SREE NARAYANA GURU COLLEGE OF COMMERCE,

CHEMBUR, MUMBAI-89

TOPIC
Customer Relationship Management
[A project submitted for the partial fulfilment of Third year BFM degree,
Under Mumbai University]

Submitted toMamta Meghnani

Assistant Professor
(Project Research Guide)
Department of Innovative Programme

Submitted byPrince Agnel

Roll No. 09
Third Year (V Semester)

SREE NARAYANA GURU COLLEGE OF COMMERCE,

CHEMBUR, MUMBAI-89

CANDIDATES DECLARATION

I hereby declare that the Project Report entitled Customer Relationship

Management, is the result of research project undertaken towards partial
fulfilment of the course completion of the Third year of BFM (Financial
Management). Sree Narayana Guru College of Commerce Chembur, Mumbai
affiliated under Mumbai University, under the project work which carries 100 marks
and 4 credits. This is a piece of work done by me under the guidance of Mrs. Surbhi
Rathore, Assistants Professor. Dept. of Management (Innovative Programme).

The project has not been submitted for award of any other degree, elsewhere in
part or full.

Prince Agnel

Place: Mumbai
Date:

SREE NARAYANA GURU COLLEGE OF COMMERCE,

CHEMBUR, MUMBAI-89

CERTIFICATE

Certificate that this project Customer Relationship Management, is the

record of the confide project work done by Mr.Prince Agnel, Roll No.09, semester V,
Financial Management (BFM), under my supervision and guidance, under the
department of Management (Innovative Programme). The project has not previously
formed the basis for the award of any degree, diploma, fellowship or other similar
title of recognition.

Miss. Mamta Meghnani

(Project Guide)
Assistant Professor
Dept. of management
Innovative Programme

ACKNOWLEDGMENT

A number of individual have contributed in this undertaking. Their advice and

counsel have been of immense help in bringing out this project. I have tried to cover
all the key people from whom I have drawn the material for this work.

I am grateful to Dr. Ravindra K., Principal; Sree Narayana Guru College of

Commerce, Chembur, Mumbai, who provide all necessary support, in terms of
providing valuable and require study material in the library for the preparation of
the project.

I am indebted to my project guide. Miss.Mamta Meghnani, Assistant Professor,

Department of Management (Innovative Programme), SNGCC, for his guidance and
suggestions on completing this project.

I am thankful to Ms. Bina Sarkar, coordinator, Dept. Of Management (Innovative

Programme), SNGCC for having her spared time out of her extremely busy schedule
in providing on overall perspective of the project, and its preparation.

I am also grateful to the respondent who actively participated in my project and

helped me in getting the valuable data for the study.

Finally, I am indebted to the faculty members and entire staff of the department for
their co-operation, understanding and support while shaping the project.

I would be failing in my duty if I do not acknowledge the help and support of my

family, friends and all other people who have a source of motivation in completing
this project.

Prince Agnel