Mass Communication
CNM 131: Module 5
Mass Communication
Fr Biju K Chacko
Amutha Manavalan
https://www.scribd.com/doc/23738770/2-Mass-Communication-Concepts-Processes
http://ecoursesonline.iasri.res.in/mod/page/view.php?id=117348
http://bizcommunicationcoach.com/what-is-mass-communication-features-of-mass-communication/
Mass Communication
Communication with the mass audiences
Different levels of communication
Intra-personal communication, inter-personal communication,
group communication
read newspapers, magazines, listen to Radio or watch TV.
Called as Mass communication as the message is reached to
the masses through different media.
Newspaper:
Publication containing news and information and advertising
Printed on low-cost paper (newsprint)
Available in daily and weekly formats, general or special
interest, local, regional, and national publications
Magazine:
Weekly, biweekly, regular monthly, bimonthly or even
quarterly
Variety of articles or blog posts
Funded by marketing as well as invested in by the audience.
Colourful, handy, Long shelf life
Book:
accumulation report, textual, e-book.
Television:
powerful medium for appealing to mass audiences.
offers sight and sound
dramatic and lifelike representations of people and products.
Radio:
Reaches mass and diverse audiences
Placement and production costs are less, used in village areas.
Considered to be more efficient.
Film:
Audio-visual medium of mass communication.
Encompasses motion pictures, individual projects
Name comes from the photographic film, Recording and
displaying motion pictures.
Video games:
Computer-controlled
Text and sound based games
Internet:
Interactive method, enable to as a multilevel regarding
network.
educational, small business, governmental
email, conversation, document transfer..
Department of Media Studies, Christ University, Bengaluru
Podcast:
A series of digital-media files which are distributed over the
internet using syndication feeds for playback on portable
media players and computers.
The host or author of a podcast is called a podcaster.
Mobile:
Introduced in Japan in 1979
All in one media
Department of Media Studies, Christ University, Bengaluru
Outdoor media:
Billboards, signs, placards
placed inside and outside shops or buses, flying billboards
blimps and skywriting.
Other Media:
Pamphlets, brochures and posters
drama, Jatra stage etc.
Skywriting
Personal Identity
Entertainment
MEDIA ETHICS
http://college.cqpress.com/sites/masscomm/Home/chapter14.aspx
https://www.ndsu.edu/pubweb/~rcollins/431ethics/codes.htm
Department of Media Studies, Christ University, Bengaluru