c


 
 

2p This song is about bringing a child into our dysfunctional society and cynical world.
2p The whitestripes conveys to us that the young are very vulnerable and unprotected, especially
to a corrupt and evil society.

2p 

  





2p The song is a very rhythmic song, and the bass drum is a very prominent sound you will hear in
the song.

2p The use of effects in this video helps to enhance the rhythm of the song

2p This video masterfully utilizes numerous editing techniques:

2p ¦tilizes u




Ôreates duplications of drum kits and guitar amplifiers

2p ultiplying to the rhythm of song (each beat of the bass drum the drummer plays)

2p This is effective as the song is a very rhythmic song ʹ elody and rhythm based on the beat of
the drum

2p 



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2p ach time the band equipment is duplicated, a new frame is shot

2p specially well used in 3:00, where the position of the pixilation animated ͞drum star͟ changes
every frame, giving the viewers the impression that the star is rotating.

2p Ô  
 


2p The video is mostly an abstract and artistic piece. 

2p cence lighting is not used to enhance or emphasize emotion

2p ?ut the more technical aspects of the video, which I will discuss. 

2p Ñideo uses mostly natural lighting, or sunlight.

2p The natural light is very effective as it produces subtle and natural shadows

2p ès well as exaggerates delineation (outline)

2p cence creating a sharper image overall

2p The video also uses light from the surrounding atmosphere (subway) to provide a brighter but
however more artificial effect.
2p The light gives the audience a sense of surrounding urban environments.

2p In terms of color, the color red was heavily used and was a recurring color in the video

2p It is a well-chosen color as it isè 

, 
  and 
 color and hence captivating to
the audience
 Ô

 



2p Ñarious camera shots and angles were used in this music video

1.p Long shot ʹ The long shots in this video are used to clearly depict or establish the setting and
venues within the video. This will give the audience a good view of the band͛s surroundings

2.p Ôlose up - close ups are an effective way to emphasize something in the video, For instance, a
close up shot was present in the beginning of the video of the bass drum, a visual representation
of the strong sense of rhythm in the song

2p Low èngle ʹ The low angles serve to elevate the stature of the band, and hence emphasizes and
enhances the power in the rhythm and melody of music as well as the bold spirit of the band
2p cigh èngle ʹ The high angles serve to elevate the stature of the audience and also a clear viewof
the action in music video. In this photo, it shows movement of the band, progressing downthe
stairs. This also serves to enhance the pixilation animation and stop motion effects
2p The rule of thirds was also an effectively used camera technique
2p ènd the video abided well to the rule (show pictures)
2p ?y abiding the rule, visual story telling is thus enhanced and audiences will be more focused and
captivated to the main subject (the band performing)
2p 
Ô  



2p The characteristics of this video serves to complement the rhythmic structure of the song.
2p It ¦tilizes effects and filming techniques to complement music rather following a than a plot
2p èn abundance of filming techniques were used. They were not too varied, however they were
well executed
2p The rule of thirds was obeyed well, and audience are always visually focused to the footage.
2p Ôolor and lighting was used effectively and helped create dramatic meaning as well as enhance
the quality of the video.

2p This video was a very creative way of interpreting and presenting the song. It has explored an
interesting media of film technology and I have enjoyed watching and analyzing it.