SYLLABUS
Course
Number:
Title:
Semester
and
School
Year:
LS
127
LS
127
LS
127
A
B
C
LS 127 D
T-TH
0730-0900
T-TH
1030-1200
T-TH
0900-1030
LS
127
STRATEGY
IMPLEMENTATION
Second
Semester
SY
2015
2016
CTC
104
CTC
205
K-204
YU,
SHERWIN
G.
SABUG,
FRUCTUOSO
T.,
JR.
GALURA,
MARIA
TERESA
L.
goopyu@yahoo.com
fsabug@ateneo.edu
tgalura@gmail.com
tatobg@gmail.com
T 1630-1930
G-207
GARCIA, RENATO B.
LS
127
LS
127
LS
127
LS
127
LS
127
LS
127
E
F
G
H
I
J
TH
1630-1930
T-TH
1500-1630
F
1330-1630
W
0830-1130
T-TH
1500-1630
T-TH
1630-1800
SEC-A205A
SOM
102
SOM
105
SOM
104
SOM
106
SEC
A203A
LS
127
LS
127
LS
127
LS
127
LS
127
LS
127
LS
127
LS
127
LS
127
LS
127
K
L
M
N
O
P
Q
R
T
U
T-TH
1330-1500
T-TH
1630-1800
T-TH
0900-1030
T-TH
0900-1030
T-TH
0900-1030
M
1800-2100
T-TH
1500-1630
M
0830-1130
T-TH
1330-1500
M
1230-1530
SOM
211
B-308
CTC
104
CTC
206
SOM
104
B-307
CTC
205
SOM
104
SOM
106
SOM
103
ONGPIN,
ANTONIO
C.
GUBALLA,
HECTOR
P.
MAYUGA,
RAMON
L.
GUBALLA,
HECTOR
P.
VALENCIA,
ARTURO
A.
QUITORIANO,
GEORGE
OMER
DENIS
S.
SABUG,
FRUCTUOSO
T.,
JR.
GUBALLA,
HECTOR
P.
VALENCIA,
ARTURO
A.
MIRASOL,
BENJAMIN
N.
YU,
SHERWIN
G.
CRUZ,
JOSE
GERARDO
A.
SABUG,
FRUCTUOSO
T.,
JR.
CRUZ,
JOSE
GERARDO
A.
CUYEGKENG,
MA.
ASSUNTA
C.
CRUZ,
JOSE
GERARDO
A.
tonyongpin@yahoo.com
hguballa@ateneo.edu
rlm@mozcom.com;
monm5150@icloud.com
hguballa@ateneo.edu
artvalencia8@gmail.com
contact.prof.gq@gmail.com
fsabug@ateneo.edu
hguballa@ateneo.edu
artvalencia8@gmail.com
benjiemirasol@yahoo.com
goopyu@yahoo.com
josegerardocruz@gmail.com
fsabug@ateneo.edu
josegerardocruz@gmail.com
acuyegkeng@ateneo.edu
josegerardocruz@gmail.com
A.
COURSE
DESCRIPTION
Strategy
Formulation
(LS
126)
and
Strategy
Implementation
(LS
127)
serve
as
the
capstone,
integrative
courses
for
graduating
seniors
in
management-oriented
concentrations.
Unlike
other
business
courses
that
concentrate
narrowly
on
a
particular
function
or
a
piece
of
the
business
accounting,
finance,
marketing,
production,
human
resources,
or
information
systems,
strategic
management
is
a
big
picture
course.
The
center
of
attention
is
the
total
enterprise
the
industry
and
competitive
environment
in
which
it
operates
its
longterm
direction
and
strategy,
its
resources
and
competitive
capabilities,
and
its
prospects
for
success.
Students
will
use
all
the
knowledge
acquired
from
previous
courses,
coupled
with
strategic
management
techniques
to
chart
the
future
directions
of
different
organizations.
The
centerpiece
is
the
group
business
project,
which
is
a
hands-on
experience
for
students
in
business
planning
and
implementation,
inclusive
of
strategy
formulation,
implementation,
and
evaluation.
In
the
first
semester,
students
will
craft
a
business
plan
to
develop
and
start
up
a
business.
In
the
second
semester,
they
will
actually
implement
their
business
plan
for
at
least
three
months,
evaluate
their
performance
and
strategies,
and
show
how
they
can
make
the
business
grow.
Major
topics
covered
are:
The
Strategic
Management
Process;
Mapping
the
Business
Landscape;
Creating
Competitive
Advantage;
Strategy
Analysis
and
Choice;
Implementing
Strategies:
Management
and
Functional
Issues;
Review,
Evaluation
and
Control.
Case
studies
and
readings
complement
conceptual
content.
B.
COURSE
OBJECTIVES
By
the
end
of
the
course,
students
will
be
able
to:
1. Explain
and
apply
the
process
of
strategic
management
strategy
formulation,
strategy
implementation,
and
strategy
evaluation
as
well
as
think
strategically
about
an
organization
by:
a. conducting
strategic
analysis
in
a
variety
of
industries
and
competitive
situations
whether
small
or
large,
startup
or
ongoing,
local
or
global;
b. demonstrating
why
and
how
the
different
parts
of
the
business
need
to
be
managed
in
strategic
harmony
for
the
organization
to
operate
in
a
winning
fashion,
using
the
knowledge
gained
in
earlier
management
courses
and;
c. assessing
business
risk,
making
sound
decisions,
and
achieving
effective
outcomes.
2. Implement
a
business
plan
that
demonstrates
an
entrepreneurial
mindset
and
develops
competencies
in
crafting
business
strategy,
weighing
strategic
options,
developing
scenarios
to
evaluate
various
alternatives,
and
making
focused
strategic
decisions.
3. Apply
exemplary
ethical
principles,
sound
personal
and
company
values,
and
socially
responsible
and
sustainable
management
practices.
C.
COURSE
OUTLINE,
SCHEDULE,
AND
READINGS
WEEK
19
Jan
2
26
Jan
3
2
Feb
4
9
Feb
5
16
Feb
6
23
Feb
7
1
Mar
8
8
Mar
9
15
Mar
10
22
Mar
11
29
Mar
12
5
Apr
13
12
Apr
14
19
Apr
ACTIVITIES
Start
of
Classes:
January
18,
2016
Welcome.
Syllabus/Course
Requirements.
Review
of
Corp
Strategic
Audit
&
Group
Business
Plan
Implementation
Balanced
Scorecard
Workshop1,
Leong
Hall
Submit
reflection
in
relation
to
business
project,
CSA,
cases
discussed
or
actual
business
experience
(due
on
TurnItIn
not
later
than
29
Jan
12noon)
CSA
Pass1
(Company
and
Industry,
refer
to
guidelines
issued
with
syllabus
in
1st
semester)
Upload
thru
TurnItIn
Powerpoint
presentation
not
later
than
11:59pm
Group
Case.
Upload
PPT
presentation
thru
TurnItIn
before
11:59pm
with
copy
at
Yahoo
groups
for
individual
WAC
Submit
Indivual
WAC
on
case
of
other
group
thru
TurnItIn
not
later
than
12nn,
15
Feb
Intl
Business
Opps/
BPO/KPO
Workshop2
Submit
reflection
in
relation
to
business
project,
CSA,
cases
discussed
or
actual
business
experience
(due
on
TurnItIn
not
later
than
19
Feb
12nn)
Business
Project
Pass
1
with
Financial
Results.
Upload
PPT
thru
TurnItIn
before
11:59pm
Family
Business
Workshop3
Submit
reflection
in
relation
to
business
project,
CSA,
cases
discussed
or
actual
business
experience
(due
on
TurnItIn
not
later
than
26
Feb
12nn)
CSA
Pass
2
incl
Strategy
evaluation
and
proposal.
Upload
PPT
on
TurnItIn
b4
11:59pm
Social
Entrepreneurship
Workshop4
Submit
reflection
in
relation
to
business
project,
CSA,
cases
discussed
or
actual
business
experience
(due
on
TurnItIn
not
later
than
4
Mar
12nn)
Corporate
Strategic
Audit
final
report
PPT
presentation.
Written
report
submission
with
copies
due
thru
TurnItIn
11Mar
12nn
for
both
word
and
PPT
Business
Project
Pass
2.
Include
strategy
reevaluation
and
planned
revisions
based
from
experience
in
implementation.
Upload
PPT
thru
TurnItin
before
11:59pm
Sustainability
Workshop5.
Submit
reflection
in
relation
to
business
project,
CSA,
cases
discussed
or
actual
business
experience
(due
on
TurnItIn
not
later
than
24
Mar
12nn)
Holy
Week
Individual
WAC
assignment
(WORD
doc)
to
be
submitted
thru
TurnItIn
before
4:30pm
StartUp
Financing
Workshop6
Submit
reflection
in
relation
to
business
project,
CSA,
cases
discussed
or
actual
business
experience
(due
on
TurnItIn
not
later
than
8
Apr
12nn)
Mock
Presentation
on
BP
Mock
Presentation
on
BP.
Upload
PPT
thru
TurnItIn
not
later
than
11:59pm
*Business
Project
Final
Management
Report
Submission
due
on
or
before
9:00am
of
April
15,
2016
(Friday).
Upload
copy
in
Word
doc
Thru
TurnItIn
in
addition
to
written
submission
to
department
Panel
Presentations
on
April
23,
2016
(Saturday).
Submit
thru
TurnItIn
your
PPT
presentation
not
later
than
25
April
12nn.
WEEK
ACTIVITIES
15
Field
Day
26
Apr
16
Exam
week
for
seniors
May
2
7,
2016
3
May
Notes:
1/
At
the
option
of
the
professor
to
be
announced
at
the
start
of
classes.
2/
The
students
are
strongly
encouraged
to
attend
all
six
(6)
LS127
Workshops
organized
by
the
Department,
4:30
6:30
pm
at
the
Leong
Hall
and
must
submit
reflection
papers
for
the
sessions
attended.
Tentative
dates
are
as
follows:
Workshop
#
1
2
3
4
5
6
Tentative
Date
Jan
26/16
*
Feb.
10/16
Feb.
23/16
March
5/9/16
March
22/16
April
5/16
Topic
Balanced
Scorecard
International
Business
Opportunities;
BPO/KPO
Industry
Family
Business
Social
Entrepreneurship
Sustainability
Start
up
Financing
*Note: Final date and venue may be subject to change depending on guest lecturers availability.
D.
Interactive
lectures
Class
discussions
Written
Analysis
of
Cases
(3)
Team
presentation
on
case
analysis
(3)
Notes:
1. Group
Business
Project:
Implementation
of
the
business
plan
for
at
least
three
months
during
the
2nd
semester,
submission
of
periodic
and
final
written
reports
(Appendix
A)
of
operations,
and
presentation
of
operational
performance,
lessons
learned,
and
future
plans
to
a
departmental
panel
at
the
end
of
the
2nd
semester.
For
the
Panel
presentations,
each
presenting
group
is
allocated
only
2.
3.
4.
5.
6.
G.
one
hour
with
the
panel
as
follows:
10
minutes
preparation
time
+
30
minutes
presentation
time
+
20
minutes
dialogue
or
oral
defense.
Panelists
may
ask
the
group
to
hurry
up
their
presentation
or
even
cut
them
off
if
they
exceed
the
maximum
30-minute
presentation
limit.
Group
Research
on
a
company
(Corporate
Strategy
Audit
continuation)
during
the
2nd
semester
Written
Analysis
of
Cases
(WACs)
/
Team
Presentations:
Individual
or
group
WACs
to
be
submitted;
group
class
presentations
may
be
required
OR
Successful
participation
in
international
strategy
competitions
during
the
2nd
semester
Faculty
mentoring:
Advice
and
guidance
provided
by
faculty
during
formulation
and
implementation
Long
Tests,
quizzes,
WACs,
experiential
exercises,
recitation
at
option
of
professor
Reports/reflection
papers
on
extra
readings
GRADING
SYSTEM
Semester
1st
2nd
45
30
Group
Business
Project
o Development/Written
Submissions
30
20
o Panel
Presentation
15
10
30
Group
Research/Reports
(Corporate
Strategy
Audit)
45
35
Long
Tests,
individual
WACs
and
reports,
reflection
papers,
Quizzes,
Participation
in
International
Competitions
10
10
Class
Participation/Recitation
TOTAL
100%
100%
Students
are
encouraged
to
participate
in
international
business
strategy
competitions
to
enhance
their
learning
experience
as
well
as
benchmark
the
quality
of
our
students
against
others
schools
in
the
region.
H.
CLASSROOM
POLICIES
as
in
previous
syllabus
distributed
last
semester.
1. Maximum
allowable
cuts:
a. 9
absences
for
1-hour
classes
or
b. 6
absences
for
1
-hours
classes
or
c. 3
absences
for
3-hour
classes
2. Intellectual
honesty
will
not
be
compromised.
Plagiarism
(extensive
cutting
and
pasting
even
if
there
are
footnotes
and/or
failure
to
cite
appropriate
sources)
will
be
punished
with
an
F
for
the
entire
subject
if
done
in
an
activity
for
which
the
grade
makes
up
more
than
15%
of
the
final
grade.
The
availability
of
tools/webs
such
as
www.turnitin.com
,
www.plagiarismchecker.com,
etc.
has
enabled
the
easier
tracking
of
such
acts.
Falsifying
sales
and
documents
for
the
business
project
will
also
be
punished
with
an
F
for
the
whole
course.
3. The
JGSOM
Dress
Code
will
be
strictly
enforced.
4. The
use
of
laptops
is
STRONGLY
DISCOURAGED
during
lectures
to
ensure
the
full
attention
of
the
students.
5. The
respectful
practice
of
turning
off
cellphones
(or
putting
them
in
silent
mode)
is
a
professional
minimum
in
the
classroom.
6. The
Student
Handbook
will
serve
as
the
guide
for
all.
Individual
faculty
can
issue
additional
classroom
policies
specific
to
their
respective
classes.
I.