Programming Project

Needs Assessment: External Inventory (20 pts)

Name of Student(s): Matt Haeffner, Nolan Hurst, Elaine Gray, Charlotte

Appel
Name of Agency Supervisor: Samantha Stafford
Name of Program: Beyond Ithaca College- The Recreation Experience
1. Needs Assessment: (10 pts) Put together a plan for collecting and
analyzing needs assessment information for your agency. This plan
should reflect the information you have collected in the organizational
profile and the community description. Create a Needs Assessment
tool that will collect the data you are seeking. : We will be observing
the demographics in and around the SLI office (gender,
freshman/senior, etc.) and also conducting a survey to gauge
the student bodys background and knowledge on the
surrounding city of Ithaca based on recreation.
2. Answer the following: (10 pts)
a. Clientele: Use the information you will gather and write a
description of the existing customers of the organization for
which you are developing a program. Consider the various
elements of diversity of participants.
b. Describe who the target audience for your program is: The
target audience for our program is for any students who
are looking to get more involved with what the city of
Ithaca has to offer from a recreation and leisure activity
standpoint. This could range from freshman students
who are trying to explore, to seniors who want to
squeeze the last ounce of recreation out of Ithaca before
they graduate this spring. To put it simply, our audience
is for the ideal college student; someone who wants to
explore, enjoy themselves, create a new hobby etc., all
while meeting the financial budget of a college student.
c. What are the characteristics (sex, age, marital status, education
level, occupation, etc.) of your target audience?: Our target
audience is Ithaca College students of either gender,
between the generalized ages of 18 22 years old. Our
audience is expected to be very little to somewhat
educated about the surrounding city of Ithaca and what
it has to offer.
d. What are the concerns, wants, needs, and assets of your target
audience?: The wants, needs and concerns of our target
audience should relate somehow to getting more
involved in, and experiencing the recreation
opportunities in Ithaca. Some students may want to see a
movie on a rainy weekend; others may want to go out to
an affordable but tasty dinner in The Commons. The
needs of our audience are hopefully the same as their
wants; which is to become more active in the Ithaca

community, whether its affordable dining, shopping,

outdoor sports and activities, movies, etc.