FEVIKWIK-TODO NAHI, JODO

Among all the ad campaigns that were made in the

past few years, the Fevikwik-Todo Nahi Jodo ad grabbed a lot of
attention and eventually ended up being one of my personal
favorites.

I.

What is the Fevikwik- Todo Nahi Jodo ad all

about?

The Fevikwik-Todo Nahi Jodo ad is an entertaining and

lighthearted ad presented in the form of a short film. The ad
showcases a faceoff between two soldiers, Indian and Pakistani,
who represents their respective nations at the Wagah border for
the Beating Retreat ceremony. As the Indian soldier and his
Pakistani counterpart try to outdo one another during their usual
border-march, the Indian soldier notices that his Pakistani
counterpart has some problem with his shoe sole. To save his
counterpart from embarrassment the Indian solider miraculously
and instantly fixes it by using Fevikwik.

II.

Why the ad was created that way?

The Fevikwik ad was launched during the IndiaPakistan match in the year 2015 in order to encourage peace and
harmony and to put an end to all the negativity surrounding the

much-hyped India vs. Pakistan match at the ICC Cricket World Cup
2015. Fevikwik being a brand known for its instant adhesion
quality, aimed at elevating the brand name even more by
delivering a strong message of bonding through the
advertisement. The aim of the ad was to deliver the purpose of
the product along with promoting a harmonious bonding between
people belonging to different countries, religion, etc.

III.

What are the elements of the Fevikwik Ad that

contributed towards its success?

I believe that the following elements contributed

towards the success of the ad:
Strong message
Launched during the India-Pakistan match in the year
2015, the Fevikwik ad comes up with a strong
message-Todo Nahi Jodo.
The ad incorporates humor to promote the message of
peace, harmony and brotherhood eventually aiming at
strengthening the bond between people belonging to
different countries, caste, culture, etc.
Powerful headline
The headline says it all. One of the reasons behind the
success of an advertisement is a powerful headline. The
headline of the Fewikwik ad says Todo Nahi Jodo which
serves the purpose of highlighting the use of the product but
with a strong message.
Simple to understand
A good ad should be one which is easier for the audience
to understand. The Fewikwik ad negates the use of
complicated features and dialogues and makes sure that the
message reaches right across the audience in just one watch
which in turn makes it a very simple to understand ad.
Style of advertisement
Cloaking ads in the form of short films or short stories
pulls more attention and consumer response. The Fewikwik
ad delivers the purpose of the product in the form of a short
film with strong morals.

IV.

My outlook on the Fevikwik-Todo Nahi Jodo ad

The Fevikwik-Todo Nahi Jodo ad was an informative and
humorous 40 second ad which was equally entertaining and
lighthearted at the same time. The decision of the company
to launch the ad on the occasion of the India-Pakistan match
was a brilliant one. The ad stays true to the product and
vividly spreads social awareness and delivers morals in the
form a short film.