BLOG RUBRIC

~ The Ultimate Blogging Success Formula ~

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Disclaimer:
This information was gathered from world renown successful and profitable blogger Neil
Patel. In no way shape or form does this rubric mean you will be successful or make any
money at all.
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Please Note:
You should BE PERSISTENT, CONSISTENT, and ALWAYS PROVIDE VALUE.
You should answer a question people might be asking.
You should TELL YOUR STORY.
Do not Create Duplicate Content
You should Reuse, Repurpose, and Keep Alive previous posts.
A great tool to take advantage of is Googles Keyword Planner. You can find out what
the public is searching for the most so you can tailor an article for them to increase the
chances of traffic going to your blog posts. Make sure your headline is similar to the
keywords (pre-frame them). Only target people who would be interested. Remember, in
many cases 90% of traffic comes from long tail keywords.
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B - Build a Strong Foundation ((( story / target market / platform / niche / passion
L - Leverage ((( Brand / image / Pictures / Videos / Theme / tagline / slogan
O - Organize ((( 21 day challenge / categories / keyword research / call to action
G - Generate ((( Visibility, leads, sales, opt in, SEO, email , social media, events, PPC,
index
1.
2.
3.
4.
5.
6.
7.

Build Rapport <<< Tell Stories / Relate / Utilize the Power of Vulnerability
Establish Authority <<< Teach What You Know
Social Proof <<< Show Testimonials
Create Commitments <<< What Value Are You Providing Them?
Initiate Reciprocity <<< Give Them Something
Remove Risk <<< Discredit their excuses of why they cannot take action
Leverage Urgency <<< Give Special Offers Only If They Act NOW

1.
2.
3.
4.
5.

Commit <<< To Doing This Consistently

Invest <<< It Takes Either Time Or Money
Grow <<< Your Business and Your Following
Question <<< Think Outside Of The Box
Push Limits <<< Dont Limit Yourself To Anyone Else's Systems (Including This
One)

INFOGRAPHICS
1. Visual - limit words
2. Make Complex info Easy
3. 5-6 Main Points
4. Make Sure Points Flow
5. Use Simple Colors
6. URL + Logo at Bottom

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RUBRIC
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HEADINGS
Work an angle - Try to have at least 5 of the following 1.
2.
3.
4.
5.
6.
7.

Use #s and negative words - Example: (5 deadly blogging mistakes to avoid)

Use odd numbers vs. even numbers
Headline matches content
Under 65 characters
Aim for 6 word headlines
Avoid words with multiple meanings
Include power words + interesting adjectives (strange, shocking, unorthodox)
Then ask yourself WOULD YOU CLICK IT?

Write Long Blog Posts (Create, Capture, Count)

1. Over 2000 words - Create a conversation: Use I and you
2. Introduction (2-4 paragraphs) (1-2 sentences or 6 lines max per paragraph)
3. Introduction Ask a Question / Answer it / Relate / Fact / Source / Transition
4. Body - Use Paragraph Headings (3-5 Times)
5. Body - Cross Link to other blogs (AND AFFILIATE LINKS) every 333 words
6. CONCLUSION - CTA / AFFILIATE LINKS / OPT INS / (tell them to buy 3
times)
7. CONCLUSION - Wrap it up - End with italicized question to increase commenting
8. (Signature / link to previous post or related posts)
9. COMMENT AREA - Respond positively to all comments
Refer haters to products or if they have too many questions tell them to google it.
Kill them with kindness. Remove offensive people and spammers.

Posted your article to your blog?

Now Its Time To Market!
TRACK LINKS - Build, Measure, Learn
Utilize Social Media
-Remember, The Only Purpose of Social Media is to gain followers and drive all
that traffic to your E-mail list, website, and or sales funnel. Dont forget a Call To
Action in every post you make. This should send them back to your website, sales
funnel, buy a product, or take a specific action such as following, liking, or
opting-in.
1) Facebook
2) Twitter
3) InstaGram
4) Pinterest
5) Tumblr
6) Google+
7) LinkedIn
8) Reddit
9) Vimeo
10) Youtube
and many more

-Blog Daily
-Market Daily
-Read Daily
Keep your mind growing Hope this was helpful and brought you some value!