1.

COMPARATIVE STUDY OF 3 E-COMMERCE PORTALS-:

INDIACIRCUS, CHUMBAK, GOODEARTH
IndiaCircus
(www.indiacircus.com)
1. The biggest USP of IndiaCircus is its design ownership.
2. Besides selling from their own online store, India Circus has also tied up with retailers
like Westside, @home, and Staples to have a shop-in-shop format to sell their
products.
3. Currently

they

are

affiliated

with

Fab

(USA),

HomeSav(Canada),

TheHome(Australia), Kwerkee(Singapore), and WestWiniog (EU).

4. India Circus does a range of activities both online and offline. In the online space they
rely on social media and email marketing, and offline mediums are currently being
used more from brand building and brand awareness point of view.
5. Since beginning the startup has achieved a turnover of Rs 30 million and on an
average has seen 50% growth in terms of sales month over month.
IndiaCircus Features
1.

It has Multicurrency, and Multi website.

2.

Related Products, Up sells and Cross sells

3.

Simple, configurable, bundled and grouped products

4.

Catalogue and Product browsing

5.

Inbuilt checkout and payment facility

6.

Analytics and Reports

7.

It encompasses wide range of functionalities and technical processes

8.

Administer swift navigation facility

9.

Uses one of the top e-commerce service provided IT infrastructure known as

Magento a backed application for managing portals.

Analytics
1. The site gets a diverse range of customers from 28 to 45 years, mostly females
coming from urban and semi urban cities

2. The site claims to already have a registered user base of 13,000 customers and over
3,000 visitors
3. The site also attracts visitors from USA, Canada, Middle East & Singapore.
4. The average ticket size of an order on the site from India comes to Rs 2,500, while
internationally it is about Rs 8,000.
5. Estimated website traffic net worth $25,125 US Dollars.
6. Indiacircus.com Website has the Alexa World Rank of #95,882.
7. Google Page rank of 3 out of 10.
8. Indiacircus.com has been receiving an 11,472 Daily Pageviews, which is estimated to
generate $34.42 USD from Daily and $1,033 USD for Monthly Online Advertisement
Revenue.
9. Indiacircus.com's average Pageload Time is 5 second, which compares to be a 6%
Percentile in Fastest Loading Pages around.
10. Indiacircus.com is most popular in India thus, 96.2% of its Users are from India.
IndiaCircus Critical Analysis
Pros
Ecommerce portal

Cons
You cannot have touch and feel of

the product
Nice working environment
Poor hiring standards
Infrastructure of the company is No overnight delivery
very good
Good product quality
No growth opportunity
Fair rate compared to market rate
No Mobile Application
User friendly website
Lots of items to shop from the
website

Chumbak
(www.chumbak.com)
1. It is an Indian fashion and lifestyle e-commerce portal
2. It was one of the most visited e-commerce sites during the great online shopping
festival 2013
3. It had the second highest amount of traffic on its website, among Indian e-commerce
websites in fashion & lifestyle category portals.

4. Chumbak, had raised $2 million funding from venture capital firm Seedfund in 2012,
received another funding in May 2014 from private equity firm Matrix Partners, as
well as another round of investment from Seedfund.
5. Currently, it has 21 exclusive outlets in 16 Indian cities including Mumbai, Delhi and
Chennai, and its products retail at about 60 multi-brand stores.
Chumbak Features
1. Price search on SMS
2. Can integrate with eBay, Amazon and Google Shopping
3. Catalogue and Product browsing
4. One page checkout
5. Online payment facility
6. It has Flexible Shipping management
7. It has multicurrency and Multilingual support
8. Easy to use payment methods
9. It has introduced try-n-buy that enables customers to try a product if they like it
10. Analytics and Reports
11. Mobile Commerce
Analytics
1. Chumbak has a registered user base of about 1 million people, of who about half a
2.
3.
4.
5.
6.

million have transacted on the site.

Chumbak generates 38% of its revenue from its website traffic.
Estimated website traffic net worth $81,169 US Dollars
Google Page rank of 2 out of 10.
Chumbak.com Website has the Alexa World Rank of #29,679.
Chumbak.com has been receiving a 37,063 Daily Pageviews, which is estimated to
generate $111 USD from Daily and $3,336 USD for Monthly Online Advertisement

Revenue.
7. Chumbak.com's last traffic data pattern shows the trend of 13.79% Positive Growth.
8. Chumbak.com's average Pageload Time is 2 second, which compares to be a 46%
Percentile in Fastest Loading Pages around.
9. Chumbak.com is most popular in India thus, 97.1% of its Users are from India.
Chumbak Critical Analysis
Pros
Ecommerce portal
Wide range and good quality product

Cons
No streamlined processes
Confused management

Employee friendly
Blazing fast shipping

Management takes decisions

They need to make their site little more
user friendly

More exclusive coupon offers

Growing company
COD with no extra charges

Good Earth
(www.goodearth.in)
1. Goodearths unique selling proposition is its design that appeals to the modern Indian
aesthetic taste.
2. GE has introduced several innovative concepts for retailing its products. One example
is that of establishing restaurants in its stores to provide a wholesome retail
experience and thereby, making people spend more time in the stores.
3. GE maintains a close relationship with different partners such as craftsmen, small
workshops and factories, and collaborates with them for day-to-day delivery
schedules as well as for long-term growth strategy
4. GE has also balanced its emphasis on Indias rich artisanal history and traditions with
contemporary design and styling.

Good Earth Features

1. Unlimited category and products management
2. Catalog and Product browsing
3. Marketing Promotion through coupons
4. Client Account for order tracking
5. It has multilingual and multicurrency support
6. Inventory and Order management
7. It has efficient secure payment options
8. Provides 24*7 customer care
9. Users can search catalogue by voice recognition mechanism

Analytics
1. Estimated website traffic net worth $12,894 US Dollars.
2. Goodearth.in Website has the Alexa World Rank of #186,832.

3. Google Page rank of 3 out of 10.

4. The estimated total Traffic Net Worth of $12,894 USD. Goodearth.in has been
receiving a 5,888 Daily Pageviews, which is estimated to generate $17.66 USD from
Daily and $530 USD for Monthly Online Advertisement Revenue.
5. Goodearth.in's last traffic data pattern shows the trend of 62.82% Positive Growth.
6. Goodearth.in's average Pageload Time is 1.19 second, which compares to be a 61%
Percentile in Fastest Loading Pages around.
7. Goodearth.in is most popular in India thus, 62.6% of its Users are from India.
Good Earth Critical Analysis
Pros
Ecommerce portal

Cons
Takes a long time to load when

Good environment

website is slow
Difficult to manage thousands of

Good opportunities to learn

International products
Largest collection of accessories

products
It is only good for life style products

Statistics Search Interest

Source: (Google Trends)

IndiaCircus
Chumbak
Good Earth

5. FINDINGS AND ANALYSIS OF WEB PORTALS

COMPARISON CHART
INDIA CIRCUS FINDINGS
1. In terms of portal design India Circus is ahead as compared to other 2 portals because
of users screen, user friendly browsing on both desktop and mobile versions. Content
and design is perfectly aligned on site.
2. 9,587th most visited website in India. The Page Analysis Score is 52.5%. Too many
internal links with page size being 212.8 KB (World Wide Web average is 320 Kb) &
Load time is 3.47 second(s) (61.35 kB/s)
3. The choice of fonts, spacing of text, and contrast are details that make India Circus
web portal unique and stand out. Large blocks of small text, confusing navigation,
and obscured calls to action are turning visitors away from India Circus portal as
compared other 2 web portals.
4. Rankings and Positions need improvement due to high competition. Website is not
listed in the local directories for each state wherein India Circus must have a physical
presence in each state. No use of video on site or YouTube.
5. Site has had minimal optimizing for search engine placement and ranking. Your site is
not telling the search engines where you want to be listed. The branding and
messaging is too scattered from page to page. Text (content) is everything to a search
engine but mostly its for the potential client who is trying to know you and your
company very quickly online.
6. The checkout features need to be updated but the layout is good otherwise. The main
missing pieces of your cart are updated product descriptions, better images and some
of the links are broken.
7. Facebook and twitter icons have been provided for collaboration and interaction. On
clicking on these icons the page is directed to the companies profile page of the
respective social media platforms.