DEPARTMENT OF COMMERCE

RAYALASEEMA UNIVERSITY, KURNOOL

M.COM. COURSE STRUCTURE
(Applicable to affiliated colleges of Rayalaseema University, w.e.f. Academic Year 2015-2016 onwards

First Semester
Code Name of the Paper

Exam
Hrs
3
3
3
3
3

Sem
exam
60
60
60
60
60

IA

Total

40
40
40
40
40

100
100
100
100
100

Sem
exam
60
60
60
60
60

IA

Total

201
202
203
204
205

Exam
Hrs
3
3
3
3
3

40
40
40
40
40

100
100
100
100
100

Sem
exam
60
60

IA

Total

301
302

Exam
Hrs
3
3

40
40

100
100

101
102
103
104
105

PPW

Credits

Business Economics
05
04
Business Environment
05
04
Quantitative Techniques
05
04
Organizational Behaviour
05
04
Entrepreneurship Development
05
04
Second Semester

Code Name of the Paper

PPW

Credits

Human Resource Management

05
04
Marketing Management
05
04
Financial Management
05
04
Business Research Methodology
05
04
Cost & Management Accounting
05
04
Third Semester
Code Name of the Paper
PPW Credits

303
304
305

303
304
305
303
304
305

Strategic Management
05
04
Computer Application in Business 05
04
ELECTIVES
GROUP-A FINANCE
Financial Markets and Institutions
05
04
3
60
Security Analysis and Portfolio
05
04
3
60
Management
Corporate Tax Planning and
05
04
3
60
Management
GROUP-B MARKETING
Advertising and Sales Promotion
05
04
3
60
Consumer Behaviour
05
04
3
60
Rural Marketing
05
04
3
60
GROUP-C HUMAN RESOURCE MANAGEMENT
Performance Management
05
04
3
60
Compensation Management
05
04
3
60
Training and Development
05
04
3
60

40
40

100
100

40

100

40
40
40

100
100
100

40
40
40

100
100
100

Fourth Semester
Code

Name of the Paper

401
402

International Business
E-Commerce

403
404
405
403
404
405
403
404
405

PPW

Credits

Exam
Hrs
3
3

Sem
exam
60
60

IA

Total

05
04
40
100
05
04
40
100
ELECTIVES
GROUP-FINANCE
Financial Services Management
05
04
3
60
40 100
Strategic Financial Management
05
04
3
60
40 100
Financial Derivatives
05
04
3
60
40 100
GROUP-B MARKETING
Retail Management
05
04
3
60
40 100
Service Marketing
05
04
3
60
40 100
Global Marketing
05
04
3
60
40 100
GROUP-C HUMAN RESOURCE MANAGEMENT
Human Resource Development
05
04
3
60
40 100
Strategic Human Resource
05
04
3
60
40 100
Management
Management of Industrial Relations
05
04
3
60
40 100

Note:1. Each Paper there will be Semester Examination For Sixty Marks (60) and Forty Marks
(40 For Internal [25 Marks for Test (Average of Two Test) Ten Marks for Seminar and
Five Marks for Attendance.]
2. After Second Semester there will be Project work in summer vacation for project work
100 Marks with 4 Credits.
3. After (OR) before Fourth Semester Examination ( II Year) Comprehensive Viva Voce 50
Marks with 2 Credits
4. Total Credits of M.Com Course;
For 20 Papers (Each Paper 4 Credits) =80 Credits
Project work
= 4 Credits
Viva Voce
= 2 Credits
Total
= 86 Credits
5. For M.Com. General and Professional courses the syllabus will be the same in First semester
and Second semester.
6. M.Com. Professional course , can chose Financial Electives in 3rd semester and 4th semester
for this academic year 2015 -16 only.M.Com. general they can choose as Electives Marketing
and HRM.
7. Next coming batches only M.Com. course. No General and No Professional courses. Both
courses can choose any Elective papers from Finance, Marketing and Human Resources

SEMESTER I
Paper -101: BUSINESS ECONOMICS
Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Objective: To equip the student with the Knowledge on economic concepts, theories,
Fundamentals as to decision making under given environment constraints
UNIT I: - Introduction to Business Economics:
Nature and scope Signification of Economics for management Characteristics of Business
Economics Objectives of the Firm - Role and Responsibility of managerial Economist;
Fundamental economic Concepts: incremented principle, opportunity cost principle,
Discounting principle and Equi-Marginal principle

UNIT-II: - Demand and supply Analysis:

Concept Determinants of Demand types of Demand Law of Demand; Elasticity of
Demand: its meaning, importance and types of elasticity- Price, income and cross elasticity
of Demand- Demand forecasting; Supply: - Law of supply - Determinates of Supply
UNIT III: - Cost Analysis:
Cost concepts cost classification Cost Determinants Cost-output relationships in short
run and long run; Cost control and cost reduction: factors Hampering cost control in India
UNIT-IV: - Production Analysis:
Meaning of production function-Laws of Production: Law of marginal utility, Law of
returns to scale and Law of variable proportions Production function with One, Two and all
variable input factors Cobb Douglas Production function.
UNIT-V: - Profit and Price Analysis
Nature of Profit Kinds of profit Theories of profit- Price determinates in different market
situation; Perfect competition, Monopolistic competition, Monopolity, Price discrimination
and Oligopoly Pricing strategies; Pricing Methods - Product Line Pricing - Transfer Pricing
- Pricing by Retailers - Export Pricing - Dual Pricing - Administered Pricing.
Reference Books:
Mithani, D.M., Managerial Economics, Himalaya Publishing House, New Delhi
2. Mehta, P.L., Managerial Economics, Text and Cases, S.Chand Company publishers, New Delhi
3. Varshney, RL, and Maheswari, K.L., Managerial Economics, S. Chand Publishers, New Delhi
4. Dwivedi, D.N., Managerial Economics, Vikas Publishing House Pvt. Ltd.
1.

SEMESTER I
PAPER: - 102:- BUSINESS ENVIRONMENT
Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Objective: The objective of the course is to equip student with prevailing business
environment and government policy in the country.
Unit I : Introduction to Business Environment: Concept Significance and Nature of
business environment: Concept environment- Internal and external- Changing dimensions of
business environment Techniques of environmental Scanning and monitoring.
Unit II: Economic Environment of Business: Significance and elements of economic
Environment- Economic systems and business environment Economic planning in IndiaGovernment policies- Industrial policy, fiscal policy, monetary policy, EXIM policy- public
sector and economic development- Development banks and Relevance to India business
Economic reforms, liberalization and structural Adjustment programmers.
UNIT III: Political Environment of Business: Political Institutions- Reasons for State
Intervention- Types and extent of Intervention.
UNIT IV: Legal Environment of Business: Government and Business Changing
dimensions of legal environment in India: MRTP Acts, FEMA and licensing- Consumer
protection ActUNIT V: Socio-Cultural Environment: Critical elements of socio-cultural environment
social institutions and systems social values and attitudes- social groups- Middle classDualism in India Society and problems of uneven income distribution- Emerging rural sector
in India- India business system social responsibility of business- Consumerism in India.
Reference Books:
1. Adhikary, M: Economic Environment Business, Sultan Chand & Sons, New Delhi.
2. Ahluwalia, I.J: Industrial Growth in India, Oxford University press, New Delhi.
3. Alagh, Yoginder K: Indian Development policy, Vikas pun. New Delhi.
4. Aswathappa.K. Legal Environment of Business, Himalaya publishcation, Delhi.
Chidambaram, Business Environment, Vikas publications.

SEMESTER I
Paper -103: QUANTITATIVE TECHNIQUES
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: To provide a conceptual understanding of statistical techniques applied for
business decisions
UNIT:I: - Measures of Relationship :Measures of Relationship Karl Pearsons- co-efficient or correlation- Regression Analysis.
(Theory & Problems)
UNIT: II: - Probability and Theoretical distribution :Meaning and Definition of Probability- Types of Events Theorms of ProbabilityAddition &Multiplication Theorm of Probability (simple Problems)
Meaning of Probability Distribution Binomial Poisson- Normal distributions (Theory &
Problems)
Unit III: Theory of Estimation: Meaning of Theory of Estimation Characteristics of Good
Estimator Point and Internal Estimation of Population Mean, Proportion and Variance
(Theory and Problems).
UNIT: IV: - Test of Significance:Meaning and Definition of Hypothesis Procedure of testing of Hypothesis t-Test F-Test,
Chi-square and Z test (Theory & Problems)
UNIT: V: - Statistical Quality Control:Meaning, objectives and Role of Statistical Quality Control Procedure of Constructing
Quality Control Charts (Theory & Problems )
Reference Books:
1.

Kothari, Research Methodology,

2. C.R. Reddy, Quantitative Methods for Management Decision, Himalaya Publishing

House, Mumbai, 2009.
3. Richard I. Levin and David S. Rubin, Statistics for Management, Prentice Hall of
India, Private Limited, New Delhi.
4. Hood R.P Statistics for Business and Economics, Sultan Chand & Sons, New Delhi.
5. Guptha S.P., and Gupta M.P., Business Statistics, Prentice Hall, New Delhi

SEMESTER - I
PAPER: 104:- ORGANIZATIONAL BEHAVIOUR
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: the objective of this paper is to equip the student the fundamental knowledge of
organizational behavior and techniques of understanding predicting and controlling human
behaviour in organization effectively.
Unit I : Introduction to organizational behaviour Organizational Behaviour definitionnature-scope-importance-fundamental concepts- historical evolution and development of OBmodels of OB-OB as an interdisciplinary subject.
Unit II: Dynamics of individual behaviour Personality-definition-determinants- types of
personality-theories of personality- perception: definition- perceptual process- factors
influencing Perception-perceptual blocks- honing perceptual skills- work motivation- concept
and importance Theories of motivation- Maslows Need Hierarchy Theory- Herzberg's
Two Factor Theory McClelland's Achievement Theory Vrooms Expectancy TheoryReinforcement theory of motivation- Motivation in practice Work stress- meaning- causes
and consequences strategies and techniques to manage stress.
Unit III: Dynamics of Group Behaviour: Work group meaning- characteristics- reason for
forming into groups- stages of group development Group dynamics- Group cohesivenessdeterminants of group cohesiveness- Leadership: concept and meaning theories of
leadership- Trait Theory- Behavioural Theories Contingency Theories- Fielders
contingency Theory- Reddin's 3-D Model Blake and Mouton's Managerial Grid Model
Hersey and Blanchard's leadership Life Cycle Theory- Conflict Management: Definition
causes and Consequences- conflict management styles.
Unit IV: Organisational Dynamics: Communication- meaning- factors influencing
organizational communication- barriers to effective communication- Organisational changebehavioral reactions to change- planned change- approaches to manage organizational
change- Organizational Effectiveness: indicators of effectiveness- approaches to achieve
organizational effectiveness.
Unit V: Global Perspectives of Organisational Behaviour: Change dimensions of work
values -Studies - organizational cultures across the globe- Team work culture- Cultural
adjustment- challenges of OB in the 21st century
Reference Books:
1. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India Ltd.
2. Fred Luthans, Organisational Behaviour, Prentice Hall of India Ltd
3. John W. Newsroom and Keith Davis, Organizational Behaviour, Tata McGraw Hill
4. Subba Rao P, Management and Organisational Behavior, Himalaya Publications

SEMESTER - I

Paper -105: ENTREPRENEURSHIP DEVELOPMENT

Internal Marks: 40
External Marks: 60
Objective:

No of Hours per week: 5

Max Time: 3hrs

The objective of this paper is to coin the students about the conceptual
framework of entrepreneurship development along with financial institutions
aiding to MSMEs in India.

UNIT I Introduction: meaning and Definition of Entrepreneur and Entrepreneurship Characteristics of Entrepreneur - Functions - Attitude and Leadership of Entrepreneur Entrepreneur Vs Manager - Role of Entrepreneurship in Economic Development - Need for
Rural Entrepreneurship - Women Entrepreneurship
UNIT II - Entrepreneurship Development: Economic and Non-economic Factors Affecting
Entrepreneurship Development - Government Actions.
UNIT III - Entrepreneurial Motivation, Competencies and Mobility - Entrepreneurship
Development Programmes (EDPs) - Growth of Entrepreneurship in India
UNIT IV- Objectives, Characteristics and Importance of MSMEs in Indian Economic
Development - Role of MSMEs during Planning Era - New Small Enterprise Policy 1991 Policies and Programmes for Promoting MSMEs Working of MSMEs - Drawbacks and
Problems of MSMEs - Prospects and Opportunities of MSMEs.
UNIT V- Institutional Finance: Need of Institutional Infrastructure for MSMEs - Role of
Commercial Banks, IDBI, SFC, NABARD, SIDO, NSIC, NISIET, NIESBUD, NRDC,
SIDBI, DIC, SIDCs for development of MSMEs - Drawbacks and Problems of MSMEs Prospects and Opportunities of MSMEs.
Reference Books:
1. Nandan, H, Fundamentals of Entrepreneurship, Prentice Hall of India, New Delhi.
2. Vasant Desai, Dynamics of Entrepreneurship Development and Management,
Himalaya Publishing House, New Delhi
3. Thomas, W. Zirnmerer, Norman, M. Scarborough, Essentials of Entrepreneurship and
Small Business Management, Pearson Education, New Delhi
4. Madhurima La11, Shiksha Sahai, Entrepreneurship, Excel Rooks, New Delhi

SEMESTER - II
PAPER: 201 HUMAN RESOURCE MANAGEMENT
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: The objective of the course is to equip the student with the concepts and skills
necessary to manage Human Resources
Unit I: Introduction: HRM Concept-Nature-Scope -Objectives-Importance of HRM-HRM
as a profession -Functions of HRM- paradoxes in HRM-Emerging trends in HRM in the 21st
Century.
Unit II: Human Resource Planning: HRP concept nature Importance factors
affecting HRM requisites for successful of HRP job analysis -methods purposes- job
description job specification job evaluation- process and methods of job evaluation.

Unit III: Recruitment, Selection, Training and Development: Recruitment- Source of

recruitment-Selection Process interviewtest - Training methods-Evaluating Training
Effectiveness-Career Planning. and career development
Unit IV: Appraising and Managing performance : performance appraisal system- Concept
_ Appraisal Methods Challenges of performance Appraisal- possible errors in the
Appraisal process-Planning for performance improvement Recent trends in Appraisal
system.
Unit V: Human Resource Maintenance: Wage and Salary Administration principlesRegulation of Wages- Current trends in Wage and Salary Administration Monitory and
Non-Monitory incentives to motivate the employees.
Reference Books:
1. Subba Rao, P., Personnel and Human Resource Management, Himalaya Publishing House,
Mumbai.
2. David A. Decenzo & Stephen P.Robbins: Personnel/Human Resource Management, PrenticeHall of India Ltd., Delhi.
3. William B.Werther J.R. & Keith Davis: Human Resource and personal Management, McGraw Hill.
4. Pareek, V&T, V, Rao: Designing and Management Human Resource Systems, oxford and
IBM, Delhi.
5. P.C. Tripati: personnel Management, S.Chand, New Delih.
6. Drwar, , R.S.: personal Management and Industrial Reletions,Vikas.
7. C.S.Venkata Rathnam, B.K.Srivastava: personal management and Human Resources McGraw Hil.

SEMESTER II
Paper -202: MARKETING MANAGEMENT
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: The objective of the course is to equip the student with various aspects relating
Marketing Management.
Unit I - Introduction:
Meaning, Nature, Scope and Importance of Marketing Evolution of Marketing - Marketing
Environment: Macro and Micro Components and their Impact on Marketing Decisions Marketing Segmentation and Positioning.

Unit II- Product Decision:

Meaning and Definition of Product - Classification of Products -Major Product Decision Product line and Product Mix Branding - Packaging and Labeling - Product Life Cycle
Strategic Implications - New Product Development and Consumer Adoption Process.

Unit III - Pricing Decisions:

Pricing Policy - Factors Affecting Price Determination - Pricing Policies and Strategies Discounts and Rebates.
Unit lV- Distribution Channel and Physical Distribution Decision:
Nature - Functions and Types of Distribution Channels - Distribution Channel Intermediaries
- Channel Management Decisions - Retailing and Wholesaling.

Unit V- Promotion Mix:

Elements of Promotion-mix Methods of Sales Promotion - Advertising and Publicity.
References Books:
1.
2.
3.
4.

Kotler Philip and Gary Armstrong: Principles of Marketing, Prentice Hall New Delhi
Kotler Philip, Management-Analysis, Planning, Implementation and Control Prentice
Majumbar Ramanuj, Product Management in India, Prentice Hall, New Delhi
McCarthy E. Jerome and William D. Perrault, Managerial Approach, Richard
D.Irwin, Homewood, Illinois
5. Ramaswamy V.S and Nandakumari S., Marketing Management, McMillan India,
New Delhi
6. Srinivasan R, Case Studies in Marketing: The India Context, Prentice Hall, New
Delhi

SEMESTER II
Paper -203: FINANCIAL MANAGEMENT
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: To provide a conceptual understanding of the important function of financial
Management and their application under various constraints
UNIT-I: - Introduction to Financial Management:Basic Concepts of Financial Management Function & Scope of Financial ManagementObjectives of financial Management; Time value of money:-Concept Techniques of time
value of money: Compounding and Discounting (or) Present Value Technique.
UNIT-II: - Investment Decisions
(a) Capital Budgeting: Meaning and Nature of Capital Budgeting Need and Important of
capital Budgeting- Capital Budget Process- Methods of capital Budgeting:- Pay Back period
Improved Payback Period Accounting Rate Of Return Net present value Internal Rate
of return and Profitability Index- Capital Budgeting under risk and uncertainty.
(b) Cost of Capital: Meaning and Definition of Cost - Measurement of Specific Cost Various Sources of Capital - Measurement of Weighted Average Cost of Capital.
UNIT-III: - (a) Financial Decisions:Concepts of leverage Operating and financial leverage; Capital structure:-Meaning determinate of capital structure Optimum Capital Structure- Capital Structure theories: Net
Income Approach Net Operating Income Approach M.M.Hypothesis Traditional view.
(b) Financial Restructuring:- Scope and modes of Restructuring - Buy back merger, takeover
and amalgamations.
UNIT-IV: - Dividend Decisions:Concept and classification dividend policy Determinants of dividend policy Dividends
and market valuation Walter Gordens model and MM model dividend policies in
practices.
UNIT-V: - Working Capital Management:An overview Concept of working Capital determination of working capital optimum
level of current assets estimating working capital requirement.
References Books:

1.
2.
3.
4.
5.
6.

Pandey I.M. Financial Management, Vikas Publishing House Limited.

Khan, M.Y. and Jain, P.K. Financial Management, Tata McGraw Hill
Chandra prasanna: Financial Management, Tata Mc- Graw Hill
Hampton. Johni. Financial Decisions-Making: prentice Hill India (p)
Maheswari, S.N, Principles of Financial Management, Sultan Chand.
Van Horn, James C. Financial Management, Prentice Hall India (p) Ltd

SEMESTER II
Paper -204: BUSINESS RESEARCH METHODOLOGY
Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hr

UNIT-I:- Nature and Scope of Business Research Objective, Types and Characteristics
of Business Research Importance of Business Research Application of Business
Research Steps involved in research Process
UNIT-II:- Formulation of Business Research Problem: Selecting and defining the
Problems Research Design: Meaning- Purpose- Research design decisions- Research
designs for exploratory, descriptive and experimental studies
.
UNIT-III:- Collection of primary Data- Interview, Questionnaires and Schedules
Designing Questionnaires- Collection of secondary data- Sources of Secondary data for
business research. Sampling design, Types of samples-Criteria for selection of sample
Characteristics of good sample design.
UNIT-IV:- Data Processing and Analysis: Validity and Reliability- Data ProcessingEditing, coding and Tabulation.Analysis of Quantitative data Application of statistical
techniques- Averages, correlation, regression, time series- Analysis of Qualitative data:
Scaling techniques important scaling techniques.
UNIT-V:- Interpretation and Report writing: Inferences and generalizationsSignificance of business research reports Format of Research Report Steps in preparing
business research report Precautions in writing business research report- Characteristics
of good research report.
References Books:

1. C.R.Kothari : Research Methodology Methods and Techniques Wishwa Prakashan, New

Delhi.
2. Wilknsonand Bhandarkar Methodology and Techniques of social Science Research
, Himalaya Publishing House.
3. Ferber R and Verdoom F.H.: Research Methods in Economics and Business
4. Nammers B.E. & Mysers J.H. Business Statistics, F.J. Prentice Hall
5. Spegal M.R. An Introduction to Management for Business Analysis, Mc. Graw Hill
6. Michael V.P. Research Methodology in Management, Himalaya Publishing

SEMESTER - II

Paper -205:COST AND MANAGEMENT ACCOUNTING

Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

Unit: I:- (A) Introduction to Accounting :- Management accounting as a area of

accounting, objectives Nature and scope of cost accounting and Management accounting
Management Accounting Managerial decisions- Role and Responsibility of Management
Accountant.
(B) Accounting Plar and Responsibility Centres:- Meaning and Significance
Responsibility Centres Cost centre Profit and investment centre Transfer pricing
objectives determination of responsibility centres.
UNIT: II: - Budgeting: - (A) Definition Essentials of budgeting Types of Budgets
functional, mastered- Fixed and Flexible Budget Budget are control Performance
budgeting and Zero- based budgeting.
(B) Standard costing and variance analysis: - standard casting as a control technique setting
of standards Variance analysis Meaning &importance Kinds of variance Material
labour overhead variances- Relarance of variance analysis budgeting and standard costing.
UNIT: III :- Marginal costing and Break even Analysis:- Concept of marginal cost
marginal cost versus direct costing- C-V-P analysis- Break even analysis assumptions and
Practical application of break even analysis- Decisions regarding sales Mix, make or buy
decision Discontinuations of Product line
UNIT: IV:- Funds flow & Cash flow analysis:Funds Meaning Importance limitations Preparation of funds flows statement.
(b) Cash flow statements Meaning, Importance- Distinction between cash flow and funds
flow limitations Perforation of Cash flow.
UNIT: V:
(a) Contemporary Issues in Management Accounting: Value chain analysis; Activitybased costing; Target and life cycle costing
(b) Reporting to Management: Objectives of reporting, reporting needs at different
managerial levels-types of reports, modes of reports- reporting at different levels of
management.
Recommended Books:
1.
2.
3.
4.
5.

Antony, Robert, Management accounting, Taraporewala Mumbai.

Docoster, Don T. and Elden L. Schater, Management Accounting. Decision Emphasis, John Wiley and Sons, INC,
New York.
Horngran, C.T., Gary L. Sundem and Williarn O Stration Introduction Management Accounting, Prentice Hall,
Delhi.
Pandey I.M., Management Accounting, Vani publication, Delhi.
Welsh Glern, A.Ronald W.Hilton and Pual N. Garden., Budgeting: Pro-Planning and Control, Prentice Hall, Delhi.

SEMESTER - III

Paper 301: STRATEGIC MANAGEMENT

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Unit: - I: - Introduction : Business policy and Strategic Management Nature Importance

And Strategic Management Process- Defining the Company Mission.
Unit: - II: - Environmental Analysis: Environmental Scanning: - Economic, Social,
Technological and Market Environment SWOT Analysis Environmental Forecasting.
Unit: - III: - Formulation of Strategies: Long term objective Strategic Planning
Alternative. Strategies and Management choice Combination of Strategies.
Unit: - IV:- Implementation of Strategies : Functional Strategies Impact of Leadership on
implementation Resource, organisation and planning implementation Role of
Management in implementation.
Unit: - V:- Evaluation of Strategy : Criteria for evaluation Establishing Strategic controls
Internal and External appraisal Evaluation Techniques Reporting for Strategic control
Reference Books:
1. John Pearce & Robison Strategic Management

2 Francis Cherunilam : Strategic Management .Himalaya Publishing House.

3. Azhar Kazmi : Business Policy, TataMcGraw Hill.
4. P.K. Ghosh: Business Policy Strategic Management
5. L.M. Prasad : : Business Policy and Strategy
6. William F.Glueck, Lawrence R.janch : Business Policy and Strategic Management
7. Shiva Ramu: Strategic Alliances Response Books , ADivision of sage Publications
Pvt.Ltd.

SEMESTER - III
Paper 302: COMPUTER APPLICATION IN BUSINESS
Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: The objective of this course is to provide an understanding of computers,
computer operating system and application of relevant software in managerial decisionmaking.
Unit I:- (a) Computer Hardware Computer System as information processing System:
Computer system difference types of computer systems, hardware option- CPU, input
devices output devices, storage devices, communication devices, configuration of hardware
devices and their applications.
(b) Personal Computers: PC and its main components, hardware configuration, CPU and
clock speed, RAM and secondary storage devices, other peripherals used with PC: Factors
influencing PC performance: PC as a vital office.
Unit II:- Modern information Technology: Basic idea of Local Area Networks (LAN) and
Wide Area Network (WAN) Email: Internet technologies, access devices, concept of a world
wide web and internet browsing: Multimedia.
Unit III:- Introduction to Operating Systems: Software needs, operating systems,
application software, programming languages; DOS; Windows; graphics; Introduction to
mail merge.
Unit IV:- (A) Spread Sheets: Working with EXCEL formatting, function, chart features;
working with graphics in Excel: Using worksheets as database in accounting, marketing,
finance and personnel areas.
(B) Presentation with power-point: Power point basic, creating presentations the easy way;
working with Graphics in power point: Show time, sound effects and animation effects.
Unit V:- Introduction to Statistical packages: Usage of Statistical packages for analysis in
research Excel. SPSS, SYSTATS.
Reference Books:
1.
2.
3.
4.
5.
6.
7.

Shall & Hunt ; Computers and Commonsense

Peter Norton: Dos Commands
E.Balagurusamy: WORDSTAR
Alen Simpson: OBASE- III +
Lotus- 123 by Prof Balagurusamy, Mc Milan pub.
Ex.TALLY WINGS Financial Accounting pacs- Manuals
Computer for Every One. Vikas publications.

GROUP -A: FINANCE

SEMESTER - III
Paper - 303: FINANCIAL MARKETS AND INSTITUTIONS
Internal Marks: 40
No. of Hours per Week: 5
External Marks: 60
Exam. Duration: 3 Hours
Objective: To equip the student with an understanding of the structure, organization, and
working of financial markets and institutions connected with the regulation of these
markets in India.
UNIT I:
Financial System
Meaning and Objectives of Financial System; Structure of Financial System -Components:
Financial Markets Financial Institutions Financial Instruments Financial Services;
Functions of Financial System; Role of Financial System in Economic Development.
UNIT II:
Money Market
Concept, Features, Functions and Significance of Money Market; Money Market
Instruments; Segments of Money Market Call / Notice Money Market - Commercial Bills
Market - Treasury Bills Market Discount and Acceptance Markets - Commercial Papers
Certificates of Deposit Repo Instruments; Role and Challenges of Money Market in India.
UNIT III:
Primary Market
Concept, Features, Functions and Significance of Capital Market; Structure and Recent
Developments of Capital Market in India; Primary Market / New Issues Market: Initial Public
Offer (IPO) Follow on Public Offer (FPO) Rights Issue Private Placements Preferential
Issues Bonus Issues - Book-Building American Depository Receipts (ADRs) Global
Depository Receipts (GDRs) Foreign Currency Convertible Bonds (FCCBs); Players in New
Issue Market; Role and Importance of Primary Market in Economic Development.
UNIT IV: Secondary Market
Secondary Markets: Stock Exchanges Organisation Functions - Players - Management and
Membership; Listing of Securities; Trading and Settlement Systems; Stock Market Indices;
Bond Market: Significance Functions Participants; Depositories and Custodians National
Securities Depository Limited (NSDL) Central Depository Services Limited (CDSL) The Stock
Holding Corporation of India Limited (SHCIL) - Recent Developments in Stock Market.
UNIT V:
Institutional Regulatory Framework
RBI: Introduction, Importance, and Functions of RBI RBI and Monetary Policy - Promotional
Role of RBI; SEBI: Organization Structure - Objectives Powers and Functions SEBI
Regulations relating to Capital Markets Investors Education and Protection.
References:
1)Avadhani, Investment and Securities Markets in India, Himalaya Publications, Delhi.
2)Bhole, L.M., Financial Markets and Institutions, Tata McGraw Hill Education Private Limited,
New Delhi.
3) Khan M.Y., Indian Financial System, Tata McGraw Hill Education Private Limited, New Delhi.
4)Preeti Singh, Dynamics of Indian Financial System - Markets, Institutions & Services, Ane
Books Private Limited, New Delhi.

Semester III
Paper -304: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Internal Marks: 40
External Marks: 60

No of Hours per week: 5

Max Time: 3hrs

Objective: To equip the student with Concepts, tools. and techniques required to understand
and analysis securities and portfolios.

UNIT: I: - Investment:Nature and scope of investment Analysis- Characteristics of investment Gambling

Investment Vs Speculation types of investment Investment Avenues: Financial and nonfinancial investment avenues Approaches to investment Analysis sources of financial
information.

UNIT: II: - (A) Elements of investment:- Return and Risk; Elements systematic
Risk and unsystematic Risk-measurement of Return and Risk

(B) Valuation of Securities:- Concept of present value Valuation of bounds

/Debentures, preference shares, and Equality shares

UNIT: III: - (A) Fundamental Analysis:- Economic Analysis, Industry Analysis and
Company Analysis

(B) Technical Analysis: - Meaning and principal of technical Analysis; Dow theoryTrends, indicator, indices and moving Average applied in Technical Analysis.

UNIT: IV: - (A) Efficient Market Hypothesis: weak, semi strong and strong
market and its testing techniques.

(B) Portfolio Analysis: - Estimating Rate of Return and standard Deviation of portfolioEffect of Combing the securities- Markowitz Risk Return Optimisation - Single index
model or Market model portfolio total risk, portfolio market risk and unique risk
measurement of portfolio performance.
UNIT: V: - Capital Market Theory:- Capital market line - Security marketing Risk free
lending and borrowings Factor model Arbitrage pricing theory-Two factors and multi
factor: model Principal of Arbitrage, Arbitrage portfolios.
References Books:
1. Ambling, Fundamental of Investment Analysis, Prentice Hall, International Edition
2. Bhalla, Investment Analysis, S Chand & Co., Delhi
3. Donal, Fishen, and Donald Borden: Security Analysis and Portfolio Management, Prentice
Hall, New Delhi.
4. Febozzi, Frank J. Investment Management, Prentice Hall, International edition.

SEMESTER III
Paper Code: 305 CORPORATE TAX PLANNING AND MANAGEMENT
Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

UNIT-I: An Overview of Direct and Indirect taxes applicable to corporate sector

Significance of corporate taxation Concepts and definitions of Corporate Income tax Assessee Previous year Assessment year- Residence of company Types of
companies for tax purpose Incomes forming part of total income of a company
Exempted incomes and Tax free incomes with special reference to corporate sector.
UNIT-II: Computation of Income from Business Set off and carry forward of losses
Deductions from Gross Total Income applicable to companies.
UNIT-III: Computation of Total Income of company Tax liability of company and
Minimum Alternate Tax.
UNIT-IV: Tax planning Definitions Tax planning Tax Avoidance and Tax evasion
Tax Planning with reference to Financial Management Decisions Capital structure
decision Dividend Bonus Shares.
UNIT-V: Tax Planning in respect of Mergers and Amalgamations Definitions Mergers
-Tax concessions in case of Amalgamations - Section 35 and 35 A of Income Tax Act
Treatment of Mergers and Amalgamations Tax Planning in respect of Export Promotion
- Capital Investments.

Reference Books:
1.Bhagawathi Prasad ; Law and Practice of Income Tax, Wiley Eastern, New Delhi.
2.Gaur and Narang : Income Tax, Law and Practice Kalyani Publishers, New Deihi.
3. Dinkar Pagare : Income Tax, Sultan Chand & Sons, New Delhi.
4. Vinod. K. Singhania : Direct Taxes, Planning and Mnagement Taxman Publishers,
New Delhi.

GROUP-B MARKETING
SEMESTER - III

Paper 303: ADVERTISING AND SALES PROMOTION

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

UNIT-I: Advertising: Nature- Scope :- Importance - Objectives Functions of Advertising

Department and Advertising Manager Social, Cultural, and ethical dimensions of advertising
UNIT-II: Advertisement copy : Meaning Components - Types Essentials of good and
Advertising copy Advertisement copy for print media, Radio, T.V. and outdoor Media
Advertising Agencies functions Advertising Agencies India- An Overview.
UNIT-III: Media Decisions : Media Selection Media Scheduling and Media mix
Overview of media scenario in india.
UNIT-IV: Advertising Budget : Planning for advertising budget Methods of determining
size of advertising budget. Measuring Effectiveness of advertising : Need- Problems
Tools and techniques for measuring communication effectiveness and sales effectiveness of
advertising .
UNIT-V: Sales Promotion: Meaning Objectives Techniques of sales Promotion at
consumer level, trade level, and sales force level Essentials of good sales Promotion
planning sales Promotion Evaluation of Effectiveness of sales Promotion.
References Books:
1. David A.Aaker & John G.Myer : Advertising Management,

Prentice Hall of India.

2. Chunawala S.A. and K.C.Sethia : Foundations of : Advertising Himalaya Publishing
House
3. Manendra Mohan : : Advertising Management- Concept and cases, Tata Mcgraw Hill.
4. Pran Choudhary & Elliot, R. & Alan Toop : Successful Sales Promotion, Orient Longman
, New Delhi
5. Rahor : : Advertising Management Himalaya Publishing House, Mumbai.

SEMESTER - III

Paper 304: CONSUMER BEHAVIOUR

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

UNIT:- I :- Consumer Behaviour : A conceptual overview Types of :- Consumers

Application of Consumer Behaviour in designing, Marketing strategies- Problems in
studying :- Consumer Behaviour Characteristics of Indian :- Consumers
UNIT:-II:- Socio- cultural influences on :- Consumer Behaviour: Family influencesReference Groups Opinion leadership- Social class Cultural and Sub cultural influences.
UNIT: -III : - Psychological foundations of Consumer Behaviour: Motivation Learning
Perception Attitude formation and Change information Processing Personality and Lfe
Style.
UNIT :-IV: Consumer Decision making - steps involved in consumer decision making
process Diffusion of innovations - Consumer decision making models: Howard Sheth
Model
UNIT: - V:- Organisational Buyer Behaviour-Influences on Organisational Buyer BehaviourBuy situations Sheth Model of Industrial Buyer Behaviour.
Reference Books:
1. SCHIFFMAN, LEON. G and KANNUK, LESLIE LAZAR Consumer Behaviour Prentice
Hall of Indi
2. DOYER, MACINNIS: Consumer Behaviour: All India Publishers & Distributions,
Chennai,
3. SUJA R. NAIR - Consumer Behaviour in Indian Perspectives HimalayaPublishing
House, Mumbai.
4. CHUNAWALLA.S.A. -Commentary an consumer behaviour-Himalaya Publishing House,
Mumbai,
5. MATIN KHAN - Consumer Behaviour, New Age International Publishers, New
Delhi,

SEMESTER - III

Paper 305: RURAL MARKETING

Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
UNIT-I Rural Marketing: Concept and components - Characteristics of Rural Markets:
Population - Infrastructure - Demand - Consumption Pattern - Incomes - Consumer
Behaviour Changing Scenario of Rural Marketing in India.
UNIT-II Problem areas and strategies for Rural Marketing: Transportation - Ware housing Communications - Channels Management - Sales Force Management.
UNIT-III Rural retail trade - Structure of retail outlets - Problems - Public Distribution
system in Rural areas - Managerial aspects - Policy on Rural PDS - Problems of Rural PDSAn overview of marketing of rural industry products.
UNIT-IV Agricultural Marketing in India - Characteristics of agricultural products Importance of agricultural marketing-Defects in agricultural marketing systems - Measures to
improve agricultural marketing in India.
UNIT-V Rural Periodic Markets in India - Location - Functionaries - Nature of merchandise
- Management of periodic markets. Regulated markets - Origin and growth - Objectives
Functions - Management - Problems - Progress.
Reference Books:
1. GOPALA SWAMY: Rural Marketing - Environment, Problems and Strategies - A.H.
Wheeler & Co., 1997.
2. ANJILA SAXENA and OTHERS (Ed.): Rural Marketing- Thrustand Challenges-National
Publishing House. Jaipur, 1997.
3. RAJAGOPAL: Rural Marketing - Development Policy; Planning and Practice Rawat
Publications, Jaipur, 1998.
4. NEELAMEGHAM. S.: Marketing in India: Cases & Reading, Vikas Publishing House,
New Delhi.
5. RAMASWAMY N.S. and RAMA KUMARI: Marketing Management Planning
Implementation and Control- The Indian Contex. Mc. Millan India Ltd., New Delhi.
6. JAIN.C: Principles and Practice of Agricultural Marketing and Policies, Vora & Co.,
Publishers, Bombay

GROUP-C - HUMAN RESOURCE MANAGEMENT

SEMESTER - III

Paper 303: PERFORMANCE MANAGEMENT

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

UNIT: - I: - An Overview of Performance Management:Definition Objectives and Process of Performance Management- Development
in the field The Performance Contract Principles and Limitations Impact of Competency
Goal in the Performance Management System.
UNIT: - II: - Essential Features of Effective Performance Management System.
Key Results Areas (KRAs) in Performance Management- Top management
Commitment Component of Performance Management Recognizing excellence in
Performance Consistent reward System Organizational Global Linked. Performance
Management Deciding key Performance Indicators (KPIs) - Performance linked Increments
and Promotions Conditions for the successful outcomes from Performance Management
Assessment of the Organizational effectiveness in Performance Management Linking
rewards to Performance Management and Performance Counselling - Performance
Management strategy for creating High Performance Organization.
UNIT: - III: - Challenges in Nurturing Architecture of P.M
Organization specific PMS Reward based Performance- Management system and
its Significance Intervention and Drivers Refinement and Reinforcement of Reward
System- Career based Performance Management Team based Performance ManagementSignificance, theoretical foundations, culture based Performance Management Lessons of
culture Theories Internalization of Performance values Lessons of Leadership theories.
Competence based Performance Management significance Leadership based
Performance Management- Performance Management practices in Indian Organizations.

UNIT: - IV:- Performance Appraisal System for Supervisory Staff.

Performance appraisal system for supervisory Staff, General staff and shop Floor
worker Diagnosing Performance problems Managing Individual Performance in cross
functional Teams Problems- Corporate Performance Management- True Value of Hiring and
Retaining Top Performers

UNIT:-V: - Competitive Advantage of P.M.

Competitive advantages through Performance Management - Performance
Management and Strategic HR planning and Linkage- Planning Performance for Role
Clarity, Accountability and Effectiveness Implications of Performance Management on
Knowledge Management Role of CEOs in leveraging knowledge through Performance
Management.
Reference Books:
1. Srinivas R.Kandula - Performance Management prentice Hall India 2006
2. Tapomoy Deb - Performance Appraisal and Management Excell Books 2008
3. R.K.Sahu - Performance Management System.
4. Dineshk. Srivastava- Strategies for Performance Management Excel Books -2005.
5. Dixon,J.R.A.J.Nanni & I.E.Vollmanh- The New Performance Challenge measuring
Operations for world class Companies, Dow Jones: Irwon Homewood 1990
6. Fitz Enz, jack ROI of Human capital Amazon Books New York 2000.
7. Kaplan Robert & David Norton Balanced Score Card: Translating strategy into Action:
Masscchusets : hbs Press -1996.
8. T.V.Rao Appraising Developing Managerial Performance , Excel Books -1999
9. Porter, L.W and E.E. Lawer Managerial Attitudes and Performance Homewood : Irwin
1968
10. Candy - Performance Management Concepts, Skills and Exercise PHI- New Delhi
11. Aguinis - Performance Management, Pearson Education.

SEMESTER - III

Paper 304: COMPENSATION MANAGEMENT

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

UNIT :-I :- Meaning and Significance :- I actors affecting Compensation- Compensation

Structure Wage Concept a Theories.
UNIT-II :- Wage Policy: Objectives, F.valualion and Development of Wage Policy in India
Wage Dctenninalioi wage Differentials.
UNIT:-III :- Wage Payment Methods of Advantages and Disadvantages Executive
Compensation.
UNIT :-IV:- Incentive Compensation : Advantages and Limitations Characteristics of
Successful Incentive Plan Kirn Incentive Plans Fring Benefits in India
UNIT :-V:- . Stage Regulation: The Payment of wages Act The Minimum wages ActWage Boards and their work.
Reference Books:
1. T.N. Bhagoliwal: Personnel Management and Industrial Relations.
2. N.N.Chatterjee : Management of Personnel Management Indian Enterprises
3. Palakar Sheekant : Problems of wage Policy for Economic Development
4. National Commission : Report of the study Group on wage policy
5. Sandesara J.Cand Deshpande L.K. (Ed) Wage policy and wage Determination in India
6. Sihna P.R.N: Wage Determination in India
7. Laxminarain : Managerial Compensation and Motivation and Motivation in Public
Enterprises.

SEMESTER - III

Paper 305: TRAINING AND DEVELOPMENT

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Unit-I:

Training-Definition, Meaning, Need for Training, Importance of

Training, Objectives of Training, Models of Training-Systematic Model
and Transitional Model. Training Need Analysis (TNA)- Meaning and
purpose of TNA, Process and Approaches of TNA, Methods used in
TNA, Output of TNA and TNA and Training Process Design.

Unit-II:

Designing Training and Development Programs- Organization of

Training and Development programs, Training design, kinds of training
and development programs- competence based and role based training;
orientation and socialization; diversity training, choice of training and
development methods

Unit-III:

Training and Development Methodologies- Overview of Training

Methodologies, Principles of Learning, Theories of Learning:
Reinforcement Theory, Social Learning Theory, Process of Learning
,individual differences in learning and learning curve. Skills of an
Effective Trainer- Use of Audio-Visual Aids in training; Computer
Aided Instruction- Distance Learning, E- Learning, Case-Study, Role
Play, Monitoring, Coaching, Brain Storming, Counseling and Sensitivity
Training

Unit-IV:

Evaluation of Training and Development: Need for evaluation,

Principles of evaluation, criteria and approaches. Problems in
evaluation, evaluation planning and data collection. Measuring costs and
benefits of training program, Methods of evaluating effectiveness of
Training, Training issues resulting from the external environment and
internal needs of the company.

Unit-V:

Emerging Trends in Training and Development: Team training and six

sigma training; Electronic Enabled Training Systems (EETS)-Concept
and types, benefits and challenges in using EETS, concerns in
implementation of EETS availability, incorporation, extension, and
learning renewals for EETS.

References
1. Raymond Noe, A. Employees Training and Development, Mc Graw Hill
Publication.2005
2. O Connor, Browner & Delaney, Training for Organizations, Thompson, 2003
3. Prior, John, Handbook of Training and Development, Jaico Publishing House,
Bombay.

4. Craig, Robert L., Training and Development Handbook, McGraw Hill.

5. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
6. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems,
Strategies, and Practices, Dorling Kindersley (India) Pvt. Ltd.
7. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd
. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods,
Routledge.
8. Goldstein, Training in Organization, Thomson Learning, Bombay
9. McGrath, Training for Life and Leadership in Industry, Prentice Hall of India, New
Delhi
10. Dayal ,I Manpower Training in organizations Prentice Hall of India, New Delhi

SEMESTER - IV

Paper 401: INTERNATIONAL BUSINESS

Internal Marks: 40
No. of Hours per Week: 5
Exam Duration: 3Hrs
External Marks: 60
Objective: This course exposes the students to the environmental dynamics of international
business and their impact on international business operations of firms
Unit I: INTRODUCTION TO INTERNATIONAL BUSINESS :
International business meaning nature- scope importance-drivers of international businessapproaches-economic environment-socio-cultural environment-technological environmentpolitical environment- competitive advantages & problems of international business.
Unit II: GLOBALISATION & MULTINATIONAL CORPORTAION:
Globalization- meaning nature- scope importance drivers of international businessapproachs-economic environment technological environment-political environmentcompetitive advantages & problems of international business.
Unit III: INTERNATIONAL TRADE POLICIES & BLOCKS:
Introduction tariffs-subsidies import quotas constraints Govts interveentions in
formulating trade policies- economic integration Economic Community (ECE) North
American Free Trade Agreement (NAFTA) the Association of South-East Asian Nations
(ASEAN) South Asian Association for Regional Cooperation (SAARC)- Implications of
trade blocks on business.
Unit-IV: INTERNATIONAL ECONOMIC INSTITUTION & AGREEMENTS :
Introduction General Agreement on Tariffs and Trade (GATT) World Trade Organization
(WTO) Structure Functions- WTO agreements- International Monetary Fund (IMF)World Bank .
Unit:-V:
SOCIAL
RESPONSIBILITY
INTERNATIONAL BUSINESS:

AND

BUSINESS

ETHICS

IN

Social Responsibility basic elements- force pressuring social responsiveness- arguments

against social responsibility- Limits of social responsibility Business Ethics- nature of ethicssources of business ethics-ethical dilemmas and their management in international business
Reference Books:
1.
2.
3.
4.
5.
6.
7.

Subba Rao, P. Internatioanl Business. Text & Cases Himalaya Publishing House, Mumbai.
Justin Paul, International Business. Prentice- Hall of India Pvt, New Delhi.
Francis Cherunilam. International GBusiness Text & Cases. Third Edition, Prentice Hall of aindia apvt a
New Delhi.
Ricky W Griffin & Machael W putay. International business Addison Wesley Reading.
Rathor & Jani International Marketing, Himalaya Publishing, Mumbai.
John Fayer Weather, International Business Management , A conceptual Framework, Mc Graw Hil,
New York.
Aswathappa. K., International Business Text and Cases Himalaya Publishing House, Mumbai.

SEMESTER - IV

PAPER 402: E-COMMERCE

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Unit I INTRODUCION- COMMERCE

Definition-Scope of E-Commerce (Ec)-Advantages and disadvantages of E- CommerceBusiness to Business (B2B)- Business to Consumers (B2C) The Frame work of E.Commerce- Electronic Markets Information Technology and Business.
Unit II THE INTERNET. Evolution of the Internet Internet for Business -Category of
networks- World Wide Web (WWW)- Internet Service Concerns about the internetBuilding own website.
Unit III: ELECTRONIC MARKET
Procedures for Internet shopping-Web advertisement - ordering journals electronically
Selling on the web. E-Commerce for service industries Broker based services travel and
Tourism services, Employment placement Element the job market Trading stocks online.
Unit IV ELECTRONIC PAYMENT SYSTEMS
Security schemes in Electronic payment systems-Electronic Credit card systems on the
intern-Electronic fund Transfer and Debit cards on the Internet Stored Value cards and Ecash
Unit V E-SECURITY
Internet Protocols Internet Security Encryption digital signatures Secure Electronic
Transactions Firewalls : Access Control.
Reference Books:
I. C,S,V.Murthy," Electronic Commerce, Himalaya Publishing House Mumbia
2 Efrain Turban, Jay lee. David king and H.Michel Chung. Electronic Commerce A
Managerial perspective. Pearson Education Asia
3. Kamalesh K Baja and Debjani Nag E-Commerce. Tata Mc Graw-Hill Publish Company
Limited. New Delhi.

GROUP A - FINANCE

SEMESTER - IV

PAPER 403: FINANCIAL SERVICES MANAGEMENT

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Unit: I:- Financial Services :An Overview Meaning and Concepts Scope and Feature Classification Growth and
Problems of financial services sector Distinctiveness of Financial Services Role of
Financial Services in Economic Development.

Unit: II: - Merchant Banking:Meaning Origin Function Services Problems Code of conduct SEBI guidelines
Credit Rating : Objectives Types Rating methodology Credit rating Agencies SEBI
guideline.

Unit: III: - Mutual Funds:Concept significance Classification merits and problems Performance
evaluation SEBI guideline. Factoring: meaning types functions. Factoring Vs.ForfeitingSecuritization.

Unit: IV: - : Venture Capital:Origin and concept feature scope significance- Venture capital institutions in India
SEBI guideline.

Unit: V: - : Lase Financing:Meaning Features types merits and demerits Lease or Buy decision Hire
Purchasing: Concepts Salient features Leasing Vs. Hire Purchasing Tax aspects of Hire
Purchasing (Problems & case)
Reference Books:
1. M.Y. KHAN: Financial Services, TATA Mc. Graw Hill Publishers, New Delhi.
2. Vasant Desai:Financial Marketing and Financial Services, Himalaya Publishing House, Mumbai.
3. Gordon & Natarajan : Financial Marketing and Financial Services, Himalaya Publishing House, Mumbai.
4. Tripaty Nalini Prava : Financial Services, Prentice Hall of India, New Delhi.
5. Gumsvvamy. S: Financial Services, TATA Mc. Graw Hill Publishers, New Delhi.
6. V.Avadhani : Financial Services,in India Himalaya Publishing House, Mumbai 2009
7. Shashi K.Gupta & Nisha Aggarwal : : Financial Services Kalayani Publishers, New Delhi.
8. Sasidharan K& Alex K. Mathews : : Financial Services and System TATA Mc. Graw Hill Publishers, New
Delhi

SEMESTER - IV

PAPER 404: STRATEGIC FINANCIAL MANAGEMENT

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

Unit: - I: Introduction:Introduction Strategic Financial Planning- Corporate Strategic for Growth

Regulatory Frame work Right Issue Value of Right - Initial Public Offer Private
Placement Venture Capital.

Unit: - II: - Capital Structure Planning:Estimating Financial Requirements Understand Debt Debt Securitization
Syndicatisation- Debt Policy Pecking Theory Hypothesis EBIT-EPS Analysis Indifference
point- Levered Beta- Un-levered Beta (Simple Problems)

Unit: - III: - Corporate Acquisitions:Types of Acquisitions- Mergers- Reasons Merits and Demerits- Exchange Ratio
Dilution and Accretion of Earnings- Evaluation of Mergers and Takeovers - Consolidated
Balance Sheet (Simple Problems)

Unit: - IV: - Corporate Valuation:Approaches Estimating Equity free cash Flows- Valuation based on EFCF
DCF- (Simple Problems) Value based Management Economic Value Added Approach.

Unit: - V: - Corporate Restructuring

Corporate Restructuring and Reengineering Changing Ownership Spin-off-Splitoff- Leveraged Buyout Financial Restructuring Buy Back of Shares Problems in
implementing Corporate Restructuring Policies- (Theory Only)
Reference Books:
1. Prasanna Chandra Financial Management. Tata Mc Graw-Hill Book Co ltd 4th edn.
2. Aswath Damodaran Corporate finance Wiley Indian 2 nd Edn.
3. Shridan Titman, john Dmatin, V.Ravi Global opportunities, Person Educatin I st Edn
4. J. Fred Weston, K wang Sc hung, Susan E.Hoag Mergers Restructuring and Corporate
Control, Prentice Hall, India 2007.
5. Glen Arnold , Mohan Kumar - Glen Arnold Financial Management , 3rd Edn. Pearson
Education.
6. Jonathan Berk Peter Demarzo Financial Management PearsonEducation I st End 2007.
7. Sudhindra Bhat - Financial Management, 2nd Edn Excel Books 2008.

PAPER:- 405 :-FINANCIAL DERIVATIVES

Internal Marks: 40
External Marks: 60

No. of Hours per Week: 5

Exam Duration: 3Hrs

OBJECTIVE: to make student efficient in the area of derivatives, giving them the knowledge of basics
in Derivates. Future Markets, Options and Swaps etc.

UNIT-I: INTRODUCTION TO FINANCIAL DERIVATIVES:

Definition Features - Types - Uses - Critiques - History of Derivatives Markets - Financial
Derivatives Indian Scenario - Evolution of Derivatives in India; Benefits of Derivatives Equity Derivatives - Derivatives Trading at NSE and BSE - Emerging Structure of
Derivatives Markets in India (Theory only).
UNIT- II: FUTURE AND FORWARD CONTRACTS AND MECHANISM:
Introduction to Forward and Future contracts - Distinction between Futures and Forwards
contracts -Future Terminology and Types of Financial future contracts - Future payoffs Operation of Traders in Futures market - Growth of Future market in India - Future market
trading Mechanism - Forward market trading Mechanism - Forward Prices Vs. Future Prices
- Determination of Future prices of specific assets- Futures on commodities - Theory of
future prices - Recommendations of L.C Gupta Committee (Theory only).
UNIT- III: PRICING OF OPTION:
Concept of Option - Futures Vs. Options - Determinants of option prices - Black Scholes
Option pricing- Binomial Pricing model (Including Problems).
UNIT- IV: SWAP MARKET:
Concept and Nature - Evolution of Swap Market - Features of Swap - Types of Financial
Swaps: Currency Swap, Interest Rate Swap, Equity Index Swap, Commodity Swap - Credit
Risk in Swap and Credit Swap - Using Swap to Manage Risk - Pricing and Valuing Swap
(Including Problems).
UNIT- V: STOCK INDEX FUTURES:
Concept of Stock Index Stock Index Futures - Stock Index Futures as a Portfolio
Management Tool Speculation and Stock Index Futures - Stock Index - Futures Trading in
Indian Stock Market (IncludingProblems).
Reference Books:
1. Jayanth Rama Varma: Derivatives and Risk Management, TMH,
2. Mishra Financial Derivatives, Excel,
3. S.L. Gupta: Financial Derivatives: Theory, Concepts and Problems, Prentice Hall,
4. S.S.Kumar, Financial Derivatives, PHI,
5. David A. Dubofsky, Thoamas W Multer, TR: Derivatives Valuation and Risk
Management, Oxford,
6. Don M. Chance, Robert Brooks: Derivatives and Risk Management Basics, Cengag

GROUP B MARKETING
SEMESTER - IV
Paper-403: RETAIL MANAGEMENT
Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

Objective: The objective of this paper is to enable the students to have a deeper insight and
motivate them towards retail sector.
UNIT I - Introduction: Evolution of Retailing Meaning, Definition and Functions of
Retailing Nature and Scope of Retailing Business - Types of Retailing Retailing ProcessFactors Affecting Retailing - Retail Management Strategy - Strategic Retail Planning Process
Functioning Retailing Emerging Trends in Indian Retailing.
Unit II Sources of Funds: Policy of Retailing Source of Funds for Retailing Business
Working of Retailing Business.

UNIT III - Merchandise Management: Merchandise Planning - Sources of MerchandiseAllocation of Merchandise - Retail Pricing Strategies - Promoting Merchandise Implementing Advertising Plan.

UNIT IV - Store Management: Objectives of Good Store Design - Store Layout - HRM in
Retail Organizations - Designing Organization Structure for Retail Firm.

UNIT V- CRM in Retail Management: Need of Retail Management - Prompt Delivery Customer Satisfaction after Sales Services - Factors Affecting Retailing in India - Retailing
Opportunities in India.
Reference Books:
1. Sujatha Nair, Retail Management, Himalaya Publishing House, New Delhi.
2. Swapna Pradhan, Retail Management, Tata McGraw Hill.
3. Gilberto, Retail Marketing Management, Pearson Education.
4. Bajaj, Retail Management, Oxford University Press.

SEMESTER - IV

Paper-404: SERVICES MARKETING

Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

UNIT-I Conceptual frame work of Services: Meaning-Nature - Classification-Characteristics

Services -Reasons for emergence of service marketing - Problems of services marketing.
UNIT-II Services Marketing Mix - Elements - Product: Concept and levels - Pricing: Pricing
method- Promotion Advertising, Personal Selling, Publicity and Sales Promotion
Distribution People - Physical evidence - Process.
UNIT-III Marketing strategies for service firms - Managing differentiation - Service quality,
Productivity Support Services and post sale services.
UNIT-IV Marketing of financial services - Financial Products-banking and financial
institution Managing customer satisfaction - issues involved in marketing of banking and
insurance services.
UNIT-V Marketing of Health Care Services - Need - Issues involved in marketing of health
care services. Marketing of Tourism services - Tourism Product - Tourism potential in India Marketing strategies for promoting tourism in India.
Reference Books:
1. Love lock, CHRISTOPHER. H. Services Marketing, Prentice Hall, Englewood Cliffs N.J.
1991.
2. Phlilip Kotler: Marketing in Non Profile Organisatios - Prentice Hall, Inc.
3. Philip Kotler and Clarke N. Robert: Marketing for Health Care Organisations.
4. Heskett,J.L.: Marketing in services Economy, Harward Business School Press.
5. Victor T.C. Hiddleton: Marketing for Travel & Tourism, Oxford
6. Jha S,M : Service Marketing Himalaya Publishing House.
7. Balaji: Service Marketing S.Chand & Co, New Delhi
8. Vasanti Venu Gopal : Service Marketing, Himalaya Publishing House

SEMESTER - IV

Paper-405: GLOBAL MARKETING

Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

UNIT: - I: - Introduction:Global Marketing Concepts Key Concepts Evolution of Global Marketing

Drivers towards Globalization - Global Marketing objectives Theoretical Foundations _
Country Specific Advantages Firm specific Advantages Rivalry between Global
Competitors
UNIT: - II: - Global Marketing Environment:Economic Environment- Political and Legal Environment
Environment Analyzing Global Marketing Environment.

Cultural

UNIT: - III: - Global Market Selection and Entry Strategies:Assessing Global Market Opportunities Country Attractiveness
Understanding Local Customers Multinational market Regions Global Segmentation and
Positioning Global Mature Markets Growth Markets Emerging Markets.
UNIT: - IV: - Global Marketing Strategies:Global Products and services- Standardization Vs Localization Global Product
Lines Global brand Management Global Pricing Financial Issues Transfer Pricing
Counter Trade Global Pricing Policies.
UNIT :-V:- Global Promotion Strategies :Promotion sa Competitive Advantages Pros and Cons of Global Advertising
Global Advertising Decisions Global sales Promotions Direct Marketing - Global
Personal selling - Global Distribution Rationalizing Local Channel - Global Logistics Global Channel Design.
Reference Books:
1. Johnny K.Johansson - Global Marketing Foreign Entry , Local Marketing and Global
Management - TATA Mc. Graw Hill Pvt, New Delhi. 2008.
2. Kate Gillespie, Jean Pierre Jeannet, H David Hennessey- International Marketing Cengage Learning New
Delihi

3. Philip R. Cateora & John N Hess-International Marketing, Richard D. Irwin Inc. Home,
Illinois.
4. R.K.Vasudeva - International Marketing, - Excel Books- New Delhi 2006
5. Sak onkvist, johen J shaw- International Marketing, - Analysis and Strategy PHI Learning
pvt. New Delhi 2009

6. Michael R Czinkota, Marketing- - International Marketing Cengage Learning India pvt. New
Delhi 2008.
7. Masaaki Kotabhe, Antony peloso, Gary Gregory, Gary Noble, Wayne Macarthur- Cathy Neal,
Andreas Riege, Kristin Nelsen- International Marketing- An Ssia Pacific focus Wiley India
pvt. New Delhi 2008.
8. Francies Cherunilam - International Marketing & Export Management, Pearson Education.

GROUP C HUMAN RESOURCE MANAGEMENT

SEMESTER - IV

Paper-403: HUMAN RESOURCE DEVELOPMENT

Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

UNIT-I Concepts of Human Resource Development - Evolution of Human Resource

Development - Basic Principles of assumptions- Human Resource Development approach. H.
UNIT-II Human Resource Development Strategies - Planning for Human Resource
Development Programmes - Strategies for Human Resource Development- Integrating
Human Resource Development function with other functions.
UNIT-III Human Resource Development and Supervision-Line Managers and Human
Resource Developmental supervision - counselling & Monitoring,.
UNIT-IV Main Issues in Human Resource Development - Organisational approach - Human
Resource Development culture and climate Intervention - Kinds of Schemes.
UNIT-V Human Resource Development-Role of training, retraining programmes,
supervisory development, management development (Executive development) organisational
development.
Reference Books:
1. Wendell, L. French & Cell H. Bellor Jr. - Organisational Development.
2. Beekchand.R, -Organisational Development Strategies & Model
3. Nair & Rao T.V. - Excellence through Human Resource Development
4. V.P. Michael - Human Resource Management & Human Relations
5. Robbins - Organisational Behaviour, Prentice Hall of India

SEMESTER IV

Paper-404: STRATEGIC HUMAN RESOURCE MANAGEMENT

Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

UNIT-I Human Resource Strategy - Importance - Human Resources Manager and Strategic
Planning.- Human Resources contribution to strategy - Strategy driven role behaviours and
practices
UNIT-II Strategy Implementation: Work - force utilization and Employment practices Efficient utilization of Human resources - Dealing with employee surpluses and shortages Selection of employees.
UNIT-III Strategy Implementation: Reward and Development Systems Strategically oriented
performance measurement systems - Oriented performance measurement systems Strategically oriented compensation system.
UNIT-IV Strategic Human Resource Development and its linkages with strategic Business
Planning (SBP) - Organising and structuring of Human Resource Development in an
organization Building core competencies through Human Resource Development Competency mapping approaches
.UNIT-V Human Resource Evaluation - Overview of evaluation - Approaches to evaluation,
Evaluation Strategic contributions of Traditional Areas - Evaluating Strategic Contribution of
Emerging Areas.
Reference Books:
1. Charles R. Greer: Strategic Human Resource Management - A General Manager
Approach - Pearson Education, Asia
2. Qudrisyed Mazhek: Management of HRD, IPE, 1996
3. Fombrum Charles & Tichy: Strategic Human Resource management - John Wiley Sons,
1984
4. Rao. T. V.: The Human Resource Development Missionary Oxford & IBH Publications
Co., Pvt.,Ltd.

SEMESTER - IV

Paper-405: MANAGEMENT OF INDUSTRIAL RELATIONS

Internals Marks: 40
External Marks: 60

No of Hours per week: 5

Exam Duration: 3Hrs

UNIT:- I:- An Overview of Industrial Relations System

Definition Objectives of IR participants in Industrial Relations Functional
requirements of Successful Industrial Relations programmes - Industrial Relations
perspectives The system model (Dunlops approach ) The Plaudits approach Webers
social action approach - Evaluation and Growth of Industrial Relations in India Changing
dimensions of Industrial Relations Changing profile of major stakeholder Government
policies and IR
UNIT :- II :- Union Management Relations :Trade Unions Definition Types Governments roles- Structure and
Management of Tread Union Indian Trade Union Problems.
Industrial disputes Cause and Consequence of Disputes methods of settling Industrial
Disputes Adjudication or compulsory arbitration in India Adjudication / compulsory
arbitration V/s collective bargaining Dispute settlement machinery for the prevention and
settlement of Industrial Disputes Statutory and Non-statutory machinery Management of
strike and Lockouts Negotiations for win win dispute resolution.

UNIT: III:- Collective Bargaining and Grievance Handling :

Meaning and Important of collective bargaining Levels, Influencing factors and subject
matter of collective bargaining Problems in collective bargaining in India Works
committee- joint council of management workers participation in Management schemes
of workers participation management in India.
Employee grievances Approaches to the Grievance machinery Nature & Causes of
Grievances The Grievance Procedure- Grievance and Industrial Relations Discipline
Code of Discipline in Industry Disciplinary proceeding steps involved in the procedure
for disciplinary action.
UNIT:-V:- International Industrial Relations:Recognition of Trade Unions Practices in foreign countries Social security schemes
in abroad Glimpse into Industrial policy of East Asia - Industrial Relations in Japan
Labour Relations in china - Industrial Relations system in Great Britain and USA Unions
strategy a USA Perspective International Trade Union Organizations.

UNIT :-V:- Contemporary Issues in Industrial Relations:ILO-Objective and Impact Difficulties in adoption of ILO conventions and
recommendations Problems of ratifications. Economic reforms and Restructuring,
Adjustment process and VRS schemes in public sector Management of sexual Harassment
Management of contract labour BPO/KPO (call centers) and their employee related
matters Recommendations of the Second National Commission on labour (2002) Impact
of technologicial Change on IR.

Reference Books:
1. Mamoria. C.B. Mamoria s., S.V.Gankar Dynamics of Industrial Relations Himalaya
Publishing house
2. P.R.N. Sinha Indu Bala sinha Seema Priyadarshini shekar - Industrial Relations, Trade
Unions and Labour Legislation Pearson Education.
3. R.C Saxena Labour Problems and Social Welfare, K. Nath & Co.
4. Arun Monappa - Industrial Relations Tata Mcgraw Hill Publishing Co.,New Delhi.
5. Monal Arora - Industrial Relations Excel Books New Delhi.
6. B.D.Singh - Industrial Relations Excel Books New Delhi.
7. Yodar Dale Personnel Management and Industrial Relations Prentice Hall India.
8. Sharama, A,M., - Industrial Relations, Himalaya Publishing house.