PRODUCT MARKETING BUDGET TEMPLATE (M

How to Use This Template*

This template will A) help you plan your product marketing bud
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding tim

Product/Market Fit, Product Testing, etc.) and totals will be calc
update the actual expenses table to see how well you're stic

Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.

*Wondering how product marketing affects your overall marketing budg

plug them into the MASTER marketing budget template.

EMPLATE (MONTHLY & QUARTERLY)

t marketing budget and B) let you compare that

pending.

rresponding time periods and categories (e.g.

tals will be calculated automatically. You can then
well you're sticking to your budget.

ng on a month-by-month basis, while Sheet 3 (Budget

ly basis.

all marketing budget? Take your totals from this template and
e.

PRODUCT MARKETING BUDGET (MONTHLY)

2014 Projected Expenses
PRODUCT MARKETING

Jan-15

Feb-15

Mar-15

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100

$100
$100

$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,200

$1,200

$1,200

Jan-15

Feb-15

Mar-15

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100

$100
$100

$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100

$100

$100

PRODUCT/MARKET FIT
Paid research
Competitive analysis
Focus groups

PRODUCT TESTING
User testing sessions
Testing software

PRODUCT RELEASES
Product management/release software
Launch event
Paid advertising
PR

CONTENT
White papers
Case studies
Product demo videos

TOTAL

2014 Actual Expenses

PRODUCT MARKETING

PRODUCT/MARKET FIT
Paid research
Competitive analysis
Focus groups

PRODUCT TESTING
User testing sessions
Testing software

PRODUCT RELEASES
Product management/release software
Launch event
Paid advertising
PR

CONTENT
White papers

Case studies
Product demo videos

TOTAL

$100
$100

$100
$100

$100
$100

$1,200

$1,200

$1,200

Fill in your projected expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

$0

$0

$0

$0

$0

$0

$0

$0

Sep-15

Oct-15

Nov-15

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

$0

$0

$0

$0

$0

$0

$0

$0

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$3,600

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$300
$300
$0

$3,600

PRODUCT MARKETING BUDGET (QUARTERLY)

2014 Projected Expenses
PRODUCT MARKETING

Q1 2015

PRODUCT/MARKET FIT
Paid research
Competitive analysis
Focus groups

$300
$300
$300

PRODUCT TESTING
User testing sessions
Testing software

$300
$300

PRODUCT RELEASES
Product management/release software
Launch event
Paid advertising
PR

$300
$300
$300
$300

CONTENT
White papers
Case studies
Product demo videos

$300
$300
$300

TOTAL

$3,600

2014 Actual Expenses

PRODUCT MARKETING

Q1 2015

PRODUCT/MARKET FIT
Paid research
Competitive analysis
Focus groups

$300
$300
$300

PRODUCT TESTING
User testing sessions
Testing software

$300
$300

PRODUCT RELEASES
Product management/release software
Launch event
Paid advertising
PR

$300
$300
$300
$300

CONTENT
White papers

$300

Case studies
Product demo videos

TOTAL

$300
$300
$3,600

Fill in your projected expenses here.

QUARTERLY)

(Those "$300" entries are placeholders.)

Q2 2015

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$0

$0

$3,600

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)

Q2 2015

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$300
$300
$0

$0

$0

$3,600