Anda di halaman 1dari 106

Major Project Report

Submitted in fulfillment of requirement of PGDM

PGDM- VII B
BATCH- 2008-10

Submitted To: Submitted By:

1
GUIDE CERTIFICATE

This is to certify that Mr. Gaurav Gupta, Class roll no.


71, a student of Post Graduate Programme in
Management,Jagannath Management International
School, Kalkaji has successfully completed the research
report on `` Awareness about the Brand Among The
Dealer` under my guidance towards the Fulfillment of
his PGDM programme.

--------------------------

Project guide

2
Executive Summary

This report is based on the facts that have come out of


the research done in East Delhi area . It tells us that
what is the brand awareness of the various Indo Asian
Products ( Hausmann )among the dealers.This report
also gives details about the Indo Asian company with
the data extracted from the company website and from
the information received from dealers.

On the basis of a questionnaire, dealers were


interviewed , which is present at the end of the report .
The results of each question is presented in the form of
graphs.On the basis of answers a conclusion is

3
obtained. And on the basis of that recommendations are
made for the consumption of the company .

I hope that company finds this report useful and it helps


company in expanding its market share by
implementing the changes recommended in the report.

4
UNDERTAKING

I Have been undertaking that this is my original work


and never been submitted elsewhere.

Project guides:

5
TABLE OF CONTENTS

Page No
1.Acknowledgement 8
2. Preface 10
3. Introduction 13

 Introduction to the project


 The Indo Asian story

 Infrastructure

4. Company profile 28

6
 Company information
 Indo Asian range
 Company products

5. Company’s mission 42

 Mission
 Vision
 Partners

6. Research design 51

 Research methodology
 Objectives

7. Data analysis & interpretation 60

 Recommendation

7
8. Annexure 87
 Questionnaire

9.Bibliography 90
.

ACKNOWLEDGEMENT

It was a great opportunity for me to work with


INDOASIAN FUSEGEAR LTD.COMPANY pioneers in

8
the field of electrical excellence. I am extremely grateful
to all those individuals who have shared their expertise
and knowledge with me and without whom the
completion of this project would have been virtually
impossible.

Firstly, I would like to thank MR. P K Bhat (AGM) who


has been a constant source of inspiration for me during
the completion of this project. He gave me invaluable
inputs during my endeavor to complete this project.
I am extremely grateful to MR.VINAY SHRIVASTAV
(Asst. manager), he was assigned as PROJECT
GUIDE. This project would not have been possible

without his valuable suggestions and able guidance; he


has given me during my Internship and market survey.

9
Last, but not the least I am grateful to all the
respondents including the dealers of EAST DELHI who
spared their valuable time and responded to our
questions. This project would not been completed with
out their support and help.

10
PREFACE

PGDBM is a stepping stone to the management career.


In order to achieve practical, positive & concrete results
the classroom learning need to be effectively learning,
need to be effectively feted to the realities to the
situation existing outside the classroom, this is
practically true in management.
The project is designed to give an
overview of awareness About the Brand Image among
the Dealers of Delhi.

Every study is incomplete without giving a well planned


& concrete exposure to the student. Management
studies are not exceptions. Scope of the work at this
level is very ranging. The study of the management only

11
with theoretical knowledge is just like a wondering ship
in the ocean without a compass, so at the one side it

proves sound basis to adopt the theoretical knowledge


&in the other side it provides sound basis to adopt real
market situation it gives him the basic practical
experience which serve him as a destination against all
odds fro all its arrivals.
The theoretical & practical knowledge are
complimentary to each other. Manager should have
sound conceptual knowledge, which is the basic
foundation for successful management student have
good conceptual Understanding but practical knowledge
of business activities in somewhat inadequate.

So in order to acquaint themselves about management


practices they are required to under go a project. This
project gives the student an opportunity to have a first

12
hand knowledge of business activities and add to their
existing stock of information. I am very much benefited
from this summer training.

I Gaurav Gupta have done a research project on


``Awareness about the Brand Image Among The
Dealer Of Delhi`` as an essential part of my PGDBM
curriculum.

This Project helped me to get a practical insight about


electrical market. I have tried my best to make this
project a success.

13
Introduction

INTRODUCTION TO THE PROJECT

This project is related to identify the concept of


awareness about the brand image among the dealers of
Delhi .It means that how many dealers of Delhi are
aware about the benefits provided by the company.

14
Under this project I have covered east area of Delhi.

This project was assigned to me to find out:-

> To check out how many dealers have Indo Asian’s


product ( Hausmann )

> To analyze which of the product they like most.

> How many customers know about the Indo-Asian


company?

 Which of the mode is liked by dealers for


purchasing the products?

15
For attaining the objectives of the project, survey &
questionnaire have to be filled by personally contacting
& meeting the Delhi dealers. This project is based on
the primary data. The data collected through survey
shows the awareness of the brand image among the
dealers of Delhi.

THE INDOASIAN STORY

From an enterprise formed in 1958 by a young group of


technocrats, Indo Asian has grown into a multi-product,

16
group of companies, manufacturing and marketing a
wide range of electrical control and protection
equipment. The superior quality of these products has
earned them the respect of the Indian market and the
world over where they are popular under the brand
names: Indo Kopp MCBs, Stopshock RCCBs, Indo
Asian HRC Fuselinks,.

The group's annual turnover, which grew from Rs. 10


million in 1986, to Rs. 600 million, last year, is slated to
reach Rs. 2500 million by the year 2006. Its modern
manufacturing units at Sonepat, Noida, Parwanoo and

Jalandhar, are being further augmented. Once


achieved, this would be largest production base in India
of the next generation of MCBs, RCCBs, Compact

17
Fluorescent lamps and other high technology, high
quality electrical control and safety equipment.

The group's pursuit of excellence is backed by


extensive in-house R & D, technical and commercial
collaborations with world leaders, Heinrich Kopp AG,
with over 150 highly qualified, technical Managers
And a 1050-strong workforce of quality conscious,
superbly trained personnel, Indo Asian is all set to scale
new heights of growth, excellence and world wide
acceptance. The companies presently comprising the
group are: Indo Asian Fuse gear Ltd. Indo Kopp Pvt.

About Indo Asian

18
Figure 1
"The world is at a turning point. There is a
virtual explosion in terms of human population;
industrial production technology changes and-
communication pathways. Geographical barriers are
breaking down, giving way to the creation of a gigantic
global village"...

"In this scenario, one will have to learn to work along


with others in the larger interest of mankind rather than
individual or limited, national interests. This is a

19
commitment that is imperative."

"At Indo Asian, our single-minded dedication towards


building better electrical control and protection
equipment, is a vindication of this commitment. By
providing technologically better and environment-
friendlier products we contribute our mite to build a
prosperous and productive human society; safe and
secure in its highly protective use of electrical "Power,
whether nuclear, petroleum-based or electrical, is
means to prosperity. Its per capita consumption in any
human society being a direct indicator of the standard
of living. In such a situation, providing the means to
safely and securely utilise electrical power is
undoubtedly an endeavour to improve standards of
living ``

20
PREFACE

Electricity has become an inseparable part of


our daily lifestyle. In homes, offices, industries and
hospitals, there are myriad systems, equipment and
sophisticated appliances that depend on electrical
energy. Yet, uncontrolled electrical power can be
extremely dangerous. Overloads, crowded wiring,
short-circuits and all kinds of interruptions in supply
can lead to devastating losses, least of them being
financial.

Under these circumstances, we, at Indo Asian are


proud to be known and respected the world over for
our range of superior quality, electrical control and
safety devices. Through them, we speak of our abiding

21
concern for safety, security and productivity of our
customers.

Protection of the environment and conservation of


plant life have acquired a vital place in today's
industrialized society. Continuous efforts have been
made by Indo Asian to plant trees and shrubs for
harmonious co-existence. The process of maintaining
the balance of nature together with industrial growth is
ongoing at Indo Asian, which looks forward to the
future with an indomitable spirit...

QUALITY-CENTERING AROUND THE CUSTOMER

The name "Indo Asian" is today synonymous with high


quality in the field of electrical distribution and
protection equipment in India,Asia as well as other

22
developed countries.

Quality of our products and processes is, in fact,


checked by impartial bodies which is now a variety of

Indo Asian products are ASTA tested and their


manufacturing plants have won ISO 9001 certification
from BVQ1, UK. In fact, Indo Asian Fusegear Ltd.Was
the first Indian manufacturer of electrical safety
equipment, to be awarded ISO 9001 certification under
the upgraded 1994 guidelines.

RESEARCH & DEVELOPMENT


Considerable importance is attached to research and
development at Indo Asian. Every process and product
is supported by our well-equipped, modern Research &

23
Development Centre where a dedicated team of
experts apply themselves to developing the latest,
innovative product designs and process technology.
Their endeavours have consistently improved product
performance and functionality, keeping in mind that.

This apart, Indo Asian's joint venture partners, who are


themselves world leaders in their respective fields,
provide technology 'bridges' that enable transfer of
technology that is further adapted by Indo Asian to suit
indigenous or developing country's environmental
conditions and needs.

THE INDO ASIAN RANGE

INDO KOPP MCBs High breaking capacity and current


limiting. Produced in collaboration with Heinrich Kopp

24
AG, Germany.
STOPSHOCK RCCBs Current operated.
INDO ASIAN INDUSTRIAL PLUGS & SOCKETS
INDO ASIAN SWITCHES
CONTACTORS & RELAYS.

INDO ASIAN HRC FUSES


INDO ASIAN FUSE STRIPS

INDO ASIAN FEEDER PILLARS


INDO ASIAN CUTOUTS
INDO ASIAN DISTRIBUTION BOARDS
INDO ASIAN LAMPS, LUMINAIRES &
ACCESSORIES

CROSSING GLOBAL FRONTIERS

25
Indo Asian's products are well accepted in countries
around the world. Our regular Overseas markets
include: Russia, Australia, Newzealand, Malaysia,
Nepal, Sri Lanka, UAE, Syria, Iran, Jordan, Cyprus,
Angola, Some of our valued major foreign customers
include: Public Utilities in South Africa.

Bovara Pty. Ltd., Australia. Persusashan Listrik Nagara


(PLN), Jakarta, Indonesia. Public Utilities Board,
Singapore. Ceylon Electricity Board, Sri Lanka. Rahad
Corporation, Khartourn, Sudan. Ministry of Electricity &
Water, Dubai, UAE. Dubai Electricity Company, Dubai,
UAE. Water & Electricity Company, Abu Dhabi, UAE.
Ministry of Electricity & Water, Kuwait. Ministry of
Electricity & Water, Doha, Qatar. Ministry of Electricity
& Water, Muscat, Oman. Jordanian Electric Power

26
Supply Co., Amman, Jordan. Bahrain State Electricity
Board, Bahrain.

Some of our major customers in India include:

Railways Integral Coach Factory, Electricity Boards,


CPWD, PWD, NTPC, Indian Oil Corporation Limited,
Oil & Natural Gas Commission Limited, Reliance
Industries Limited, Blue Star Limited, MRF Limited,

Ashok Leyland Limited, Bajaj Auto Limited, Tata


Honeywell Limited, and Hindustan Lever Limited.

27
INFRASTRUCTURE

INFRASTRUCTURE

28
Figure 2
Plants Nine
Marketing
30 across India, 8 warehouses
Offices
Total Manpower 2,000
Doctorates 2

110
Engineers
Educated to
All (Minimum Qualification)
Class XII

29
International
ASTA, VDE, TUV, CB,ISO-9000
Certifications
National
BIS (ISI Mark), NABL
certifications
IT Backbone Dedicated Fiber Optics Connectivity
With All Plants/
Offices/Branches. Using Online
Order Booking System &
Production Planning System
Short Circuit Lab to IEC 17025 (15
Test Facility
kA)

30
Company Profile

Indo Asian Plants

Figure 3 Figure 4

31
Figure 5 Figure 6

32
Figure 7

33
"The world is at a turning point. There is a virtual
explosion in terms of human population, industrial production
technology changes and-communication pathways.
Geographical barriers are breaking down, giving way to the
creation of a gigantic global village"...

"In this scenario, one will have to learn to work


along with others in the larger interest of mankind rather than
individual or limited, national interests. This is a commitment
that is imperative."

"At Indo Asian, our single-minded dedication towards


building better electrical control and protection equipment, is
a vindication of this commitment. By providing technologically
better and environment-friendlier products we contribute our
mite to build a prosperous and productive human society;
safe and secure in its highly protective use of electrical power
for betterment 34 of lives."
"Power, whether nuclear, petroleum-based or
electrical, is means to prosperity. Its per capita consumption
in any human society being a direct indicator of the standard
of living. In such a situation, providing the means to safely
and securely utilise electrical power is undoubtedly ."

"And, Indo Asian is proud to be one of it's global


contributors."
INDO ASIAN Story
Almost 50 years back, on 8th August, 1958, a young
group of technocrats indigenously developed India`s
first sheet steel enclosed rewirable switch at Jalandhar
in Punjab. This marked the birth of Indo Asian, which
today has grown into a multi-product, multi-location
company specializing in manufacturing and marketing a
wide range of high-tech electrical products used for
distribution, protection, control and conservation of
electrical energy.

Our Commitment

35
Our focus on "energy management" i.e. designing and
building products that not only protect and control but
conserve and comprehensively manage mankind`s

greatest asset i.e. electrical energy has enabled us to


serve millions of our customers both in India and
abroad with world class products.

Today Indo Asian has emerged as a strong brand


name and has a proven track record both in domestic
and international markets. Our deep commitment to
social responsibility gives us much satisfaction as the
fact that millions of customers in every corner of the
world respect us, trust us and use our products for
protection of people, property and possessions.

Our Reach
We reach our customers comprising of electricians,

36
contractors, builders, OEMs, industry & panel builders
through a 200 strong sales team operating from 5
regional and 14 branch offices. Our products reach our
customers through 10 company depot, 500 channel

partners &over 15000 retail outlets.

Our Milestones

1st BIS and DIN HRC Fuses in India.


1st Rewirable Switches in deep drawn enclosures in
India
1st MCB with 9kA breaking capacity
1st to produce RCCM’s in India
1st Switchgears Company to receive ISO 9001

37
1st to manufacture CFL’s in India
1st to offer B certified MCB’s

Our High Tech Manufacturing Facilities

Switchgear 4 plants- Jalandhar, Noida, Parwanoo &


Haridwar*
CFL3 plants- Noida, Parwanoo & Haridwar*
Modular plate Switches- Parwanoo
Wires & Cables- Haridwar*
(* Haridwar Plants on 30,000 sq. mtr. To be
commissioned shortly)
Our Product Range
DomesticProducts
MiniatureCircuitBreakers(MCBs)
MCBloaders
ResidualCurrentCircuitBreakers(RCCBs/ELCBs)

38
SurgeProtectionDevices
Distribution Boards (DBs)

1. Industrial Products
Moulded Case Circuit Breakers (MCCBs)
MPCBs, Contractors & Thermal overload relays
(from *LOVATO*, Italy)
Switch Disconnectors / Switch Disconnector Fuses
(Cubicle Switches)
On- Load Change Over Switches
On- Load Bypass Switches
On- Load Switch Fuse Change Overs
Off- Load Change Over Switches
Rewirable Switch Fuse Units

39
Combination Switch Fuse Unit (FSU- Double Break
Switches)
HRC Fuse Links, DMC Fuse Bases and Bakelite
Fuse Fittings
Highspeed fuses for Semi Conductor Protection
(from “ETI”, Slovenia)
Feeder Pillars

Vertical Fuse Switches and Fuse Rails

2. Special Application Products


Time Switches and Motion Detectors (from “
THEBEN”, Germany)
Insulated Industrial Plug & Sockets
Flat Cable Systems (from “WOERTZ”, Germany)

40
Domestic Products

Figure 8 Figure 9 Figure 10

MCBs RCCBs DBs

41
Figure 13
Figure 12
Figure 11
SPDs Wiring
FR PVC Wires Accessories

42
Figure 14

Figure 15
Figure 16
Time Switches MPCBs
Plug and Socket

43
Industrial Product

Figure 17 Figure 18 Figure 19

MCCBs Fuses Cubicle Switch


Figure 20 Figure 21
Figure 22

Onload Rewireble
Changeover Feeder Pillars
Switchs

44
45
LIGHTING PRODUCT

Lighting Product

Figure 23 Figure 24 Figure 25

Domestic
CFLs FTLs Luminaires

46
Company’sMission

Mission

Figure 26

47
The mission has now expanded and evolved further to
include exciting new products, new markets. It also
involves a far greater responsibility to mankind and to our
increasingly vulnerable planet.

48
Vision

Figure 27

49
Our Vision "enriching quality of life by ensuring safe,
efficient and convenient use of electricity" has been our
guiding force for development of new and better products.
The culture of innovation and constant change has played
a key role in our success.

Partners

50
51
52
53
54
55
56
RESEARCH DESIGN

Research Design/Methodology

Research methodology/ Design means the procedure


used and method applied for the collection of data used
in the completion of the project report. The research
design spell out how you are going to achieve the stated
research objectives.

Data collection Method


Specific research instrument.
The sampling plan that you will use for collecting the
data.

57
Data Collection Method

For preparing this project I have used primary data,


which was gathered through market survey in east Delhi
using questionnaire. Since I had to prepare this project
on the basis of current market position of company of
Delhi So, I decided to gather the primary data rather
taking help from the secondary data gathered by the
researcher in the past. I have visited different dealers of
the company in east Delhi market to gather the
information for completing this project.

I had other options also to collect the primary data eg-


telephonic interview or oral interview. But I selected
survey method using questionnaire to gather the

58
required information because I found it the best among
other method available to me.

I found it easier to approach the dealers by going


directly to them at the time when they are free specially
in the lunch hour or in the evening when they are free to

spare their time for us. It was easier for me to convince


them to spare their time to respond to my questions
rather than asking them on telephone to spare some
time for responding or taking appointment and fixing the
meeting. It would be a time consuming process. So I
decided to do for market survey using questionnaire.

Research Instrument

I have used Questionnaire, as the research instrument


to conduct the market survey. The questionnaire

59
consisted of a mixture of open and closed questions
designed in such a way that it should gather maximum
information possible.

The questionnaire was a combination of 10 questions. I


have designed more closed ended questions because
the dealers don’t have much time to respond from their
own. If choices are given it is easier for the respondent
to respond from the choices rather they think and reply

also it takes lesser time. Because the keep on


responding and one has tick mark the right choice
accordingly.

Sampling Plan

60
Sample plan means the area you have selected to
gather the information.

Information was gathered from a sample drawn from the


east zone of Delhi namely:-

Jagatpuri
Vikas marg
Madhu vihar
Luxmi Nagar
Mayur vihar
Gandhi Nagar

Sampling Unit

Sample unit refers to the respondents from whom you


are going to gather the information. It is very important

61
for a researcher that he chooses a right unit from whom
the required information can be gathered. Selections of
wrong unit can spoil the whole project.

My objective was to find out the current market position


of the company. So dealers of the company were the
best source from where I could get the desired
information.
I referred East dealers Data to select the unit for survey.

Sampling Size

Sample size refers to the numbers of respondents you


have selected for the survey.

I have selected 50 dealers of east Delhi from different


locations in Delhi.

62
Selection of Sampling Units

It means on what basis you have selected the sample


unit.
All the sample units were selected from the east
dealer’s data who deals in Indo Asian products.

Sampling Media

My sampling media was Questionnaire consisting of 10


questions with a mixed question.

Questionnaire was selected as the sampling media


because in such kind of survey where the respondents
don’t have time to respond. It is better to approach them
with a

63
Prepared list of questions in the form of questionnaire,
so as to save the time of your respondents as well as
yours.

Analysis of the data ( Data analysis ):-

After gathering the data from various sources the


researcher has to analyze it to sort out relevant
information. The unwieldy data should necessarily be
condensed in to a few manageable groups and tables
for further analysis.

Limitations:-

I visited so many dealers of Delhi but due to lack of free


time some dealers have not given their response.

64
Sample size of 50-60 dealers was very less as compare
to whole Delhi.
Many dealers did not want to show their proper
information regarding the company products.

65
OBJECTIVE

To check out how many dealers have Indo Asian


product ( Hausmann ) ?

To analyze which of the product they like most ?

How many customers know about the company?

How many dealers know about the company?

Which mode of payment they want?

66
DATA ANALYSIS

&

INTERPRETATION

67
1.Do you know about the INDOASIAN SWITCHGEAR (
( HAUSMANN )?

A YES 50
B NO 0

50

40

30
QUESTION 1
20

10

0
YES NO

68
From the sample of (50) dealers all dealers know about
the company. It means 100% dealers of East Delhi
know about the company.

69
2. If yes, then what kind of products it offers from the
following list?

MCB 40
Switches 0
CFL’s 0
All of the above 10

40
35
30
25
20
QUESTION 2
15
10
5
0
MCB SWITCHES CFL'S AOTA

70
From the sample of (50) , (40) dealers know that Indo
Asian offers only MCB and rest (10 ) knows That Indo
Asian offers all of the mentioned products.

3. How would you rate quality of Indo Asian


(HAUSMANN )Products?

Excellent 15
Good 35
Poor 0

71
35
30
25
20
15 QUESTION 3

10
5
0
EXCELLENT GOOD POOR

From the surveyed 50 dealers of East Delhi , (15)


rate quality of Indo Asian products as excellent and rest
(35) rate them as good .

72
4. How would you rate availability of Indo Asian
(HAUSMANN )products?

Easily Available 50
Rarely Available 0

73
50

40

30

20 QUESTION4

10

0
EASILY RARELY
AVAILABLE AVAILABLE

From the sample of (50) dealers,(100%) dealers said


that the product is available easily.

74
5. How would you rate pricing of Indo Asian products ?

Expensive 10
Reasonable 40
Cheap 0

75
40
35
30
25
20
QUESTION 5
15
10
5
0
EXPENSIVE CHEAP

From the surveyed 50 dealers, (10) find Indo Asian


products as expensive and rest (40) find them as
reasonably priced.

76
6. How would you rate after sales service of Indo Asian
products ?

Excellent 30
Good 15

Poor 5

77
30

25

20

15
QUESTION 6
10

0
EXCELLENT POOR

From the surveyed 50 dealers, (30) find the after sales


service as excellent, (15) find it as good and rest (5) find
it as poor.

78
7 .Which financial mode do you like for purchasing Indo
Asian products?

A Cheque 5
B Cash 20
C Credit 25

79
25

20

15
QUESTION 7
10

0
CHEQUE CASH CREDIT

From the surveyed 50 dealers , (5) like cheque, ,


(20) like cash and rest (25) like credit mode for
purchasing Indo Asian Products..

80
8. How would you rate its products as compared to
other company’s products ?

Excellent 35
Good 15
Poor 0

81
35

30

25

20

15 QUESTION 8

10

0
EXCELLENT GOOD POOR

From the surveyed 50 dealers, (35) rate it as


excellent and (15) rate it as good as compared to other
company’s products .

82
9. Do you think purchasing its products is a wise
decision?

A Yes 40

B No 10

40
35
30
25
20 QUESTION 9
15
10
5
0
YES NO

83
From the surveyed 50 dealers, (40) rate buying Indo
Asian products as a wise decision and rest (10) said no.

10. Do you have any suggestion for the company?

Yes 20

84
No 30

30

25

20

15
QUESTION 10
10

0
YES NO

From the surveyed dealers , (20) dealers gave


suggestion to the company and rest had no suggestion.

85
SUMMARY

This project has provided an overview about the


brand image among the dealers of Delhi. It attempts to
find out how many dealers know about the company?
What are the benefits provided by the company to
them? All dealers in Delhi know about the company
products.

The sample of 50 dealers was taken to find out


the answer of above questions
According to the first question, 50 dealers in east delhi
area know about the company. It means (100%) dealers

know about the company and (0%) don’t know the


company.

86
According to the second question from 50
dealers, (80%) dealers know that Indo Asian offers MCB
and rest (20%) know that Indo Asian offers all of the
mentioned products.

According the third question , (30%) dealers rate


Indo Asian product quality as excellent and (70%) rate
it as good.

According the fourth question, from 50 dealers ,


(100%) dealers say that Indo Asian products are easily
available.

87
On the basis of fifth question from 50 dealers, (20%)
dealers say that Indo Asian Products are expensive and
rest (80%) say that they are reasonably priced.

In the answer of sixth question from 50 dealers,


(60%) dealers say that after sales service of Indo Asian
is excellent, (30%) say that it is good and rest (10%) say
it is poor.

According to the seventh question from 50 dealers ,


(10%) dealers like to purchase Indo Asian products
through cash mode, (40%) through credit and rest
(50%) through cheque mode.

88
In the answer of eighth question from 50 dealers, (70%)
rate Indo Asian products as excellent and rest (30%) as
good as compared to other company’s products.

On the basis of ninth question, (80%) dealers say


that purchasing Indo Asian products is a wise decision
and rest (20%) say it is not a wise decision.

According to the tenth question from 50 dealers,


(40%) dealers gave suggestion.

89
SUGGESTIONS

Awareness about the Brand image is average. For


increasing the awareness, The Company should take
followings suggestions according to me:

1. To increase awareness, they should take the help of


advertisements and also do some seminar in front of
dealers.

2. The company need to provide the all information &


schemes to the dealers.

90
3. They also need to increase dealers for various
places.

4. The company needs to increase the marketing by


various sources.

91
.

RECOMMENDATIONS

After analyzing the questionnaires and findings I would


like to recommend the following points to the company
so that it could be helpful to the company to increase
their market share and a brand image in the mind of the
potential customers of company’s products.

The retailers and dealers should be regarded as the


primary customer to the company. They should be given
all type of benefits possible by the company, in the form
of more discounts, more gift articles, yearly award to the
best retailers and dealers in the form of free domestic or
foreign trips.

92
The company must ensure that the representatives
must be in regular touch with each and every retailers
and dealers.

The company should arrange get together functions


with the retailers and dealers at least once or twice in a
year.

The company should have a data base of the


electricians in the city, the representative of the
company should regularly visit them and tell them about
company’s product and also offer them gifts. By doing
so the electricians may recommend our products to the
customers.

The company should take the help of different media,


such as T.V and Newspaper to create awareness
among the general public in the form of Advertisement.

93
The company should take part in different trade fairs
and demonstrate the product of the company and also
tell the customers how the Indo Asian’s product is
different from others.

The company must ensure that there must not be a


huge price difference with competitor’s price.

The company should not compromise in the quality,


design and safety of the product.

The company must ensure a healthy relationship with


the retailers and dealers.

94
The company should launch new product range keeping
in view the middle class. By doing so the company can
increase its market share.

The company should increase its sales force so that


each and every counters could be visited.

The company should ensure that orders are supplied to


the retailers on time.

The representative of the company should maintain


weekly data of the retailers and dealers they have to
visit.

95
Annexure

Questionnaire

1. Do you know about the Indo Asian Switchgear?


(a) Yes
(b) No

2.If yes, then what kind of products it offers from the


following list?
(a) MCB
(b) Switches
© CFL’s
(d) All of the above

3. How would you rate quality of Indo Asian products?


(a) Excellent
(b) Good
(C) Poor

96
4. How would you rate availability of Indo Asian
products?
(a) Easily available
(b) Rarely available

5. How would you rate pricing of Indo Asian products ?

(a) Expensive
(b) Reasonable
(C) Cheap

6.How would you rate after sales service of Indo Asian


Products?
(a) Excellent
(b) Good
(c) Poor

7. Which of the Financial mode do you like for


purchasing the Indo Asian products?
(a) Cheque
(b) Cash
(c) Credit

97
8. How would you rate its products as compared to
other company’s products?
(a) Excellent
(b) Good
© Poor

9. Do you think purchasing Indo Asian products is a


wise decision?
(a) Yes
(b) No

10.Do you have any suggestion for the company?

------------------------------------------------------------
------------------------------------------------------------

Date-------------------------------
Dealer & place------------------

98
-------------------------------------

Signature

Bibliography

Websites:-

> www.indoasian.com
> www.electronic.com
> www.google.co.in

99
100
101
102
103
104
105
106