net
INDEPENDENT PUBLICATION BY
#0409
05 / 10 / 2016
VIRTUAL &
AUGMENTED REALITY
03
08
10
14
TREATING INJURED
MINDS AND BODIES
raconteur.net
05 / 10 / 2016
03
David Ramos / Stringer / Getty Images
RACONTEUR
VIRTUAL &
AUGMENTED REALITY
DISTRIBUTED IN
RACONTEUR
PUBLISHING MANAGER
Rebecca Wetten
PRODUCTION EDITOR
Benjamin Chiou
MANAGING EDITOR
Peter Archer
HEAD OF PRODUCTION
Natalia Rosek
Lorna North
DESIGN
Samuele Motta
Grant Chapman
Kellie Jerrard
CONTRIBUTORS
JONATHAN BELL
DANNY BUCKLAND
IAN BURRELL
SOPHIE CHARARA
Editor at large at
Wallpaper* magazine,
author and former
contributing editor of
Blueprint, he specialises
in architectural design.
NICK EASEN
Award-winning freelance
journalist and broadcaster,
he produces for BBC
World News and writes on
business, economics, science,
technology and travel.
Award-winning health
journalist, he writes for
national newspapers and
magazines, and blogs on
health innovation and
technology.
Features editor at
Wearable.com, she was
formerly the in-house
gadget reviewer for
Stuff magazine.
CHARLES
ORTON-JONES
Award-winning journalist,
he was editor-at-large of
LondonlovesBusiness.com
and editor of EuroBusiness.
EDWIN SMITH
BUSINESS
CULTURE
OVERVIEW
SOPHIE CHARARA
FINANCE
HEALTHCARE
LIFESTYLE
By the end of the year, IMAX will augmented reality (AR) is more
have opened VR centres in Los An- difficult to get right than VR, but
geles, London, New York and Shang- has a longer-term future for enhai, and Utah-based The Void is tertainment, business and fundaplanning to roll out multi-sensory, mentally shifting how we interact
group VR experiences at arcades with computers. AR, in its most
around the world. A prediction: recent forms known as mixed rethanks to Google and Sonys afforda- ality, refers to smartglasses, helble headsets and new arcade-style mets and visors which layer realcentres, VR will be mainstream istic, 3D animated visuals over the
by Christmas.
real world.
It has become almost impossible
Apple chief executive Tim Cook
to miss VR in the last 12 months, has said AR is the larger of the
says CCS Insights Ben Wood. The two, by far because VR encloses
New York Times sent cardboard the wearer in a way that AR doesnt,
headsets to 1.5 miland Oculus has
admitted that getlion
subscribers
and
McDonalds
ting virtual game
created
Happy
characters, for inMeal boxes in Swestance, to inhabit
the same space as
den that could be
real humans and
turned into VR
objects could take
viewers. To drive
years, not months.
the take-up there
Lighting computneeds to be a steady
virtual reality headsets
stream of compeler generation corare expected to be sold
ling content berectly to match the
in the UK this year
physical room is
yond games.
Source:
a particular chalA new wave of
CCS Insight
influential creators
lenge. Still, Apple
is beginning to get
will soon be one of
involved in VR. Facebook and You- the only smartphone makers withTube both now support 360-degree out its own headset, although iPvideo. Oculus just won an Emmy for hones can access cardboard apps.
its animated short film Henry and Instead it is rumoured to be making
every day a new studio, director, early moves into AR.
developer or artist announces a VR
Microsoft with its HoloLens helseries, livestream or app. Batman, met, Intels Project Alloy prototype
Call of Duty, Bjork, Amazon Video, and Florida startup Magic Leap,
Netflix, Star Trek, Minecraft, the which has $1.5 billion of investOlympics, Sky Sports F1, New York ment behind it, have been demoing
Fashion Week, if youre not experi- futuristic mixed reality experiencmenting with VR in entertainment, es throughout 2016. Magic Leap is
youre leaving yourself behind.
more secretive, but weve seen demo
And yet, the common thread videos of everything from R2D2 and
in high-profile interviews is that C3PO in AR to how medical students
800k
SUSTAINABILITY
TECHNOLOGY
INFOGRAPHICS
raconteur.net/virtual-augmented-reality-2016
raconteur.net
05 / 10 / 2016
03
David Ramos / Stringer / Getty Images
RACONTEUR
VIRTUAL &
AUGMENTED REALITY
DISTRIBUTED IN
RACONTEUR
PUBLISHING MANAGER
Rebecca Wetten
PRODUCTION EDITOR
Benjamin Chiou
MANAGING EDITOR
Peter Archer
HEAD OF PRODUCTION
Natalia Rosek
Lorna North
DESIGN
Samuele Motta
Grant Chapman
Kellie Jerrard
CONTRIBUTORS
JONATHAN BELL
DANNY BUCKLAND
IAN BURRELL
SOPHIE CHARARA
Editor at large at
Wallpaper* magazine,
author and former
contributing editor of
Blueprint, he specialises
in architectural design.
NICK EASEN
Award-winning freelance
journalist and broadcaster,
he produces for BBC
World News and writes on
business, economics, science,
technology and travel.
Award-winning health
journalist, he writes for
national newspapers and
magazines, and blogs on
health innovation and
technology.
Features editor at
Wearable.com, she was
formerly the in-house
gadget reviewer for
Stuff magazine.
CHARLES
ORTON-JONES
Award-winning journalist,
he was editor-at-large of
LondonlovesBusiness.com
and editor of EuroBusiness.
EDWIN SMITH
BUSINESS
CULTURE
OVERVIEW
SOPHIE CHARARA
FINANCE
HEALTHCARE
LIFESTYLE
By the end of the year, IMAX will augmented reality (AR) is more
have opened VR centres in Los An- difficult to get right than VR, but
geles, London, New York and Shang- has a longer-term future for enhai, and Utah-based The Void is tertainment, business and fundaplanning to roll out multi-sensory, mentally shifting how we interact
group VR experiences at arcades with computers. AR, in its most
around the world. A prediction: recent forms known as mixed rethanks to Google and Sonys afforda- ality, refers to smartglasses, helble headsets and new arcade-style mets and visors which layer realcentres, VR will be mainstream istic, 3D animated visuals over the
by Christmas.
real world.
It has become almost impossible
Apple chief executive Tim Cook
to miss VR in the last 12 months, has said AR is the larger of the
says CCS Insights Ben Wood. The two, by far because VR encloses
New York Times sent cardboard the wearer in a way that AR doesnt,
headsets to 1.5 miland Oculus has
admitted that getlion
subscribers
and
McDonalds
ting virtual game
created
Happy
characters, for inMeal boxes in Swestance, to inhabit
the same space as
den that could be
real humans and
turned into VR
objects could take
viewers. To drive
years, not months.
the take-up there
Lighting computneeds to be a steady
virtual reality headsets
stream of compeler generation corare expected to be sold
ling content berectly to match the
in the UK this year
physical room is
yond games.
Source:
a particular chalA new wave of
CCS Insight
influential creators
lenge. Still, Apple
is beginning to get
will soon be one of
involved in VR. Facebook and You- the only smartphone makers withTube both now support 360-degree out its own headset, although iPvideo. Oculus just won an Emmy for hones can access cardboard apps.
its animated short film Henry and Instead it is rumoured to be making
every day a new studio, director, early moves into AR.
developer or artist announces a VR
Microsoft with its HoloLens helseries, livestream or app. Batman, met, Intels Project Alloy prototype
Call of Duty, Bjork, Amazon Video, and Florida startup Magic Leap,
Netflix, Star Trek, Minecraft, the which has $1.5 billion of investOlympics, Sky Sports F1, New York ment behind it, have been demoing
Fashion Week, if youre not experi- futuristic mixed reality experiencmenting with VR in entertainment, es throughout 2016. Magic Leap is
youre leaving yourself behind.
more secretive, but weve seen demo
And yet, the common thread videos of everything from R2D2 and
in high-profile interviews is that C3PO in AR to how medical students
800k
SUSTAINABILITY
TECHNOLOGY
INFOGRAPHICS
raconteur.net/virtual-augmented-reality-2016
04
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
05 / 10 / 2016
Virtual and augmented reality can enable teaching and training in situations which would otherwise be too hazardous, costly or even impossible in the real world
TRAINING
Education has
moved on from
books, pens and
pencils...
EDWIN SMITH
Plextek
01
03
02
of Facebook after a $2-billion
acquisition in 2014, the Oculus
Rift virtual reality (VR) headset was released to consumers in
March when it was heralded as
the single most important development in the history of VR. As
more games, programmes and
VR environments are developed
for the 550 device, its influence
is likely to grow, but some people
are already taking advantage of
the technology.
The British Army have worked
with Cambridge-based company
Plextek to use Oculus Rift headsets
to train soldiers to respond during
When students
have had a
360-degree
experience, the
questions they ask
tend to be much
more analytical,
higher-order
questions
01
Google Expeditions can drive
student interaction
and engagement
through virtual-reality field trips
02
Filming apparatus
used by Google
Expeditions
03
The British Army
works with Plextek
to train soldiers to
respond to injuries
in the field
Innovation meets
affordability...
Enlighten use interactive technologies to impart knowledge and
understanding.
Were looking for more realistic
ways to train people, says Ren
Aguilar, global head of safety
at mining industry giant Anglo
American. We want to expose
people to risks and controls
without hurting them. Over the
last decade weve tried a lot of
different angles to address this.
The most recent of
these angles is the virtual
reality (VR) and simulation
technology that the company
has invested in, both at its
own Centre for Experiential
Learning and by sponsoring
the nearby Kumba Centre, a
new facility at South Africas
AUGMENTED REALITY
IMPACT ON LEARNING
18.1%
ENGLISH
AND MATHS
13.1%
MOTOR
VEHICLE
7.7%
HAIR AND
BEAUTY
2.9%
ENGINEERING
Source: Journal of Virtual Studies,
Wileman/Bloxham 2015
so interesting, he says.
This thought is echoed by Ian
Hughes, an analyst at 451 Research. Although Mr Hughes feels
its augmented reality (AR), with
its ability to encourage collaboration in a more natural way, which
is likely eventually to prove more
effective than its close cousin, VR.
AR will overtake VR, says Mr
Hughes. While you can collaborate with one another in a virtual
world, it leaves the physical world
behind AR mixes the two and potentially gets the best of both.
Mr Hughes adds that with improvements in the detection of
physical space and reduced lag
times, future iterations of AR technology are likely to provide more
immediacy. Conjuring up images
of Tom Cruise swiping at screens
floating in mid-air in Hollywood
sci-fi movie Minority Report, he
adds that it could soon remove
the need for screens cluttering our
desks. You wonder what Aristotle
would have made of that.
Share this article online via
raconteur.net
01
02
03
VR IN LEARNING
E-LEARNING
AR IN LEARNING
POTENTIAL INCREASE
IN MOTIVATION
IMPROVES RETENTION
RATES BY
INCREASE IN ENGAGEMENT,
RETENTION & ACHIEVEMENT
84%
52%
20%
Helping educators
develop learners digital
literacy skills for the
21st Century
05
04
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
05 / 10 / 2016
Virtual and augmented reality can enable teaching and training in situations which would otherwise be too hazardous, costly or even impossible in the real world
TRAINING
Education has
moved on from
books, pens and
pencils...
EDWIN SMITH
Plextek
01
03
02
of Facebook after a $2-billion
acquisition in 2014, the Oculus
Rift virtual reality (VR) headset was released to consumers in
March when it was heralded as
the single most important development in the history of VR. As
more games, programmes and
VR environments are developed
for the 550 device, its influence
is likely to grow, but some people
are already taking advantage of
the technology.
The British Army have worked
with Cambridge-based company
Plextek to use Oculus Rift headsets
to train soldiers to respond during
When students
have had a
360-degree
experience, the
questions they ask
tend to be much
more analytical,
higher-order
questions
01
Google Expeditions can drive
student interaction
and engagement
through virtual-reality field trips
02
Filming apparatus
used by Google
Expeditions
03
The British Army
works with Plextek
to train soldiers to
respond to injuries
in the field
Innovation meets
affordability...
Enlighten use interactive technologies to impart knowledge and
understanding.
Were looking for more realistic
ways to train people, says Ren
Aguilar, global head of safety
at mining industry giant Anglo
American. We want to expose
people to risks and controls
without hurting them. Over the
last decade weve tried a lot of
different angles to address this.
The most recent of
these angles is the virtual
reality (VR) and simulation
technology that the company
has invested in, both at its
own Centre for Experiential
Learning and by sponsoring
the nearby Kumba Centre, a
new facility at South Africas
AUGMENTED REALITY
IMPACT ON LEARNING
18.1%
ENGLISH
AND MATHS
13.1%
MOTOR
VEHICLE
7.7%
HAIR AND
BEAUTY
2.9%
ENGINEERING
Source: Journal of Virtual Studies,
Wileman/Bloxham 2015
so interesting, he says.
This thought is echoed by Ian
Hughes, an analyst at 451 Research. Although Mr Hughes feels
its augmented reality (AR), with
its ability to encourage collaboration in a more natural way, which
is likely eventually to prove more
effective than its close cousin, VR.
AR will overtake VR, says Mr
Hughes. While you can collaborate with one another in a virtual
world, it leaves the physical world
behind AR mixes the two and potentially gets the best of both.
Mr Hughes adds that with improvements in the detection of
physical space and reduced lag
times, future iterations of AR technology are likely to provide more
immediacy. Conjuring up images
of Tom Cruise swiping at screens
floating in mid-air in Hollywood
sci-fi movie Minority Report, he
adds that it could soon remove
the need for screens cluttering our
desks. You wonder what Aristotle
would have made of that.
Share this article online via
raconteur.net
01
02
03
VR IN LEARNING
E-LEARNING
AR IN LEARNING
POTENTIAL INCREASE
IN MOTIVATION
IMPROVES RETENTION
RATES BY
INCREASE IN ENGAGEMENT,
RETENTION & ACHIEVEMENT
84%
52%
20%
Helping educators
develop learners digital
literacy skills for the
21st Century
05
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
xx
xx / 2016
xxxx
05 / 10
Austin Peck
01
Putting viewers at
the heart of events
Virtual reality is set to take video journalism into a new
dimension which could alter public reaction to world events
and the perception of news coverage
IMMERSIVE JOURNALISM
IAN BURRELL
02
XXXX
VIRTUAL AND AUGMENTED REALITY
2
07
COMMERCIAL
COMMERCIALFEATURE
FEATURE
01 & 02
Bryn Mooser of
VR studio RYOT
filming a bonfire
of ivory stockpiles
in Kenya in April,
as the government cracks down
on the illegal
ivory trade
Nora Kirkpatrick
06
FROM LEFT Zappar founders Dr Simon Taylor, research director; Caspar Thykier, chief executive; and Connell Gauld, chief technology officer
OPENING A WINDOW
ON THE WORLD WITH
AUGMENTED REALITY
Smartphones have become an evolutionary appendage and
the devices we cannot leave home without, presenting a huge
opportunity to provide new types of immersive experiences through
augmented reality, says Caspar Thykier, chief executive of Zappar
e spend on average a
staggering two hours and
forty minutes on mobile
devices a day, according to research
firm eMarketer. A Bank of America
survey found 96 per cent of millennials
in the United States say they cannot
live without their phone above
toothpaste and deodorant. Our
smartphones screen is the window
through which we live our lives.
The proliferation of mobile devices
capable of supporting augmented reality
offers a new lens to explore the world.
This gives businesses an opportunity
to reimagine the relationship between
customers and their print, products,
packaging and point of sale. It connects
the physical world to powerful, bitesized digital experiences.
There is real business value on offer. It
is no longer just an add-on to a marketing
strategy, but an essential component
of an increasingly connected world. A
profound shift is on offer in the ability
for businesses to connect with their
customers and consumers.
Augmented
realitys
unique
strength is not in its reach, but in the
frequency and depth of consumer
engagement it delivers. At Zappar,
we believe this has the potential
to transform customer loyalty and
sales through immersive short-form
experiences. Numerous companies
have shown this in practice.
A recent initiative with Rovio for
The Angry Birds Movie is a case in
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
xx
xx / 2016
xxxx
05 / 10
Austin Peck
01
Putting viewers at
the heart of events
Virtual reality is set to take video journalism into a new
dimension which could alter public reaction to world events
and the perception of news coverage
IMMERSIVE JOURNALISM
IAN BURRELL
02
XXXX
VIRTUAL AND AUGMENTED REALITY
2
07
COMMERCIAL
COMMERCIALFEATURE
FEATURE
01 & 02
Bryn Mooser of
VR studio RYOT
filming a bonfire
of ivory stockpiles
in Kenya in April,
as the government cracks down
on the illegal
ivory trade
Nora Kirkpatrick
06
FROM LEFT Zappar founders Dr Simon Taylor, research director; Caspar Thykier, chief executive; and Connell Gauld, chief technology officer
OPENING A WINDOW
ON THE WORLD WITH
AUGMENTED REALITY
Smartphones have become an evolutionary appendage and
the devices we cannot leave home without, presenting a huge
opportunity to provide new types of immersive experiences through
augmented reality, says Caspar Thykier, chief executive of Zappar
e spend on average a
staggering two hours and
forty minutes on mobile
devices a day, according to research
firm eMarketer. A Bank of America
survey found 96 per cent of millennials
in the United States say they cannot
live without their phone above
toothpaste and deodorant. Our
smartphones screen is the window
through which we live our lives.
The proliferation of mobile devices
capable of supporting augmented reality
offers a new lens to explore the world.
This gives businesses an opportunity
to reimagine the relationship between
customers and their print, products,
packaging and point of sale. It connects
the physical world to powerful, bitesized digital experiences.
There is real business value on offer. It
is no longer just an add-on to a marketing
strategy, but an essential component
of an increasingly connected world. A
profound shift is on offer in the ability
for businesses to connect with their
customers and consumers.
Augmented
realitys
unique
strength is not in its reach, but in the
frequency and depth of consumer
engagement it delivers. At Zappar,
we believe this has the potential
to transform customer loyalty and
sales through immersive short-form
experiences. Numerous companies
have shown this in practice.
A recent initiative with Rovio for
The Angry Birds Movie is a case in
08
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
05 / 10 / 2016
ENTERTAINMENT
CHARLES ORTON-JONES
2017
31%
2,602,370
PlayStation VR
2019
2020
2016
23%
30
16%
27.5
2,316,632
Samsung Gear VR
10%
25
4%
22.5
10%
6%
HTC Vive
420,108
Oculus Rift
355,088
20
17.5
EDUCATION
$BN
ACTION
FLIGHT
SIMULATORS
SHOOTERS
HORROR
RACING
ENTERTAINMENT
15
10
9.6m
64.8m
183.8%
CAGR
7.5
2016
16%
2020
Source: IDC 2016
2.5
REVENUE
0
Hardware
78%
Gaming
software
Gaming
Other software
and services
22%
Other
So
:S
rce
up
erD
R
at a
ese
a rc
6
20 1
15%
75%
said VR development
is here to stay
09
08
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
05 / 10 / 2016
ENTERTAINMENT
CHARLES ORTON-JONES
2017
31%
2,602,370
PlayStation VR
2019
2020
2016
23%
30
16%
27.5
2,316,632
Samsung Gear VR
10%
25
4%
22.5
10%
6%
HTC Vive
420,108
Oculus Rift
355,088
20
17.5
EDUCATION
$BN
ACTION
FLIGHT
SIMULATORS
SHOOTERS
HORROR
RACING
ENTERTAINMENT
15
10
9.6m
64.8m
183.8%
CAGR
7.5
2016
16%
2020
Source: IDC 2016
2.5
REVENUE
0
Hardware
78%
Gaming
software
Gaming
Other software
and services
22%
Other
So
:S
rce
up
erD
R
at a
ese
a rc
6
20 1
15%
75%
said VR development
is here to stay
09
raconteur.net
05 / 10 / 2016
RACONTEUR
RETAIL
Airlines such as
Etihad give customers the chance
to experience destinations virtually
57%
34%
32%
41%
34%
29%
CLOTHING
AND APPAREL
ELECTRONICS
40%
HOUSEHOLD
GOODS
LUXURY
ITEMS
TOOLS
BOOKS
OFFICE
SUPPLIES
33%
25%
SPORTING
GOODS
PET
SUPPLIES
raconteur.net
xx
xx / 2016
xxxx
05 / 10
XXXX
VIRTUAL AND AUGMENTED REALITY
2
11
COMMERCIAL
COMMERCIALFEATURE
FEATURE
NICK EASEN
RACONTEUR
10
24%
CONSUMER
PACKAGING
GOODS
20%
FOOD AND
GROCERIES
28%
I WOULD NOT
SHOP WITH
VIRTUAL REALITY
Source: Walker Sands 2016
3D VISUALISATION
IS THE ROUTE TO
EFFICIENT DESIGN
Traditionally, businesses have produced advanced prototypes to
test and trained staff in real environments, but now the advent of
3D visualisation technology enables them to do so more effectively,
quickly and at low cost
3D visualisation can
vastly shorten time to
market, while slashing
the cost of development
In such an environment, one person
can wear a headset to experience
a particular design virtually, while
colleagues in the room can see on a big
screen what the person is looking at.
The University of Salford is doing
just this to serve a variety of businesses.
It uses a large 3D visualisation display
system, called a PowerWall in its
THINKlab design space, for researchers
and designers to see their projects at
life size. Its use encompasses everything
from city and building design to aircraft
manufacturing and space exploration.
In the past, design teams used
visual aids, such as 2D drawings,
PowerPoint slides and rendered
animation of 3D models, to conduct
design reviews of complex projects,
says Professor Terrence Fernando,
director of the THINKlab.
raconteur.net
05 / 10 / 2016
RACONTEUR
RETAIL
Airlines such as
Etihad give customers the chance
to experience destinations virtually
57%
34%
32%
41%
34%
29%
CLOTHING
AND APPAREL
ELECTRONICS
40%
HOUSEHOLD
GOODS
LUXURY
ITEMS
TOOLS
BOOKS
OFFICE
SUPPLIES
33%
25%
SPORTING
GOODS
PET
SUPPLIES
raconteur.net
xx
xx / 2016
xxxx
05 / 10
XXXX
VIRTUAL AND AUGMENTED REALITY
2
11
COMMERCIAL
COMMERCIALFEATURE
FEATURE
NICK EASEN
RACONTEUR
10
24%
CONSUMER
PACKAGING
GOODS
20%
FOOD AND
GROCERIES
28%
I WOULD NOT
SHOP WITH
VIRTUAL REALITY
Source: Walker Sands 2016
3D VISUALISATION
IS THE ROUTE TO
EFFICIENT DESIGN
Traditionally, businesses have produced advanced prototypes to
test and trained staff in real environments, but now the advent of
3D visualisation technology enables them to do so more effectively,
quickly and at low cost
3D visualisation can
vastly shorten time to
market, while slashing
the cost of development
In such an environment, one person
can wear a headset to experience
a particular design virtually, while
colleagues in the room can see on a big
screen what the person is looking at.
The University of Salford is doing
just this to serve a variety of businesses.
It uses a large 3D visualisation display
system, called a PowerWall in its
THINKlab design space, for researchers
and designers to see their projects at
life size. Its use encompasses everything
from city and building design to aircraft
manufacturing and space exploration.
In the past, design teams used
visual aids, such as 2D drawings,
PowerPoint slides and rendered
animation of 3D models, to conduct
design reviews of complex projects,
says Professor Terrence Fernando,
director of the THINKlab.
12
VIRTUAL AND AUGMENTED REALITY
raconteur.net
XXXX
2
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
05 / 10 / 2016
COMMERCIAL FEATURE
BUILT ENVIRONMENT
JONATHAN BELL
WEARVR
Customers can
download content
either directly from
us or via an external
app store
irtual reality or VR is having one of its periodic moments. This years release
of consumer devices such
as the Oculus Rift, HTC Vive and PlayStation VR have brought credible VR
systems into homes for the first time,
with the processing power of PCs and
consoles finally attaining the point
where complex graphical environments can become truly immersive.
01
ARCHITECTURE
AND PLANNING
Consumer
augmented
reality
(AR) is also on the verge of a breakthrough, thanks to devices such as
Microsofts HoloLens.
Although VR applications have
been around for decades, with specialist systems developed in conjunction with computer-aided design
(CAD) software for high-end industrial and engineering applications, VR
and ARs new affordability brings it
within reach of small design offices
and contractors, as well as allowing
for ever-closer integration with the
consumer experience.
02
BUILDING AND
CONSTRUCTION
03
Marketing is the area where commercial and consumer systems have the
most crossover. The very simplest VR
applications repurpose the technology we all carry with us our smartphones. Googles low-cost Cardboard
device and its forthcoming Daydream
headset, Samsungs Gear VR, even the
Avegant Glyph, are portable systems
that create surprisingly immersive
environmental experiences. For developers and estate agents, the most
convincing argument for VR is that
clients no longer have to visit a property to experience it, especially useful
if a development hasnt been built.
Off-plan sales presentations are
transformed so that every aspect of
a finished scheme can be served up
in a seductive, immersive environment that is taken straight from the
architects CAD files and enhanced
with additional datasets from interior designers.
These virtual presentation models
can also include a superficial level of
client interaction, such as opening
doors and cupboards, turning on
lights and changing the time of day
to explore different lighting configurations and options.
Different
furniture
combinations and materials finishes can be
swapped in and out in real time, a
popular option for developers who
might be offering furnishing packages on top of the cost of the property itself. AR can also be used on
13
12
VIRTUAL AND AUGMENTED REALITY
raconteur.net
XXXX
2
raconteur.net
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RACONTEUR
RACONTEUR
raconteur.net
05 / 10 / 2016
COMMERCIAL FEATURE
BUILT ENVIRONMENT
JONATHAN BELL
WEARVR
Customers can
download content
either directly from
us or via an external
app store
irtual reality or VR is having one of its periodic moments. This years release
of consumer devices such
as the Oculus Rift, HTC Vive and PlayStation VR have brought credible VR
systems into homes for the first time,
with the processing power of PCs and
consoles finally attaining the point
where complex graphical environments can become truly immersive.
01
ARCHITECTURE
AND PLANNING
Consumer
augmented
reality
(AR) is also on the verge of a breakthrough, thanks to devices such as
Microsofts HoloLens.
Although VR applications have
been around for decades, with specialist systems developed in conjunction with computer-aided design
(CAD) software for high-end industrial and engineering applications, VR
and ARs new affordability brings it
within reach of small design offices
and contractors, as well as allowing
for ever-closer integration with the
consumer experience.
02
BUILDING AND
CONSTRUCTION
03
Marketing is the area where commercial and consumer systems have the
most crossover. The very simplest VR
applications repurpose the technology we all carry with us our smartphones. Googles low-cost Cardboard
device and its forthcoming Daydream
headset, Samsungs Gear VR, even the
Avegant Glyph, are portable systems
that create surprisingly immersive
environmental experiences. For developers and estate agents, the most
convincing argument for VR is that
clients no longer have to visit a property to experience it, especially useful
if a development hasnt been built.
Off-plan sales presentations are
transformed so that every aspect of
a finished scheme can be served up
in a seductive, immersive environment that is taken straight from the
architects CAD files and enhanced
with additional datasets from interior designers.
These virtual presentation models
can also include a superficial level of
client interaction, such as opening
doors and cupboards, turning on
lights and changing the time of day
to explore different lighting configurations and options.
Different
furniture
combinations and materials finishes can be
swapped in and out in real time, a
popular option for developers who
might be offering furnishing packages on top of the cost of the property itself. AR can also be used on
13
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RACONTEUR
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xx / 2016
xxxx
05 / 10
Cedars-Sinai
14
Reducing pain
and treating
injured minds
and bodies
02
Bravemind
HEALTHCARE
DANNY BUCKLAND
Bravemind
01
03
01
Dr Brennan Spiegel
with a patient at
the Cedars-Sinai
Medical Center,
which has treated
200 patients with
VR over the last
18 months
02 & 03
Bravemind gradually immerses
military personnel
with PTSD in virtual environments to
allow the healing
process to advance
$5.1bn
estimated value
of the global
VR/AR market
for healthcare
by 2025
Source:
Goldman Sachs
2016
2
15
COMMERCIAL
COMMERCIALFEATURE
FEATURE
VR can be used to
conquer phobias
and fears with
exposure therapy
increasing doses of
their fear, such as
heights or spiders,
with no risk
XXXX
VIRTUAL AND AUGMENTED REALITY
AFFORDABLE 3D
360-DEGREE VR
VUZE, the new easy-to-use 3D 360-degree virtual reality camera
supported by sophisticated software, is opening up the market
raconteur.net
05 / 10 / 2016
RACONTEUR
RACONTEUR
raconteur.net
xx
xx / 2016
xxxx
05 / 10
Cedars-Sinai
14
Reducing pain
and treating
injured minds
and bodies
02
Bravemind
HEALTHCARE
DANNY BUCKLAND
Bravemind
01
03
01
Dr Brennan Spiegel
with a patient at
the Cedars-Sinai
Medical Center,
which has treated
200 patients with
VR over the last
18 months
02 & 03
Bravemind gradually immerses
military personnel
with PTSD in virtual environments to
allow the healing
process to advance
$5.1bn
estimated value
of the global
VR/AR market
for healthcare
by 2025
Source:
Goldman Sachs
2016
2
15
COMMERCIAL
COMMERCIALFEATURE
FEATURE
VR can be used to
conquer phobias
and fears with
exposure therapy
increasing doses of
their fear, such as
heights or spiders,
with no risk
XXXX
VIRTUAL AND AUGMENTED REALITY
AFFORDABLE 3D
360-DEGREE VR
VUZE, the new easy-to-use 3D 360-degree virtual reality camera
supported by sophisticated software, is opening up the market
16
raconteur.net
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RACONTEUR
DA RE TO RIS E
EVE: Valkyrie
might be the
first killer app
for virtual reality.
-CNET
AVAILABLE
OCTOBER 13 ON
2016 CCP hf. All rights reserved. EVE: Valkyrie, EVE and the CCP logo
are trademarks or registered trademarks of CCP hf.