INTODUCTION

Agriculture is very key to the economic development of the

people and
also very important for poverty alleviation and human surviv
al.

The catfish business is very lucrative and underexploited

business in
Nigeria, investment in this kind of business is the right move
at the right
time, because it is profitable and fast growing business.

MARKET PLAN
Breeding of catfish for business purpose is highly technical
and highly
profitable when practiced. Technicality of the breeding start
s with the
housing construction to its feeding process which dete
rmines the
outcome of the end product, of importance too is the frame
structures
of the fish. A table size catfish is one that weights on
e minimum

kilogram or attain the age of four to six months and above.

This sales
for between N400 to N600 per kilogram each in eateri
es or open
market.

Borno state is well known nationwide in fish production , the

recent fish
farming provides an insight into the success of the business.
These also
provides products in abundance and cheaply all the year rou
nd.

Borno fish is purportedly unique in meals, therefore

consumers
demand is always all year round.

This study intend to adopt unique marketing strategy to

enable the business all year round. To achieve these fou
r (4) major
plans will be employed to attract more buyers to pa
tronize our
products. These plans are as follows:-

a. Place/location
b. Promotion
c. Price uniqueness
d. Product quality
a. Place/location
The farm can be located around outside of lagos region
but also close to a place that can be access
easily . site is located because of the
availability of land, access road network leading strai
ght to the
farm, short deepness to stinking a bore-hole with
out much
difficulties.
b. Promotion
Sign board can be erected to show direction to far
m and its
activities,
ary during

posters

will

be

pasted

where

necess

harvesting periods, advertisement cn be carried out

especially

on local radio and tv stations depending the branding

. packaging materials will contain the
name of the farm and products clearly written plus
the next
period of harvest and address, with mobile number f
or further
enquiries.
c. Price
The price will be reasonable and affordable, within the
reach of
the common man, taking into consideration the prevaili
ng market
price to avoid high costing.
d. Product and quality
The product will be fresh and smoked fish for sales.
During the
harvest in the event of low market sales, we decide to s
moke the
un-sales product. Because keeping the fresh fish in the
pond, will
mean additional cost for breeding. These products are
high bred
and improved varieties that use taking care of in
a pond to
maturity.
PROCESS

Process is the sequence of inter-dependant and linked

procedures
which at every stage consume one or more.
Stage No. 1
This involves construction of concrete ponds and also p
iping and
fencing the ponds.
Stage No. 2
When all is set and water available, the fingerlings are
brought in
so that feeding and other activities can go in the farm.
Stage no. 3
Provision of water and other condition that can contribu
te to the
growth of the fish.
Stage No. 4
Harvesting of the matured fish for sales to the general
public and
retrieve after which day old fingerlings are brought i
n to start

another cycles.
COST PRODUCTION ANALYSIS
Sn Labour cost
personnel

Salary monthly
Total

No. of

Farm manager not specific

Not specific

Farm attendant N5,000 N8,000

N27,000

Farm consultant N2,500 N5,000

N15,000

N41,000
ABOVE

NB: The total sum will be spend as salary monthly,

with a total
number of 5 staff working in the farm,for 3 months this
workers can be changed of becomes a staff worker and the
farm mamager salary is not specify due to him/her been a
staff
Sn. Items
Cost N
Number
Total
1

Construction
of

2,500,000 10

2,500,000

concrete ponds
Wiring
of
wat700,000
er

To all the 10700,000

System
Construction
of

550,000

550,000

Office
Store

700,000

700,000

ponds

Generator/wiring

350,000

Freezers

200,000

entire farm
2
dee200,000
p

Stinking of borehole
Fishing kits

350,000

freezers
1

350,000

50,000

Complete

50,000

To
e

th350,000

Furniture and fittin 400,000

Complete 400,000
gs
10 Fencing of the pond1,500,000 10 ponds 1,500,000
s
11 Labour
650,000
The
whol 650,000
e
INSTALLATION COST ANALYSIS

Work

The whole farm expansion will cost us the total sum of 3,04
0,000.
COST OF 10,000 FINGERLINGS AND THEIR FEEDS
10,000 FINGERLINGS
Buying 10,000 (catfish) each at N50
st

1 month

TOTAL
500,000

10 bags. Each costs N7,500

75,000

month

20 bags. Each costs N7,500

150,000

3 month

rd

30 bags. Each costs N7,500

225,000

th

40 bags. Each costs N7,500

300,000

th

50 bags. Each costs N7,500

375,000

nd

4 month
5 month

th

6 month

55 bags. Each costs N7,500

412,500

Drugs

20,000

Fueling of Generator

250,000

Total
2,307,500
THE ESTIMATE PROFIT OF RAISING 10,000 FISHES EVERY
6 MONTHS
At the end of production period that is 6 months, fish is e
xpected to
attain 1kg body weight.
The moderate market price per 1 kg is N700.raising
10,000 fishes expecting 75% of 10,000 fingerlings to attain
1kg,
while 25% might not attain the required body weight, due to
risk of: 10% mortality: this is the number of deaths due to disea
ses.
10% cannibalism: this is the act by which bigger fish
es eats the
smaller ones and it can be prevented by sorting out
the larger
ones from the smaller.

 5% may not attain table size: this natural.

Workers salary
60,000
10,000
N50 each
500,000
fingerlings
Feed
205 bags, N7,500 each 1,537,500
Drugs
For prevention and curing 20,000
diseases
Fuelling
For watering the pond
250,000
2,367,500
Therefore, total production cost is N2,367,500 and 75% of o
ur fishes
expected to attain 1kg each and every 1kg costs N700.
That is 7500 x 700 = 5,250,000
Sales = 5,250,000
Therefore, profit is =
Sales total production cost
Therefore 5,250,000 2,367,500
Profit = 2,882,500
Therefore, the total profit after every 6 months is to t
he tune of

N2,882,500, we can easily observe that in a year there will

be two (2)
major harvesting periods, this analysis shows that the pro
fit after 1
and 2

nd

st

harvest of the year is to the tune of 5,765,000.

Profit after two (2) harvest

st

1 harvest = N2,882,500
2

nd

harvest = N2,882,500

st

1 harvest + 2

nd

harvest

Profit = 5,765,000.
We can now
rising up

observe

that

the

profit

is

gradually

tremendously to a very attractive level.

Having fully analyzed the afore mentioned plan of setting
up the said
farm, in which the sum of N6,500,500 is required as startup capital,
in addition to the sum of N200,000 as miscellaneous is req
uired.