ABSTRACT

An evaluation of research in education, with the general aim of systematically,

improving an academic body of knowledge may deficits in systems be highlighted
by well designed research. The results of research can lead (ideally) to changes in
methods or practices (in the case of education it might be a teaching methods, say
online Vs in class on campus). This would ideally appropriate education is provided to
the students resulting in a more effective/efficient population. This paper explores
different senses of the concept of meaning in educational research, presenting
meaning as personal (the researchers quest for meaning through research), contextual
(meaning in relation to linguistics and culture) and shared (through communication),
offering the various types, challenges, benefits and forms of research in practice-based
research in educational technology.

INTRODUCTION
Technology is dramatically changing educational research processes, at a time of
high demand for evidence-based policy and practice. It will interpret and evaluate
research in technology- rich environments. Everybody is engaged in the critical
study of original empirical research to learn about cutting edge methods of data
collection and analysis. Philosophical assumptions underlying educational enquiry
are to be examined.
The Importance of research in higher education say that knowledge is enough to
make productive career but nowadays competition is so tough that higher education is
must to make a mark at higher level. It doesnt really matter that whether we are
interested in history or science, computer or management, higher education will
provide you that extra bit of ease to pick up much required speed at corporate
level in beginning. But main question is how to make your higher education more
productive

. It does not depend on university or college to be selected or its a course selection

that makes all the difference. The fact is all of those students who are cautious about
their study are well enough to make good
selection over course and college. Actually that makes difference is research in
technical and higher education which holds the level holds its own importance .to
conduct research need to study and look for references, sources and market
research and carefully analyze the topic you are researching, including evidence and
theories.
The need of performing educational Research will start from effective programs
and teaching methods which will help students to learn what they really want to
discover

relationships between variables in educational settings to plan

interventions. It will help them to understand cultural contexts of schools to create

schools that embody justice and reduce prejudice and inequality.
From the individual researchers perspective we investigate topics about which we are
curious or passionate; as well, we do research because it is an integral part of the
academic role and a central factor in academic promotion. Individually and
collectively, educational research is a part of a quest for meaning. Conceptions of
knowledge, like linguistic and conceptual meaning, are both personal and
contextually based. In recent years some educational researchers have focused on
epistemological meaning
TYPES OF EDUCATIONAL RESEARCH

Historical research generates descriptions, and sometimes attempted

explanations, of conditions, situations, and events that have occurred in the
past. For example, a study that documents the evolution of teacher training
programs since the turn of the century, with the aim of explaining the historical
origins of the content and processes of current programs.

Descriptive research provides information about conditions, situations, and

events that occur in the present. For example, a survey of the physical
condition of school buildings in order to establish a descriptive profile of the
facilities that exist in a typical school.

Co relational research involves the search for relationships between variables

through the use of various measures of statistical association. For example,
an investigation of the relationship between teachers satisfaction with their
job and various factors describing the provision and quality of teacher
housing, salaries, leave entitlements, and the availability of classroom
supplies.

Causal research aims to suggest causal linkages between variables by

observing

existing phenomena and then searching back through available

data in order to try to identify plausible causal relationships. For example,

a study of factors related to student drop out from secondary school using
data obtained from school records over the past decade.

Experimental research is used in settings where variables defining one or

more causes can be manipulated in a systematic fashion in order to discern
effects on other variables. For example, an investigation of the effectiveness
of two new textbooks using random assignment of teachers and students to
three groups two groups for each of the new textbooks, and one group as a
control group to use the existing textbook.

Importance of research in business

Research is a strategy that seeks to make basic discoveries and uncover new principles or
factors so far not unknown or unrecognized. Or, Research is the systematic search for new
knowledge. A business research program is an increasingly popular way for companies to train
and educate their managers and other employees in a vast array of different fields. Business
research can pertain to economics, business strategy and ethics, in fact, anything related to
modern business and trade.
Research is an important element in business administration in many different ways as
follows;
Testing of new products. Business research tests the potential success of new products.

Companies must know what types of products and services customers want before they market
them. Market research will minimize risk - Market research can help shape a new product or
service, identifying what is needed and ensure that the development of a product is highly
focused towards demand.
Ensuring adequate distribution. Companies may also use business research to ensure the
adequate distribution of their products. For example, a consumer products company may want
to talk to retailers about all the different brands they sell. The results of the business research
will help marketing managers determine where they need to increase their product distribution
.Measuring advertising effectiveness. Companies use business research to determine the
success of their advertising. For example, a milk manufacturer may want to know what
percentage of the population saw its most recent television commercial. The milk company
may find that more people become aware of its advertising the longer the television ad runs.

The milk company may need to run its television advertisements at different times if few
people have seen the commercials.
Studying the competition. Companies often use business research to study key competitors in
their markets. Companies will often start with secondary research information or information
that is already available. For example, a software company may want to know the percentage
of customers in the market who purchase its products versus competitors' products. The
researchers can then study the purchasing trends in the industry, striving to increase their
company's share of the market. Companies will often need to increase their market share in an
industry to increase sales and profits.
Research is an essential part of any business that wants to offer products or services that are
focused and well targeted. Business decisions that are based on good intelligence and good

market research can minimize risk and pay dividends and by making market research part and
parcel of the business process.
Research creates benchmarks and helps you measure your progress - Unless you measure you
may not be able to gauge how well your business is performing. Early research may highlight
glaring holes in your service or short falls in your product, regular market research will show if
improvements are being made and, if positive, will help motivate a team.
Research will help you better communicate - Your current customers experiences are a
valuable information source, not only will they allow you to gauge how well you currently
meet their expectations they can also tell you where you are getting things right and more
importantly where you are getting things wrong.
Doing research in business management is vital as it helps a business plan for the future, based

on what may have happened in the past. If carried out successfully it can help a company make
informed plans on how to become more viable in its sector. Some business experts agree that
looking to the future of business is very much about looking at the past. The two are
interlinked and by carrying out research you are more likely to see a positive outcome in your
chosen objective. In business, making ill informed decisions may be very precarious as there
may be too much money at risk or a companys reputation may be put at stake.
Research is important in any business for it to stay competitive in the market. The foremost
function of research is to provide a business with an outlet to accurately identify its customers.
Through the surveys, a company can analyze the likes and dislikes of its target consumers. In
addition to this, these studies can also give a business the opportunity to scrutinize its rivals in
the industry and analyze and emulate key strategies that might likewise help in its operations.
Research provides a business with a chance to update itself on the latest market trends; such

knowledge will prove helpful in the formulating of useful concepts and tactics for success in
the market. All things considered, it is through research that a business is able to make
educated and informed decisions.
Research helps the business to improve the productivity, lower the cost and save time and
retain expertise of their core competencies and this through research discovery of new
technology and development which leads to development of innovation management system
for future growth
Research helps to the business to continually revise their design and range the product due to
continuous technological changes and changing preference of customers.
It also helps in the recruitment of employees. Its through research that human resource
managers are able to identify and recruit skilled manpower. Proper recruitment of employees
with the right skills and attitudes helps the firm to increase its productivity levels. Research for

the right employees can be got via the internet, consultancy firms and institutions of higher
learning.
Research helps the firm to get the right supplier at the right price and at the right time. A
proper supplier selection enables the firm to get or acquire high quality raw materials which
result into production of high quality products that are consumed by the end user. Also reliable
and efficient suppliers help a firm to perform effectively as supplies will be got in time.
For example a diary industry such as GBK dairy products company.
In conclusion
Every organization needs to conduct research, and small budgets are no excuse for lack of a
research plan. By starting out with some easily accessible resources, you can begin to develop
better marketing strategies that can position you for market growth