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TDWI Business Intelligence ROI Cal

This BI Business Value workbook helps organizations assess/estimate the costs and benefits (ROI) of business inte
This Excel tool is an advanced/comprehensive business value model (Business Intelligence ROI calculator) to support planni
business cases for enterprise-scale business intelligence projects. It provides a robust structure to help organizations assess
benefits, and ROI) of BI initiatives. It also helps to assess the organizations current (as-is) and expected (to-be) maturity leve
Model.
This workbook can be used as a standard corporate business case template for BI initiatives. It can also be used by consulta
articulate the business value of their BI products and solutions.
This tool was developed by Hall Consulting & Research LLC (hallcr.com) and TDWI (The Data Warehouse Institute) www.tdw

On This Worksheet
Workbook Table of Contents
Key Features
Model Components / Flowchart
Instructions
Disclaimer
Terms of Use / End-User License Agreement (EULA)
Support

Workbook Table of Contents


Worksheet
Name

Title

Profile

Organizational Profile

Initiatives

Capability Assessment and Initiative


Selection

Maturity

TDWI BI Maturity Assessment

Costs - Labor Implementation Costs - Labor


Costs - HwSw

Implementation Costs - Hardware &


Software

IT Labor

BI-Related IT Labor TCO and Labor


Savings

Productivity

User Productivity Benefits

Revenue

Revenue Increase Enabled by the Solution

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Direct Savings Direct Cost Savings
KPIs

Key Performance Indicator Assessment


(Optional)

ROI

Results Report

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Key Features

Comprehensive BI capability/maturity assessment


Supports most types of enterprise-scale BI initiatives. Includes sample cost and benefit data for common BI initiatives.
o Enhance/deploy a variety of types of BI applications
o Incorporate (or integrate with) various new source systems
o Build/enhance most aspects of the data warehouse platform
o Build/enhance most aspects of the BI platform
Comprehensive assessment of BI initiative costs and benefits
o Costs: hardware; software; IT labor, training, and services; and user labor and training
o Benefits: IT labor TCO savings, user productivity benefits, revenue growth, and non-financial key performance indicator
Comprehensive financial analysis. Calculates project cash flow, cost-benefit analysis, ROI, NPV, IRR, and payback period
Supports rapid (30 minute) or detailed (5+ day) assessments. This model was designed to provide either a rapid assessmen
organizational profile, maturity, and desired initiative information) or a very detailed (5+ day) assessment by modifying hundre
Protected, yet customizable: Essentially all values can be modified. Many custom cost and benefit items can be added. Fo
model that should not be modified are protected (locked) to maintain integrity. HCR can provide additional fee-based custom
Based on industry-standard calculations and industry-leading methodologies. It is as transparent as possible so the user is
and benefits are calculated.
Provides default values. Default values (labor costs, user type mix, financial information, etc.) are provided based on your o
organization size and initiative type to enable more rapid assessments. Data/estimate sources are listed. You may overwrite
defaults. Sample cost and benefit data is also provided throughout the model based on profile data and initiatives selected.
Benefits linked to enabling initiatives. The model lists key user-selected initiatives that enable each benefit type.
User-friendly. The workbook contains instructions, descriptions, and references. Results are updated real-time and are disp
model. Some versions include macros to restore default values. Although the model is user-friendly, we recommend users h
advanced understanding of business value concepts to develop a credible business case.
See Terms of Use.
NOTE: Sample cost and benefit data should not be used for making investment decisions. Sample data is not meant to repr
results and is not based on research. It should only be used as a starting place for assessing the business value of your initia
benefits will differ substantially from one organization to another.

Model Components / Flowchart


The chart below graphically presents the components of the model.

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Model Methodology

This model assesses the costs and benefits of enhancing (investing in) the organization's business intelligence (BI) capabilitie
organizations BI maturity levels and capabilities. The model is adapted from TDWIs BI Maturity model and research from a v
subject matter experts.
The user selects the extent to which the organization expects to invest into implementing a variety of BI initiatives.
The model simulates "To-Be" capability adoption based on initiatives selected by the model user. The model estimates costs
capabilities/solutions, including hardware, software, IT labor, and user labor. It then simulates benefits (user productivity, IT la
growth) enabled by the solutions selected. The model also simulates improvements to KPIs (Key Performance Indicators) en
The formulas to calculate default costs and benefits are based on a variety of rules of thumb, research, customer experienc
experts. The model lists the user-selected initiatives that enable each benefit.
The model also assesses the organizations current (as-is) and simulated (to-be) maturity levels, based on TDWIs BI Maturit
that there is a strong correlation between maturity/capability levels and business performance: business performance tends
invests into advancing maturity levels.
The results (including cash flow, ROI, NPV, and payback period) are included in the "ROI" worksheet.
The model provides a robust structure to assist the organization in assessing the costs and benefits of investing in BI initiative
accurately/credibly estimate costs/benefits without significant user review, validation, and adjustment of many data inputs. Th
customized to each particular organization and set of initiatives. Results will differ significantly from one organization to anoth

About TDWI's BI Maturity Model

TDWIs BI Maturity Model consists of five stages: Infant, Child, Teenager, Adult, and Sage. There are also two major obstacle
the Infant and Child stages, and the Chasm, which occurs between the Teenager and Adult stages. As organizations progress
greater business value from their BI investments and achieve greater consistency in the way they define shared terms and m
TDWIs BI Maturity Model are illustrated below.

The model contains eight categories that represent dimensions of TDWIs BI Maturity Model. The eight categories are:
1. Scope. To what extent does the BI/DW program support all parts of the organization and all potential users?
2. Sponsorship. To what degree are BI/DW sponsors engaged and committed to the program?
3. Funding. How successful is the BI/DW team in securing funding to meet business requirements?
4. Value. How effectively does the BI/DW solution meet business needs and expectations?
5. Architecture. How advanced is the BI/DW architecture, and to what degree do groups adhere to architectural standards?
6. Data. To what degree does the data provided by the BI/DW environment meet business requirements?
7. Development. How effective is the BI/DW teams approach to managing projects and developing solutions?
8. Delivery. How aligned are reporting/analysis capabilities with user requirements and what is the extent of usage?

The chart below provides a quick synopsis of the levels of maturity for each dimension in the model. The value statements in
delivery and value, are additive, not exclusive, as an organization moves from stage to stage.

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Instructions

1. Read the "Terms of Use" and "Disclaimer".


2. Before making any changes to the workbook, save the workbook under a different name. This will preserve the original de
may return to them at a later time. Clicking the blue "Restore Defaults" icons will return inputs to their original values (only fo
Defaults macros).
3. Navigate the workbook using the worksheet tabs at the bottom. Start with the "Profile" tab. This worksheet contains the m
drivers. You will also see a summary view of the costs and benefits of the scenario modeled. Enter/edit data in the "input" (li
double outline. Edit (overwrite) the default values to customize results for your particular organization/initiative.
4. Review the ROI worksheet to pre-view the costs and benefits.
5. Select initiatives (Initiatives worksheet) to be simulated. Complete the Maturity Assessment (Maturity worksheet).
6. Review the detailed default metrics and calculations in the "Costs" (red tab) and Benefit (green tabs) worksheets. Although
completing the Costs worksheet first to more clearly define the initiative.
7. The "Financial Analysis" report (or any other worksheet) can be printed or saved as PDF/XPS. Portions of the model may
Special As Picture) into a more comprehensive business case-type report.
8. Additional instructions are provided in the model
9. If fee-based consultative guidance and/or customizations are desired, contact HCR.

Disclaimer

Results should be considered estimates only. It is intended to help guide customers in better understanding approximate cos
scenarios. Due to limitations of simulation tools, actual results may differ significantly. Deployment/investment decisions sho
this tool alone -- it is not intended to be a substitute for professional advice.
This information is provided to you as a tool as is with the understanding that there are no representations or warranties of a
TDWI, HCR, and suppliers/vendors disclaim all warranties including, but not limited to, implied warranties of merchantability
TDWI, HCR, and suppliers do not warrant or make any representations regarding the use, validity, accuracy or reliability of th
the tool. In no event shall TDWI, HCR or suppliers be liable for any damages, including those arising as a result of TDWI, HC
whether those damages are direct, consequential, incidental, or special, flowing from your use of or inability to use the tool, o
or results of the tool's use, even if TDWI, HCR, or suppliers has been advised of the possibility of such damages.

Terms of Use / End-User License Agreement (EULA)

By using the software/document, you accept these terms. If you do not accept them, do not use the software.
1. This is a free Preview: You may use, copy, redistribute, display, print, and reproduce this software/document.
2. You may NOT sell, rent, lease, or lend this software/document or portions/derivations of it.
3. You may NOT create derivative works from or "reverse-engineer" this software/document.
4. You may only modify portions of the software/document designated as "Input" cells (light yellow cells with double-outline an
5. You may NOT attempt to modify any Protected/Locked portions of this software/document.
6. You must maintain all copyright and other notices contained in this software/document.
7. You may incorporate only static (e.g. values, graphics) portions of this software/document within other documents (e.g. a b
the dynamic (e.g. equations, macros) functionality of the workbook is not also incorporated or duplicated.

Support

TDWI/HCR does not provide free support for this model. However, we do welcome any comments, suggestions, and feedba
HCR can provide fee-based services, including telephonic support, workbook customizations, and comprehensive consulting
business case development and validation.

For More Information


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Model purchase: TDWI: 1201 Monster Road SW, Suite 250, Renton, WA 98057; T 425.277.9126, F 425.687.2842; E info@t
Fee-based business value advisory consulting services and model customizations: Hall Consulting & Research (HCR), mode
344-5103; hallcr.com

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

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ssess/estimate the costs and benefits (ROI) of business intelligence initiatives.


e model (Business Intelligence ROI calculator) to support planning and the development of
jects. It provides a robust structure to help organizations assess the business value (costs,
e organizations current (as-is) and expected (to-be) maturity levels using TDWIs BI Maturity

s case template for BI initiatives. It can also be used by consultants and technology vendors to
ns.
(hallcr.com) and TDWI (The Data Warehouse Institute) www.tdwi.org.

Description
Collects information about: organization size, location, and industry; end user types; and labor
costs. The user enters summary-level BI capability adoption levels and initiatives to improve
adoption of capabilities. This information is used to estimate default values for all costs and
benefits throughout the rest of the model. It displays a summary of costs, benefits, and
maturity levels of the scenario modeled.
Detailed assessment of current (as-is) BI capability adoption levels. The user also enters
desired to-be capability levels (selection of initiatives). All costs and benefit estimates are
based on the scope/scale of the initiatives selected here.
Assesses "as-is" and "to-be" maturity levels. "To-be" maturity levels are based on
scope/scale of the initiatives selected. Lists key user-selected initiatives enbling the
improvement to the "to-be" levels.
Estimates all labor costs (direct and indirect) needed to implement, fully adopt, maintain, and
support the solution. Includes: IT labor, user labor, one-time and annual on-going costs.
Estimates all hardware and software costs (including one-time and annual on-going costs)
needed to support the selected initiatives.
Assesses BI-related IT labor FTEs (full-time equivalents) and TCO (Total Cost of Ownership).
Estimates how/how much the selected solution will reduce IT labor FTEs/TCO. Lists userselected initiatives that enable the improvements (benefits).
Estimates user time/labor savings enabled by the solution. First estimates the amount of time
users spend conducting common business activities then estimates how much the solution is
expected to increase the efficiency of conducting key activities. The time savings is
discounted using a "Productivity Conversion Factor", then converted into $ value. Lists userselected initiatives that enable the improvements (benefits).
Estimates how and how much the solution is expected to increase revenue. The benefit is
the profit on the incremental revenue. Lists user-selected initiatives that enable the
improvements (benefits).

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Estimates non-labor direct IT and business benefits enabled by the solution. Lists userselected initiatives that enable the improvements (benefits).
Assessment of how the solution may impact a variety of business KPIs. In this model, these
KPI changes are not converted into financial benefits. Lists user-selected initiatives that
enable the improvements (benefits).
Summary of costs & benefits by type; Cash flow analysis; calculation of ROI, payback period,
NPV, and IRR; and graphs

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des sample cost and benefit data for common BI initiatives.

ms
form

its
es; and user labor and training
its, revenue growth, and non-financial key performance indicators
low, cost-benefit analysis, ROI, NPV, IRR, and payback period
ts. This model was designed to provide either a rapid assessment (by just entering/selecting basic
ion) or a very detailed (5+ day) assessment by modifying hundreds of detailed inputs.
modified. Many custom cost and benefit items can be added. Formulas and other areas of the
maintain integrity. HCR can provide additional fee-based customization, if desired.
ng methodologies. It is as transparent as possible so the user is able to understand how the costs

ype mix, financial information, etc.) are provided based on your organizations industry, geography,
essments. Data/estimate sources are listed. You may overwrite any of the pre-populated
ughout the model based on profile data and initiatives selected.
ser-selected initiatives that enable each benefit type.
ons, and references. Results are updated real-time and are displayed graphically throughout the
ues. Although the model is user-friendly, we recommend users have at least a moderatelylop a credible business case.

making investment decisions. Sample data is not meant to represent average/typical project
as a starting place for assessing the business value of your initiatives(s). Initiative costs and
her.

model.

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vesting in) the organization's business intelligence (BI) capabilities. The model assesses the
is adapted from TDWIs BI Maturity model and research from a variety of industry analysts and

s to invest into implementing a variety of BI initiatives.


itiatives selected by the model user. The model estimates costs required to implement the new
and user labor. It then simulates benefits (user productivity, IT labor, cost savings, and revenue
mulates improvements to KPIs (Key Performance Indicators) enabled by the solutions selected.
ed on a variety of rules of thumb, research, customer experiences, and input from subject matter
able each benefit.
nd simulated (to-be) maturity levels, based on TDWIs BI Maturity Model. Research has shown
evels and business performance: business performance tends to improve as the organization

od) are included in the "ROI" worksheet.


ion in assessing the costs and benefits of investing in BI initiatives. However, this tool cannot
user review, validation, and adjustment of many data inputs. The detailed inputs need to be
es. Results will differ significantly from one organization to another.

d, Teenager, Adult, and Sage. There are also two major obstacles: the Gulf, which occurs between
etween the Teenager and Adult stages. As organizations progress through the stages, they reap
e greater consistency in the way they define shared terms and metrics. The key elements of

ns of TDWIs BI Maturity Model. The eight categories are:


ll parts of the organization and all potential users?
d and committed to the program?
nding to meet business requirements?
ness needs and expectations?
d to what degree do groups adhere to architectural standards?
W environment meet business requirements?
h to managing projects and developing solutions?
th user requirements and what is the extent of usage?

aturity for each dimension in the model. The value statements in some categories, such as
ation moves from stage to stage.

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rkbook under a different name. This will preserve the original default values and formulas so you
e Defaults" icons will return inputs to their original values (only for versions that contain Restore

ttom. Start with the "Profile" tab. This worksheet contains the most important cost and benefit
enefits of the scenario modeled. Enter/edit data in the "input" (light yellow) cells with blue text and
ze results for your particular organization/initiative.
efits.
Complete the Maturity Assessment (Maturity worksheet).
"Costs" (red tab) and Benefit (green tabs) worksheets. Although not required, we recommend
the initiative.
an be printed or saved as PDF/XPS. Portions of the model may be incorporated (e.g. Paste
se-type report.

are desired, contact HCR.

o help guide customers in better understanding approximate costs and benefits of various
ts may differ significantly. Deployment/investment decisions should not be based on the results of
ssional advice.
nderstanding that there are no representations or warranties of any kind either express or implied.
ncluding, but not limited to, implied warranties of merchantability or fitness for a particular purpose.
esentations regarding the use, validity, accuracy or reliability of the tool or the results of the use of
for any damages, including those arising as a result of TDWI, HCR or supplier negligence,
or special, flowing from your use of or inability to use the tool, or information provided herewith,
has been advised of the possibility of such damages.

EULA)

you do not accept them, do not use the software.


display, print, and reproduce this software/document.
ment or portions/derivations of it.
gineer" this software/document.
esignated as "Input" cells (light yellow cells with double-outline and blue text).
portions of this software/document.
d in this software/document.
tions of this software/document within other documents (e.g. a business case report) as long as
kbook is not also incorporated or duplicated.

wever, we do welcome any comments, suggestions, and feedback.


upport, workbook customizations, and comprehensive consulting engagements to assist with

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Renton, WA 98057; T 425.277.9126, F 425.687.2842; E info@tdwi.org; www.tdwi.org


model customizations: Hall Consulting & Research (HCR), model author; info@hallcr.com; 412-

eserved. hallcr.com and www.tdwi.org

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Organizational Profile
This worksheet contains key inputs/assumptions that drive cost and benefit calculations throughout the model. Defaults input values are provided based on
industry, location, and organization size. These default input values should be reviewed and modifed as appropriate. A summary of the results is provided to the
right to assist in viewing output implications of input changes. This summary data will be updated as changes are made throughout the model.

Required Organization/Initiative Data

Summary of Results

Enter values or select the closest fit from the drop-down menus. These are the most important
inputs in the model. Your answers to these key questions will have the most significant impact on
default cost and benefit drivers through-out the rest of the model.
Industry - select the closest-matching from the
Average / Mixed
drop-down

Organization Total
($000)

Per BI User

Industry is used to pre-select various default values (i.e. user type mix, labor costs)

Costs (5-Yr)

Err:518

Err:518

Primary geographic location - select the


closest-matching from the drop-down

Benefits (5-Yr)

Err:518

Err:518

Used to scale labor costs and estimate default work hours per year

Net Benefits

Err:518

Err:518

Primary Site Locations - select the closestmatching from the drop-down box

NPV (Net Present Value)

Err:518

Err:518

U.S.

Suburban / Mixed

Used to scale labor costs. Urban labor costs tend to be 15-20% higher than suburban locations.

5,000

Number of PC Users in the "Organization"

Number of PC Users is typically approximately the same as the number of PCs. "Organization" refers only to the
portion of the enterprise/organization that is in scope (the focus of the study). "Organization" could be a
business unit or division of an enterprise.

ROI (Return on Investment) - [Total Net


Benefits / Total Costs]

Err:518

IRR (Internal Rate of Return)

Err:518

Payback Period

Err:518
4000

Number of BI Users

% of PC
Users
15%

# of PC
Users
750

% of BI
Users
19%

Portion of PC Users that are Information


Workers (but not Power Users)**

65%

3,250

81%

Total Targeted Business Intelligence Users (BI


Users)

80%

4,000

100%

Portion of PC Users that are Data-entry or


Structured-Task Workers (less likely to
significantly benefit from BI)

20%

1,000

100%

5,000

Portion of PC Users that are Power Users*

Total Costs Vs Benefits (per BI User)


$12 ($ per BI User)
Costs & Benefits
$10
$8
$6
$4

Total PC-Users (# of Employees that use PCs on


a regular basis)

$2

*A POWER USER is an information producer who creates reports and analyses on behalf of others. Power users
are typically business analysts.
**An Information Worker (IW ) or Knowledge Worker is an information consumer who examines data/information
created by others on a regular basis. Executives and managers are typically casual users.

$0
Costs (5-Yr)

Benefits (5-Yr)

Cost Summary (per BI User)

Financial Information

$1,200

Default values are provided based on inputs above. Defaults may be adequate for rapid/ballpark
assessments, but otherwise should be reviewed/modified.
Organization Revenue ($ Millions)
$
3,925
Source of defaults is based on analysis of data from Fortune 500, Fortune Magazine and is industry-dependent
(varies depending on industry selected above)

Margin % of Revenue (Net profit margin of new


revenue enabled by the initiative)

10.3%

Default value is based on industry average. This margin rate is used to calculate the business value of
incremental revenue enabled by the initiatives selected.

$1,000

Training & User Labor

$800

$440

Software
Hardware

$5-Year Total

10%

Discount Rate / Cost of Capital (WACC)

IT Labor/Services

$600
Costs ($ per BI User)
$400
$560
$200

Used in Net Present Value calculations

Duration of analysis (years) - Select from dropdown box.

Benefit Summary (per BI User)

A 3-year life-expectancy is standard for tactical IT projects. 5 years is recommended for major BI initiatives.

$12

Labor Costs

Revenue Growth
(Profit on)

$10

Default values are provided based on inputs above. Defaults may be adequate for rapid/ballpark
assessments, but otherwise should be reviewed/modified.
Burden rate (labor overhead as a % of cash
25%
compensation)*
1,824

Standard Work Hours per Year

$8

Other Direct Cost


Savings

$2

* Non-cash compensation, such as benefits and Social Security

Average
Ann'l Cash
Compensation**

User Productivity
Benefits

$6
Benefits ($ per BI User)
$4

IT Labor/Services
TCO Savings

$Burden
Rate

5-Year Total

Burdened Burdened Burdened


Annual
Weekly
Hourly
Labor Cost Labor Rate
Rate

BI IT Staff Labor Costs

Costs & Benefits ($ per PC)


Annual OnGoing

5-Year
Total

93,022

25% $ 116,277 $

2,236 $

63.75

Database/DW Administrator (DBA)

96,835

25% $ 121,044 $

2,328 $

66.36

Initiative Costs

Architect/Engineer/Developer

$ 102,150

25% $ 127,687 $

2,456 $

70.00

Hardware

Err:518

Err:518

Err:518

Program/Project Manager

$ 115,139

25% $ 143,924 $

2,768 $

78.91

Software

Err:518

Err:518

Err:518

BI Management / Sponsor

$ 149,400

25% $ 186,750 $

3,591 $ 102.39

Business/Data Analyst

TDWI Business Intelligence ROI Calculator

Profile Worksheet

One-Time

IT Labor/Services

348 $

42 $

560

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Organizational Profile
Source of salary data: based on 2008 TDWI Salary, Roles, and Responsibilities Repor. Salary data is scaled based
on industry, geography, and organization size.

Training & User Labor

$
Total

354 $
Err:518

17 $

440

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518
Err:518

User Labor Costs


Power Users

82,561

25% $ 103,201 $

1,985 $

56.58

Initiative Benefits

Information Worker
Average (weighted)

$
$

74,937
76,367

25% $
$

1,801 $
1,836 $

51.36
52.33

IT Labor/Services TCO Savings

93,672 $
95,458 $

** Base compensation plus bonuses


Source of user salary data: based on HCR analysis of U.S. Department of Labor, Bureau of Labor Statistics data;
The World Bank, World Development Indicators Database; and Organisation for Economic Co-operation and
Development. Salary data is scaled based on industry, geography, and organization size.

Other Direct Cost Savings

Err:518

User Productivity Benefits

Err:518

Revenue Growth (Profit on)

Err:518

Err:518

Err:518

Err:518

Total

Err:518

Preliminary Capability Assessment and Initiative Selection


Enter the extent to which you'd like to simulate the costs/benefits of implementing the following
initiative types. You will be able to refine these on the "Initiatives" worksheet. This model estimates
the costs and benefits of these initiatives.

Current (AsIs) Capability


Adoption %

Initiative
Investment
Level*

Relative
Simulated
Import(To-Be)
ance ** (0- Capability
10)
Adoption %

Supply / Operations Apps


Financial Apps
Other / General Mgmt Apps

65%
20%
30%
15%

3.0
2.0
3.0
3.0

5
4
5
4

93%
52%
86%
83%

0 = Not important; will not impact business performance


5 = Moderate business impact
10 = Most significant impact on business performance

55%
15%
20%
20%

3.0
3.0
3.0
3.0

5
4
5
4

91%
83%
93%
84%

65%
75%
75%
80%
90%

2.0
2.0
2.0
1.0
1.0

5
5
5
5
5

79%
85%
85%
83%
92%

40%
25%
25%
10%

3.0
3.0
3.0
3.0

5
5
5
5

88%
85%
85%
82%

BI Capability Adoption Summary

Source System Inclusion / Integration


Marketing / Sales Data Integration
Supply Chain / Ops Data Integration
Financial Data Integration
Other Data Integration

0 = No investment simulated
1 = Minor enhancement/upgrade
2 = Moderate improvement
3 = Substantial improvement / major overhaul

**Capability Investment Importance Key

BI Applications
Marketing / Sales Apps

*Initiative Investment Level Key

Current Adoption (As-Is)

0%

Enhance DW Platform
Architecture Standards & Adherence
Data Management
Data Integration/ETL
Data Warehouse / Data Marts
Development

Scorecards / Dashboards
Analytical Tools
Workflow and Collaboration

20% 40% 60% 80% 100%

BI Applications
Source System Inclusion / Integration

Enhance BI Platform
Reporting

Simulated Adoption (To-Be)

Enhance DW Platform
Enhance BI Platform
Adoption %

Preliminary Matury Assessment


The table/graph below show estimated Maturity Levels. You will be able to refine these on the "Maturity" worksheet. Default levels are estimated based on
capabilities/initiatives selected above.

Key

Current
(As-Is)

Simulated
(To-Be)

Scope. To what extent does the BI/DW program


support all parts of the organization and all potential
users?

Err:518

Err:518

Sponsorship. To what degree are BI/DW sponsors


engaged and committed to the program?

Err:518

Err:518

Funding. How successful is the BI/DW team in


securing funding to meet business requirements?

Err:518

Err:518

Value. How effectively does the BI/DW solution meet


business needs and expectations?

Err:518

Err:518

Architecture. How advanced is the BI/DW


architecture, and to what degree do groups adhere to
architectural standards?

Err:518

Err:518

Data. To what degree does the data provided by the


BI/DW environment meet business requirements?

Err:518

Err:518

Development. How effective is the BI/DW teams


approach to managing projects and developing
solutions?

Err:518

Err:518

Delivery. How aligned are reporting/analysis


capabilities with user requirements and what is the
extent of usage?

Err:518

Err:518

Total

Err:518

Err:518

TDWI Business Intelligence ROI Calculator

As-Is
To-Be

BI Maturity Levels

1 = Infant; 2=Child; 3=Teenager; 4=Adult;


5=Sage

Infant 2
Child
2

3Teenager
3

Adult
4

Sage
4

Scope
Sponsorship
Funding
Value
Architecture
Data
Development
Delivery
Maturity Level

Profile Worksheet

18 of 76

Organizational Profile

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Profile Worksheet

19 of 76

Capability Assessment and Initiative Selection


This worksheet provides an adoption assessment of the 4 categories of BI capabilities: BI Applications, Source System Inclusion ar
Integration, DW Platform Enhancements and BI Platform Enhancements. For each capability, edit the extent of "current adoption (As-is)"
and the desired "Simulated Adoption (To-be)". Also determine the relative importance to your organization (this impacts the benefits)
and relative implementation complexity (this impacts the costs). For Source System Inclusion /Integration, also estimate the amount of
raw data that would be beneficial to have in the DW. Defaults values are from the "Profile" worksheet. Results are summarized at the
bottom.
This assessment drives all of the default cost, benefit, and maturity estimates throughout the model. The greater the gap between asis and to-be, the greater the costs and benefits.

BI Applications

A BI/DW application consists of a distinct set of related reports, dashboards, briefing books, or scorecards designed to support a specific set of tasks within a business domain or process.

BI Application

Description

Current
Adoption
(As-Is)

Importance
Rating
(0=not
Simulated
needed,
Adoption
10=highly
(To-Be)
beneficial)

App
Complexity
(1=simple;
10=highly
complex)

Adoption
% of
Improve- Remainin
ment
g Gap

Comments

Marketing / Sales Apps


Customer performance analysis

Customer segmentation, optimization, etc.

65%

93%

28%

80%

Customer behavior analysis

Loyalty/churn analysis

65%

93%

28%

80%

Campaign
management/analysis

65%

93%

28%

80%

Pricing optimization

65%

93%

28%

80%

Call center analytic apps


Sales analytic apps
Sales force automation
Other
Marketing / Sales Apps
Marketing / Sales Apps

65%
65%
65%
65%
65%
65%

93%
93%
93%
93%
93%
93%

5
5
5
5
5
5

5
5
5
5
5
5

28%
28%
28%
28%
28%
28%

80%
80%
80%
80%
80%
80%

20%

52%

32%

40%

Production and inventory


analysis

20%

52%

32%

40%

Demand forecasting/planning

20%

52%

32%

40%

Fulfillment management
analysis

20%

52%

32%

40%

Logistics management analysis

20%

52%

32%

40%

Customer service analysis

20%

52%

32%

40%

Business process/activity
monitoring (BAM)

20%

52%

32%

40%

Web analytics
Other

20%
20%

52%
52%

4
4

5
5

20%
20%

52%
52%

4
4

5
5

32%
32%
32%
32%

40%
40%
40%
40%

30%

86%

56%

80%

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

Supply / Operations Apps


Supply chain
analytics/optimization

Supply / Operations Apps


Supply / Operations Apps

e.g. supplier performance

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

Financial Apps
Financial analysis
Financial planning

Standardized tools, process, and rules to


conduct budgeting, forecasting, and planning

30%

86%

56%

80%

Profitability management

DW-sourced activity-based costing (ABC)


and robust analysis of
price/quantity/customer/product mix

30%

86%

56%

80%

30%
30%

86%
86%

5
5

5
5

56%
56%

80%
80%

Activity-based costing
Financial reporting
Financial consolidation

Automated/consistent consolidation of
business unit financial data

30%

86%

56%

80%

Other
Financial Apps
Financial Apps

Importance-weighted (for benefit calcs)

30%
30%
30%

86%
86%
86%

5
5
5

5
5
5

56%
56%
56%

80%
80%
80%

Complexity-weighted (for cost calcs)

Other / General Mgmt Apps


User development environment

End user self-service development of custom


analytic applications

15%

83%

68%

80%

Business performance
management

Balanced scorecard, KPIs, etc.

15%

83%

68%

80%

15%

83%

68%

80%

R&D / prod development apps

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Initiatives Worksheet

20 of 76

Capability Assessment and Initiative Selection


Fraud, waste, and abuse
detection

15%

83%

68%

80%

HR/workforce analytics

15%

83%

68%

80%

Competitive intelligence analysis

15%

83%

68%

80%

15%
15%
15%
15%
15%

83%
83%
83%
83%
83%

4
4
4
4
4

5
5
5
5
5

68%
68%
68%
68%
68%

80%
80%
80%
80%
80%

Risk mgmt analysis


Compliance mgmt analysis
Other
Other / General Mgmt Apps
Other / General Mgmt Apps

e.g. Sarbanes-Oxley

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

Source System Inclusion / Integration


Indicate the extent to which desired portions of each of the following source systems have been included in (or fully integrated/federated with) the data warehouse

Source Systems

Description

Current
Adoption
(As-Is)

Raw Data
Simulated Beneficial to
Adoption Have in the
(To-Be)
DW (GB)

Source
Complexity
(1=simple;
10=highly
complex)

% of
Improve- Remainin
ment
g Gap

Comments

Marketing / Sales Data Integration


Order entry data
Product data
Sales/customer data
Marketing / campaign data
Other
Total (GB)

55%
55%
55%
55%
55%

91%
91%
91%
91%
91%

157 GB

57
57
57
57
57

GB
GB
GB
GB
GB

5
5
5
5
5

260 GB

286 GB

36%
36%
36%
36%
36%
103 GB

80%
80%
80%
80%
80%
80%

Marketing / Sales Data


Integration

Importance-weighted (for benefit calcs)

55%

91%

286 GB

36%

80%

Marketing / Sales Data


Integration

Complexity-weighted (for cost calcs)

55%

91%

286 GB

36%

80%

Manufacturing data

15%

83%

57 GB

68%

80%

Logistics, warehousing,
distribution data

15%

83%

57 GB

68%

80%

Purchasing data
Support / services data
Other

15%
15%
15%

83%
83%
83%

57 GB
57 GB
57 GB

5
5
5

43 GB

237 GB

286 GB

68%
68%
68%
194 GB

80%
80%
80%
80%

Supply Chain / Ops Data Integration

Total (GB)
Supply Chain / Ops Data
Integration

Importance-weighted (for benefit calcs)

15%

83%

286 GB

68%

80%

Supply Chain / Ops Data


Integration

Complexity-weighted (for cost calcs)

15%

83%

286 GB

68%

80%

65%
65%
65%
65%
65%
65%
65%
65%

93%
93%
93%
93%
93%
93%
93%
93%

GB
GB
GB
GB
GB
GB
GB
GB

5
5
5
5
5
5
5
5

297 GB
65%
65%

425 GB
93%
93%

457 GB
457 GB
457 GB

5
5
5

28%
28%
28%
28%
28%
28%
28%
28%
128 GB
28%
28%

80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%

20%
20%
20%
20%
46 GB
20%
20%

84%
84%
84%
84%
192 GB
84%
84%

57 GB
57 GB
57 GB
57 GB
229 GB
229 GB
229 GB

5
5
5
5
5
5
5

64%
64%
64%
64%
146 GB
64%
64%

80%
80%
80%
80%
80%
80%
80%

543 GB

1114 GB

1257 GB

571 GB

80%

Financial Data Integration


Financial data
General ledger data
Accounts payable data
Accounts receivable data
Treasury and cash mgmt data
Project accounting data
Fixed assets
Other
Total (GB)
Financial Data Integration
Financial Data Integration

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

57
57
57
57
57
57
57
57

Other Data Integration


Human resources data
R&D data
IT data
Other
Total (GB)
Other Data Integration
Other Data Integration

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

Total (GB)

TDWI Business Intelligence ROI Calculator

Initiatives Worksheet

21 of 76

Capability Assessment and Initiative Selection


Enhance DW Platform

Source Systems

Description

Current
Adoption
(As-Is)

Importance
Rating
(0=not
Simulated
needed,
Adoption
10=highly
(To-Be)
beneficial)

Adoption
Difficulty
(1=simple;
10=highly
complex)

% of
Improve- Remainin
ment
g Gap

Comments

Architecture Standards & Adherence


Governance

Robust governance, monitoring, and auditing

65%

79%

14%

40%

Architecture

Consistent/robust DW/BI architecture,


including administration, standards,
management tools, object model, user
interfaces, query engine, etc.

65%

79%

14%

40%

Robust security

Privileged access, auditing, etc.

65%

79%

14%

40%

Architecture Standards &


Adherence

Importance-weighted (for benefit calcs)

65%

79%

14%

40%

Architecture Standards &


Adherence

Complexity-weighted (for cost calcs)

65%

79%

14%

40%

Data Management
Metadata definitions

Defined, documented, and implemented


definitions and rules for key terms and
metrics (e.g. dimensions, hierarchies,
measures, performance metrics, formulas,
business logic, report layouts)

75%

85%

10%

40%

Metadata management

Metadata leveraged in all BI components;


ability to easily search, capture, store, reuse
and publish integrated/contextual/up-to-date
metadata objects

75%

85%

10%

40%

High data quality

Highly comprehensive, consistent, &


trustworthy; widely regarded as the
sanctioned/trusted Single version of the
truth

75%

85%

10%

40%

75%
75%

85%
85%

5
5

5
5

10%
10%

40%
40%

Data Management
Data Management

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

Data Integration/ETL
Automated DW synchronization

Automated data movement/integration

75%

85%

10%

40%

DW refresh rate

Low data latency; near real-time / less than


one day, as needed

75%

85%

10%

40%

Data Integration/ETL
Data Integration/ETL

Importance-weighted (for benefit calcs)

75%
75%

85%
85%

5
5

5
5

10%
10%

40%
40%

Complexity-weighted (for cost calcs)

Data Warehouse / Data Marts


Standardized data marts

Any data marts adhere to consistent/unified


corporate data structure, definitions,
metadata, and management tools

80%

83%

3%

15%

A single, central DW

whether a single DW, conformed data marts,


or a virtual DW that effectively federates all
desired data sources

80%

83%

3%

15%

High performance/reliability
infrastructure

Low query response time, scalable, reliable,


robust back-up & recovery

80%

83%

3%

15%

Data Warehouse / Data Marts

Importance-weighted (for benefit calcs)

80%

83%

3%

15%

Data Warehouse / Data Marts

Complexity-weighted (for cost calcs)

80%

83%

3%

15%

Development
Robust development tools

Robust/comprehensive development tools


leveraging common architecture, standards,
and process framework for designing,
implementing and maintaining the datawarehousing environment

90%

92%

2%

15%

Extensible / supports web


services

Enables BI apps to be integrated into a


business process, and/or embedded in
another application

90%

92%

2%

15%

User app development

Enables users to create their own standardsconformed BI apps without IT involvement


(graphical or wizard-based development
tools)

90%

92%

2%

15%

90%
90%

92%
92%

5
5

5
5

2%
2%

15%
15%

Development
Development

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

TDWI Business Intelligence ROI Calculator

Initiatives Worksheet

22 of 76

Capability Assessment and Initiative Selection


Enhance BI Platform

Source Systems

Description

Current
Adoption
(As-Is)

Importance
Rating
(0=not
Simulated
needed,
Adoption
10=highly
(To-Be)
beneficial)

Adoption
Difficulty
(1=simple;
10=highly
complex)

% of
Improve- Remainin
ment
g Gap

Comments

Reporting
Centralized reporting

IT able to create & centrally manage


parameterized reports

40%

88%

48%

80%

User-empowered reporting

End-users build their own reports within a


centrally managed environment (self-service
reporting)

40%

88%

48%

80%

Report scheduling, subscription,


distribution

Robust, user-driven

40%

88%

48%

80%

Supports variety of report types

Formal/static, interactive/drill-down, webbased, Excel, etc.

40%

88%

48%

80%

Ad hoc query
Reporting
Reporting

Data mining, search, OLAP, etc.

40%

88%

40%
40%

88%
88%

5
5

5
5

48%
48%
48%

80%
80%
80%

Individualized dashboards

Monitor performance metrics/KPIs (key


performance indicators), compared to target
value (e.g. balanced scorecards);
Customizable individual KPIs; click-toanalyze functionality; Intuitive data displays
(dials, gauges, traffic lights)

25%

85%

60%

80%

Enterprise scorecards

Comprehensive hierarchy of KPIs based on


shared business logic linking
individual/department objectives to corporate
strategy

25%

85%

60%

80%

Automated/integrated KPIs

KPIs are centrally managed, DW-sourced,


auto-updated

25%

85%

60%

80%

Alerts and notifications

Alerts users to significant variances from


expected results

25%

85%

60%

80%

Scorecards / Dashboards
Scorecards / Dashboards

Importance-weighted (for benefit calcs)

25%
25%

85%
85%

5
5

5
5

60%
60%

80%
80%

Importance-weighted (for benefit calcs)


Complexity-weighted (for cost calcs)

Scorecards / Dashboards

Complexity-weighted (for cost calcs)

Analytical Tools
Broad-reach analytic tools

Basic BI tools for all potential BI users (e.g.


spreadsheets, interactive web-based
analysis, etc.)

25%

85%

60%

80%

BI/DW platform integration with


user tools (e.g. Excel)

BI/DW platform integration with productivity


applications (e.g. Excel) incluing formats,
formulas, data "refresh", cell locking, writeback, etc.

25%

85%

60%

80%

Advanced data visualization

Tools to graphically visualize/analyze


complex data

25%

85%

60%

80%

Advanced analytics

Specialized tools enabling trend analysis,


data mining, cluster analysis, etc.

25%

85%

60%

80%

Predictive analysis

Supports prediction of outcomes, models


results, and optimizes plans

25%

85%

60%

80%

Analytical Tools
Analytical Tools

Importance-weighted (for benefit calcs)

25%
25%

85%
85%

5
5

5
5

60%
60%

80%
80%

Complexity-weighted (for cost calcs)

Workflow and Collaboration


Collaboration portal integration

Robust ability to share/discuss reports,


analysis, performance, etc.

10%

82%

72%

80%

Integrated workflow

Business users can define, modify and


maintain logical business models integrated
with business rules, workflows and enterprise
data

10%

82%

72%

80%

Business activity monitoring

Near-real-time monitoring/alerting of
business activities and operational data

10%

82%

72%

80%

Automated corrective action

Leverage workflow to rapidly analyze,


respond to, and correct out-of-band
conditions; ability to proactively assign tasks,
route approvals, and monitor progress based
on pre-defined business rules

10%

82%

72%

80%

Workflow and Collaboration

Importance-weighted (for benefit calcs)

10%

82%

72%

80%

Workflow and Collaboration

Complexity-weighted (for cost calcs)

10%

82%

72%

80%

TDWI Business Intelligence ROI Calculator

Initiatives Worksheet

23 of 76

Capability Assessment and Initiative Selection


Summar y - Importance-weighted for benefit calculations
Current
Adoption
(As-Is)

Simulated
Adoption Importance
(To-Be) Rating / Size

App
Complexity

% of
Improve- Remainin
ment
g Gap

Extent Rating

BI Applications
Marketing / Sales Apps
Supply / Operations Apps
Financial Apps
Other / General Mgmt Apps
BI Applications

65%
20%
30%
15%
34%

93%
52%
86%
83%
80%

5.0
4.0
5.0
4.0
4.5

5.0
5.0
5.0
5.0
5.0

28%
32%
56%
68%
46%

80%
40%
80%
80%
69%

3.0
2.0
3.0
3.0
2.7

Marketing / Sales Data


Integration

55%

91%

285.7

5.0

36%

80%

3.0

Supply Chain / Ops Data


Integration

15%

83%

285.7

5.0

68%

80%

3.0

Financial Data Integration


Other Data Integration

65%
20%

93%
84%

457.1
228.6

5.0
5.0

28%
64%

80%
80%

3.0
3.0

Source System Inclusion /


Integration

43%

89%

1,257

5.0

45%

80%

3.0

Architecture Standards &


Adherence

65%

79%

5.0

5.0

14%

40%

2.0

Data Management
Data Integration/ETL
Data Warehouse / Data Marts
Development
Enhance DW Platform

75%
75%
80%
90%
77%

85%
85%
83%
92%
85%

5.0
5.0
5.0
5.0
5.0

5.0
5.0
5.0
5.0
5.0

10%
10%
3%
2%
8%

40%
40%
15%
15%
33%

2.0
2.0
1.0
1.0
1.8

40%
25%
25%
10%
25%

88%
85%
85%
82%
85%

5.0
5.0
5.0
5.0
5.0

5.0
5.0
5.0
5.0
5.0

48%
60%
60%
72%
60%

80%
80%
80%
80%
80%

3.0
3.0
3.0
3.0
3.0

BI Applications

34%

80%

4.5

5.0

46%

69%

2.7

Source System Inclusion /


Integration

43%

89%

5.0

5.0

45%

80%

3.0

Enhance DW Platform
Enhance BI Platform
Summary

77%
25%
45%

85%
85%
85%

5.0
5.0
4.9

5.0
5.0
5.0

8%
60%
40%

33%
80%
72%

1.8
3.0
2.8

Source System Inclusion / Integration

Enhance DW Platform

Enhance BI Platform
Reporting
Scorecards / Dashboards
Analytical Tools
Workflow and Collaboration
Enhance BI Platform

Summary

BI Capability Adoption Summary


Current Adoption (As-Is)

0%

BI Capability Adoption Summary

Simulated Adoption (To-Be)

Current Adoption (As-Is)

Simulated Adoption (To-Be)

20% 40% 60% 80% 100%


0%

BI Applications

20% 40% 60% 80% 100%

Marketing / Sales Apps


Supply / Operations Apps

Source System Inclusion / Integration

Financial Apps
Other / General Mgmt Apps

Enhance DW Platform

Marketing / Sales Data Integration

Enhance BI Platform

Supply Chain / Ops Data Integration


Financial Data Integration

Adoption %

Other Data Integration


Architecture Standards & Adherence
Data Management
TDWI Business Intelligence ROI Calculator

Initiatives Worksheet

Data Integration/ETL

Data Warehouse / Data Marts

24 of 76

Marketing / Sales Data Integration


Supply Chain / Ops Data Integration
Financial Data Integration
Other Data Integration

Capability Assessment and Initiative Selection


Architecture Standards & Adherence

Data Management
Data Integration/ETL
Data Warehouse / Data Marts
Development
Reporting
Scorecards / Dashboards
Analytical Tools
Workflow and Collaboration

Adoption %

Summar y - Complexity-weighted for cost calculations


Current
Adoption
(As-Is)

Simulated
Adoption Importance
(To-Be) Rating / Size

App
Complexity

% of
Improve- Remainin
ment
g Gap

Extent Rating

BI Applications
Marketing / Sales Apps
Supply / Operations Apps
Financial Apps
Other / General Mgmt Apps
BI Applications

65%
20%
30%
15%
34%

93%
52%
86%
83%
80%

5.0
4.0
5.0
4.0
4.5

5.0
5.0
5.0
5.0
5.0

28%
32%
56%
68%
46%

80%
40%
80%
80%
69%

3.0
2.0
3.0
3.0
2.7

Marketing / Sales Data


Integration

55%

91%

285.7

5.0

36%

80%

3.0

Supply Chain / Ops Data


Integration

15%

83%

285.7

5.0

68%

80%

3.0

Financial Data Integration


Other Data Integration

65%
20%

93%
84%

457.1
228.6

5.0
5.0

28%
64%

80%
80%

3.0
3.0

Source System Inclusion /


Integration

43%

89%

314.3

5.0

45%

80%

3.0

Architecture Standards &


Adherence

65%

79%

5.0

5.0

14%

40%

2.0

Data Management
Data Integration/ETL
Data Warehouse / Data Marts
Development
Enhance DW Platform

75%
75%
80%
90%
77%

85%
85%
83%
92%
85%

5.0
5.0
5.0
5.0
5.0

5.0
5.0
5.0
5.0
5.0

10%
10%
3%
2%
8%

40%
40%
15%
15%
33%

2.0
2.0
1.0
1.0
1.8

40%
25%
25%
10%
25%

88%
85%
85%
82%
85%

5.0
5.0
5.0
5.0
5.0

5.0
5.0
5.0
5.0
5.0

48%
60%
60%
72%
60%

80%
80%
80%
80%
80%

3.0
3.0
3.0
3.0
3.0

Source System Inclusion / Integration

Enhance DW Platform

Enhance BI Platform
Reporting
Scorecards / Dashboards
Analytical Tools
Workflow and Collaboration
Enhance BI Platform

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Initiatives Worksheet

25 of 76

TDWI BI Maturity Assessment


This worksheet estimates "as-is" and "to-be" maturity levels. Default values are based on the "Initiative Assessment". Verify/edit "As-Is maturity
levels. A summary of results is provided at the bottom. This assessment does not impact the costs and benefit calculations
As-Is To-Be

Key Initiatives Enabling the


Improvement

Scope
Inter-Enterprise Enterprise - Most or Most or all
Business Unit all departments and departments and
Most or all
business units
business units plus
departments within
within the
most or all
a business unit
organization
customers or
suppliers

Which best describes the SCOPE of your group's


BI/DW environment?

### ###

Individual - Users
largely fend for
themselves -- no
effective BI/DW
support

Which best describes the status of your group's


BI/DW IMPLEMENTATION?

### ###

We've completed
We haven't started We've initiated our
two or more major
yet
first major project
projects

We've consolidated
multiple projects
within an
enterprisewide
BI/DW program

We manage a
mature,
enterprisewide
BI/DW program

What portion of your organization's DEPARTMENTS


OR FUNCTIONAL AREAS is supported by a
centralized BI/DW environment?

### ###

1 to 20%

20 to 40%

40 to 60%

60 to 80%

80 to 100%

### ###

0 to 20%

21 to 40%

41 to 60%

61 to 80%

81 to 100%

### ###

0 to 20%

21 to 40%

41 to 60%

61 to 80%

81 to 100%

None to speak of
right now

CIO or an IT
director

Multiple individual
Single sponsor
sponsors from
from a business
multiple business
unit or department units or
departments

Operational cost
center - An IT
system needed to
run the business.

Mission-critical
Tactical resource - resource - A system
Tools to assist
that is critical to
decision making.
running business
operations.

Strategic resource Key to achieving


performance
objectives and
goals.

Competitive
differentiator - Key
to gaining or
keeping customers
and/or market
share.

### ###

Very low

Low

High

Very high

### ###

Moderate Very low - Only


Sponsor assumes High - Between
project or program Low - Between very
accountability but is moderate and very
managers are held low and moderate.
not incented for
high.
accountable.
performance.

### ###

Moderate - Every
BI/DW group
Very low - Every
competes for
BI/DW group does Low - Between very
corporate
its own thing with
low and moderate.
resources through
its own resources.
the budgeting
process.

What percent of desired/beneficial BI APPLICATIONS


have been deployed/adopted? A BI/DW application consists of a
distinct set of related reports, dashboards, briefing books, or scorecards designed to
support a specific set of tasks within a business domain or process, such as revenue
management, customer churn analysis, supplier performance management, etc.

What percentage of ALL EMPLOYEES that your


group is charged with supporting either use your
group's BI/DW environment or consume its output?
Section Score

###

Department Single department


across most or all
business units

###

Sponsorship
Which best describes the SPONSOR of your BI/DW
group?

### ###

Which best describes how EXECUTIVES perceive the


###
PURPOSE of your group's BI/DW environment?

To what degree is your sponsor COMMITTED to the


BI/DW program? A committed sponsor evangelizes the
BI/DW program to the entire company, secures funding, leads
political interference, appoints a trusted advisor to oversee the
project on a part-time basis, and sees the project through to
completion (i.e., doesn't leave to pursue personal ambitions).

To what degree is the BI sponsor held


ACCOUNTABLE for the outcome of the BI/DW
solution?

To what degree does the BI/DW program have


PROCESSES in place to plan, prioritize, and adjust
its BI/DW investments and resolve conflicts?

Section Score

###

###

Moderate

Multiple levels of
business-driven,
cross-departmental
steering
committees

Very high - Sponsor


assumes
accountability and
is incented for
performance.

Very high - BI/DW


groups come
together to
High - Between
prioritize
moderate and very
investments within
high.
a formal BI/DW
governance
process.

###

Funding
How easy is it to get FUNDING for your group's
annual BI/DW budget?

### ###

Very hard - Our


budget gets cut
before other IT
projects.

Hard - Between
very hard and
moderate.

Very easy - With


Moderate - We are
Easy - Between
our demonstrated
usually funded at a
moderate and very track record, we
rate comparable to
easy.
usually get what we
the rest of IT.
ask for.

What group ALLOCATES to your BI/DW group?

### ###

None consistently

Departmental
budget

Business unit
budget

TDWI Business Intelligence ROI Calculator

Maturity Worksheet

Corporate IT
budget via internal
chargebacks or
allocations

Self-funding via
external customer
chargebacks or
service fees

26 of 76

TDWI BI Maturity Assessment


The annual BI/DW BUDGET for your BI/DW group
represents approximately what percent of the annual
IT budget for your group?

Which best describes the current degree of CAPITAL


INVESTMENT in your BI/DW system?

Which best describes the current MAINTENANCE


BUDGET for your group's BI/DW system?

Section Score

### ###

0 1%

We've received
We're received
initial capital
additional capital
funding to purchase
funding to build on
software and
our initial success.
systems.

### ###

We're
bootstrapping our
system.

### ###

Very low - Limited


or no funds to
Low - Between very
deliver and support
low and moderate.
requested business
projects.

###

2% to 3%

4% to 6%

7% or more

We're received
significant and
sustained capital
investment to
pursue full
deployment of our
vision.

We're now fully


deployed with less
need for additional
capital.

Moderate - We
have sufficient
High - Between
funds to deliver and
moderate and very
support some but
high.
not all requested
business projects.

Very high - We're


fully funded to
deliver and support
most or all
requested business
projects.

###

Value
Estimate the BUSINESS VALUE of your group's
BI/DW environment.

### ###

Returns are well


below costs

To what degree do you rely on INTANGIBLE


BENEFITS to justify your BI/DW investments?

### ###

Mostly intangible
Primarily intangible
benefits, some
benefits
tangible benefits

Which best describes the overall SUCCESS of your


group's BI/DW program?

### ###

It's in trouble and


may not survive.

How do POWER USERS perceive the VALUE of the


BI/DW environment?

### ###

Tangential to their
Irrelevant to their
jobs; marginal
jobs; a time waster
value

Relevant to their
jobs; good value

Critical to their jobs; A key to success;


superior value
superior value

How do CASUAL USERS perceive the VALUE of the


BI/DW environment?

### ###

Tangential to their
Irrelevant to their
jobs; marginal
jobs; a time waster
value

Relevant to their
jobs; good value

Critical to their jobs; A key to success;


superior value
superior value

Section Score

###

Returns are slightly


Returns exceed
Returns equal costs
below costs
costs
Equal intangible
and tangible
benefits

It delivers some
It has momentum business value but
but needs to prove is not yet
itself.
considered a
success.

Returns greatly
exceed costs

Mostly tangible
benefits, some
intangible benefits

Primarily tangible
benefits

It delivers
significant business
value and is
considered a
success.

It delivers a very
high degree of
business value and
is considered a
runaway success.

###

Architecture
### ###

Multiple, nonDesktop- or userMultiple, nonintegrated data


generated reports
integrated data
marts or packaged
(i.e., spreadmarts)
warehouses
solutions

A single, central
DW with multiple
dependent marts
(Inmon), conformed
data marts
(Kimball), or no
data marts

To what degree can users directly ACCESS the data


they need to make decisions from a single user
interface?

### ###

Moderate - Users
Very low - Users
can access a
can access virtually Low - Between very
moderate amount
none of the data
low and moderate.
of the data they
they need.
need.

High - Between
Very high - Users
moderate and very can access all the
high.
data they need.

To what degree have you established standards for


TECHNOLOGY AND TOOLS in your BI/DW
environment?

### ###

Very low - We have Low - We have


not defined
defined some
standards
standards

What is the PREDOMINANT ARCHITECTURE of


your DW environment?

To what degree do individuals and groups ADHERE to


the technology and tool standards that your group has ###
established?
To what degree has your group defined, documented,
and implemented DEFINITIONS AND RULES for key
terms and metrics?
Section Score

###

### ###
###

A BI/DW service
that federates a
central DW and
other data sources
via a standard
interface

Moderate - We
High - We have
Very high - We
have defined about defined most of the have defined all
half the standards standards
standards

Very low - No one


Moderate - Some
Very high - All
adheres (or
Low - Few people
High - Most people
people and groups
people and groups
standards don't yet and groups adhere.
and groups adhere.
adhere.
adhere.
exist).
Very low - None
defined.

Low - Some
defined.

Moderate - About
half defined.

High - Most
defined.

Very high - All


defined.

###

Data

To what degree do end users TRUST THE DATA in


your BI/DW environment?

TDWI Business Intelligence ROI Calculator

### ###

Very low - Users


don't trust the data.
They find too many
errors, exceptions,
Low - Between very
or omissions. They
low and moderate.
rely on other
sources of data to
make critical
decisions.

Moderate - Users
somewhat trust the
data. They
High - Between
reconcile it with
moderate and very
more trusted
high.
sources before
using.

Maturity Worksheet

Very high - Users


trust the data. They
view it as the
system of record
for the company
and rely on it for
critical decisions.

27 of 76

TDWI BI Maturity Assessment


What portion of desired/beneficial DATA SOURCES
does your BI/DW environment draw from?

### ###

0 to 20%

21 to 40%

41 to 60%

61 to 80%

81 to 100%

On average, how often are the MAJORITY of data


elements in your BI/DW environment REFRESHED?

### ###

Either annually or
quarterly

Either quarterly or
monthly

Either monthly or
weekly

Either weekly or
daily

Either daily or intraday

To what degree has your group integrated


UNSTRUCTURED DATA in the BI/DW environment?

### ###

Moderate - Users
can search text and High - Between
Very low - No plans Low - Between very
documents via a
moderate and very
or approach.
low and moderate.
separate
high.
application.

Which best describes the degree of synchronization


among the DATA MODELS below that your group
maintains? - ETL source and target models - Data
warehouse and data mart models - BI semantic or
query object models

### ###

Very low - We do
not synchronize
models.

Moderate - We
Low - We manually manually
synchronize some synchronize some
of the models.
models, others
automatically.

High - We
automatically
synchronize most
models, but not all.

### ###

Independent Business groups


develop their own
BI/DW solutions
without our
assistance or
guidance.

Ad hoc - We
develop one-off
BI/DW solutions as
business groups
fund them using
whatever tools and
techniques make
sense.

Aligned - We
develop one-off
BI/DW solutions,
but use a common
set of tools and
techniques to
ensure long-term
alignment.

Standardized - We
develop a portfolio Federated - We let
of integrated BI
business units
applications using a develop their own
common set of
BI/DW solutions as
tools and
long as they adhere
techniques, working to our architecture
within a common
and process
architecture and
framework.
process framework.

To what degree has your group defined, documented,


and implemented standards for DEVELOPING,
TESTING, and DEPLOYING BI/DW functionality (i.e.,
ETL code and BI reports)?

### ###

Very low - Our


group has not
established BI/DW
standards.

Low - Our group


has established
some BI/DW
standards.

Moderate - Our
group has
established about
half of the BI/DW
standards needed.

High - Our group


has established
most BI/DW
standards.

Very high - Our


group has
established a
comprehensive set
of BI/DW
standards.

How long does it take your team to add a new


SUBJECT AREA to the BI/DW environment?

### ###

12+ months

9 to 12 months

6 to 9 months

3 to 6 months

Three months or
less

On average, how many BI/DW PROJECTS that last


three or more months does your group run
concurrently?

### ###

Section Score

###

Very high - We
return related
structured and
unstructured data
via a single BI
query.

Very high - We
automatically
synchronize all
models.

###

Development

Which best describes your BI/DW group's approach


to DEVELOPING BI/DW solutions?

3 4+

Very low - Business


executives give
them a schedule to
meet regardless of
Low - Between very
business
low and moderate.
requirements,
change requests,
and available
resources.

Moderate Business
executives and
project managers
negotiate a
High - Between
schedule based on moderate and very
business
high.
requirements,
change requests,
and available
resources.

Very high - Project


managers define
the schedule based
on business
requirements,
change requests,
and available
resources.

### ###

Level 1 - Delivers
paper or online
reports for
organizational
consumption

Level 3 - Monitors
business events as
they happen and
enables proactive
responses

Level 4 - Predicts
outcomes, models
results, and
optimizes plans

Level 5 Automates
processes and
responses,
including customer
interactions

Which best describes your REPORTING environment


for CASUAL USERS?

### ###

Uncontrolled Casual users rely


Custom - Casual
on power users to
users rely on static
create reports for
or custom reports
them with
created by IT.
spreadsheets or
desktop tools.

Self-service Casual users


create their own
reports with our
standard-issue BI
tools.

Delegated - A team
of super users
creates reports on
behalf of their
colleagues using
our standard issue
BI tools.

Customized
delivery - The BI
team develops a
set of tailored,
parameterized
reports and
dashboards that
are the system of
record for casual
users.

What percentage of your CUSTOMERS OR


SUPPLIERS consume content generated by your
BI/DW environment? (Select either customers or
suppliers, whichever is highest.)

### ###

0 to 20%

40 to 60%

60 to 80%

80 to 100%

To what degree do PROJECT MANAGERS control


the project schedule?

Section Score

### ###

###

###

Delivery
Which best describes the highest level PURPOSE of
your BI environment?

TDWI Business Intelligence ROI Calculator

Level 2 - Enables
users to analyze
trends/issues and
gain insights on
their own

20 to 40%

Maturity Worksheet

28 of 76

TDWI BI Maturity Assessment


Which best describes how users access BUSINESS
METADATA?

Which below most closely reflects the RATIO of


power users to casual users in your BI/DW
environment?
Section Score

### ###

Level 1 - There is
no business
metadata to
access.

Level 2 - Users
consult metadata
reports that we
periodically
distribute.

Level 3 - Users
query various
repositories to
access business
metadata.

Level 4 - Users
query a central
repository to
access up-to-date
business metadata.

Level 5 - Users
click once to view
integrated,
contextual, up-todate business
metadata.

### ###

100% power users

80% power users,


20% casual users

60% power users,


40% casual users

40% power users,


60% casual users

20% power users,


80% casual users

###

###

As-Is
To-Be

BI Maturity Levels
Summary
Scope
Sponsorship
Funding
Value
Architecture
Data
Development
Delivery
Total

As-Is To-Be Improvement


Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
Err:518 Err:518
Err:518
###
###
Err:518

2Infant 2 Child 3 Teenager


3

4
Adult

4
Sage

Scope
Sponsorship
Funding
Value
Architecture
Data
Development
Delivery
Maturity Level

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Maturity Worksheet

29 of 76

Implementation Costs - Labor


This worksheet estimates Labor needed to implement and support the initiatives. Defaults are based on scope, scale, and complexity of initiatves
selected.

One-time Implementation Labor/Services

er
na
lL
O
th

er
In
t

rt
pp
o
Su

U
se
r

ab
or
E
C x te
on rn
su al
lta
nt
s/
To
Se
ta
rv
lP
ic
er
es
so
nW
ks

en
t
m
an
ag
e
m
e
C
ha
ng

Pr
oj
ec

tM
an
ag
e

m
en
P
t
An lan
n
al in
ys g
is , E
,S v
ys alu
te at
En
m io
C g
on in
M n,
od N
fig ee
el eed
ur rin
in s
a t g,
g
io D
n, e v
Te
e
Tu l
st
o
ni p
in
ng m
g
en
(la
t,
b
/p
ilo
t)
D
D oc
e v um
el e
op n
m tat
en io
D
t n,
ep
R
lo
ep
y
or
t

Person-Weeks

Comments

BI Applications
Marketing / Sales Apps

4.3

2.8

4.3

2.8

1.4

2.0

2.0

1.7

1.4

5.7

28.3

Supply / Operations Apps

5.5

3.7

5.5

3.7

1.8

2.6

2.6

2.2

1.8

7.3

36.6

Financial Apps

6.8

4.5

6.8

4.5

2.3

3.2

3.2

2.7

2.3

9.0

45.1

Other / General Mgmt Apps

5.9

3.9

5.9

3.9

2.0

2.7

2.7

2.4

2.0

7.9

39.3

Total Person-Weeks

22.4

14.9

22.4

14.9

7.5

10.4

10.4

9.0

7.5

29.9

149.3

Source System Inclusion / Integration


Marketing / Sales Data Integration

2.7

1.8

2.7

1.8

0.9

1.2

1.2

1.1

0.9

3.6

17.8

Supply Chain / Ops Data Integration

5.4

3.6

5.4

3.6

1.8

2.5

2.5

2.1

1.8

7.1

35.7

Financial Data Integration

1.8

1.2

1.8

1.2

0.6

0.9

0.9

0.7

0.6

2.4

12.1

Other Data Integration

2.8

1.9

2.8

1.9

0.9

1.3

1.3

1.1

0.9

3.7

18.6

Total Person-Weeks

12.6

8.4

12.6

8.4

4.2

5.9

5.9

5.1

4.2

16.8

137.4

Architecture Standards & Adherence

1.0

0.7

1.0

0.7

0.3

0.5

0.5

0.4

0.3

1.3

6.6

Data Management

1.1

0.7

1.1

0.7

0.4

0.5

0.5

0.4

0.4

1.4

7.2

Data Integration/ETL

1.1

0.7

1.1

0.7

0.4

0.5

0.5

0.4

0.4

1.4

7.2

Data Warehouse / Data Marts

0.4

0.3

0.4

0.3

0.1

0.2

0.2

0.2

0.1

0.6

3.0

Development

0.1

0.1

0.1

0.1

0.0

0.1

0.1

0.1

0.0

0.2

0.9

Total Person-Weeks

3.7

2.5

3.7

2.5

1.2

1.7

1.7

1.5

1.2

5.0

24.9

Reporting

3.8

2.5

3.8

2.5

1.3

1.8

1.8

1.5

1.3

5.1

25.4

Scorecards / Dashboards

6.1

4.1

6.1

4.1

2.0

2.9

2.9

2.5

2.0

8.2

40.9

Analytical Tools

5.5

3.7

5.5

3.7

1.8

2.6

2.6

2.2

1.8

7.4

36.9

Workflow and Collaboration

5.1

3.4

5.1

3.4

1.7

2.4

2.4

2.0

1.7

6.8

34.1

Total Person-Weeks

20.6

13.7

20.6

13.7

6.9

9.6

9.6

8.2

6.9

27.5

137.4

Enhance DW Platform

Enhance BI Platform

*1 Person-week is equivalent to 2 employees each dedicating 50% of a week to the task or 1 person dedicating 8 hrs per week over 5 weeks.

Labor/Service Summary

Per BI User

Total

Cost per
Person-Wk

Total Org ($000)

Cost
Enhance BI
Platform

Enhance DW
Platform

BI Applications

Source System
Inclusion /
Integration

Person-Weeks

Comments

Project Management

22.4

12.6

3.7

20.6

59.4 $ 2,768

164 $

41

Planning, Evaluation, Needs


Analysis, System Modeling

14.9

8.4

2.5

13.7

39.6 $ 2,456

97 $

24

Engineering, Development,
Configuration, Tuning

22.4

12.6

3.7

20.6

59.4 $ 2,340

139 $

35

Testing (lab / pilot)

14.9

8.4

2.5

13.7

39.6 $ 2,282

90 $

23

7.5

4.2

1.2

6.9

19.8 $ 2,236

44 $

11

Deploy

10.4

5.9

1.7

9.6

27.7 $ 2,346

65 $

16

Change management

10.4

5.9

1.7

9.6

27.7 $ 2,236

62 $

15

User Support

9.0

5.1

1.5

8.2

23.7 $ 2,236

53 $

13

Other Internal Labor

7.5

4.2

1.2

6.9

19.8 $ 2,236

44 $

11

29.9

16.8

5.0

27.5

79.2 $ 8,000

633 $

158

84.2

24.9

137.4

Documentation, Report
Development

External Consultants/Services
Total Person-Weeks

149.3

395.8 $

Total Costs ($000)

525 $

296 $

88 $

483

1,392

Total Costs (per BI User)

131 $

74 $

22 $

121

348

2,398

949

2,341
$

348

IT Implementation Labor
External Cons ultants /S ervices

160
140
120
100
TDWI Business Intelligence ROI Calculator

80
60

Other Internal Labor

29.9
7.5
9.0
10.4
10.4
7.5
14.9
22.4

16.8
4.2
5.1
5.9
5.9
4.2

27.5

Us er S upport

6.9
8.2
9.6
9.6
6.9
13.7

Costs - Labor Worksheet

20.6

Change management
Deploy

Documentation, Report
Development

30 of 76

IT Implementation Labor
External Cons ultants /S ervices

160

140 -29.9
Implementation Costs
Labor

Other Internal Labor


27.5

Us er S upport

9.6
9.6
6.9
13.7

Deploy

120 to
7.5implement and support the initiatives. Defaults are based on scope, scale, and complexity of initiatves
This worksheet estimates Labor needed
9.0
6.9
selected.
100 10.4
Change management
8.2
80
60
Person-Weeks

40
20
0

10.4
7.5
14.9
22.4
14.9
22.4

16.8
4.2
5.1
5.9
5.9
4.2
8.4
12.6
8.4
12.6

5.0
1.2
1.5
1.7
1.2
2.5
3.7
2.5
3.7

20.6

Documentation, Report
Development

13.7

Tes ting (lab / pilot)

20.6

Engineering, Development,
Configuration, Tuning
Planning, Evaluation, Needs
Analys is , S ys tem Modeling
Project Management

IT Training
Formal
(Classroo
m)
Training

Independent
Learning
(Self-Study)

Internal
Training

% of BI staff trained with this type of


training

20%

40%

100%

Staff trained with this type of training

1.9

3.8

9.5

49

29

Hours of training per staff member

Comments

59

Labor Cost per Hour

$ 69.76 $ 69.76 $

Training time (labor cost) (per


trainee)

Class and Additional Fee Cost (per


trainee per Hr)

$ 50.00 $ 18.75

Class and Additional Fee Cost (per


trainee)

3,416 $

Total

2,049 $
$

2,448 $

551 $

Cost per Employee Trained

5,864 $

2,600 $

Total Cost

11,103 $

9,847 $

69.76
4,099
1.88
110
4,209
39,846 $

60,795

End-User Labor & Training


End-User Labor
Hours per User Impacted
% of Users
Annual OnImpacted # Of Users One-Time
Going
3%
120
2.0

Solution planning & testing

Total
$ 12,301

Downtime (Unable to be
productive); e.g. during
implementation of the solution

20%

800

1.0

$ 41,003

Resolution of issues related to the


new solution

10%

400

1.5

$ 30,752

5%

200

1.5

System configuration

$ 15,376

Data entry (not previously required)

Other

Other

99,432

Total

99,432

Comments

End-User Training

% of Employees trained

External
Independent
Classroom Internal
Learning
Training
Training (Self-Study)
5%
20%
40%

Employees trained
Hours of training per employee

200

800

1,600

6.1

6.1

9.8

Labor Cost per Hour

52 $

52 $

52

Training time (labor cost)

320 $

320 $

513

Class and Additional Fee Cost (per


trainee per Hr)

30 $

Class and Additional Fee Cost per


trainee

184 $

61 $

18

Cost per Employee Trained

504 $

382 $

531

Total Cost

TDWI Business Intelligence ROI Calculator

100,793

10

305,236

Total

Comments

849,441

1,255,470

Costs - Labor Worksheet

31 of 76

Implementation Costs - Labor


This worksheet estimates Labor needed to implement and support the initiatives. Defaults are based on scope, scale, and complexity of initiatves

selected.
Labor
Cost Summary

Costs ($ per PC)

Costs ($000)

Annual
On-Going Annual OnAnnual
One-Time % of Initial
Going
5-Year Total One-Time On-Going

Cost / Benefit Category

5-Year
Total

%
Added BI Increase
FTEs
in BI FTEs

Comments

IT Labor/Services (by Activity Type)


Project Management
Planning, Evaluation, Needs
Analysis, System Modeling
Engineering, Development,
Configuration, Tuning
Testing (lab / pilot)
Documentation, Report
Development
Deploy
Change management
User Support
Other Internal Labor
External Consultants/Services

41

164

24

97

35

139

23

90

11

44

$
$
$
$
$
Total $

16
15
13
11
158
348

$
$
$
$
$
$

65
62
53
44
633
1,392

IT Labor/Services (by Capability Type)


BI Applications

131

15% $

20 $

230

525 $

79

919

0.8

9%

Source System Inclusion /


Integration
Enhance DW Platform
Enhance BI Platform

74

8% $

6 $

104

296 $

24

415

0.3

3%

$
$
Total $

22
121
348

10% $
12% $
12% $

2 $
14 $
42 $

33
193
560

$
$
$

88 $
483 $
1,392 $

9
58
169

$
$
$

131
773
2,239

0.1
0.6
1.8

1%
7%
19%

$
$
$
Total $

15
314
25
354

10%
5%
0%
5%

$
$
$
$

2
16
17

$
$
$
$

23
392
25
440

$
$
$
$

61
1,255
99
1,416

$
$
$
$

6
63
69

$
$
$
$

91
1,569
99
1,760

0.1
0.7
0.7

1%
7%
0%
8%

702

60 $

1,000

2,808 $

238

3,999

2.6

27%

Training & End User Labor


IT Training
End-User Training
End-User Labor

Total

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Costs - Labor Worksheet

32 of 76

Implementation Costs - Hardware & Software


This worksheet estimates hardware and software costs needed to implement and support the initiatives. Defaults are based on scope, scale, and
complexity of initiatves selected.
Total costs (including labor) are summarized at the bottom.

Component

Product(s)

DW
Database

Integration Developme
/ ETL
nt

Ascential
Software
(DataStage),
MS Visual
MS SQL, Oracle,
Informatica
Studio, Oracle,
IBM DB2, etc.
(PowerCenter), IBM, etc.
SAS (ETL
Studio)

Reporting /
Portal / Perf Mgmt /
Query /
Collab / Scorecardi
OLAP
Workflow
ng
Business
Objects,
Cognos,
MicroStrategy

Other IT
Tools

DataFlux,
Firstlogic, Group
1 Software,
MS SharePoint,
Similarity
IBM
Systems,
Trillium
Software

Casual User Power User


Tools
Tools

MS Excel

Total

Comments

SAS/SPSS

Hardware Costs
Storage Costs
Current DW Raw Storage (GB) - from
"Source System Integration/Inclusion" on
"Initiatives" worksheet

543
571

New DW Raw Storage (GB)

1,114

To-Be DW Raw Storage (GB)

571

Added Raw Data Storage Capacity (GB)


Total storage multiplier (indexing,
temp/aggregate tables, metadata,
distributed replication, redundancy,
development, testing, etc.)
Total New Storage Capacity (GB)
Cost per GB (incl. rack, cabling, power
supplies, backup, etc.)
Total Storage Cost

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45 $

45 $

45 $

45 $

45 $

45 $

45 $

45 $

45

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Application Server Costs


# of Production PPUs (Processing Power
Units) Roughly equivalent to 1 average
dual-core processor plus required RAM and
other hardware
PPU multiplier (account for additional
development, test, and redundancy
servers)
Total PPUs
Processors per Server
Number of Servers
Cost per PPUs (incl. operating system,
RAM, controllers, switches, NICs, 5-yr
maintenance, etc)
Processing Costs

10,000

$ 10,000

$ 10,000

$ 10,000

$ 10,000

$ 10,000

$ 10,000

$ 10,000

$ 10,000

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- $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 10,000 $ 25,000 $ 25,000


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###
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Total
Total Hardware Cost

Server Software Licensing Costs


Application Server Licensing
Quantity of licenses (e.g. total # of new
servers)
Cost per license
Sub Total

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$

Err:518

Database Management Server (DBMS) Licensing


Product(s)
Quantity of licenses (e.g. total # of new
processors)
Cost per license
Sub Total

MS SQL,
MS SQL, Oracle,
Oracle, IBM
IBM DB2, etc.
DB2, etc.

MS SQL,
Oracle, IBM
DB2, etc.

MS SQL,
Oracle, IBM
DB2, etc.

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MS SQL,
Oracle, IBM
DB2, etc.

Err:518

MS SQL,
Oracle, IBM
DB2, etc.

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MS SQL,
MS SQL, Oracle,
Oracle, IBM
IBM DB2, etc.
DB2, etc.

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20,000
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### $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000


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###
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1,000 $
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1,000 $
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1,000 $
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1,000 $
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1,000 $
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1,000 $
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1,000 $
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1,000 $
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1,000
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Total Server Software Costs

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Total Server Costs (Hardware+Software)

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MS SQL,
Oracle, IBM
DB2, etc.

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Other Server Licenses: tools/utilities


Product(s)
Quantity of licenses (e.g. total # of new
processors)
Cost per license
Sub Total

Total

The default estimates above use very basic rules-of-thumb to estimate costs. Actual costs may differ significantly.
Licensing costs may be based on total # of processors, total # of cores, or other methods. If based only on # of users, see below. Some
software only requires licenses for production servers; others require licenses for redundant, test, and/or development servers.

Client/Desktop Software Licensing Costs


Client Application Licenses

TDWI Business Intelligence ROI Calculator

Costs - HWSW Worksheet

33 of 76

Implementation Costs - Hardware & Software


of Licenses
(# of users
requiringand software costs needed to implement and support the initiatives. Defaults are Err:518
ThisQuantity
worksheet
estimates
hardware
based on scope,
Err:518scale, and
new licenses)
complexity
of initiatves selected.
$
250 $ 1,000
Total
Cost
costs
per License
(including labor) are summarized at the bottom.
Sub Total

- $

- $

- $

- $

- $

- $

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Server Application CALs (Client Access Licenses)


Quantity of Licenses (# of users requiring
new licenses)
Cost per License
Sub Total

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$

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50
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20 $
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- $

Total
Total

Key Initiatives Driving Costs

Key Cost Drivers (Selected Initiatives that


impact costs)

Summary
Organization Total
Storage Hardware
Server Hardware
Server Software
Client Software
Total

Total per BI User


Storage Hardware
Server Hardware
Server Software
Client Software
Total

HW & SW Costs per User (Initial Costs Only)


Client Software

Server Software

Server Hardware

Storage Hardware

$12
$10
$8
$6
$4
$2
$-

Total Cost Summary (Incl Labor)


Costs ($ per PC)

Cost / Benefit Category

One-Time

Costs ($000)

Annual OnGoing % of Annual OnAnnual On5-Year Total One-Time


5-Year Total
Initial
Going
Going

Hardware
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8%
8%
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Server Software

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20%

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Client Software

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20%
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Storage Hardware
Server Hardware
Total

Software

Total

IT Labor/Services
BI Applications IT Labor
Source System Inclusion / Integration IT
Labor

TDWI Business Intelligence ROI Calculator

131

15% $

20 $

230 $

525 $

79 $

919

74

8% $

6 $

104 $

296 $

24 $

415

Costs - HWSW Worksheet

34 of 76

Implementation Costs - Hardware & Software


DW Platform
IT Labor
22 costs needed
10% $ to implement
2 $
33 support
$
88
9 $ Defaults
131 are based on scope, scale, and
ThisEnhance
worksheet
estimates
hardware and$ software
and
the $initiatives.
Enhance BI
IT Labor
$
121
12% $
14 $
193 $
483 $
58 $
773
complexity
ofPlatform
initiatves
selected.
Total $
12% $
42 $
560 $
1,392 $
169 $
2,239
Total costs (including labor) are summarized
at348
the bottom.
Training & User Labor
IT Training
End-User Training
End-User Labor

$
$
$
Total $

Total Costs

15
314
25
354

10%
5%
0%
5%

Err:518

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$
$
$
$

2
16
17

$
$
$
$

Err:518

23
392
25
440

$
$
$
$

Err:518

61
1,255
99
1,416
Err:518

Costs ($ per PC)

Cost / Benefit Category


Storage Hardware
Server Hardware
Server Software
Client Software
BI Applications IT Labor
Source System Inclusion / Integration IT
Labor
Enhance DW Platform IT Labor
Enhance BI Platform IT Labor
IT Training
End-User Training
End-User Labor
Total Costs

One-Time
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$
131

$
$
$
$

6
63
69

$
$
$
$

Err:518

91
1,569
99
1,760
Err:518

Costs ($000)

Annual OnGoing % of Annual OnAnnual On5-Year Total One-Time


5-Year Total
Initial
Going
Going
8%
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8%
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20%
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20%
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15% $
20 $
230 $
525 $
79 $
919

74

$
$
$
$
$

22
121
15
314
25

10%
12%
10%
5%
0%

8% $

Err:518

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6 $

$
$
$
$
$

2
14
2
16
Err:518

104 $

$
$
$
$
$

33
193
23
392
25

$
$
$
$
$

Err:518

296 $
88
483
61
1,255
99

24 $

$
$
$
$
$

Err:518

9
58
6
63
Err:518

$
$
$
$
$

415
131
773
91
1,569
99
Err:518

Implementation Costs (Per BI User)


$1,200

End-User Labor
End-User Training

$1,000

$25

IT Training
Enhance BI Platform IT Labor

$800

$600

$392

Cost per BI User

Enhance DW Platform IT
Labor
Source System Inclusion /
Integration IT Labor

$23
$193

BI Applications IT Labor

$400
$33

Client Software

$104

Server Software

$200
$230

Server Hardware

$5-Year Total

Storage Hardware

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Costs - HWSW Worksheet

35 of 76

BI-Related IT Labor TCO and Labor Savings


This worksheet estimates IT Labor TCO by estimating/allocating labor effort across common IT staff activities (as a % of total by category). The number of FTEs (full-time equivalents)
the calculated. Then the likely % reduction in effort (for existing activities only) enabled by the solution is estimated. All increases in labor (required to implement/support new
initiatives/capabilities) are included in the "Costs" worksheets. As-is (current) and To-be (after the solution is fully implemented) TCO is calculated on displayed in bar charts. The benefit
is any annual on-going TCO savings enabled by the initiative.
The on-going BI IT labor benefits and costs are summarized at the bottom of this worksheet.
TCO (Total Cost of Ownership) is the annual on-going/recurring cost to support the environment.

IT Labor (to support current BI capabilities)


Total IT Employees (IT Staff) FTEs
IT Staff % of PC Users
Ratio of PC Users to IT Staff
"BI Staff" (total IT staff FTEs conducting BI/DW-related
activities)
BI Staff % of Total IT Staff
Ratio of PC Users to BI Staff

On-Going BI IT Labor
Activities

Description

157.8
3.2%
31.7
9.5
6.0%
528

% of
Total*

As-Is
FTEs*

%
To-Be Reductio
FTEs*
n

Report creation

Creation of reports for business user


consumption

20%

1.9

Err:518 Err:518

Database administration

Administration of DW/BI-related systems

20%

1.9

Err:518 Err:518

Data management_x000D_

Efforts to ensure/maintain data quality in


DW/BI-relatedf systems: data cleansing and
validation

20%

1.9

Err:518 Err:518

Integration_x000D_

Integration-related activities

15%

1.4

Err:518 Err:518

Application development

Development of BI-related applications and


platform capabilities

15%

1.4

Err:518 Err:518

Administration

Management and administration of DW/BIrelated systems (finance, sr. mgmt, etc.)

8%

0.8

Err:518 Err:518

2%

0.2

Err:518 Err:518

100%

9.5

Err:518

Other
Total IT FTEs

Report creation
Database administration
Data management
Integration
Application development
Administration
Other
Total

Fully Burdened Cost per FTE*


$
116,277
$
121,044
$
116,277
$
127,687
$
127,687
$
121,044
$
121,044

Key Initiatives Enabling the Improvement

Comments

Err:518

IT Labor TCO / BI User / Year


As-Is
To-Be
Savings
TCO
TCO Savings
%
$ 55.0 Err:518 Err:518 Err:518
$ 57.3 Err:518 Err:518 Err:518
$ 55.0 Err:518 Err:518 Err:518
$ 45.3 Err:518 Err:518 Err:518
$ 45.3 Err:518 Err:518 Err:518
$ 22.9 Err:518 Err:518 Err:518
$ 5.7 Err:518 Err:518 Err:518
$ 286.7 Err:518 Err:518 Err:518

Full-Time Equivalents
As-Is FTEs

To-Be FTEs
1.9
1.9
1.9
1.4
1.4
0.8
0.2
9.5

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Savings
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* Base compensation plus bonuses X burden rate. Defaults are from "IT Staff Labor Rates" on the Profile
worksheet.

BI IT Labor TCO (to support current capabilities)


$350.0
$300.0
$250.0
$200.0

Other
$5.7
$22.9

$45.3

TCO per PC per Year


$150.0
$55.0
$100.0

Administration

$45.3

$57.3

$50.0
$55.0
$-

Application
development
Integration
Data management
Database
administration

BI IT Labor Comparison (to suppor t current capabilities)


As -Is TCO

To-Be TCO

As-Is FTEs

To-Be F TEs

TCO pe r PC pe r Year

As-Is TCO To-Be TCO

Report creation

Total IT Labor Change (labor TCO costs and savings/benefits)


TDWI Business Intelligence ROI Calculator

IT Labor Worksheet

36 of 76

BI-Related IT Labor TCO and Labor Savings


TCO per TCO
% of AsBI User ($000)
Is
$ 287 $ 1,147
100%
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Current (as-is) BI labor


Simulated BI labor (to maintain current BI capabilities)
Total Simulated (to-be) labor

FTEs
9.5
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Labor Savings (to maintain current BI capabilities)


Added BI labor (to maintain new capabilities)

Err:518 Err:518
1.9 Err:518

Err:518
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Err:518 This is an annual on-going "benefit"


Err:518 This is an annual on-going "cost"

Net Change

Err:518 Err:518

Err:518

Err:518

BI IT Labor FTEs
10
9
8
7
6
BI IT Labor FTEs

9.5

4
3
2
1
0
Current (as-is) BI labor

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

IT Labor Worksheet

37 of 76

Direct Cost Savings


This worksheet estimates various direct IT and business cost savings enabled by the solution.

Direct Cost Savings - IT


Retire/Avoid Obsolete/Superceded Software Costs - PCs
Capabilities/features included in the proposed solution that can reduce the need for planned or current software costs

Application A
Application B
Client access license
Utility
Other
Other
Total

One-Time
Annual Costs
Quantity
Costs Avoided
Avoided
4,000
Err:518
Err:518
4,000
Err:518
4,000
Err:518
4,000
4,000
4,000
Err:518
Err:518

5-Year Total
Err:518
Err:518
Err:518
$
$
$
Err:518

Comments

Key Initiatives Enabling the Improvement

Retire/Avoid Obsolete/Superceded Software Costs - Servers


Capabilities/features included in the proposed solution that can reduce the need for current or expected software costs

Application
Database
Operating system / utility / tool
Other
Other
Total

One-Time
Annual Costs
Quantity
Costs Avoided
Avoided
5-Year Total
10
Err:518
Err:518
Err:518
10 $
Err:518
Err:518
10 $
Err:518
Err:518
10 $
### $
10 $
### $
Err:518
Err:518
Err:518

Comments

Key Initiatives Enabling the Improvement

Comments

Key Initiatives Enabling the Improvement

Comments

Key Initiatives Enabling the Improvement

Comments

Key Initiatives Enabling the Improvement

Comments

Key Initiatives Enabling the Improvement

Retire/Avoid Hardware Costs


Servers
Storage

Other
Total

One-Time
Annual Costs
Costs Avoided
Avoided
Quantity
5-Year Total
10 $
Err:518
Err:518
10 $
Err:518
Err:518
10 $
Err:518
Err:518
10 $
Err:518
Err:518
10 $
Err:518
Err:518
$
Err:518
Err:518

Reduce/Avoid IT Service Costs


Consulting Services (Hours)
Outsourcing (Hours)
Other
Other
Other
Total

One-Time
Annual Costs
Costs Avoided
Avoided
Quantity
5-Year Total
320 $
Err:518
Err:518
320 $
Err:518
Err:518
320 $
Err:518
Err:518
320 $
Err:518
Err:518
320 $
Err:518
Err:518
$
Err:518
Err:518

Other IT Cost Avoidance/Reductions


Reduce Bandwidth Costs
Reduce Heating, Cooling Costs
Reduce Other Facilities Costs
Other
Total

One-Time
Annual Costs
Costs Avoided
Avoided
Quantity
5-Year Total
40 $
Err:518
Err:518
40 $
Err:518
Err:518
40 $
Err:518
Err:518
40 $
Err:518
Err:518
$
Err:518
Err:518

Direct Cost Savings - Business


Reduce/Avoid Travel Expenses
% of BI users impacted (travel
regularly and are likely to benefit from
the proposed solution)
# of employees impacted
Average number of trips per year
currently per impacted employee

TDWI Business Intelligence ROI Calculator

Err:518
Err:518
5

Direct Savings Worksheet

38 of 76

Direct Cost Savings


% of trips that could be avoided due
to the proposed solution
Trips avoided
Cost of average trip
Total Annual Benefit
5-Year Total

3%
$

Err:518
1,100
Err:518
Err:518

Reduce External Business Services


Quantity

One-Time
Annual Costs
Costs Avoided
Avoided
5-Year Total

Consulting Services (Hours)

320

Err:518

Err:518

Outsourcing (Hours)

320

Err:518

Err:518

1.6

Err:518

Err:518

Other external services (Hours)

320

Err:518

Other
Other
Other

320
320
320

$
$
$
$

Security incident remediation-related


expenses (incidents/yr)

Total

Comments

Key Initiatives Enabling the Improvement

Err:518
$
$
$

Err:518

Err:518

Reduce Operational/Administrative Expenses


Quantity

One-Time
Annual Costs
Costs Avoided
Avoided
5-Year Total

Comments

Key Initiatives Enabling the Improvement

Supply costs

4,000

4 $

79,520

Supply Chain / Ops Data Integration (21%); Enhance BI


Platform (10%); Demand forecasting/planning (10%);
Fulfillment management analysis (10%); Activity-based costing
(10%); Supply chain analytics/optimization (8%); Production
and inventory analysis (8%)

Inventory carrying costs

4,000

4 $

82,463

Supply Chain / Ops Data Integration (20%); Enhance BI


Platform (11%); Production and inventory analysis (10%);
Demand forecasting/planning (9%); Fraud, waste, and abuse
detection (7%); Fulfillment management analysis (7%); Other
Data Integration (7%)

Working capital costs

4,000

4 $

81,133

Supply Chain / Ops Data Integration (18%); Other Data


Integration (10%); Enhance BI Platform (10%); Activity-based
costing (9%); Business process/activity monitoring (BAM) (7%);
Financial Data Integration (6%); Production and inventory
analysis (6%)

Other Operations Costs

4,000

5 $

93,483

Supply Chain / Ops Data Integration (13%); HR/workforce


analytics (12%); Other Data Integration (9%); Profitability
management (8%); Activity-based costing (8%); Enhance BI
Platform (7%); Fraud, waste, and abuse detection (7%)

Waste

4,000

5 $

102,405

Fraud-related expenses

4,000

5 $

98,388

Fraud, waste, and abuse detection (25%); Supply Chain / Ops


Data Integration (20%); Other Data Integration (13%); Enhance
BI Platform (12%); Activity-based costing (9%); Financial Data
Integration (7%); Marketing / Sales Data Integration (6%)

Printing/paper costs

4,000

1 $

17,442

Enhance BI Platform (40%); Supply Chain / Ops Data


Integration (19%); Other Data Integration (18%); Marketing /
Sales Data Integration (10%); Financial Data Integration (8%)

Other
Other
Other

4,000
4,000
4,000

$
$
$
$

Total

###
###
###
110,967

$
$
$
$

Fraud, waste, and abuse detection (28%); Supply Chain / Ops


Data Integration (25%); Enhance BI Platform (14%); Activitybased costing (10%); Other Data Integration (9%); Financial
Data Integration (5%)

554,833

Summar y
IT Savings
Software - Clients
Software - Servers
Hardware
IT Services
Other IT Costs
Total

Organization Total
Annual
Recurring
One Time
5-Year Total
One Time
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518
$
Err:518
Err:518 $
$
Err:518
Err:518 $
$
Err:518
Err:518 $
Err:518
Err:518
Err:518
Err:518

Per BI User
Annual Recurring
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518

5-Year Total
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518

Business Savings
Travel Expenses
External Business Services
Operational Costs
Total
Total

TDWI Business Intelligence ROI Calculator

$
$
$

Err:518

Err:518
Err:518
110,967 $
Err:518
Err:518

Err:518
Err:518
554,833
Err:518
Err:518

$
$
$
$

Err:518

Direct Savings Worksheet

Err:518
Err:518
28 $
Err:518

Err:518
Err:518
139
Err:518

Err:518

Err:518

39 of 76

Direct Cost Savings

$160

Direct Cost Savings


Operational Costs

$140
Benefit
($ per BI User)
$120

External Business
Services
Travel Expenses

$100

Other IT Costs

$80
$139
$60

IT Services
Hardware

$40

Software Servers

$20

Software - Clients

$5-Year Total

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Direct Savings Worksheet

40 of 76

User Productivity Benefit Calculations


This worksheet estimates the business user benefits enabled by the selected initiatives.

Benefit / User / Yr

Improvement

Minutes/
Incident

Savings/Mo (min)
per Impacted User

See instructions below

Current (AsIs)

Incidents/
Month

Description

Casual User

Activity / Task / Process

Power User

% of Users
Impacted

Key Initiatives Enabling the Improvement

Comments

Information Access & Analysis


Finding desired
data/information

Time searching for BI-related


information

100% 60%

10.0

15.0 ###

###

Err:518

Collecting/combining
data/information

Time combining information from


multiple sources

100% 60%

10.0

15.0 ###

###

Err:518

Data analysis

Ability/time to analyze, absorb, &


understand information

80% 40%

15.0

15.0 ###

###

Err:518

Ad hoc document creation

Creating ad hoc BI-dependent


documents

75% 50%

5.0

60.0 ###

###

Err:518

Report authoring

Creating recurring BI-related


reports/documents

20%

5.0

60.0 ###

###

Err:518

5%

Total

Err:518

Business Process Automation


Elimination of business
process activities

Time savings due to business


process automation (elimination of
manual or duplicative activities)
e.g. eliminate data entry into lineof-business applications

Workflow activities

Review, approval, routing,


signature collection of BI-related
information

Integration of applications
Time integrating applications and
data
and data
Total

5% 10%

10.0

20.0 ###

###

Err:518

20% 15%

10.0

20.0 ###

###

Err:518

25%

10.0

30.0 ###

###

5%

Err:518
Err:518

Communication & Collaboration


Communication and
distribution of BI-related
information

Incl. KPIs, objectives, goals

30% 15%

5.0

15.0 ###

###

Err:518

Collaboration (dataintensive)

Time saved due to enhanced ability


to collaborate electronically

40% 15%

4.0

30.0 ###

###

Err:518

Total

Err:518

Performance Management
Financial planning and
forecasting

Planning and forecasting financial


information

20% 12%

0.25

180 ###

###

Err:518

Budgeting

Setting, routing, approval, and


tracking of budgets

20% 12%

0.25

180 ###

###

Err:518

Consolidation

Consolidation of financial
information

1.0

600 ###

###

Err:518

1%

2%

Total

Err:518

User Application Development


BI-dependent application
development

End-user development time of reusable BI-dependent capabilities


Time saved with new application

New application capabilities capabilities that were not practical


to develop in prior environment

50%

3%

50% 20%

0.3 180.0 ###

###

Err:518

5.0

###

Err:518

20.0 ###

Total

Err:518

Performance, Reliability, and Security


Response time
(performance)

Time waiting for BI-related systems


to resond to user inputs (e.g. query
response time)

TDWI Business Intelligence ROI Calculator

50%

4%

20.0

3.0 ###

###

Productivity Worksheet

Err:518

41 of 76

User Productivity Benefit Calculations


Downtime or troubleshooting time of BI-related
systems

Incl self-help, peer support, and IT


support

50%

5%

1.0

20.0 ###

###

Err:518

Rework due to lost work or


data

Rework time due to lost work or


data (BI-related)

15%

3%

0.08

240 ###

###

Err:518

0.08 1920 ###

###

Err:518

10.0

###

Err:518

Intrusion, unauthorized use, Time dealing with security intrusion,


0.2% 0.2%
unauthorized use, data loss, etc.
data loss
100% 30%

2.0 ###

Total

Err:518

Total

Err:518

50%

Not
Adjusted

*Conversion Factor (portion of time saved that will be


effectively utilized to add real value to the organization)

Adjusted /
Discounted
*

Time dealing with security issue


avoidance such as passwords,
access permissions, etc.

Security pre-cautions

Summary
Information Access &
Analysis
Business Process
Automation
Communication &
Collaboration
User Application
Development
Performance Management
Performance, Reliability, and
Security
Total

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Err:518

Business User Productivity Benefits (Discounted)


Average Annual Value per User
$0

$2

$4

$6

$8

$10

$12

Information Access & Analysis


Business Process Automation
Communication & Collaboration
User Application Development
Performance Management
Performance, Reliability, and Security

Instructions
This worksheet estimates the business user benefits enabled by the selected initiatives. These benefits are calculated based on time savings of various common business activities
impacted by BI capabilities. Although these benefits are "Indirect" (not part of the budget), they are expected to impact profitability. Productivity estimates tend to more more conservate (yet
more comprehensive) than other methods of estimating business impacts. This analysis only estimates efficiency improvements, not effectiveness (agility, decision-making) improvements.
A conversion factor is applied on the following tab (not all saved time may be used to conduct other value-added activities).
Instructions:
1. Verify/modify the portion of Knowledge Workers and Task Workers that are likely to benefit from (be impacted by) each activity ("% of Users Impacted").
2. Verify/edit the number of "Incident per Month" for the impacted users. How many times per month will the user be affected? Can be 20 if user spends a certain amount of time dealing with
the activity every day (e.g. a total of 15 minutes thoughout the day every day waiting for the system to respond)
3. Verify/edit the time dealing with the activity per incident. Can be total time per day if "Incident per Month" is days.
Default values are based on 3rd party studies and prior detailed customer-specific studies.
4. Verify/edit the % reduction in time (efficiency "improvement") due to the selected initiatives.
5. Verify/edit the "Conversion Factor"

TDWI Business Intelligence ROI Calculator

Productivity Worksheet

42 of 76

User Productivity Benefit Calculations


Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Productivity Worksheet

43 of 76

Revenue Increase Enabled by the Solution


This worksheet estimates incremental revenue enabled by the solution. Not all projects will have credibly quantifiable revenue impacts. Revenue impacts can be difficult to accurately
assess. Research, analysis, and supplemental modeling is likely needed to credibly estimate true revenue impacts. One key is to target (at a detailed level) precisely what portion of
revenue is likely to be impacted and how the solution is enabling the revenue increase (the driver). This model assumes the initiative will enable a one-time revenue increase (the same
annual revenue benefit throughout the life of the solution).
Note that the benefit is the marginal profit on the incremental revenue, not the revenue itself. We recommend using net operating profit, not gross margin: in the long run, on average,
fixed costs tend to increase at the same rate as revenue growth.

Portion of Revenue Potentially Impacted by the Initiatives

Estimated Improvement

Revenue Driver
Improved Sales
Effectiveness

Revenue
Added
Revenue
Increase due Annual
Potential Portion of Revenue Impacted
to the
Revenue
Impacted
(% of Total) Revenue ($000)
Solution
($000)
Revenue potentially impacted
10.0% $
392,481
Err:518
Err:518
by direct sales efforts

Improved Marketing
Effectiveness

Revenue most influenced by


marketing initiatives

5.0% $

196,240

Err:518

Err:518

Improved Customer
Service

Revenue most influenced by


quality of customer service
provided

5.0% $

196,240

Err:518

Err:518

New/Expanded Channels Revenue from new channels or


or Geographies
geographies

2.0% $

78,496

Err:518

Err:518

New/Enhanced
Products/Services

Revenue from newly introduced


products/services (introduced
within 12 months)

5.0% $

196,240

Err:518

Err:518

Improved Product
Availability (fill rate, uptime)

Revenue lost due to product


not available (out of stock,
downtime, etc.)

2.0% $

78,496

Err:518

Err:518

0.0% $
$

3,924,805

Other
Total

Key Initiatives Enabling the Improvement

0.0% $
Err:518
Err:518

Summary

Revenue Growth (Profit on)

The table and graph below summarize the annual profit on the revenue gain (the benefit).

$1

Profit
Margin (%
of Sales)
10.3%

Profit on
Revenue
($000)
Err:518

Benefit
($ per BI
User)
Err:518

Improved Marketing Effectiveness


Improved Customer Service

10.3%
10.3%

Err:518
Err:518

Err:518
Err:518

$1

New/Expanded Channels or Geographies

10.3%

Err:518

Err:518

$1

New/Enhanced Products/Services

10.3%

Err:518

Err:518

$0

Improved Product Availability (fill rate, up-time)

10.3%

Err:518

Err:518

$0

Other

10.3% $

Total (Annual)
Total (5-Year)

10.3%

Improved Sales Effectiveness

Comments

- $
Err:518
Err:518

Err:518
Err:518

$1
$1
Annual Benefit
per BI User
$1

$0
$0
$0

$-

Other
Improved Product
Availability (fill rate, uptime)
New/Enhanced
Products/Services
New/Expanded Channels
or Geographies
Improved Customer
Service
Improved Marketing
Effectiveness
Improved Sales
Effectiveness

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

Revenue Worksheet

44 of 76

Key Perfor mance Indicator (KPI) Assessment


Not all benefits can credibly be translated into financial ($) benefit terms. These are sometimes referred to as intangible benefits. This worksheet provides a structure (one of
many) to estimate how the initiative may impact non-financial KPIs.
The percentiles shown are how the organization's KPI performance compares to others in the industry. 0% represents worst performance in the industry (laggard); 50% is
average performance; 100% is best in the industry (world class performance). For example, being at the 20th percentile implies that 80% of the other organizations in the industry
perform better. The "Improvement" indicates how much the organization is expected to improve KPI performance due to the solutions selected. The model assumes a linear
relationship between KPI performance and industry percentile -- a simplifying assumption.
Select "Business Objectives" and KPIs that are important to your business and are expected to be significantly impacted by the solution. Estimate "Laggard" and "World Class"
KPI values in your industry. Next determine what percentile your organization is currently performing at (the as-is KPI value is calculated). Next determine to what percentile you
expect the initiative will take you to. The to-be KPI value (and % improvement) are calculated.

Business Objective

KPI / Metric

Typical Industry
KPI Values
World
Laggard Class

Your Organization Performance


Percentile
KPI Value
ImproveAs-Is To-Be As-Is To-Be ment %

Key Initiatives Enabling the Improvement

Business Management Effectiveness


Decision-Making Speed /
Reaction Time to Market
Event/Opportunity

Days to accumulate information,


analyze, collaborate, decide, plan (for
information-intensive decisions)

10.0

5.0

40% Err:518

8.0 Err:518

Err:518

Business Visibility

% of analytical data easily accessible


to authorized decision-makers

15%

75%

40% Err:518

39% Err:518

Err:518

Business Alignment

% of org. with auto-updated KPIs


linked to corporate objectives

15%

75%

40% Err:518

39% Err:518

Err:518

65%

75%

40% Err:518

69% Err:518

Err:518

Decision-Making Effectiveness Decision success rate %


Information Availability

% of desired information readily


available

30%

60%

40% Err:518

42% Err:518

Err:518

Information Quality

% of analytical data with single trusted


access point

30%

75%

40% Err:518

48% Err:518

Err:518

Sales/Marketing Performance
Customer Acquisition

Close rate (% of qualified sales


opportunities)

15%

19%

53% Err:518

17% Err:518

Err:518

Customer Retention

Customer annual turnover (%)

12%

10%

53% Err:518

11% Err:518

Err:518

Customer Satisfaction

% of customers that are highly


satisfied when surveyed

30%

95%

53% Err:518

64% Err:518

Err:518

Supply/Operations/IT Performance
Quality of Products/Services

Customer preference vs. competitive


products % (e.g. blind taste test)

30%

70%

40% Err:518

46% Err:518

Err:518

Defect rate

# of process/product/service
defects/errors per 1000

45.0

2.0

40% Err:518

27.7 Err:518

Err:518

Supply Chain Effectiveness

On-time delivery %

90%

95%

40% Err:518

92% Err:518

Err:518

Project management
effectiveness

% of document-intensive projects that


complete on-time / on-budget

50%

70%

40% Err:518

58% Err:518

Err:518

User computing experience


satisfaction

% of users that are highly satisfied


when surveyed

30%

95%

40% Err:518

56% Err:518

Err:518

Security

# of vulnerabilities (reduce attack


surface)

50.0

20.0

40% Err:518

37.9 Err:518

Err:518

System response time

Average BI-related system


(local/LAN/WAN) response delay
(Seconds)

3.0

0.2

40% Err:518

1.9 Err:518

Err:518

Financial Management Performance


Forecast Accuracy

Avg forecast error %

25%

13%

49% Err:518

19% Err:518

Err:518

Analysis/reporting Time

Avg time (days) to complete financial


reporting, planning, and forecasting
activities

30.0

24.0

49% Err:518

27.0 Err:518

Err:518

Cash Cycle Time

Days

30.0

24.0

49% Err:518

27.0 Err:518

Err:518

Compliance

% of regulations in full compliance

30%

99%

49% Err:518

64% Err:518

Err:518

Summary
The category as-is, to-be, and improvement average percentiles are summarized below. Note: the improvement (Imp.) is not the KPI value % improvement, it shows the
percentile point improvement.
Percentile

World
Class 100%
90%
80%
TDWI Business Intelligence ROI Calculator

KPIs Worksheet

KPI Performance
Current (As-Is)
Simulated (To-Be)

70%
60%

50%Percentile
Performance
40%

45 of 76
53%

49%
40%

Business Management Effectiveness


Sales/Marketing Performance
Supply/Operations Performance
Financial Management Performance
Average

40% Err:518
53% Err:518
40% Err:518
49% Err:518
48% Err:518

Improvement

Simulated
(To-Be)

Current
(As-Is)

Key Perfor mance Indicator (KPI) Assessment

Err:518
Err:518
Err:518
Err:518
Err:518

World
Class 100%
90%
80%

KPI Performance
Current (As-Is)
Simulated (To-Be)

70%
60%

53%

50%Percentile
Performance
40%
40%

49%
40%

30%
20%
10%

Laggard 0%

Business Management Effectiveness

Supply/Operations Performance

Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

TDWI Business Intelligence ROI Calculator

KPIs Worksheet

46 of 76

Business Intelligence ROI Tool Results Report

This BI Business Value workbook helps organizations assess/estimate the costs and benefits (ROI) of business intellige
This Excel tool is an advanced/comprehensive business value model (Business Intelligence ROI calculator) to support t
cases for enterprise-scale business intelligence projects. It provides a robust structure to help organizations assess the
benefits, and ROI) of BI initiatives. It also helps to assess the organizations current (as-is) and expected (to-be) matur
Maturity Model.
This Results Report summarize the results of the tool.

Summary of Results

These tables and graphs summarize the costs and benefits and calculates ROI, NPV, IRR, and payback period. The
PC and the total for the organization.

Costs (5-Yr)
Benefits (5-Yr)
Net Benefits
NPV (Net Present Value)
ROI (Return on Investment) - [Total Net
Benefits / Total Costs]
IRR (Internal Rate of Return)
Payback Period
Number of BI Users

Per BI User Organization Total ($000)


Err:518
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518

$6
$4
$2

$1,200

$0

Costs (5

Costs & Benefits ($000)


Annual OnOne-Time
Going
Err:518
Err:518
Err:518
Err:518

Initiative Benefit Summa


$12

Training & User


Labor

$1,000

$400
$560

IT Labor/Services
Software

5-Year Total
TDWI Business Intelligence ROI Calculator

$6
Benefits ($ per BI User)
$4
$2

Hardware

$-

$10
$8

$440

$600
Costs ($ per BI User)

$200

$8

Err:518
Err:518
4000

Initiative Cost Summary (per BI User)

$800

Costs & Benefits


$12
($/BI User)$10

Err:518

Costs & Benefits ($ per PC)


Annual On5-Year
One-Time
Going
Total
Err:518
Err:518
Err:518
Err:518
Err:518
Err:518

Costs
Benefits

Total Costs Vs

$5-Year Total

ROI Worksheet

47 of 76

$400
$200

$560

Software

$4
$2

Hardware

$Business$-Intelligence ROI Tool Results Report


5-Year Total

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5-Year Total

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Business Intelligence ROI Tool Results Report


BI Capability Adoption and Initiative Investment Levels

The table below summarizes the extent of the organization's adoption of BI capabilities. The simulated (to-be) adopt
of selected initiatives enabling increased capability adoption. All costs in this model are based on scope/scale of initi
this model are based on improvements to capability adoption - adoption of more BI capabilities and best practices lea
performance. Details are contained in the "Initiatives" worksheet.

Current
Adoption
(As-Is)

Initiative
Investment
Level

Simulated
Adoption
(To-Be)

BI Capability

BI Applications
Marketing / Sales Apps
Supply / Operations Apps
Financial Apps
Other / General Mgmt Apps
BI Applications

65%
20%
30%
15%
34%

Major
Moderate
Major
Major

93%
52%
86%
83%
80%

Major
Major
Major
Major

91%
83%
93%
84%

Curre
Simul

Source System Inclusion / Integration


Marketing / Sales Data Integration
Supply Chain / Ops Data Integration
Financial Data Integration
Other Data Integration

55%
15%
65%
20%

Source System Inclusion / Integration

43%

BI Application

89%

Enhance DW Platform
Architecture Standards & Adherence
Data Management
Data Integration/ETL
Data Warehouse / Data Marts
Development
Enhance DW Platform

65%
75%
75%
80%
90%
77%

Moderate
Moderate
Moderate
Minor
Minor

79%
85%
85%
83%
92%
85%

40%
25%
25%
10%
25%

Major
Major
Major
Major

88%
85%
85%
82%
85%

Source System Inclusion / Integration

Enhance DW Platform

Enhance BI Platform
Reporting
Scorecards / Dashboards
Analytical Tools
Workflow and Collaboration
Enhance BI Platform

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Enhance BI Platform

Adoption

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Business Intelligence ROI Tool Results Report


BI Maturity Levels

The chart below shows the organization's current (as-is) and simulated (to-be) maturity levels. The improvements ar
scope/scale of selected initiatives. This assessment is based on TDWIs BI Maturity Model. Improvements to maturit
higher business performance.

As-Is
To-Be

BI Maturity Levels
1

Infant

Child

Teenager

Adult

Sage

Scope
Sponsorship
Funding
Value
Architecture
Data
Development
Delivery
Maturity Level

Cost Summary
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Business Intelligence ROI Tool Results Report

Below are the initial design/development/deployment and added annual on-going costs required to fully deploy, adop
Additional details can be found below and on the "Cost" worksheet.

Hardware
Software
IT Labor/Services
Training & User Labor

TDWI Business Intelligence ROI Calculator

Costs ($ per PC)


Costs ($000)
Annual On5-Year
Annual OnOne-Time
Going
Total
One-Time
Going
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$
348 $
42 $
560 $
1,392 $
169
$
354 $
17 $
440 $
1,416 $
69
Total
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Business Intelligence ROI Tool Results Report


Benefits Summary

Below are the benefits enabled by the initiative. The detailed calculations are below and on the green benefit worksh

Benefit Summary
IT Labor/Services TCO Savings
Other Direct Cost Savings
User Productivity Benefits
Revenue Growth (Profit on)

Benefits ($ per PC)


Benefits ($000)
Annual On5-Year
Annual OnOne-Time
Going
Total
One-Time
Going
$
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$
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Total
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Benefit Sub-Categories
IT Labor/Services TCO Savings
Other Direct Cost Savings
IT Savings
Business Savings

$
Total

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User Productivity Benefits


Information Access & Analysis
Performance Management
Business Process Automation
Performance, Reliability, and Security
Communication & Collaboration
User Application Development

Revenue Growth (Profit on)


Total

$
$
$
$
$
$
Total $
$

$
$
$
$
$
$
$
$

Cash Flow

Shown below are the costs and benefits by year, the net benefits (benefits-costs), and the cumulative cash flow. This
period, IRR, and NPV.
Costs
Benefits
Net Benefits
Cumulative Cash Flow
Payback Period (Months)

Initial
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Year 1
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Year 2
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Year 4
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Cumulative Cash Flow


$12
Cumulative Cash Flow ($/PC)
$10
$8
$6
$4
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Cumulative Cash Flow


$12
Cumulative Cash Flow ($/PC)
$10

Business $8
Intelligence ROI Tool Results Report
$6
$4
$2
$0
0

Year

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Business Intelligence ROI Tool Results Report


Cost Details
The table/chart below provide additional cost details.
Costs ($ per PC)
Annual OnOne-Time
Going

Cost / Benefit Category

5-Year
Total

One-Time

Costs ($000)
Annual OnGoing

Hardware
Storage Hardware
Server Hardware
Total

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Total

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Software
Server Software
Client Software

IT Labor/Services
BI Applications IT Labor
Source System Inclusion / Integration IT Lab
Enhance DW Platform IT Labor
Enhance BI Platform IT Labor
Total

$
$
$
$
$

131
74
22
121
348

$
$
$
$
$

20
6
2
14
42

$
$
$
$
$

230
104
33
193
560

$
$
$
$
$

525
296
88
483
1,392

$
$
$
$
$

79
24
9
58
169

15 $
314 $
25 $
354 $

2
16
17

$
$
$
$

23
392
25
440

$
$
$
$

61
1,255
99
1,416

$
$
$
$

6
63
69

Training & User Labor


IT Training
End-User Training
End-User Labor

$
$
$
Total $

Total Costs

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Implementation Costs (Per BI User)


$1,200
End-User Labor
$1,000

$25

End-User Training
IT Training

$800
$600
Cost per BI User
$400

$392

Enhance BI Platform IT Labor


Enhance DW Platform IT Labor

$23
$193
$33
$104

$200

Source System Inclusion / Integration IT Labor


BI Applications IT Labor
Client Software
Server Software

$230
$5-Year Total

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Server Hardware
Storage Hardware

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$33
$104
$200

Client Software
Server Software

$230

Server Hardware

Business Intelligence
ROI Storage
ToolHardware
Results Report
5-Year Total
$-

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Business Intelligence ROI Tool Results Report


Benefit Details
The tables/charts below provide additional details regarding each of the four quantified benefit types.

IT Labor/Services TCO Savings


Benefits ($ per PC)
Annual On5-Year
One-Time
Going
Total
$
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$
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$
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$
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$
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Total $
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Report creation
Database administration
Data management
Integration
Application development
Administration
Other

One-Time
$
$
$
$
$
$
$
$
-

Benefits ($000)
Annual OnGoing
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BI IT Labor TCO Comparison (to support current capabilities)


$350.0
$300.0
$250.0
$200.0

Other
$5.7
$22.9
$45.3
$45.3

TCO per PC per Year


$150.0
$55.0
$100.0

Administration
Application
development
Integration

$57.3

Data
management

$55.0

Database
administration

$50.0
$As-Is TCO To-Be TCO

Report creation

Total IT Labor Change (labor TCO costs and savings/benefits)

BI IT Labor FTEs
10
9
8
7
6
5
4
3
2
1
0

9.5

BI IT Labor FTEs

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10
9
8
7
6
5
4
3
2
1
0

9.5

BI IT Labor
FTEs
Business
Intelligence
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Business Intelligence ROI Tool Results Report


Other Direct Cost Savings
Benefits ($ per PC)
Annual On5-Year
One-Time
Going
Total

Benefits ($000)
Annual OnOne-Time
Going

IT Savings
Software - Clients
Software - Servers
Hardware
IT Services
Other IT Costs

$
$
$
Total

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28 $
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139
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Business Savings
Travel Expenses
External Business Services
Operational Costs

Total Other Direct Cost Savings

$160

$
$
$
Total $

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$
$
$
$

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111
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Direct Cost Savings

$140

Operational Costs

Benefit
($ per PC)
$120
$100

External Business
Services
Travel Expenses

$80

Other IT Costs
$139

$60

IT Services

$40

Hardware
Software - Servers

$20

Software - Clients
$5-Year Total

User Productivity Benefits

Information Access & Analysis


Performance Management

TDWI Business Intelligence ROI Calculator

Benefits ($ per PC)


Benefits ($000)
Annual On5-Year
Annual OnOne-Time
Going
Total
One-Time
Going
$
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Business Intelligence ROI Tool Results Report


Business Process Automation
Performance, Reliability, and Security
Communication & Collaboration
User Application Development

$
$
$
$
Total $

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$
$
$
$
$

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Business Value of Productivity Benefits


User Application
Development
Communication &
Collaboration
Performance, Reliability,
and Security
Annual Productivity Benefits ($/BI User/Year)
Business Process
Automation
Performance
Management
Information Access &
Analysis

Revenue Growth (Profit on)

Improved Sales Effectiveness


Improved Marketing Effectiveness
Improved Customer Service

Benefits ($ per PC)


Benefits ($000)
Annual On5-Year
Annual OnOne-Time
Going
Total
One-Time
Going
$
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$
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$
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New/Expanded Channels or Geographies

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New/Enhanced Products/Services
Improved Product Availability (fill rate, uptime)
Other
Total

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$
$

- $
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Business Intelligence ROI Tool Results Report

Annual Revenue Growth (Margin)


Other

Annual Benefit per PC

Improved Product Availability


(fill rate, up-time)
New/Enhanced
Products/Services
New/Expanded Channels or
Geographies
Improved Customer Service
Improved Marketing
Effectiveness
Improved Sales Effectiveness

Summary of Non-Financial Key Performance Indicator Changes

The table/chart below provides a summary of the 4 categories of non-financial KPIs. There are 4 to 10 specific KPIs
percentiles shown are how the organization compares to others in the industry. 0% represents worst performance in
average performance; 100% is best in the industry (world class performance). The "Improvement" indicates how mu
to improve KPI performance due to the solution. Additional details can be found in the "KPIs" worksheet.

Current (AsIs)
53.0%
40.3%
40.3%
49.3%
47.5%

Sales/Marketing Performance
Business Management Effectiveness
Supply/Operations Performance
Financial Management Performance
Average

Percentile
Simulated
Improve(To-Be)
ment
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KPI Performance

World
Clas s 100%

Current (As-Is)
Simulated (To-Be)

90%
80%
70%
60%
50%
40%

53%
40%

49%
40%

30%
20%
Performance Percentile
10%

Laggard 0%

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Business Intelligence ROI Tool Results Report


Copyright, 2008, Hall Consulting & Research LLC and TDWI, All Rights Reserved. hallcr.com and www.tdwi.org

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ness intelligence initiatives.


) to support the development of business
ns assess the business value (costs,
to-be) maturity levels using TDWIs BI

period. The results are shown average per

Costs Vs Benefits

12
s

10

$8

$6

$4

$2

$0
Costs (5-Yr) Benefits (5-Yr)

its ($000)
5-Year Total
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Summary (per BI User)


Revenue Growth
(Profit on)
User Productivity
Benefits

er)

Other Direct Cost


Savings
IT Labor/Services
TCO Savings

ar Total
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Other Direct Cost


Savings
IT Labor/Services
TCO Savings

ar Total

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to-be) adoption is based on the scope/scale


/scale of initiatives selected. All benefits in
practices lead to improved business

Capability Adoption Summary


Current Adoption (As-Is)
Simulated Adoption (To-Be)

0% 20% 40% 60% 80%100%


BI Applications

on / Integration

34%
80%

43%
89%

77%

e DW Platform

nce BI Platform

85%

25%
85%

Adoption %

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ovements are simulated based on


nts to maturity levels typically result in

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deploy, adopt and support the initiative.

000)
5-Year Total
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$
2,239
$
1,760
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enefit worksheets.

$000)
5-Year Total
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sh flow. This is used to calculate payback


Year 5
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Total
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NPV
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000)
5-Year Total
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$
$
$
$
$

919
415
131
773
2,239

$
$
$
$

91
1,569
99
1,760
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$000)
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BI IT Labor Comparison (to support current capabilities)


As-Is TCO

To-Be TCO

As-Is FTEs

To-Be FTEs

TCO p e r PC pe r Ye ar

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$000)
5-Year Total
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555
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$000)
5-Year Total
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$000)
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$

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specific KPIs in each category. The


rformance in the industry (laggard); 50% is
ates how much the organization is expected
.

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