EFECTIVE FALL 2012

NEW

MARKETING (0152)
NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY
School of Business and Economics
DEPARTMENT OF MARKETING, TRANSPORTATION & SUPPLY CHAIN
Student

Banner ID

Date Prepared:

Students in School of Business and Economics must earn a minimum grade of C in ENGL
100, 101; MATH 111, 112; ACCT 221, ECON 305, MGMT 220, BUED 360, MGMT 481 and
MGMT 520 plus the Marketing Electives. Additionally, a minimum grade of C MUST BE
EARNED in all 10 (30 hours) courses listed as MAJOR PROGRAM REQUIREMENTS.
FRESHMAN YEAR
First Semester
_
ENGL 100
Ideas and Their Expressions I (Written Communication)
MATH 111-103/104 College Algebra & Trigonometry- (Math/Logical/Analy/Reasoning)
MGMT 220
Business Environment
Natural Science Elective (w/lab) - (Scientific Reasoning)
__ FRST 100
Student Success

Credits
3
4
3
4
1
15

Second Semester
_
BUED 210
_
ENGL 101
____ MATH 112
____ __________

Credits
3
3
4
3_
3
1
17

FRST 101

Microcomputer Usage in Business

Ideas and Their Expressions II (Written Communication)
Calculus for Non-Math Majors (Math/Logical/Analy/Reasoning)
Natural Science Elective (w/o lab)
*Humanities Elective (African American)
Student Success

SOPHOMORE YEAR

First Semester
_
ACCT 221
___ ECON 200
_
ECON 305
_
PSYC 320
_
SPCH 250
_
Free Elective

Principles of Accounting I
Principles of Economics (MICRO) (Social Science Elective)
Elementary Statistics
General Psychology
Speech Fundamentals
**(See recommended courses)

Second Semester
____ ACCT 222
____ ECON 201
_
ECON 310
____ MIS 241
_
MKTG 430

Principles of Accounting II
Principles of Economics (MACRO) (Social Science Elective)
Advanced Statistics
Intro to Management Info Systems
Marketing Concepts

First Semester
____
_
____
____
____

ACCT 446
MGMT 422
MKTG 435
MKTG 538
TSCM 340

Second Semester
____ BUED 360
____ FIN 453
____ MGMT 481
____ MKTG 432
____ MKTG 535

JUNIOR YEAR
Managerial Accounting
Management Concepts
Selling and Sales Management
Marketing Research
Intro to Supply Chain Management A Logistics Approach

Business Communications
Finance
Management Science
Consumer Behavior
Customer Relationship Marketing & Management Concepts
SENIOR YEAR

Credits
3
3
3
3
3
3
18
Credits
3
3
3
3
3
15
Credits
3
3
3
3
3
15
Credits
3
3
3
3
3
15

NEW
First Semester
____ MGMT 361
____ MKTG 438
____ MKTG 537

Second Semester
MGMT 462
____ MGMT 520
____ MKTG 639
Free Elective**

Legal Environment
Integrated Marketing Communications/Advertising
International Marketing
**Marketing Elective__ ________________________
**Marketing Elective____
________________

Credits
3
3
3
3
3
15

Business Law
Strategic Management
Marketing Management
*Humanities Elective (Global Studies)
(See recommended courses)

Credits
3
3
3
3
3
15

(Minimum of 125 hours required to graduate)

Notes:

Major Program Requirements - All major program requirements must be passed with a C or
better.

Major Courses
ACCT 446
ECON 310
MKTG 430
MKTG 432
MKTG 435
MKTG 438
MKTG 535
MKTG 537
MKTG 538
MKTG 639
1.

2.

(Managerial Accounting)
(Advanced Statistics)
(Marketing Concepts)
(Consumer Behavior)
(Selling and Sales Management)
(Integrated Marketing Communications/Advertising)
(Customer Relationship Marketing & MGMT Concepts)
(International Marketing)
(Marketing Research)
(Marketing Management)

Grade
______
______
______
______
______
______
______
______
______
______

* Any General Education course must come from the list of approved General Education courses.
a. Econ 200 and Econ 201 cross-count as social studies electives.
b. Therefore, students must include one global studies (3 hours) and one African American studies (3 hours) as
humanities electives.
** Recommended: [HPED 114: (Golf) plus 2 additional hours of PE; ENG 200 (Expository Writing); ENG 300 (Advanced
Composition); ENG 226 (Basic Grammar Mechanics); PHIL 268 (Introduction to Ethics); Social Phycology; Public
Speaking] , others may be used per approval from the Chairperson

**Marketing Electives (select from the following courses):

BUED 400
COMM 500
MGMT 425
MIS
440
MKTG 434
MKTG 536
MKTG 539
PSYC 420
SPCH 251
SPCH 552
TSCM 360

Business Reports and Presentations

Public Relations Seminar
Entrepreneurship
Business Decision and Process Using IT
Business to Business Marketing
Customer Relationship Marketing/Management Technologies
Special topics in Customer Relationship Marketing/Management
Social Psychology
Public Speaking
Persuasive Communication
Introduction to Transportation

Other courses may be recommended by faculty advisors/approved by the chairperson