Product
Impulse Products
Emergency Products
Shopping Products
Homogeneous
Shopping Products
Heterogeneous
Shopping Products
Specialty Products
Unsought Products
New Unsought
Products
Regular Unsought
Products
Product Differentiation
Service Differentiation
Product-Mix Pricing
Product-line pricing
Optional-feature pricing
Captive-product pricing
Two-part pricing
By-product pricing
Product-bundling pricing
Optional-feature pricing
Many companies offer optional products, features and services
along with their main product.
Captive-product pricing
Some products require the use of ancillary products, or captive products.
Two-part pricing
Consisting of a fixed fee plus a variable usage fee.
If you talk beyond the plan then you have to pay the extra usage fee.
By-product pricing
production of certain goods often result in by-products; meat.
Any income earned on the by-products will make it easier for the
company to charge at lower price on its main product if competition
forces it to do so.
Product-bundling pricing
Sellers often bundle products and features.
Co-branding
Co-branding, also called brand partnership, is when two companies
form an alliance to work together, creating marketing synergy.
Ingredient Branding
It is a marketing strategy where a component or an ingredient of a product or
service is pulled into the spotlight and given its own identity. Everyone is
familiar with the now famous Intel Inside, and its corresponding success. But
why does it work?
It works because, in general, consumers will pay more for a branded product.
Consumers trust established brands.
The End
Digital Marketing
E-Commerce
M-Commerce
E-commerce
M-commerce/Shopping