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Exercise PIA Mission Statement (Week # 3)

S.M Ammad Hussain.


01-120141-026.
MBA-6A.
Course: Strategic Management.

Mission Statement of PIA. (2015)


To set the standard of excellence for flying across the globe by always striving hard to provide
unmatched services to all prestige guests when it comes to safety, entertainment and punctuality and the
most state of the art airplanes gives us an extra our edge to meet our customer needs consistently and to
grow more

Mission Statement of PIAC.


PIACs mission statement is as follows:
Employee teams will contribute towards making PIA a global airline of choice through.
1.
2.
3.
4.

Offering quality customer services and innovative products.


Using state-of-the-art technologies.
Ensuring cost effective measures in procurement and operations.
Developing safety culture.

Taking the planning as a major part of the orgaizations. All organization makes their mission statement
which also suits best towards their Vision Statement. As PIA Vision Statement tells to achieve an aim of
the world class airline by exceeding customers through dedicating employee, committed to excellence.
Unfortunately, PIA is lacking in the achievement of their strategic goals and objective phase, the upper
management design the goals and its their duty to implement those goals. PIA is good to clearly define
its values such as customers expectations, service, innovation, cohesiveness, integrity, reliability and
safety. If we compare PIA performance with their mission statement, we can say that PIA has achieved
their 50% of their mission statement.

This mission statement addresses following core points of analysis.


1.
2.
3.
4.
5.
6.

Product and or service.


Technology.
Philosophy.
Self-concept.
Concern for people.
Concern for survival growth and profitability.

Exercise PIA Mission Statement (Week # 3)

PIA mission statement succeed to tell their philosophy, core values, beliefs, etc but the question is, are
they actually achieved their 30% of vision?
Yet everyone remembers the journey of PIA but not in the good words. In the mission statement they use
the word state of the art technology but in real they purchase their plane in scrap. Isnt it funny?

1. Google's Mission Statement:


Googles mission is to organize the worlds information and make it universally accessible and useful.
Having the primary focus on strategic goals.
Easy to remember.
Clear and Understandable to all personals.
Clearly tells in what the organization is involved.
Reflects the value, belief and philosophy of the organization.
It reflects the attainable goals.

2. Facebook Mission Statement:


Facebook's mission is to give people the power to share and make the world more open and connected.
People use Facebook to stay connected with friends and family, to discover what's going on in the world,
and to share and express what matters to them.

3. Jubilee Life Insurance Mission Statement:


To provide solutions that protect the future of our customers.