DAFTAR ISI

Kata Pengantar..................................................................................................

ii

Daftar Isi ..........................................................................................................

iii

BAB I PENDAHULUAN...............................................................................

1.1 Latar Belakang ...........................................................................................

1.2 Tujuan ........................................................................................................
1.3 Visi dan Misi ..............................................................................................

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2
2

BAB II GAMBARAN UMUM USAHA .......................................................

2.1 Jenis Produk...............................................................................................

2.2 Nama Produk ............................................................................................
2.2.1 Keunggulan ..............................................................................
2.2.2 Kelemahan ...............................................................................
2.2.3 Tantangan .................................................................................
2.2.4 Peluang.....................................................................................
2.3 Analisis SWOT .........................................................................................
2.3.1 Faktor-Faktor Internal ..............................................................
2.3.2 Faktor-Faktor Eksternal ...........................................................
2.3.3 Matrix SWOT ..........................................................................
2.4 Harga .........................................................................................................
2.5 Strategi Pemasaran ...................................................................................
2.5.1 Offline.......................................................................................
2.5.2 Online ......................................................................................
2.6 Struktural Manajemen...............................................................................

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3
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4
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5
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6
9
12
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13

BAB III METODE PELAKSANAAN..........................................................

15

3.1
3.2
3.3
3.4

Menentukan Sasaran .................................................................................

Identifikasi Permasalahan .........................................................................
Produksi ....................................................................................................
Promosi .....................................................................................................

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15
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BAB IV ANGGARAN BIAYA ......................................................................

16

4.1 Biaya Untuk Memulai Bisnis.....................................................................

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DAFTAR PUSTAKA......................................................................................

20

LAMPIRAN ...................................................................................................

21