
Gwangjin-gu
34
Namsan Park
37 Seoul
Grand Hyatt
36
Line 4
Daerim
Yongsan Station Area
Chungang Univ.
Wangsimni
Cheonggu
33
gyo
odae
Banp(Bridge)
Sindorim
Station Area
Station Area
83P
84P Yeongdeungpo-gu
Incheon
Guro
International
Airport
Guro-gu
e1
Achasan (Mt.)
Seongdong-gu
Best Western Premier

Seoul Garden
gyo
dae
Dongdaemun-gu
Dongmyo
Sindang
Seoul Station
Lotte City
Gongdeok
Cheongnyangni
(University of Seoul)
31
30
Sinseoldong
yo
daeg
gho e)
Don (Bridg
Bamseom
(Islet)
41p
Myeong-dongEuljiro
Namdaemun 21p
Market32
Chungjeongno
26p
(Kyonggi Univ.)
Samgakji
National
po )
Ma ridge
Assembly
Yongsan Station
(B
Mok-dong
The
Lexington
o
y
Rodeo Street
Area
aeg
Yeouido Park
yod e)
40
Yongsan 84P
onh(Bridg
o
Yeouido
Marriott Executive
W
y
Station
g
Yeongdeungpo-gu Office Apartments Yeouido
Yongsan Park
eol ge)
h
Station
Area
c
Park Centre - Seoul
Yangcheon-gu
ng Brid
Ichon (National
Yeouido P
Singil Yeouido83
nga ad
Museum of Korea)
Saetgang
Ha Railro
(
Ecological
Park
Courtyard Marriott
Seoul Times Square
Hangang (River)
Noryangjin
Noryangjin
Yeongdeungpo Station
Fisheries
44
Sindorim Yeongdeungpo
Wholesale Market
84
84
84
84
84
84
84
84
Ewha
Womans
Univ.
Sinchon
Hongik Univ.
Dangsan
Lin
E-mart (Yongsan Branch)

ETLand
IPark Mall
Hongik Univ.
Gimpo Int'l
Airport Station Area
82p
Seonyudo
D-Cube City
E-mart (Sindorim Branch)
Home Plus (Sindorim Branch)
Techno Mart (Sindorim Branch)
Yonsei Univ.
56p
Seonyudo
Park
Mok-dong
Stadium
Sindorim Station Area
Gye
ong
ui L
ine
Dongdaemun
29
Market
Jungnang-gu
Hoegi
Korea Univ.
28
Hongik Univ. Area
83
E-mart (Yeongdeungpo Branch)

83
Lotte Department Store (Yeongdeungpo Branch)
83
Shinsegae Department Store (Yeongdeungpo Branch) 83
Times Square
83
Yeongdeungpo Rotary Underground Shopping Center 83
Yeongdeungpo Station Underground Shopping Center 83
Samcheong-dong
Bukchon
Sanbong Bus Terminal
Sangbong
(Intercity Bus Terminal)
Kyung Hee Univ.
Insa-dong 31P
Seodaemun-gu
Seoul World Cup

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Line 9
Yeongdeungpo Station Area
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Yeouido Station Area

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82
82
82
82
82
82
82
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Gimpo Intl Airport Station Area

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Lotte Mall (Gimpo Intl Airport Branch)
Lotte Mart (Gimpo Intl Airport Branch)
Shilla Duty Free Shop (Gimpo Intl Airport Branch)
Sky City
Baengnyeonsan (Mt.)
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ga
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Lotte Duty Free Shop (Jamsil Branch)
Lotte Mart (Jamsil Branch)
Seo
Jamsil (Songpa-gu Office) Station Area
Sinbundang Line
Jungang Line
Gyeongui Line
Gyeongchun Line
Railway
Not Open
Lin
Bonghwasan (Mt.)
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Line 8
Line 9
AREX
(Airport Railroad)
Bundang Line
Geumcheon-gu
96
Seongbuk-gu
Bulgwang
[ Subway Railroad ]
Line 1
Line 2
Line 3
Line 4
Line 5
Line 6
Royal Tomb Museum of

the Joseon Dynasty
Taereung
Seokgye
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Univ.
Hotel
Others
Dream Forest
Yeon
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2
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78
Addicted Shop
69
Around The Corner
78
Assouline Lounge (Dosan Park Branch, Galleria
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70
Bbanzzac
70
Beaker Cheongdam Flagship Store
71
Bell & Nouveau
78
Blush
72
Boy+
72
Brown Breath
79
Central Post
72
Ce Soir
72
Chapter 1
79
Daily Projects
73
Danuri (Gangnam Branch)
76
D.Nue
73
Elbon The Style (Galleria Department Store Branch,
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Apgujeong Branch)
73, 79
Epoca
80
Flow (Cheongdam Branch, Sinsa Branch)
74, 79
Galleria Department Store Luxury Hall East
76
76
Gangnam Tourist Information Center
76
Highkickz
74
[Ho;ya] And More
74
Hyundai Department Store (Apgujeong Branch)
76
Ilmo Outlet
79
Jamie & Bell
74
John White
74
Kare
74
Koon With A View
80
Maison De Parfum Soul
80
80
Mik 24/7
75
Msk
75
Mue
74
My Boon
75
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Mia
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Bukhansan National Park
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61
61
63
63
64
64
64
64
64
65
66
66
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Decade Shop
En Pleine Nuit
Mo Jain Song
Monday Edition
PBAB
Post Poetics
Product Seoul
Series; Corner
Tailrable & Co
Unknown People
80
80
75
76
76
80
80
76
81
76
78
69
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Ourthings
Premium Outlet Raum
Riviera Maison
The Love Comes
Tommer & Jeffer
Topten 10 (Garosu-gil Branch)
Unipair
Vintage Hollywood
What I Want
8 Seconds (Garosu-gil Branch)
10 Corso Como
Gay
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58
51
7
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Subway Line 6
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Gyeongchun Line
Subway Line 2
Subway Line 7
Bundang Line, Suin Line
Uijeongbu Line
Subway Line 3
Subway Line 8
Sinbundang Line
Ever Line
Subway Line 4
Subway Line 9
Jungang Line
Transfer Station
Subway Line 5
Incheon Line 1
Gyeongui Line
36
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553
545
551
Tourist Complaint Centers
Phone
Seoul City Call Center 02-120
Korea Tourism Organization 1330
E-mail
Seoul Transportation Complaint Center
(i.e. excessive taxi fares, call vans): happyride@seoul.go.kr
Korea Tourism Organization Tourist Complaint Center:
tourcom@knto.or.kr
* When registering a complaint via e-mail, please report the subject of the
incident (name of service, name of establishment, taxi license plate number,
etc.), time and date of the incident, location of the incident, and any other
relevant details, including your name and contact information.
8B
Tourist Police
T
he tourist police offer a variety of services for the benefit of
tourists, including preventing crime, cracking down on illegal
activity, and addressing tourist complaints. They are on patrol at
Seouls most popular tourist destinations, including Myeong-dong,
Itaewon, Dongdaemun, Insa-dong, Hongdae, Cheonggyecheon
(Stream), and around Seoul City Hall.
Hours on duty: 9am to 11pm every day
Phone: Tourist Information Call Center, 1330 (no area code)
Seoul Shopping

Seoul Shopping 2014

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Seoul Shopping 2014

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Seoul Shopping

Seoul: The Shoppers Paradise

Seoul, All About Shopping .............................................. 4

Must Visit Shopping Destinations in Seoul.................. 14

A Shopping Area Filled with

Museum / Exhibition Hall

Insa-dong, Samcheong-dong Bukchon

The Center of Koreas Fashion Industry :

A Center of Creative Arts and Culture : University Quarter... 50

City Tour Bus

Hongik Univ. Area, Sinchon Ewha Womans Univ. Area

Tourist Information Center

Seouls Cosmopolitan Town : Yongsan................................... 60

Duty Free Shop

Gangnam Style Streets : Gangnam........................................... 68

Mall Complexes Nearby Subway Stations............................ 82

Themed Shopping ........................................................... 85

Seoul Travel Information ............................................... 90

Seoul Free Wi-Fi *

Travel information about Seoul:

Seoul: The Shoppers Paradise

Four Seasons and

while bargain shoppers wait until the end

VAT (Value Added Tax)

How to receive refunds

Yongsan Electronics Market

Korea Tourism Organization

Korea Tourism Organization

At a time when people the world over are

One frequently-heard remark by international visitors to Seoul is that most Koreans

Myeong-dong (see p21)

SinchonEwha Womans Univ. Area (see p56)

Koreans can still be seen wearing hanbok,

Clothing and Shoes

When choosing garments, look for the

There is a famous saying among die-hard

Namdaemun Market (see p26)

Korea Tourism Organization

Another good souvenir is travel books

Insa-dong (see p31) Hongik Univ. Area (see p52)

Namdaemun Market (see p26) Insa-dong (see p31)

Traditional tableware, such as plates,

Shilla Duty Free Shop

Latest Fashion and

Around Hongik Univ.

Dongdaemun Shopping Complex see p43

Namdaemun Market see p26

Itaewon Comme Des Garons Street see p63

Sinsa-dong Garosu-gil see p77

Dongdaemun Shopping Complex see p43

Itaewon Comme Des Garons Street see p63

- A Center of Creative Arts and Culture : University Quarter

Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area

- Mall Complexes Nearby Subway Stations

Youth's Dreaming Shop

Mamonde Flagship Store

Embassy of the peoples

Din Tai Fung

Namdaemun Market is commonly referred to as the even

Lotte Duty Free Shop Lotte Dept. Store

KEB Head Office

Eulji-ro Underground Shopping Center

This is Seouls leading shopping district. In this area are

A4, Map p27