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AudienceCentered
Communica
tion
Written Report

Prepared by: Jennifer Jamir

Kristel Hanna Calacat
Khay Cee Padua
BSN 2-1
Submitted to: Prof. Shirly Reyes

Audience-centered communication is a type of communication where a speaker

analyzes the audience to determine the content, language usage and listener expectations. It
allows effective communication because the speaker can tailor messages to the needs of the
listener.
First step is to Select and Narrow
Topic, you discover your topic by asking
two standard questions:

Who is the audience?

What is the occasion?

Consider the average age of the

audience. What are their interests?
Besides your audience, consider
the occasion for the speech when choosing
a topic. Consider the physical arrangement.
Will you be standing in front of people or
speaking to people seated in chairs
arranged in a circle? The physical
surroundings and occasion determine the
degree of formality your audience expects
from your speech.
Second is to Determine Purpose, you need to decide on both a general and specific
purpose. There are four types of general purposes for speeches: to inform, to instruct, to
persuade, to entertain. While you identify each purpose separately, they often overlap. You may
want to inform and entertain your audience when you suggest creative ways to avoid standing in
long lines during the holidays.
In Step 3, to Gather Supporting Information, you want to incorporate verbal and visual
information. These can include facts, examples, definitions, and quotations from others that
illustrate, clarify, amplify, and provide evidence. Here, as always, when preparing your speech,
the importance of being audience-centered cannot be overemphasized. Theres an old saying
that an ounce of illustration is worth a ton of talk. If a speech is boring, it is usually because the
speaker has not chosen material relevant or interesting to the audience. Dont just give people
data; connect facts to their lives.
Fourth step is to, Organize Your Presentation, keep in mind that every well-prepared
speech has three major divisions: the introduction, the body, and the conclusion. The
introduction helps capture attention, serves as an overview of the speech, and provides the
audience with a reason to listen to you. The body presents the main contents of the speech.
The conclusion summarizes your main points. You may have heard this advice: Tell them what
you are going to tell them (introduction), tell them (the body), and tell them what you told them
(conclusion).
Here are some best practices for when you Practice Your Presentation, Step 5. A
speech is a performance, and as with any performance, you need to rehearse. Rehearsing your

speech is a way to measure your message so you get it right when you present it to your
audience.

Rehearse your speech aloud, standing just as you will when you deliver it.
Find a comfortable way to phrase your messages, but dont memorize your talk.
Rehearse enough so that you can discuss your ideas and supporting matter
without leaving out major parts of your speech.

As you rehearse, practice making eye contact with your imaginary audience, be certain
to speak loud enough for the entire room to hear. If you practice your speech as if you were
actually delivering it, you will be a more effective speaker when you talk to the audience.
Last step is to Deliver Your Presentation. When you are introduced, walk calmly and
confidently to the front of the room. Establish eye contact with your audience and smile
naturally. Concentrate on your message and your audience. Deliver your speech just as you
rehearsed it with your imaginary audience: maintain eye contact, speak loudly enough to be
heard, and use natural variations in pitch.