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Supply chain

From Wikipedia, the free encyclopedia

A supply chain is actually a complex and dynamic supply and demand network.[1]
A supply chain is a system of organizations, people, activities, information, and
resources involved in moving a product or service from supplier to customer. Supply
chain activities involve the transformation of natural resources, raw materials, and
components into a finished product that is delivered to the end customer. In
sophisticated supply chain systems, used products may re-enter the supply chain at
any point where residual value is recyclable. Supply chains link value chains.[2]

Contents [hide]
1

Overview

Supply chain modeling

Supply chain management

Supply chain resilience

Social responsibility in supply chains

Traceability in agricultural supply chains

Regulation

Development and design

References

10

External links

Overview[edit]
The Council of Supply Chain Management Professionals (CSCMP) [3] defines supply
chain management as follows:

Supply Chain Management encompasses the planning and management of all


activities involved in sourcing and procurement, conversion, and all logistics
management activities. Importantly, it also includes coordination and collaboration
with channel partners, which can be suppliers, intermediaries, third-party service

providers, and customers. In essence, supply chain management integrates supply


and demand management within and across companies. Supply Chain Management
is an integrating function with primary responsibility for linking major business
functions and business processes within and across companies into a cohesive and
high-performing business model. It includes all of the logistics management
activities noted above, as well as manufacturing operations, and it drives
coordination of processes and activities with and across marketing, sales, product
design, finance and information technology.

CSCMP
A typical supply chain begins with the ecological, biological, and political regulation
of natural resources, followed by the human extraction of raw material, and includes
several production links (e.g., component construction, assembly, and merging)
before moving on to several layers of storage facilities of ever-decreasing size and
increasingly remote geographical locations, and finally reaching the consumer.

Many of the exchanges encountered in the supply chain are therefore between
different companies that seek to maximize their revenue within their sphere of
interest, but may have little or no knowledge or interest in the remaining players in
the supply chain. More recently, the loosely coupled, self-organizing network of
businesses that cooperates to provide product and service offerings has been called
the Extended Enterprise.[citation needed]

As part of their efforts to demonstrate ethical practices, many large companies and
global brands are integrating codes of conduct and guidelines into their corporate
cultures and management systems. Through these, corporations are making
demands on their suppliers (facilities, farms, subcontracted services such as
cleaning, canteen, security etc.) and verifying, through social audits, that they are
complying with the required standard. A lack of transparency in the supply chain is
known as mystification, which bars consumers from the knowledge of where their
purchases originated and can enable socially irresponsible capitalist practices.

Omnichannel Supply Chain is the latest term used in retail. This is how customers
can shop any time, anywhere, any place.

Supply chain modeling[edit]

A diagram of a supply chain. The black arrow represents the flow of materials and
information, and the gray arrow represents the flow of information and backhauls.
The elements are (a) the initial supplier (vendor or plant), (b) a supplier, (c) a
manufacturer (production), (d) a customer, and (e) the final customer.
There are a variety of supply chain models, which address both the upstream and
downstream sides. The SCOR (Supply-Chain Operations Reference) model,
developed by the management consulting firm PRTM, now part of
PricewaterhouseCoopers LLP (PwC) has been endorsed by the Supply-Chain Council
(SCC) and has become the cross-industry de facto standard diagnostic tool for
supply chain management. SCOR measures total supply chain performance. It is a
process reference model for supply-chain management, spanning from the
supplier's supplier to the customer's customer.[4] It includes delivery and order
fulfillment performance, production flexibility, warranty and returns processing
costs, inventory and asset turns, and other factors in evaluating the overall effective
performance of a supply chain.

The Global Supply Chain Forum has introduced another supply chain model.[5] This
framework is built on eight key business processes that are both cross-functional
and cross-firm in nature. Each process is managed by a cross-functional team
including representatives from logistics, production, purchasing, finance, marketing,
and research and development. While each process interfaces with key customers
and suppliers, the processes of customer relationship management and supplier
relationship management form the critical linkages in the supply chain.

The American Productivity and Quality Center (APQC) Process Classification


Framework (PCF) SM is a high-level, industry-neutral enterprise process model that
allows organizations to see their business processes from a cross-industry
viewpoint. The PCF was developed by APQC and its member organizations as an
open standard to facilitate improvement through process management and
benchmarking, regardless of industry, size, or geography. The PCF organizes
operating and management processes into 12 enterprise-level categories, including
process groups, and over 1,000 processes and associated activities.

In the developing country public health setting, John Snow, Inc. has developed the
JSI Framework for Integrated Supply Chain Management in Public Health, which
draws from commercial sector best practices to solve problems in public health
supply chains.[6]

In 2013, the Supply Chain Roadmap has been presented. It is a method where an
organizations supply chain strategy can be reviewed in an organized and
systematic approach in order to assure alignment of the supply chain with the
business strategy. The method is supported in the most important and recognised
theories and practices about supply chain strategy and business strategy. The
method allows the characterisation of the supply chain under analysis by 42 factors
in a single page view called "The Map", and allows the comparison of this supply
chain with 6-supply chain archetypes (fast, efficient, continuous flow, agile, custom
configured, flexible), in order to find gaps between supply chain under analysis and
the most proper supply chain archetype. Method is applied in four steps (scope,
understanding, evaluation, and, redesign and deployment). The method was
developed by Hernan David Perez, an experienced supply chain manager in several
industrial sectors, and, professor and international speaker in supply chain strategy.
[7]

Supply chain management[edit]

A German paper factory receives its daily supply of 75 tons of recyclable paper as
its raw material
In the 1980s, the term supply chain management (SCM) was developed to express
the need to integrate the key business processes, from end user through original
suppliers.[8] Original suppliers are those that provide products, services, and
information that add value for customers and other stakeholders. The basic idea
behind SCM is that companies and corporations involve themselves in a supply
chain by exchanging information about market fluctuations and production
capabilities. Keith Oliver, a consultant at Booz Allen Hamilton, is credited with the
term's invention after using it in an interview for the Financial Times in 1982.[9][10]
[11]

If all relevant information is accessible to any relevant company, every company in


the supply chain has the ability to help optimize the entire supply chain rather than
to sub-optimize based on a local interest. This will lead to better-planned overall
production and distribution, which can cut costs and give a more attractive final
product, leading to better sales and better overall results for the companies
involved. This is one form of Vertical integration.

Incorporating SCM successfully leads to a new kind of competition on the global


market, where competition is no longer of the company-versus-company form but
rather takes on a supply-chain-versus-supply-chain form.

Many electronics manufacturers of Guangdong rely on the supply of parts from


numerous component shops in Guangzhou
The primary objective of SCM is to fulfill customer demands through the most
efficient use of resources, including distribution capacity, inventory, and labor. In
theory, a supply chain seeks to match demand with supply and do so with the
minimal inventory. Various aspects of optimizing the supply chain include liaising
with suppliers to eliminate bottlenecks; sourcing strategically to strike a balance
between lowest material cost and transportation, implementing just-in-time
techniques to optimize manufacturing flow; maintaining the right mix and location
of factories and warehouses to serve customer markets; and using location
allocation, vehicle routing analysis, dynamic programming, and traditional logistics
optimization to maximize the efficiency of distribution.

The term "logistics" applies to activities within one company or organization


involving product distribution, whereas "supply chain" additionally encompasses
manufacturing and procurement, and therefore has a much broader focus as it
involves multiple enterprises (including suppliers, manufacturers, and retailers)
working together to meet a customer need for a product or service.[12]

Starting in the 1990s, several companies chose to outsource the logistics aspect of
supply chain management by partnering with a third-party logistics provider (3PL).
Companies also outsource production to contract manufacturers.[13] Technology
companies have risen to meet the demand to help manage these complex systems.

There are four common supply chain models. Besides the three mentioned above,
there is the Supply Chain Best Practices Framework.

Supply chain resilience[edit]


In recent studies, resilience, as "the ability of a supply chain to cope with change",
[14] is regarded as the next phase in the evolution of traditional, place-centric

enterprise structures to highly virtualized, customer-centric structures that enable


people to work anytime, anywhere.[15]

Resilient supply networks should align its strategy and operations to adapt to risk
that affects its capacities.[16] There are 4 levels of supply chain resilience. First is
reactive supply chain management. Second is internal supply chain integration with
planned buffers. Then comes collaboration across extended supply chain networks.
Finally is a dynamic supply chain adaptation and flexibility.[17]

It is not about responding to a one-time crisis, or just having a flexible supply chain.
It is about continuously anticipating and adjusting to discontinuities that can
permanently impair the value preposition of a core business with special focus on
delivering ultimate customer centricity. Strategic resilience, therefore, requires
continuous innovation with respect to product structures, processes, but also
corporate behaviour.

Recent research suggests that supply chains can also contribute to firm resilience.
[18]

Social responsibility in supply chains[edit]


Incidents like the 2013 Savar building collapse with more than 1,100 victims have
led to widespread discussions about corporate social responsibility across global
supply chains. Wieland and Handfield (2013) suggest that companies need to audit
products and suppliers and that supplier auditing needs to go beyond direct
relationships with first-tier suppliers. They also demonstrate that visibility needs to
be improved if supply cannot be directly controlled and that smart and electronic
technologies play a key role to improve visibility. Finally, they highlight that
collaboration with local partners, across the industry and with universities is crucial
to successfully managing social responsibility in supply chains.[19]

Traceability in agricultural supply chains[edit]


Many agribusinesses and food processors source raw materials from smallholder
farmers. This is particularly true in certain sectors, such as coffee, cocoa and sugar.
Over the past 20 years, there has been a shift towards more traceable supply
chains. Rather than purchasing crops that have passed though several layer of
collectors, firms are now sourcing directly from farmers or trusted aggregators. The

drivers for this change include concerns about food safety, child labor and
environmental sustainability as well as a desire to increase productivity and improve
crop quality.[20]

Regulation[edit]
Supply chain security has become particularly important in recent years. As a result,
supply chains are often subject to global and local regulations. In the United States,
several major regulations emerged in 2010 that have had a lasting impact on how
global supply chains operate. These new regulations include the Importer Security
Filing (ISF)[21] and additional provisions of the Certified Cargo Screening Program.
[22]

Development and design[edit]


With increasing globalization and easier access to alternative products in today's
markets, the importance of product design to generating demand is more significant
than ever. In addition, as supply, and therefore competition, among companies for
the limited market demand increases and as pricing and other marketing elements
become less distinguishing factors, product design likewise plays a different role by
providing attractive features to generate demand. In this context, demand
generation is used to define how attractive a product design is in terms of creating
demand. In other words, it is the ability of a product's design to generate demand
by satisfying customer expectations. But product design affects not only demand
generation but also manufacturing processes, cost, quality, and lead time. The
product design affects the associated supply chain and its requirements directly,
including manufacturing, transportation, quality, quantity, production schedule,
material selection, production technologies, production policies, regulations, and
laws. Broadly, the success of the supply chain depends on the product design and
the capabilities of the supply chain, but the reverse is also true: the success of the
product depends on the supply chain that produces it.

Since the product design dictates multiple requirements on the supply chain, as
mentioned previously, then once a product design is completed, it drives the
structure of the supply chain, limiting the flexibility of engineers to generate and
evaluate different (and potentially more cost-effective) supply chain alternatives.
[23]

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