S

Pre-Placement Talk Marico

Nirlay Sheth, Saee Jadhav Marico

Ms. Saee Jadhav

HR Manager Campus
Recruitment
Marico

Mr. Nirlay Sheth

Supply Chain Professional
Marico

SJMSOM, Mumbai
MBA(General
Management) 2003-05

Associate Market Analyst

Eaton Corporation
April 2011-2013

Pre-Placement Talk Marico | September 2016

Ms.

Saee

the

call themselves an Emerging

major presence in the eastern

HR-

Market MNC. It is their strategy

region but us entering other

Manager began the session by

that sets Marico apart from

states with the Nihar Naturals

inviting

other

Campus

Jadhav,

Recruitment

same

brand. Post that an audiovisual

intriguing facts from the batch

less

segment.

target

was shown which talked about

about Marico. She expected the

underpenetrated markets like

breaking stereotypes on Nihar

session to be informal as Marico

Egypt,

Vietnam

Shanti Amla. Mr. Nilay then

is not a Tie and Blazer firm.

etc.

us

the

shifted his talk towards the

After

international

of

social initiatives, Marico was a

having

session

known

an

interesting

where

mentioned

quirky

but

everyone
facts,

players

in

the

They

Bangladesh,

He

then

gave

snapshot

Marico. It earns 23% of the

part

of.

The

C.R.Y

initiative

lakh

children.

Mr.

revenue from their international

benefited

Nirlay Sheth took the stage. He

business. Marico is even listed

Some other interesting facts, he

is the Supply Chain Manager.

in Bangladesh. Some of the

showered on us were Saffola. It

Being an alum of SJMSOM, he

products

offered

is now a case study at Harvard.

began the talk by stating the

countries

are

improvements that had taken

Egypt, Fusion Oil in South Africa

product where we got to see

place in the institution. Then he

for a different texture of hair.

the

gave a brief walk through of the

company,

the

major

sectors

and the industries it served.

He then elaborated on the 4
sectors.

Hair

stating

these

Code

these

in

Masala

oats

was

the

innovation

next

when

facts

controversy on existing brands

about the company, Mr. Nirlay

took place. Livon and Set-wet

showed us their most famous

were other products that he

product. They call it the Blue

listed.

Skincare,

bottle. Around one billion packs

The second half of the talk

Wellness and Male grooming. In

of Parachute oil are sold all over

was mostly about the history,

wellness space, he spoke about

the world. If the consumers of

the

Safola being the Market leader.

all

be

organizational structure and the

He also spoke about Masala

counted, it will form the most

health and well-being of people.

Oats which is a growing market

populous country in the world.

Marico

in India. The next thing that

After that, an audiovisual clip

company and has achieved a

was discussed by him was the

was shown to us which spoke

lot

revenue and the profit. Marico

about

experience

has a market capitalization of

and about constant innovation.

struggle.

Rs. 32976 cr and turnover of

The next thing he spoke about

organizational

Rs. 6132 cr and profits of Rs.

was the importance of oiling

consists of only three levels.

725 cr. Marico has high recall

hair. He mentioned a campaign

Partner, Managers and Junior

which they are able to achieve

called Art of oiling wherein they

Managers.

because whenever they enter a

have launched products like the

market

of

Aromatherapy. The logo of the

and

becoming the leader or creating

campaign being Unwind Relax

expectations Marico has from

altogether.

and Destress. The AudioVisual

new

Most of the brands are market

clip was an advertisement of

important thing being purpose

leaders in their segment and

the

followed

hence 89% of the turnover is

campaign. Nihar Shanti Mala

challenging

contributed

He

was the next brand that he

nature. Marico supports various

mentioned that Marico likes to

discussed. This brand has a

NGOs, some of them are Chote

new

Haircare,

After

in

1.5

they

either

category

by

aim

these.

the

products

redefining

famous

are

to

boundaries

#khulkekheloHoli

work

culture,

is

in

the

very
26

young

years

where
It

of

others

has

flat

structure

and

Ms. Saee took over the stage

told

us

interns.

about
The

by
and

the
most

enriching,
fulfilling

Shailesh J Mehta School of Management | IIT Bombay, Powai 400 076 Page 2
+91 22 45 65456 |www.som.iitb.ac.in

the

Pre-Placement Talk Marico | September 2016

kadam pragati ki or by Nihar

the

where

inform us that all the interns

Shanti

The

psychometric test is carried out

and their projects are taken

audiovisual shown next has all

of the students to help them

very seriously. Prizes are also

the members of the Marico

get

given to best functional projects

family talking about the culture

themselves.

and

the

session the interns get to meet

The next part that followed

company. Mr. Mariwala spoke

the CMOs or CXOs depending

was when our seniors who had

about having a purpose for

on

have

interned at Marico, shared their

doing

Everyone

chosen. This session gives them

experience with us. Some of the

then summed up by stating the

an opportunity to have a candid

insights

three words, make a Difference,

chat with the leaders of the

experience

which forms the value system

company. The evaluation is the

were that the projects we get

of Marico.

most rigorous one at Marico.

are

Many people take part in this

challenging. The culture of the

process

amla

brand.

experiences

at

everything.

The next module covered by

Ms.

Saee

stream

about

espresso

they

we

live

got

from

sharing
and

this

session

are

very

said to be one of the most

to them. Evaluation is carried

are treated as employees and

structured programs for interns.

out in 2 phases. Mid review and

coffee dates are carried out

It has four components that

final review. Saee then moved

with

make

Market

on to the projects taken up by

department.

counselling,

some of the interns which made

To address our queries, we

session

make

and summer projects.

cabins for managers. Interns

Espresso

and

idea
the

firm very open and there are no

Career

the

In

sure

structured.

of

the

better

constructive feedback is given

place,

that

summer intern program. It is

it

was

Counselling

the

heads

of

the

and

a difference. The one on PDAs

were asked to use Facebook

Evaluation. All the interns get

was specially designed by an

chatbot. This was followed by a

to give a visit to the market

intern is currently used in the

brief session of Q and A where

which is gift from Marico for the

firm.

some important issues were

interns. The next component is

stating this example was to

The

intention

behind

addressed.

Shailesh J Mehta School of Management | IIT Bombay, Powai 400 076 Page 3
+91 22 45 65456 |www.som.iitb.ac.in