Transcript of I.

Executive summary
II. Situation analysis
A. Market Trends
B. Industry Interview
C. Competitors Analysis
D. Company Vision Mission
The mission of the business is to provide unique variety of
polvoron and to consider foremost the satisfaction of the customer.
The goals and objectives of Oreoron is to start the business on the
year 2013 and by gaining good customer feedback, to encourage
other teenager to build their own business too even they are young.
Also to expand our knowledge and capability on handling the
business.
v. Marketing Strategies
I. Executive summary
We develop a Oreo polvoron product. This marketing plan illustrates
our market segments and the strategies that we used to get
consumers and create revenues. We are focusing on making the
packaging of the product that gives inspirational messages to the
costumers; it gives us the advantage over our competitors by
offering our customers this sweet and nicely designed Oreoron. We
are targeting all consumers, no age limit.
Description of the product:
Polvoron (Oreoron) is a special food that is made up of Oreo, milk,
flour, butter, and white sugar. Polvoron is being produced and sold in
any snack house or sari-sari store. It is usually packed in small sizes.
It is a product that is affordable and will surely enjoy people of all
age. Our polvoron will bear its brand name OREORON.
Health conscious
Cost of flour is expected to increase
Spend smarter
Going healthy
Demographic
Food Quality
b. 1. Market size No limit
b. 2. Market growth
The population are expected to increase over the years

 With the price of flour, milk, sugar, butter, oreo is rising; cost of
making polvoron is increasing.
Panda and Goldilocks are among the most recognizable stores that
offer these products. The outlook for this product in generaland in
particularis positive for several reasons. First, the unique way of
packing the product, wherein you can see inspiring message at the
back of the product. Second, consumers are buying the said product
to the nearest distributed stores. Third, we made a tasty homemade
product that is cheaper compared to the above stores mentioned
and we have a particular flavor.
While all of the companies listed earlier can be considered
competitors, none offers the kind of trendy. And none carries the
customized logo and the unique way of packaging the product. In
addition, most of these competitors sell performance apparel in
high-cost ingredients and packaging. Finally, Oreoron are offered at
moderate prices, making them affordable in multiple quantities.
Comparison of the product with the competitors:
The Oreoron aims to satisfy the quality, taste, needs and wants of
the consumers. We have observed that in other stores selling
polvoron, they usually sell an ordinary piece of polvoron. Unlike in
our polvoron, e have added oreo to enhance its taste to make it
more delicious. We also consider our product as a modified and
unique one. Unique in the sense that we included a inspiring
message in packing the said product.
E. Company Evaluation
a. Target
Our focus is on small businesses.
The target market for Oreoron products is active consumers.
These active consumers represent a demographic group.
b. SWOT
sell directly to the consumers
keep costs below competitor's costs

 Unique way of packing the product

Homemade product

Loyal customers
Similar products on the market are not as reliable or are more
expensive
Desire for a healthier lifestyle
Growing population
Limited amount of capital / financing
limited target audience
Lack of brand awareness

Competitors have stronger brand name

changing customer's taste
Competitors having much lower prices
Competition may increase

c. Key Factors of Success

Understand the needs, wants and desires of our target market(s).
We will be the voice of the customer for our product.
Producing good, tasty and more inspiring polvoron.
Minimize expenses
F. The total Offer
A. Product
Oreoron catches the attention of the consumers due to its
delightful name and inspiring notes.
Satisfies the needs and wants of the customers
It is a modified polvoron with great taste
Our product will be sold at php 5.00 for the affordability of our
product and for the competitiveness.

C. Place
Our business will be distributed to the small businesses (sari-sari
store, etc.). The distribution of the product is the best for the
accessibility, availability and for our target need of the business.
PRODUCT STRATEGY
Making the product more catchy and inspiring because of the
packaging.
We have a district flavor that consumers will look for.
DISTRIBUTION STRATEGY
We will be distributing the said product to the nearest sari-sari
stores.
Use marketing efforts to attack the competitor in the areas in
which they are not serving the market well.
PRICING STRATEGY
Oreoron is priced with the competition in mind. The distributors is
not concerned with setting high prices to signal luxury or prestige,
nor is it attempting to achieve the goals of offsetting low prices by
selling high quantities of products. Instead value pricing is practiced
so that customers feel comfortable purchasing again the said
product. The pricing strategy also makes Oreoron good giftsfor
birthdays, graduations, or just because.
MARKETING PLAN
(Mgt23 D)

Lagas, Danica
Garcia, Ma. Rebecca
Ng, Yee Shen
Atabelo, Hannah
Gumban, Dc Mae
Burias, Cherub Danielle
Aurea, Harvey

D. Promotion
Easily entertained
Quick service
Free delivery
Free sample with ratio of 1:1 (one polvoron per customer) on the
first day of the business
Sales talk
Referral
Flour kilo = 40
2Oreo = 33.50
Margarine = 30
Milk 150grams = 50
White sugar = 16.50
Gas = 40
Plastic cellophane =12
Packaging = 50
305.50/100pcs. = 3.00
Mark up: 60% = 1.90
Selling price: 3.00 + 1.90 = 5pesos
B. Price
END

Target Market

As our target market for our product we segment it first in all ages but
particularly first on the children ages 7-12 and teenagers, second is in the sarisari stores to sell our products. They are our target customers because as we
observed polvoron can be served at any time and fun to eat when you are
bored.

Product

Polvoron de lumpia is the name of our innovative products. It is innovative

because it does not consist of purely flour, sugar, and milk but it had
additional flavoring such as cookies and cream, cheese, pinipig that made the
polvoron crunchy, crispy and more flavorful once you take a bite on it. It has
also a butter that blown its aroma and more scented than natural. It is also
innovative because polvoron is coated with chocolate syrup and marshmallows
at the bottom of the lumpia wrapper that might attract the target customer.
After putting the flavored polvoron inside the shaped lumpia.
END
You might think that everybody is making polvoron and it's very common. But to tell you honestly, there
are areas that the polvoron makers haven't tap yet. Just look at the picture shown here, it's a polvoron but
it has the combination of chocolate and milk therefore making it different than the common milk polvoron.
Kids especially like chocolate so much. If you add chocolate to your polvoron, you have also tap an
additional target market.... the young ones (ages 3-12 yrs old).
There are polvoron variants that you can create and start with, there are pinipig, cashew, pili, cookies and
cream, coffee, strawberry and so many others. Be imaginative and explore your mind. Do a research on
what other flavors you can add to your polvoron business. The more flavors you can make the better.
Remember that your polvoron business must have a "niche" where people will know and remember your
product. Don't also forget to make your own brand name. Creating your own brand name is an integral
part of your polvoron business success.
Start first with just a few variants.... 5-6 flavors is a nice number to start with. It will not confuse you but at
the same time it will give choices to your customers. Then once you perfect your polvoron, create a brand
name. Then comb divisoria and quiapo for the right packaging. Packaging is also important to catch the
eye of the prospective customer. Once the customer see the nice packaging, you already 50% sure of
closing the sale.
Make a mark-up of your product. Food should have a bigger margin than other business products. Then
do you pricing. Make one for retail and one for wholesale.
Begin selling with your friends, neighbors, families and relatives. Why? Most likely they will buy your
product because they know you already. Get their comments and negative reactions. Gather feedback on
what you need to improve and develop.
Once you find a common ground on your product then you can go full blast on your marketing campaign.
There are a lot of ways of selling your polvoron. You can join trade fairs and bazaars. This is a perfect
way to expose your items. Remember to give your customers your calling cards or place your contact

numbers on your product label. If you do this, there is a possibility of the customers calling you. They can
order your product in bulk, some will do dealership and sell to their areas (provinces), some will offer
consignment on their spot and restaurants, and some can offer to export your merchandise to other
countries. The possibilities are endless.
You can also target the malls. SM and Robinsons are the best mall to contact with. You can tap their
supermarket and place a merchandiser to do your product introductory for you. Or you can get a kiosk
inside the mall. The choice is all yours. Rent may be pricey but it's worth it because of the heavy foot
traffic.
One more option is distribution to schools, hospitals, government institutions, small groceries and sari-sari
stores, airports and seaports, bus terminals, hotels, church, villages, etc. You will need several aggressive
sales representative to reach your sales to the maximum.
The internet is also one way of exposing your polvoron. Almost everybody is online nowadays and
promoting your product on the net is not only cost-effective but it is also global. I said global because one
guy in Japan might be able to see your website and decided to order from you. Now you are not selling
only to the Philippines but to Japan as well.
You can contact me if you need me to help you in this category.
So before you start doing your polvoron, let me tell you a story of a couple who started with their polvoron
business with just a capital of Php 1,000. They use their capital to buy ingredients and plastic packaging
for the powdered milk candies. Their housemaids help them with the production and they started selling to
relatives and friends. Once they started receiving volume orders they quit their daily jobs to give more
attention to their new business.
Today they have more than 30 workers at home who help them out with their polvoron business. They sell
an average of 1,200 24-piece packs worth Php 72,000 a day. And in a year they were able to gross Php
21 million.
They are also now in to export and is planning to reach neighboring countries in Asia, Australia, the
Middle East, America and Europe.
Polvoron business looks small and diminutive but it can be a heavy weight type of business if you really
dig into it. So go on, start making your polvoron today.

END

Polvoron is a kind of cake that is very delicious but cheap. It was originated
in Mexico. Now, it is famous in the Philippines. Its very cheap because its
ingredients are very abundant.it will make the Polvoron very
nutritious. Polvoron is now becoming a favourite "pasalubong" gifts to
overseas friends and family. It is easy to make, even the kids could help,
enjoys moulding the polvoron and then straight to their mouth.

Polvoron is powdered milk candy; made of flour, sugar butter and

powdered milk. Over a hundred of years the serving of polvoron in the

Philippines is the same. So we decided to promote our new and unique
polvoron product, namely POLVORON DELIGHTS KEZO UBE FLAVOR
with NUTS to enjoy delicious and beneficial flavor of ube and cheese.
Polvoron over the years has become one of the most loved sweet Filipino
delicacies.

The objective of the study is to make a Polvoron having a unique

flavor of cheese and Ube. It also want to determine the effect (taste,
spoilage, and texture) of the cheese and Ube in the Polvoron. Instead of
using common ingredients, we added new taste for the satisfaction of the
customers. Aside from the fact that cheese is rich in calcium, and ube has
rich in protein wih potent antioxidant effects it is also cheaper.

Product Description:
A polvorn (Arabic: ghurayba Cebuano: polboron; Tagalog: pulburon) is
a type of Andalusian shortbread of Levantine origin popular in Spain and
Latin America and other ex-spanish colonies such as the Philippines
during Christmas. It is made of flour, sugar, milk, and nuts. They are
normally produced from September to January but are now often
available year round. There are about 70 factories in Andalusia that are
part of a syndicate that produce polvorones and mantecados.
END

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