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GTM data template

Guidelines
Cover minimum 1 city and 50 minimum outlets
Cover a mix of modern trade (5 outlets), general trade (30 outlets), chemist
(5 outlets), wholesale (5 outlets), kiosks (5 outlets)
Cover a mix of ABC outlets
o 10 A class outlets (top 50% of sales of the General Trade beat)
o 10 B class outlets (next 30% of sales of the General Trade beat)
o 10 C class outlets (next 20% of sales of the General Trade beat)
Cover a representative set of localities

Please fill this template for every outlet separately


S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Questions - Retail outlet


What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
c
mota chawal, sona mansuri
22 per kg, 28 per kg
5 kg, 10kg
25 days
mandi
7-10 days
250 kg
hari patti, best
10kg, 5kg
best 60 per kg
hari patti 62 per kg
100 kg
100% loose
20-25 days
mandi
10-15 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
B
sona mansuri, sonam
22 per kg, 36 per kg
10kg
20-25 days
wholesale
7 days
300 kg
India gate, daawat
India gate, customer demands
1 kg
India gate rozana 75 per kg
India gate classic 160per kg
100 per kg
200 kg
40% loose and 60% packed
20 days
distributor
10 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
A
India gate, fortune rozana
60 per kg
5 kg
20 days
distributor
15 days
150 kg
India gate, Daawat
India gate
10kg
best 60 per kg
radical 160 per kg
80 per kg
150 kg
100% packed
20 days
distributor
15 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
C
Mota chawal, Sona mansuri
22 per kg, 27 per kg
10 kg
21 days
mandi
10 days
250 kg
Hari patti, best
Hari patti
10 kg
best 60
hari patti 62
150kg
100%
21 days
mandi
15 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
B
Sona mansuri, sonam, india gate rozana
28, 36, 60
10 kg
25 days
wholesale
10 days
250 kg
india gate, red rose
India gate
5 kg
India gate rozana 65per kg
India gate tibar 100 per kg
85
150 kg
30% loose 70% packed
25 days
whole sale
15 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
C
Sona mansuri, Mota chawal
28 per kg, 22 per kg
25 kg
20 days
mandi
7 days
200 kg
Red rose, hari patti,
hari patti, customer mostly demands
10 kg
Hari patti 60 per kg
red rose 90
100 kg
100% loose
20 days
mandi
10 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
A
best, india gate, fortune,
60, 65
10kg
14 days
distributor
15 days
150 kg
India gate, kohinoor, daawat, patanjali
India gate
5 kg
India gate mogra 65
India gate classic, Radikal 160
75
100kg
100% packed
distributor
15 days

S.No.
1
Overall
2
1
2
3
Non4
basmati
rice
5
6
7
1
2
3
4
5
Basmati
6
rice
7
8
9
10
11

Please fill this template for every outlet separately


Questions - Retail outlet
What type of outlet is it?
What is the total monthly sales of outlet?
What are the types of non basmati rice being sold - sona masuri, kolam, ponni etc
What is the price of each type of non basmati rice being sold per kg
What is the most common amount sold (1kg, 2kg etc) for each type of non basmati type
How many days of credit is available for non basmati rice
Where does the retailer usually buy non basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of non basmati rice
What is the total monthly volume sales of each type of non basmati rice type sold by outlet
What are the brands of basmati rice being sold - india gate, daawat etc
Which is the most popular brand of basmati rice being sold and why
What is the most common pack size sold (1kg, 2kg etc) of basmati
What is the cheapest available basmati rice brand and what is the selling price per kg
What is the most premium available basmati rice brand and what is the selling price per kg
What is the price of the most common basmati pack
What is the total monthly volume sales of basmati rice being sold at outlet
How much % is sold in loose vs packed basmati rice
How many days of credit is available for basmati rice
Where does the retailer usually buy basmati rice from (% split of mandi/wholesale/ distributor)
What is the average inventory days of basmati rice

Details
B
Sona mansuri, sonam, Sela, fortune rozana, 921
28, 36,
10kg
25 days
wholesale
10 days
250 kg
Fortune, India gate, daawat
India gate
5kg
India gate tibar 100
80.00
150kg
40% loose 60% packed
20-25 days
distributor
15 days