Question(1):

TheInternationalCricketCouncil(ICC)issuedawarningtoX,aninternationalplayer,in
2011foradvertisingcompetitorsofsponsorbrands.IdentifyX.

Answer:

M.S.Dhoni

Question(2):

Whichcompanyslogoisthisimageaparodyof?

Answer:

Pepsi

Question(3):

XhadasponsorshipdealwithLiverpoolFootballClub.However,itwasaccusedofmaking
funofitshistoryandcultureinoneofitsmarketingcampaignsonTwitter.IdentifyX.

Answer:

Dunkin'Donuts

TechnologyCompanyXreleasedanadvertisementstatingthatitisnowpresenteverywhere.In
responsetoit,competitorYreleasedanadvertisingcampaignstatingthatXsproductsare
indeedeverywhereandarestealingcustomersprivatedata.IdentifyX.

Answer:

GoogleChrome(YMicrosoft)

CompanyXhaddesignedamarketingcampaignaroundafamousathleteY,referringtohim
asbullet.However,XhadtowithdrawthecampaignafterYwasaccusedofmurderinghis
girlfriendwithagun.IdenfityX.

Question(4):

Question(5):

Answer:

Nike

Inaninternationalrugbyeventin2011,CompanyXwasaccusedofmarketingitsproductY
(aplayeraccessory)eventhoughitwasnotasponsor.Xrefutedtheallegationandinstead,
offeredtopaythefinesimposedontheplayersadvertisingthebrand.IdentifyX(the
company).

Answer:

OPRO(Producesmouthguards)

X,ahomeimprovementchain,ambushedaglobalphonemanufacturer(Y)bypositioninga
bannerbelowYsbanner.Thesloganitputuptranslatestowerecycleleftoverpaint.Identify
X.

Answer:

Rona(YApple)

Question(8):

Xisamarketingstrategyunderwhichabrandsponsorsanindividualoranindividualevent
inordertopresentitselfasthesponsorofalargerevent.Identifyevent.

Answer:

CoattailAmbushMarketing

Question(9):

Xisamarketingstrategyunderwhichasponsorexceedsthedeliverablesagreeduponin
agreement.Thus,Xviolatesthetermsofagreement.

Answer:

Selfambushing

Question(10):

Xopenedabankinordertoadvertiseitsproductssinceitwasntpermittedtoadvertisethem.
IdentifythecountryoforiginofX.

Question(6):

Question(7):

Answer:

Russia

Inabattlebetweenthemajorecommerceplayers,CompanyXpurchasedawebdomain
relatedtoamajorcampaignbyitscompetitor,CompanyY.Thus,userswereredirectedtoX
whentheyvisitedthatwebdomain.IdentifyXandY.

Answer:

XAmazonYFlipkart

Afunnyandroidgame,youtubevideoandthemesongwerereleasedunderabrandnamein
Australiaaspartofanunusualcampaigntopreventaccidents.Theandroidgamebecame
hugelypopularandalsohadasequel.Identifythenameofthebrand.

Answer:

Dumbwaystodie

Question(13):

CompanyXreleasedamarketingcampaignduringanOlympics,statingthatallpeopleare
athletesandnotjusttheoneswhoparticipateintheOlympics.IdentifyX.

Answer:

Nike

Question(14):

Inthemidstofablackoutin2013SuperBowl,Xcameupwithasneakyadvertisementto
attractattention.NameX.

Answer:

Oreo

Inanextremeformofproductplacement,thisiconicbrandappearsinmostscenesofthe
movieFightClub.Throughthis,DavidFincherwantedtorepresentextremeconsumerismin
todaysworld.Whatisthebrand?

Answer:

Starbucks

Question(11):

Question(12):

Question(15):

Question(16):

Mr.Jaywastheproponentofamarketingconceptin1984.Today,thisconcepthasgained
widespreadrecognition.Nametheconcept.

Answer:

GuerillaMarketing

Question(17):

Inthe1980s,liquorcompanyXlaunchedanowlegendarycampaignfeaturingitsiconicbottle
invarioussituationsdepictingeverythingfromworldeventstospaceexploration.IdentifyX.

Answer:

AbsolutVodka

Question(18):

Inafamousadvertisement,companyXshowedbothchickenandeggatsecondposition.It
calleditselfalwaysfirst.IdentifyX.

Answer:

DHL

Question(19):

Buyingoutonesownsupplierisknownas____.

Answer:

Backwardintegration

Question(20):

AcompanyownsbrandX,whichhasbeenextremelysuccessful.ItusesthebrandnameofXto
launchanotherproduct.Whatisthisstrategycalled?

Answer:

BrandExtension

Question(21):

BrandXlaysmorefocusonearningshorttermrevenueswhileignoringlongtermissues.
WhichbrandingstrategyisXusing?

Answer:

Milking

Question(22):

Abalancesheethastwosides.Whenthesetwosidesarelookedatconsideringabrand,a
famousmarketingconceptemerges.Whatisthisconcept?

Answer:

BrandEquity

Recently,gamingcompanyXssharepriceincreasedtonearlydouble.Afewweekslater,the
pricefellbynearly17%,onasingleday.Allofthiscanbeattributedtooneparticulargame.
IdentifyX.

Answer:

Nintendo

Xisabiologicalphenomenonwhichfindsuseinconsumerresearch.Underthismethodof
research,customersareshownadvertisementsandtheireyesarecheckedtotesttheirreaction
inacontrolledenvironment.IdentifyX.

Answer:

PupilDilation

Question(25):

Manyairlineshavearrangementsregardingcooperationandcodesharing.AirIndiaisa
memberofonesucharrangement.Namethearrangementmentioned.

Answer:

StarAlliance

Question(23):

Question(24):

Question(26):

Afamousdeliveryservicesbrandslogohasanarrowembedded,whichmakesuseofthe
negativespaceinthelogo.Identifythebrand.

Answer:

Fedex

Question(27):

AfamousbrandusesitslogotoshowthatitkeepsproductsfromAtoZ.Namethebrand.

Answer:

Amazon

Question(28):

Thefirststepinmarketinganyproductisdividingtheentiremarketindistinctparts.Whatis
thisprocessknownas?

Answer:

Segmentation

Question(29):

Thereisaparticularmannerinwhichthebrandownerwantsthecustomerstoviewthebrand.
Whichmarketingconceptisbeingusedhere?

Answer:

BrandIdentity

Question(30):

Manycompaniessetthepricesoftheirproductssolowsothatitscompetitorsareforcedto
leavethemarket.Whatisthisstrategycalled?

Answer:

PredatoryPricing

CompanyXrecentlyreleasedanewwashingmachine.Whileithasbeeninthebusinessfor
manyyears,ithasbeenlosingmarketshareintherecenttimes.Ithasalsoreceivedseveral
complaintsregardingthequalityofitsproducts.However,thereisasegmentofthemarket
whichcontinuestopurchaseXsproducts,withoutevenconsideringbuyingthecompetitors
products.Whichmarketingconceptisthisconsumersegmentdisplaying?

Answer:

BrandLoyalty

Question(32):

Whenonetalksaboutinstantnoodles,thefirstnamethatcomestomindisMaggi.Which
marketingconceptisusedhere?Hint:Thisconceptisapartofbrandawareness.

Answer:

BrandRecall

Question(33):

CompanyXproduceschipsundertwodifferentbrandnames.Thisisanexampleofwhich
brandingconcept?

Answer:

Multibranding

CompanyX,anIndiancompanyintheaviationsector,releasedanadvertisementclaiming
thatithadchangedthewayitoperates.Itscompetitor,Y,wasquicktoambushthe
advertisementbyfamouslystatingthatitwas,infact,YwhichhadcausedXtochange.
IdentifyX.

Answer:

JetAirways

Question(35):

NewspaperXlaunchedanattackagainstcompetitorYbystatingthatXalsohaspages1,2,4,
5,6,7&8,thusclaimingthatYonlyconsistsofgossipsandcelebritynews.IdentifyX.

Answer:

TheHindu

Question(31):

Question(34):

Inabillboardadvertisement,brandXinformeditscustomerthatitsproductsareavailableon
thesecondfloor.Itscompetitor,Y,ambushedtheadvertisementwithanotherbillboard
advertisementstatingthatYisavailableeverywhere.IdentifyY.

Answer:

Pepsi

CompanyXsphoneswerefoundtohaveaproblemwhereinthephoneswouldactuallybend
slightly.CompanyYtookadvantageofthisproblembyportrayingthatXsphonesare
actuallybowingtoYsproducts.IdentifyY.

Answer:

Samsung

ChocolatecompanyXreleasedanadvertisementstatingthatunlikeitscompetitor,whosaid
1stofeverymonthisanoccasiontoeatachocolate,Xschocolatescanbeeatenanydayofthe
month.NametheparentcompanyofX.

Answer:

Nestle

CompanyXproducesapremiumcosmeticproductY.Inordertotakeonitscompetitor,who
sellsitsproductsatapricelowerthanthatofY,CompanyXreleasesalowerpricedproductZ.
WhatkindofabrandisZ?

Answer:

Fighterbrand

Question(40):

Thecompaniesgivenexecutedafamousmarketingstrategy.Identifythestrategy.

Question(36):

Question(37):

Question(38):

Question(39):

Answer:

Surrogatemarketing

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