Sunil Sharma
TOTAL
QUALITY
MANAGEMENT
(MBAEXE-9403)
Internal Assignment
On
Value Analysis
Of
Coca-Cola Company
Submitted by:
Pawan Kumar
Roll No N068
MBAEX 2015-17 | North Campus |Pawan Kumar|N068
INTRODUCTION
Value Analysis was developed after WW-II in USA at General Electric
(GE) in 1947. Because of WW-II, there were shortages of skilled
labor, raw materials, and component parts at GE.
Lawrence D. Miles, Jerry Leftow, and Harry Erlicher at GE looked for
acceptable substitutes. They noticed that these substitutions often
reduced costs, improved product, or both. This led them to the
discovery of a systematic process for cost reduction without
compromising on the desired quality of products. They named their
process as VALUE ANALYSIS.
KEY CONCEPTS
Value: The ratio between a function for customer satisfaction
and the cost of that function. It is the least cost that can
achieve reliably a function or a service.
Value of a product = Performance of the function / Cost
Market price should not exceed worth, desirability and utility.
MBAEX 2015-17 | North Campus |Pawan Kumar|N068
KEY CONCEPT
The Coca Cola Company is increasing efficiency & Innovation. A
passion to promote recycling and renewable materials and a global
vision over the long-term of zero waste.
We are advancing that vision by:
Designing consumer-preferred, resource-efficient packaging
Eliminating landfill waste
Using recycled and/or renewable materials
Since 85 percent of our unit case volume is delivered in recyclable
bottles and cans, those packages are where our innovation can
make the biggest differenceand that is where we are focusing
most of our efforts. As we strive to improve our packaging, we
balance environmental concerns with our need to protect product
quality and manufacturing as well as our need to transport products
economically. Our approach is increasingly informed by an
understanding of particular packaging needs in different locations
around the world and by the impacts of various packages over their
entire lifecycle.
I
LOHAS & BONAQUA
BOTTLE