I.
II.
III.
Indian investors are learning fast to better manage their monies. Money is a powerful
motivator to learn. Biggest challenge that financial institutions faced with regard to
engaging with investors was the low level of financial literacy among Indian
consumers and most people viewed options like mutual funds with suspicion and
caution. However, its still early to feel the impact of these efforts and the continuous push
by AMCs in spreading literacy will go a long way.
Different folks, different strokes: Every Asset Management Company has got into
conducting investor outreach programs by way of investor meets, seminars, publishing
booklets and special campaigns to differentiate their efforts. To go beyond the traditional
approach, Asset Management Companies have used social media effectively to drive the
purpose of investing. This was in line with the regulatory mandate, which clearly stated that
advertisements alone could not be construed as spends towards financial literacy.
The AMCs agree that the entire process has been a learning experience, which has helped in
working out new ways to reach target customers.
Says Kaiyomurz Daver, vice-president, head-marketing, brand and corporate
communications, Kotak Mahindra; At the ground level, talking in a language that people
understand was the most apt approach to creating awareness and overall financial literacy.
IV.
V.
VI.
IX.
around is to opt for a VPN (Virtual Private Network) service such as CyberGhost. VPN
encrypts your traffic and can even mask your location -anyone on a public network will
only see that you are on a VPN and not what you are doing. However, do keep in mind
that free VPN services offer limited functionality.
7. HAS YOUR PASSWORD BEEN HACKED: Some services help you determine
whether your password has ever been stolen, head to www.breachalarm.com and just
enter your email address!!! The site scans through various databases that have been
released by hackers to the public and checks if your email address is mentioned
anywhere. If it is, you get details on when and how many times your email id was
mentioned in a hacked database. The site also provides a service called email watchdog:
you register your email id (one email for free) to get notified if it appears again in any
leaked database in future.
X.